social media how toHave you heard about Twitter’s new video feature?

Do you want to know how you can use it to your advantage?

Video is a great way to tell your story, connect with your audience and grow your Twitter following.

In this article you’ll discover four ways to use Twitter video for your business.

use twitter video

Discover how to use Twitter video for business.

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Get Started With Twitter Video

Twitter video is fairly straightforward. You can either record new video from your smartphone, or if you have an iPhone, you can upload a video you’ve already taken.

On your phone, open the Twitter app. Start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.

You have 30 seconds to capture your video. Since you typically lose around one-third of your viewers after 30 seconds, this time constraint works in your favor and keeps viewers engaged.

twitter video on a phone

Twitter video allows you the freedom to edit before you post.

You can also record separate scenes and edit the footage. With a simple drag and drop, you can creatively switch up scenes to suit your brand’s style.

caption a twitter video on a phone

Create, caption and upload your Twitter video.

When you’ve shot your video, come up with a caption that will entice your audience (don’t forget to use relevant hashtags), and upload it for the world to see.

#1: Respond to Tweets With Video

Have you considered replying to tweets via video? This is an excellent opportunity for your followers to get to know the people behind your brand, which is important when you’re trying to connect on a personal level.

Video is a simple way to respond to your audience, and it’s far more engaging than a simple tweet would be.

twitter video tweet chat response

Responding using video is more personal and engaging.

When TeamGB decided to host a Twitter chat, they included video replies. They asked their fans to tweet in questions and got a well-known sports personality to respond to those questions via video.

If you want to host your own Twitter chat, remember to include a unique hashtag so your audience can easily follow and join the fun.

#2: Share Real-Time Events

Brands are using Twitter video to cover events as they’re happening. Twitter video drums up more interactivity by involving followers in the big event if they can’t be there. Plus, Twitter video stands out in the fast-moving Twitter feed so you can garner more attention.

When Tide attended Mercedes-Benz Fashion Week, they teamed up with a popular fashion stylist to create a Twitter video.

twitter video tweet event promotion

Tide video-tweeted live from a major fashion event to reach a large audience.

The video worked really well for them. Not only did it relate to their product, but also since people were live-tweeting about the event, the promotion was perfectly timed to hit a huge following.

Twitter video works equally well if you’re holding your own event and want to gain more exposure. Capture a quick video and share it with your followers to keep people connected to your brand.

#3: Promote and Educate

Sharing content other than your own is useful and fun for your audience. However, that doesn’t mean you can’t create promotional videos—as long as they’re done well.

McDonald’s is a good example. The content they create is fun and engaging and includes their products as the center of every story they tell. It’s smart, innovative and playful, and helps to significantly increase their shares and follows.

mcdonalds twitter video product promo

McDonald’s tells its story using its products in a visually fun way.

Another option is to create educational content in a visually interesting way—92% of marketers believe the purpose of a video should be to inform or educate.

Simple Skincare has been putting this into practice by creating educational Twitter videos that are conversational, informative and fun to watch.

simple skincare twitter video product promo

Be educational to provide valuable content to your followers.

Whether you want to tell a story that’s fun, educational or corporate, video is an important tool to use because people respond well to visuals. In fact, studies show that visuals drive up to 180% more engagement.

#4: Ask for User-Generated Content

The great thing about Twitter video is that anyone with a smartphone can upload his or her own video. Why not ask users to contribute a video? Or you could run a contest that encourages user-generated content.

Think about what you want the subject of the video content to be and start promoting your request. Do you want a simple, fun video or do you want your followers to include your products? Let them know, especially if the video is a condition for entering a contest.

GoPro regularly asks followers to send in videos and shares a video of the day with followers.

gopro user twitter video

Get your followers involved by sharing your followers’ videos.

Be sure to give people a unique hashtag to use when they share their Twitter video so you can easily find and track them, as well as promote the hashtag across audiences to increase your followers and boost your brand awareness.

Measure the Response

The new Twitter Engagement feature is a great benefit when posting Twitter videos.

The option is available in your profile and lets you view the metrics of every tweet you send. Now you can see how many views your video got, how many people engaged with it and whether it had any retweets.

twitter video analytics

Keep using Twitter Engagement to understand what your audience likes.

When you know what people are responding to, you can include those elements in future videos. You can also easily determine the best time to post based on the interaction with current and past videos.

As you can see, brands have already started to get creative with Twitter video, so why not join the fun? With another great way to release real-time, fun content, Twitter’s new Video feature can help you gain more exposure and build your fan base.

What do you think? Have you uploaded any Twitter videos yet? How did they perform? Leave your experience in the comments below.

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  • Love the new video feature and especially that it’s 30 Seconds vs. 15. Hoping the editing gets some more features but its definitely a huge improvement. Have been using it currently to answer some replies and last week our Startup had a huge celebration and we used the video feature to catch the moment. It definitely got some great Retweets, replies and engagement. Great post Sarah!

  • Hey Mike. Thanks for reading! I think it’s great for replies, so much more engaging. I was actually just thinking today that Twitter has really improved their features on a whole.

  • They definitely have. I love how you can now hit the Search and see not only the hashtag of what’s trending but also the explanation of what it is. The user experience continues to truly improve.

  • Luc Beaudoin

    Is the feature available in Canada ?

  • Galit Klein Ben-Ary

    Would the same apply to FB?

  • Does this work on an android tablet?

  • Great post Sara, 2015 is the year for Video marketing, its doing good on Facebook and now Twitter has come up with amazing feature!

  • Yes this feature is released all over the Twitter Platform

  • Hey Judy, yes it works on Android

  • The video feature on Facebook is fairly different, longer length etc. But the tips would still apply!

  • Thank you Salman. I definitely agree, not only 2015, but video is the future!

  • Nice post, Sarah. I agree with some of the points you raised. Responding, promoting, and educating are three of the most important maximizations of apps like these. Good work. 🙂

  • Luc Beaudoin


  • Nice post.

    I’m getting more involved with video and will test uploading videos via Twitter. I like the idea of responding to tweets with a video instead of text. Thanks for the tip!

  • Guest

    my best ;

  • EPiC_Isha ღ♔ღ

    Great article! Thoughts from all on using the “in tweet” Twitter video feature versus driving traffic via Twitter-owned Periscope, for example?

  • Hi Sarah,

    I really enjoyed of your blog and thanks for sharing this
    kind knowledge. Now can you let me know ‘ How to upload a video in Twitter via Desktop’?

  • Thanks for reading and appreciating 🙂

  • Yeah definitely,it’s so much more personal. Thanks for reading!

  • Hey Vikas.Thanks for your comment, as far as I’m aware, you can only upload via videos on your iPhone, but I think Twitter is continuing to roll out more features across every device. So I guess we need to watch this space!

  • Hey thanks! Do you mean using an agency to help?

  • Simranjit singh

    This is is great post about video marketing on twitter . This is a great feature .

    We can share our views through videos and even promote our services through it . this will help us to increase our blog traffic from twitter .

    you have very well explained about it in this post. Thanks for sharing this post .

  • Thanks for reading!

  • SouthernHope

    How does Twitter video reside with Periscope video? is the difference that Twitter video can be edited before posting while periscope is more “live action”?

  • Very cool! I’m off to go test it out.

  • Awesome post Sarah. You’ve inspired me to post our office ping pong tournament video 🙂

  • Yes I think so, and it’s also only available on iOS, which limits other users.

  • Have fun 🙂

  • Haha, that’s good to hear! We also have a ping pong tournament here – so fun!

  • Bobby Brown

    Great post! I’m having trouble figuring out how to upload videos to Twitter? I can’t seem to see the functionality on my computer at all – only the ability to upload a photo?

  • Hey thanks! You must do it via the app on your smartphone.

  • EPiC_Isha ღ♔ღ

    No, I don’t mean using an agency to help. I mean using Twitter’s video features and also Periscope engagement to drive traffic.

  • Jules Dadi

    Thanks for the post Sarah. Learnt from it

  • Really glad you enjoyed it 🙂

  • Zachary Ranes

    Hey Sarah, great article. Do you happen to know how to tweet video from desktop? I am having trouble figuring this out.

  • Great article as well. Keep seeing the question about uploading from desktop. MLB, WhiteHouse, Tide and others referenced here all doing it, unless they’re pulling from cloud storage and uploading by mobile. Will be excited to learn how this happens. Also I’m an Android user and have yet to see where I can upload video rather than capture it.

  • A lot of things left unclear, we’ll just have to wait and see. The new feature is great, hope they’ll optimize it for different platforms and devices.