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social media how toAre you looking for new ways to connect with Facebook fans?

Have you considered starting a Facebook group?

You may already use Facebook groups for networking, but you can also create your own Facebook groups to grow your business and nurture customer relationships.

In this article you’ll discover three ways to use Facebook groups for your business.

use facebook groups for business

Discover how to use Facebook Groups for business.

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#1: Network With Dedicated Fans

This Facebook group is made up of your most dedicated customers—people who believe in your company, products and vision. Brands like Canva and with strong, loyal fan groups call these ambassador groups or community groups.

canva facebook group

Canva has its own dedicated fan group.

The dedicated fan group is the most important Facebook group you can create. It spreads positive buzz about your product, company or service.

Make sure that you regularly pamper group members and make them feel special. You can do this in a variety of ways, from sending them t-shirts, to retweeting and sharing their content.

Most importantly, genuinely thank these loyal fans on a regular basis. A handwritten note is often more appreciated than a monetary gift. Thank fans for helping you reach your goals and making your dream of growing your company come true.

handwritten note

Consider thanking your loyal fans with a handwritten note. Image: Shutterstock.

Here are four ways you can use this type of group:

1. Get feedback on new products.

Do you have a new feature you want to offer, but need some feedback first? This group is the place to do it.

2. Attract affiliates.

If your company has an affiliate program, this group is a great place to begin recruiting affiliates.

3. Respond to online questions.

How many times have you seen a question in an online forum or group, and thought your product or service would be the perfect solution? Of course, you could respond to these types of questions yourself, but it would be more effective for your dedicated fan group to respond.

Use this technique sparingly. And to avoid spamming (especially if you have a large group), tag two or three people who are well-prepared to answer the question.

4. Recruit mentors.

Most people want to feel like they’re experts at something and enjoy sharing that knowledge with others. Good mentors can help get new customers over the stumbling block of using your product or service. Keep in mind that you may want to create a separate Facebook group for mentors.

5. Share company achievements.

If your business wins an award or is mentioned in a popular publication, you want the whole world to know. You can call your friends and family, post it to your social accounts and tell everyone you meet, but the message may not travel far.

company achievement

Let your fans know of your business achievements and consider asking them to share the news. Image: Shutterstock.

If your brand is mentioned in a popular publication, post a link to the article in your dedicated fan group.

This is where your Facebook group comes in. Let your dedicated fans help spread the word about your brand’s achievement or recognition—let them be your megaphone.

#2: Support Current Customers

The second type of Facebook group is made up of your current customers. To build this community, invite people to join the minute they become paying customers. Let them know that you have an active Facebook community and want them to join it.

Explain how the group works by using the About section, like Golden Tote does. For example, members connect, share ideas and strategies and support one another with whatever they’re working on.

Be sure to provide a link to the group in the welcome email and on the signup page. Track how many customers have signed up and continue to invite those who have not yet joined.

golden tote facebook group

Golden Tote uses a Facebook Group to support its customers’ trading.

Here are some ways to develop this group and enhance the community feeling:

1. Be generous and foster an environment of giving.

For example, offer hints, tips and tricks on how to use the lesser-known features of your product and inspire other members to share their insights.

You may want to invite members of your dedicated fan group to join this group and share tips about how they get the most out of your product or service.

2. Be transparent.

Consider responding personally to complaints. For example, acknowledge and thank a fan who uncovered a bug in your product and mention that you’re working on a resolution.

You don’t necessarily need to pander to the customer or offer a discount. You can just admit something was wrong, apologize and explain when it will be fixed.

Respond personally to your customers.

3. Be present.

Respond as quickly as possible to questions and comments. If you don’t have an immediate answer, let customers know you’re looking into it and will get back to them soon. Give hints, tips and shortcuts regularly. Encourage others (particularly your dedicated fan group) to share ideas and strategies they’ve discovered.

4. Be inclusive.

Offer members deals and promotions that aren’t listed on your public social profilesMake them feel like they’re part of an exclusive club.

If customers show a unique amount of dedication to the current customer group, or talk about your company frequently on social media, invite them to join the dedicated fan Facebook group as well.

#3: Nurture Customer Segments

One of your most important tasks as a marketer is to develop customer personas—that is, identify the types of customers you have, what their worries and difficulties are and how your service or product is meeting their needs.

If you have customer segments that are significantly different from one another, create Facebook groups for each segment.

For example, consider creating a group based on the language your customers speak.

different languages

Do you have an international audience? Segment your Facebook groups by language. Image: Shutterstock.

 

Perhaps some of your dedicated fans aren’t interested in serving as a mentor or responding to questions about your products. In these cases, create individual groups to serve the needs of those members.

Final Thoughts

Creating your own Facebook group is a great way to enhance customer loyalty and develop deeper customer relationships.

Start a dedicated fan group, current customer group or segmented customer groups.

What do you think? Have you created any Facebook groups? And if so, have they helped grow your business? Please share your thoughts in the comments below!

how to use facebook groups for business

Tips for using Facebook Groups for business.

All photos from Shutterstock.
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  • Jeff Morgan

    You ROCK!

  • Good one…!!!

  • Lori

    Are these groups created by the page or an individual?

  • I’ve got a new-ish successful group that is fulfilling most of the ideas you suggest here: I personally respond/interact, some members are becoming mentors to others, they have insider access to things, etc. But one thing I would love to get your thoughts on (and that I’m a bit muddled about) is how to differentiate what page vs. group members “get”. I mean one of the upsides to a FB Page is that you give followers insider access or updates, etc. Now there is this “super insider” community within the group and I’m not clear on how I should be approaching what to share/post to the page vs. group. Thoughts?

  • Ashley Coombe

    Thank you Jeff!

  • Ashley Coombe

    Thanks Santhosh!

  • Ashley Coombe

    I create the groups as an individual, but the users know that is coming from the company, not me as a person. A page cannot create a group though. Even if I could create the group as a page, I think I would still want the personal touch of having it come from a person. Does that answer your question, Lori?

  • Ashley Coombe

    I definitely have thoughts on this. Isn’t it so cool when your audience starts supporting you by answering questions? I think that is such an amazing feeling. I think about this as the difference between all my acquaintances and my best friends. I can share with all my acquaintances that I was published on Social Media Examiner (yay!), but with my best friends I can say “Get out there and help me promote this, now!” I can tell my acquaintances about a product update, but I can ask my best friends to try it out and give me feedback. They know that when they need a favor, or promotion, or for me to try something out, the favor will be returned. So, Page = Acquaintances, Group = Besties. Make sense? (also, I could not figure out how to spell acquaintances right without spell check this entire paragraph!)

  • Kellie McGarry

    Thank you for this. I have a business as a Body Image Coach and have a page with not a lot of engagement. So because of the sensitive nature of what I do, I really want to create a closed group and have been thinking about this for awhile. My main concern is how do I support others but still advertise my coaching as well? It seems like a delicate balance.

  • Lori Sams

    Yes, I didn’t think a page could create a group so I was making sure i wasn’t missing something new. We have been trying to figure out the best way to utilize groups for our pages. Thanks for the ideas.

  • Hi Ashley, some great tips in this article, thanks for sharing. Ian

  • Pingback: How to Use Facebook Groups for Business | Social Savvy Business()

  • Great stuff! Facebook groups are so much better than fan pages.

  • Ashley Coombe

    You’re exactly right, it’s a very delicate balance. It’s easy to annoy people by adding them to a group without their permission! If you have a small group of individuals that are big fans of the work you’ve done with them, start with just them. Then post on your page that you have a secret group with some of your most successful customers. Invite them to join, and let them know that the advantage will be support and ideas from other users who are successful with your coaching. That way, they know they are being added in order to follow you as a coach, rather than just for body image coaching. Then they won’t be surprised when you mention your business. Is that helpful?

  • Ashley Coombe

    Thanks, Ian! I had such a great time hanging out with you at SMMW, looking forward to next time!

  • Ashley Coombe

    Thank you so much Vinny! You definitely help make our ambassador groups what they are!

  • Pingback: Marketing Day: Amazon Launches Home Services, Mobile Email Marketing Report & Trada Closes Its Doors()

  • Thanks for all the ideas, Ashley. The wheels in my mind are spinning with possibilities… (Great to meet you at SMMW, too!)

  • Looks like you have had some productive and rewarding experiences with Facebook Groups!

    It’s best when the paths can be followed through natural evolution, which seems to have happened in your case.

    To start from scratch is a bit different, but can also work too.

    Thanks for sharing with us,

  • Looks like you have had some productive and rewarding experiences with Facebook Groups!

    It’s best when the paths can be followed through natural evolution, which seems to have happened in your case.

    To start from scratch is a bit different, but can also work too.

    Thanks for sharing with us,

  • Thats a great way to network with your customers. A superb guide Ashley

  • The Facebook groups are amazing for Business growth. You come across many people and get their feedback directly from there. They help in improving and letting you grow the business. Thanks for share.

  • Ammeyjon

    Natalie . even though David `s posting is really cool… on friday I bought a new Chevrolet after bringing in $4637 this-past/5 weeks and even more than $10 thousand this past munth . without a doubt its the most financialy rewarding I’ve ever had . I started this 8-months ago and pretty much straight away startad bringin in at least $72.. p/h . use this link…””’

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  • prasannakumar

    nice article coombe!!!

  • Beth

    Kellie, this is the very same situation I’m in. I do food coaching for (mostly) middle-aged women who’ve struggled with eating problems throughout their lives. I think many women don’t want to share their struggles with the world, but might be more open in a group with like-minded others, so I’m considering starting a group, too.

    BTW, I checked out your site and FB page — they look great. We have traveled different journeys but both ultimately want to help people feel better about themselves. I’d love to chat…beth@lastingchangenow.com