Archives for 2014

Becoming Recommended: How to Build a Business Others Love Recommending

November 21, 2014

Do you rely on word of mouth to promote your business?

Are you wondering how to get more people to recommend your product or service?

To learn how to build a business that's highly recommended, I interview Paul Rand.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in

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How to Optimize Your Images to Work Across Social Networks

November 20, 2014

Do your images look good on all social platforms?

Are you making different images for each type of social share?

Creating one image that looks good on several networks saves time, money and improves your visibility.

In this article you'll discover how to create one image to share across three social channels--Facebook, Twitter and LinkedIn.
Why Make One Image?
Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can

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How to Take Your Visual Content to the Next Level

November 19, 2014

Do you want to share stronger visuals?

Have you looked at what other content creators are doing?

Watching what works for others in your industry can help you create content that increases engagement with your own audience.

In this article I'll share how to search Pinterest, Instagram and Facebook for visual content to inspire your own visuals.

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#1: Generate Ideas From Pinterest
When seeking visual inspiration,

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20 Social Media Marketing Tips From the Pros

November 18, 2014

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they're getting results with social media marketing today.

Here's what they had to say.

#1: Mine Twitter to Grow Your Audience

While "if you build it they will come" is a great line from a movie, it's a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you

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