social media how toDo you have a YouTube channel for your business?

Interested in ways to attract more viewers?

After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content.

In this article I’ll show you how to boost visibility for your YouTube channel.

boost youtube visibility

Discover how to boost your YouTube visibility.

Listen to this article:

#1: Optimize Your Channel

To give your videos the best chance of getting discovered via YouTube search, start by optimizing your channel.

The strength and authority of your channel (the number of channel views, video views, subscribers, etc.) are important signals for YouTube’s search rankings. Obviously, if your channel is new, accumulating views and subscribers will take some time. Fortunately, there are some things anyone can do to optimize his or her channel, whether it’s brand new or many years old.

Choose a Short, Descriptive Channel Name

Your channel title should briefly tell the world what your channel is about.

Include Relevant Keywords in the Description

The YouTube Playbook uses Vice’s channel as an example of a great description.

vice youtube channel description

Include keywords in your channel description.

This channel description tells viewers exactly what content to expect, and mentions Vice’s most relevant keywords: culture, travel and news documentaries.

Fill in Additional Details

Spend some time working on your channel art. Choose an icon that represents your brand (this will be seen all over YouTube, so it’s important), upload an attractive cover photo and fill out your profile with as much information as possible.

Link to Your Channel on Your Website

To start building a following for your channel, include a channel link on your website to let your fans know about your YouTube presence. For example, GoPro links to their social channels, including YouTube, at the bottom of every page of their website. They also embed YouTube videos on the website to let visitors know about their channel.

embedded video on gopro website

Embed videos on your website to promote your YouTube channel.

Upload Videos Regularly

Sticking to a schedule not only helps you build an audience, but also signals to YouTube that your channel is active.

#2: Optimize Your Videos

When you’re ready to upload a high-quality video you’ve created, here’s what you need to do to optimize it for search.

Include Keywords in the Title, but Keep It Brief

Make sure you’re targeting keywords that relate to the content of your video. The goal is to make the best video to answer those keyword queries, not to game the system.

The title should accurately tell people what’s in your video so they won’t be disappointed if they click the link and the video is about something else. Also keep the title short enough that it doesn’t get cut off.

Focus on the First 100 Words of the Description

Only the first one to three sentences show up in YouTube’s search results, so make these sentences count. Tell viewers what they’ll see when they click your video.

For example, when I search for “social media marketing” on YouTube, this is the first video that pops up.

youtube video in search

The first few sentences of your description are key.

The description here is concise. It includes “social media marketing” and accurately describes the video’s content. The video also has a clickable title.

Include Tags

Tags help YouTube learn what your video is about. But don’t go overboard; use only as many tags as necessary to accurately describe your video.

Add Annotations and Cards

Annotations are a chance to get more engagement from each viewing of your video. Remind viewers to like your video, ask them to subscribe to your channel and direct them to your other content.

To learn more about annotations, check out this video from the YouTube Creator Academy:

YouTube also recently released YouTube cards, which are similar to annotations, but even more interactive. YouTube hopes to replace annotations with cards in the future, so it’s important to know about both. This video will give you more details about cards.

Upload a Custom Thumbnail

An attractive thumbnail can entice viewers to click on your video. You can find a lot of great thumbnail tips in this article.

youtube video thumbnails

Create a custom thumbnail for your video.

Add the Video to Relevant Playlists

It’s important to make your YouTube channel layout clear and easy for fans to navigate. Playlists help your audience find all of your videos on a certain topic, improving the user experience.

youtube playlist

Add your video to relevant playlists to make it easier for viewers to find the content they’re looking for.

#3: Promote Your Content on Other Social Channels

Since one of YouTube’s ranking factors is recommendations from viewers, get the ball rolling and promote your videos yourself. Make it easy for fans to share by putting your videos where they are: on Twitter, Facebook, Google+, your blog or company website, etc.

For example, a simple way to post to Twitter is to auto-publish your videos. To connect your YouTube and Twitter accounts, go to your channel settings.

youtube settings

Connect your YouTube and Twitter accounts to auto-publish your videos.

You should also manually tweet your videos so you can add engaging commentary.

The NBA does a great job of putting their videos where their fans are. This tweet includes a link to a playoff highlight video on YouTube.

nba tweet with youtube video

Tweet links to your videos to promote your YouTube channel.

Don’t Forget, It’s All About the Viewer!

While you can optimize your video when you upload it, those tweaks aren’t going to help much if your video isn’t any good.

Why is that? Because user experience metrics on YouTube are a huge part of the video giant’s ranking factors. YouTube’s algorithm places a high value on videos that generate a long watch time, and a high number of shares, comments and subscribers.

Creating engaging content is more challenging than simply adding tags or uploading an eye-catching thumbnail. The steps to get there are much less defined.

If you’re just starting out, try creating different types of video content. For example, interview important people in your industry, create how-to videos or give your audience a behind-the-scenes look at your company.

Here are a few other content suggestions:

It may seem like a lot of work to make your YouTube channel the next big thing, but it doesn’t have to be stressful. Go step by step, and you’ll start to get the hang of it. You might even end up having some fun, too!

What do you think? Do you have any tips for optimizing your YouTube presence? Please let us know in the comments below.

how to boost youtube visibility

Tips for boosting YouTube visibility.

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  • Excellent tips!

  • Marilyn Arnone

    Just in time tips for me as I launch a new channel on YouTube. Thanks so much.

  • Started promoting youtube videos now. This will greatly help

  • Curtis The Mentalist

    Most of the videos that I upload to my channel are either client testimonials, or video footage of actual shows that I perform. I am a corporate entertainer, and that is mostly what my clients or potential clients seem to want to see (or at least ask me about). I often wonder why, however, that no matter how excellent the video seems to be, and how much I share it on social networks, the video views seem to be extremely LOW. For example; I drive cars while blindfolded. I have two videos of me performing this for television. I have done everything humanly possible to promote those videos. Yet the videos seem to just go unwatched. In this modern world of sensationalism this is quite perplexing to me. Am I doing something wrong?

  • Vivek G Maudgalya

    Amazing one. Thanks for sharing.

  • Rachel Wisuri

    Thanks, Jay!

  • Rachel Wisuri

    Awesome. 🙂 Good luck, Marilyn!

  • Rachel Wisuri

    Glad to hear it!

  • Rachel Wisuri

    Hey Curtis, I’d watch those videos — they sound awesome! One thing that’s really worked for us is to have do weekly series, instead of just publishing one-off videos. This way, fans know what to expect and when; they know when to check back on our channel, and doing this builds a continued connection with fans. Have you thought about doing a series on your channel? You could take a look at what your competitors are doing (what works well for them etc) and ask your current fans what they’d like to see, and then come up with an idea for a series that way. What do you think?

    Also — another thought — YouTube is the #2 search engine after Google. Can your videos be found with keywords? Are they searchable with clickable titles?

  • Rachel Wisuri

    Thanks, Vivek!

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  • Mohamed Guda

    Thanks so much 🙂
    I ask if i have a new channel uploading some videos that talk about how dads care about their kids, but now views! i don’t know why?!

  • These are solid tips every channel should pay attention to. One thing you point out in other comments is consistency. If we don’t publish new videos to our channel regularly people will lose interest and drift to other channels. I’m working on that. Thanks for pulling this great post together.

  • Curtis The Mentalist

    Rachel, thanks so much for your kind words. With regards to your question about YouTube search, I’m not sure why they wouldn’t be. Perhaps I’m showing my ignorance here, but do I have to do something special to ensure that this is being done for each video? As far as I know, I set the videos up according to all of the normal guidelines in the standard editor, to even include annotations, YouTube cards (on the newer ones anyway), etc. If there’s something special and extra that is to be done to optimize the videos differently for YouTube search, I suppose I don’t know just what that is.

  • Curtis The Mentalist

    Disregard that last comment. I’m doing my homework now. I guess I still have a lot to learn! I just grow weary of the amount of time investment involved at times.

  • Rachel Wisuri

    Hi Curtis,

    It’s great that you’re already annotating and adding cards to your videos. What I mean by making sure your videos are “searchable” is simply including keywords in your titles that people are *actually* searching for. One way to do this is to use Google’s Keyword Planner to get a feel for how people phrase things when they search (YouTube used to have a tool to do this, but they got rid of it in the fall. Google’s tool is a fine replacement though!). Once you know HOW people phrase their searches around a certain topic, you can include those phrases/keywords in your titles, and you’ll have a better change of showing up in search. 🙂 I realize this won’t work for all of your videos, but it should for some!

  • Rachel Wisuri

    Hi Mohamed,

    Thanks for the comment! Have you tried any of the steps I’ve mentioned in this post?

  • Rachel Wisuri

    I agree — consistency is key. 🙂 Best of luck with your channel!

  • Curtis The Mentalist

    Thanks for the tip, Rachel. Yes, I’m aware of using the Keyword Planner to help determine the best words to use in creating a good, searchable title. Some of what I’m seeing though is that the terms that are relevant to what I do are so scarce that nothing comes up. I.e. hardly no one is searching for “blindfold drives” or whatever. However, I try to find the best that is as close as possible, but sometimes even still the results are too low. If I use a term like “magic” or “magician”, I get buried by all of the 12 year old kids with videos of card tricks or them “REVEALING” magic on their channel. Your advice is rock solid, of course, and well taken. Sometimes I just think that my category and material in my videos makes for a…well…TRICKY problem (pardon the pun)!

    Some of the videos have been up for quite some time. Do you recommend changing their settings, or would it be better to simply delete them and upload them all over as new videos, optimizing them and setting everything up fresh?

  • Rachel Wisuri

    Hey Curtis,

    That’s a good question. 🙂 I’d say you should just edit the settings instead of deleting them, so you don’t erase any of the historical views!

  • Pawan Mandav

    Nice tips. Really helpful…

  • Spot on relevant tips thanks for your great articles, they always deliver.

  • You can increase your visibility dramatically with Fan Engagement. Replying to your commenters and thanking everyone who shares you videos gives an incentive to share more often and shows your fans that you appreciate them. It also can lead to comment conversations that reflect a higher level of overall engagement and will get more people asking questions and commenting often.

  • Wow, i’m following all the tips here as I started my Youtube channel. Thank for this informations!

  • Aserehe Heresea
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