social media how toAre your Facebook posts going unnoticed in Facebook’s news feed?

Are you wondering how to get more people to pay attention?

Sharing updates that speak to your fans’ interests and that entertains can provide great opportunities for interaction.

In this article, I’ll show you eight ways to get great traction with practical Facebook updates.

Rethinking Facebook Posts

Facebook has woven itself into the very fabric of our global community.

It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.

The downside is that you’re competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fans’ attention so your updates aren’t missed or ignored.

facebook update example

Marketers need to find ways to attract attention on Facebook.

Unfortunately, many businesses have yet to learn how to engage socially on Facebook. They still post too many self-serving updates that don’t connect with their audience. I’ve been guilty of this, and perhaps you have been too!

On Facebook, the primary reason people are there is to be entertained. So obviously for businesses, being too salesy isn’t going to work.

Does that mean your Facebook presence is a waste of time? No way! It’s a prime opportunity for what I call attraction marketing—sharing content that is helpful, social and serves your audience, not product-specific to your business.

cupcake facebook update example

This update generated high engagement with fans who love seasonal foods.

Attraction marketing is discovery, awareness and an initial touch point. As users engage with your content (i.e., likes, shares and comments), you create affinity and trust, ultimately creating a quality, engaged audience that’s ready for building social relationships.

Additionally, that increased engagement is a signal to Facebook that your page updates are interesting to your fans. Facebook, in turn, makes sure your updates appear more in the news feeds of engaged users.

Let’s look at ways businesses are successfully using attraction marketing as a key part of their Facebook efforts.

#1: The Pure Fun Post

As I mentioned, one of the prime reasons people visit Facebook is to be entertained. You can certainly create fun, entertaining posts around your brand, but don’t be afraid to post things that are unrelated.

screaming owl facebook attraction update

Attraction post offering engagement and enticing shares.

In the example above, a boutique serving moms and tots posted a fun update that wasn’t directly related to their brand, but incorporated a fun challenge that their audience would enjoy.

The post ultimately resulted in significant engagement and likely kept their fans coming back for more.

#2: The Related Event Post

The related event post takes some creativity, but when done right it’s a real winner. Use a common event that the masses would know about and tie that to the business or organization in some way (e.g., apparel stores making a connection with the Olympics).

The Wilderness Society has a mission to preserve America’s wild lands. When they posted the update below, they connected it to the Oscars and posted it a few hours prior to the ceremony.

the wilderness society facebook related event update

Tie your business to well-known upcoming events as a form of attraction marketing.

The post clearly is not salesy, but it brings attention to specific national parks that the Wilderness Society serves, while capitalizing on a popular event. The update drew Facebook users in and those users ultimately engaged with the content.

#3: The Incentive Post

This post is one of my favorites because you offer a free incentive that serves multiple purposes.

This post by Enchanting Lawyer promotes a recent podcast episode and an opportunity to download a free copy of a book. When a viewer clicks the link, he lands on a Facebook tab app with a like-gate; anyone wanting to download the book must become a page fan first.

enchanting lawyer facebook incentive update

Audiences appreciate incentives that tie your business’ mission to helpful, valuable content.

Enchanting Lawyer’s Facebook page focuses on helping law firms grow their practice with the use of social media. The post above fits their mission and is a low-key form of lead capture with attraction.

By offering a free copy of a new book, they’re encouraging more podcast downloads and increased interest—which can lead to new fans as well.

#4: The Giveaway Post

Since Facebook made the change in promotion rules last year, now companies can run simple giveaways via a post from their business page. These posts invite users to enter a giveaway by having them like or comment on a post.

The value in giveaways is that they are a fast form of engagement. Ultimately that helps build your audience’s affinity, and again, signals to Facebook that the posts from your page are important to that Facebook user.

race for the fallen facebook give away update

Timeline giveaways offer a simple way to yield great engagement.

The primary ways to ensure a successful giveaway are tying the contest to your business services and limiting the time to enter. This post from Race for the Fallen is a great example.

For example, if a restaurant hosts a giveaway, an Amazon gift card doesn’t tie into their business. Instead, it makes more sense to give away a gift card to the restaurant itself.

Page giveaways are best done in a matter of hours and definitely not lasting for days. Use a sense of urgency to encourage a quick response.

#5: The Shareable Quote Post

Remember I said one of the main reasons people are on Facebook is to be entertained? People love inspirational quotes that motivate them or elicit a particular emotion, which in turn can lead to post interaction, especially shares.

A Facebook share plays a huge part in social proof and can result in many new friends of fans finding (and liking) your page. These new eyes are an opportunity for you to start the relationship-building process.

amanda brazel facebook sharable quote update

Quotes in images can inspire shares and help you reach friends of fans.

In the example above, Amanda Brazel is offering small business social media consulting, training and services. The update is inspirational in nature and speaks to her targeted entrepreneurial clients who, in turn, did an outstanding job of sharing it further.

#6: The Invitation Post

Provide a specific call to action such as asking your fans to like, comment on or share an image or update. The key to your fans following through on your simple yet direct request is to share something that catches their attention.

inbound zombie facebook invitation to action update

Invitations to take action drive engagement and reach new people.

John Haydon works with nonprofits and his Facebook update above is somewhat connected to his business purpose, yet serves to reach a broad audience, ultimately driving more discovery of John and his services.

#7: The “Behind the Curtain” Post

Sharing behind-the-scenes action to show your company’s culture grabs fans’ attention and makes them feel more connected to you.

georgetown bagelry facebook behind the curtain update

Behind-the-scenes video with games like Name That Tune inspire action on your posts!

Georgetown Bagelry posts fun videos like Name That Tune. The result is a laugh, more likes, more comments and quite a few shares, all of which accomplish the attraction marketing goals of connecting and engaging (and don’t forget entertaining!).

#8: The Branded Image Post

Branded image updates are simple posts that include a related hashtag and focus on shares.

As you can see below, Legendary Whitetails doesn’t give a direct sales message, but the attraction impact is huge. They know their audience and play to their interests as well as their emotions.

legendary whitetail facebook branded image update

A branded photo that appeals to your audience’s core interests along with a direct message to share results in powerful attraction.

Not only does Legendary Whitetails incorporate a quote with a visual, they include a logo and URL on the image as well. Any shares immediately tie the update to their brand.

Branded images are a brilliant, low-key way for any company to connect with their fans and expand their reach. Now that’s the power of Facebook right before your eyes!


Not every type of attraction post works for every business. Your success relies on knowing your audience and finding ways to be entertaining, relevant, helpful and authentic.

Giving your audience content they value results in more social proof, and ultimately, more overall interaction and more fans.

I hope these ideas and examples of Facebook posts have your creative juices flowing and you’re thinking about ways you can adapt them for your business so you reach new ideal Facebook users, and provide additional touch points that ultimately strengthen your Facebook sales funnel.

What do you think? Do you have ideas on how these ideas fit with your brand? What other examples of great attraction marketing posts can you share? Please leave your questions and comments in the box below.

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  • Mike, this article is truly outstanding and as I manage multiple business accounts I am seeing that what you suggest works. Oh and thank you for mentioning me! What a thrill and honor. I was not expecting that! 😉 Have a great week.

  • Nathalie Pare

    Excellent article, I really enjoyed it. I discovered s few really useful sites to create beautiful, fun and trendy visual content, so thank you! Have a great day 🙂

  • Celeste

    Facebook recently announced #6 as a way to decide that your content is low quality and will have a lower impression rate.

  • April Heavens-Woodcock

    Great information Mike! Very helpful for social media management. I will definitely be reviewing my content plan based on some of your suggestions. Thank you for the visuals!

  • dawidowi

    Beat me to it, I was thinking the same thing.

  • Ann

    same here. i actually think those CTA’s can be kind of tacky.

  • Liz Long

    I would also add a warning to businesses not to “Like” bait users. Facebook’s always changing, but I know one of the things they’re trying to clean up are pages that only bait for engagement (“Like” if you love cheese, “Share” if you prefer milk sort of thing). So I’d advise caution against too many “unrelated to your business” posts just for the sake of avoiding being put on the chopping block.

  • Sure. Thanks Liz. There is always a need for basic wisdom. Things need to be tied to your business and be relevant, not spammy for sure.

  • Appreciate your stopping by April! Thanks!

  • Yes, Facebook just recently announced they want to police spammy posts that are “link baiting”. How they will do that is yet not clear. Keeping things focused and tied to your business is key. It’s about being authentic and engaging for sure, avoiding being a spammer simply out to grab an engagement.

  • Glad it was helpful!

  • Definitely all in how you approach the post for sure and how true you stay to your business focus. Hopefully the other 6-7 ideas give you some inspiration for well-crafted posts.

  • Thanks Amanda! You do a great job with the inspiring, business connected posts! Glad to hear this was helpful. Keep up the great posting yourself!

  • Audrey

    This is a great article! I update my company’s Facebook page and I like your breakdown of the different types of posts in order to increase engagement. The company I work for is really small, so this was very helpful. Thanks so much!

  • Excellent tips, and I’ll definitely try them out. However, no matter how hard I try to post engaging or beautiful or useful content, Facebook is showing it to a very small portion of my Page fans. Unless I pay for ads, of course. I believe that success is likely a combination of Adv investment AND outstanding in a broad fashion) content. Great content alone can’t do much on Facebook.

  • Hey Audrey! Glad to hear it, thanks.

  • Good tips Mike. Personally I hope Facebook doesn’t penalize legit pages for “like-baiting”. My theory is if your fans are Liking, Sharing and Commenting because you suggested it then kudos to you. Shouldn’t be punished for having fans that follow you..

  • Mike,

    Good, easily understood post that any Facebook marketer can take and run with to start using NOW!

    Quotes & Behind-the-Scenes is what I see getting most mileage these days. But the other examples don’t run far behind.

    The one thing I wonder about is the call for likes and shares – It was my understanding that Facebook was penalizing this in the news feed. Did I miss an update?

    Thanks for your hard work,


  • Some good ideas there, but a lot of these have too much text (>20%) and can’t be boosted for additional social engagement.

  • Phil Glutting

    Was thinking the same exact thing. Thanks for mentioning it before I had a chance to mention it!

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  • Good point…I guess it depends on your audience. I have seen a lot of people add links in the comments section.

  • Scott you are correct, this shouldn’t happen but it does. It is hard to determine what Facebook has up its sleeve. I know you understand this first hand. Love your site.

  • Hey Keri! Thanks for stopping by. Facebook is saying they are out for spam and these can be penalized if misused and out of contest. Staying within your business intent is the best way to go and hopefully 5-6 other points give you some ideas as well.

  • Well said Scott. You guys at Post Planner do such a great job with your posts and supplying post ideas to others!

  • Yes, many have more than 20% text and were not created with the intent to be ads or boosted. These were seeking organic reach and engagement. Facebook Ads definitely have their place and can be a strategic goldmine in to help grow leads and reach a specific audience. I simply wasn’t focusing on ad potential or boost potential at all in this post.

  • Yeah, organic reach is nice, but I find boosting a post even for as little as $5 dramatically increases the reach of the post.

  • I might disagree somewhat with that statement on “Great content alone can’t do much on Facebook.” These are some examples of pages doing very well with organic posts. For most people the problem is that they do not really take the time to understand their audience and evaluate their post insights to find out what is working and what might work. It takes word! Some trial and error, but there are many proving great content does matter! You can’t be awesome each post but if you are consistently good, that will be rewarded.

  • treb072410

    Great post Mike! Really helpful and very informative.. Thanks for sharing!..

  • Hey thanks! Glad it was of value.

  • I’ve realized my posts with images don’t get seen as much as those that are plain text. Might it be because majority of my audience access Facebook through mobile?

    The same also applies to posts with links…they get seen the lowest number of times

  • Celeste at WebScout Marketing

    Very true, Mike! Thanks for the tips.

  • treb072410


  • John

    #6 is outdated, not? I do believe this is now prohibited by Facebook.

  • Great post @mikegingerich:disqus

  • Stephen Smith

    This is a nice little post…. but stop giving away all the “secret sauce” or I’ll have to invent something new to wow clients with. 😉

  • Frank Claassen

    This post is just what I need to start getting my posts noticed in the news feeds. Thanks for some very valuable information

  • beto aguilar

    I found this very helpful and I really like social media examiner, but I’m curious about something and it’s the point number 6 “The Invitation Post”.

    My comment is related to reach. I read about this and I think, I THINK it is true because is from a reliable website: “Do not bait for likes, don’t explicitly ask users to Like, comment on, or share your posts, either in text or photos. Facebook will detect this and reduce your reach.”

    Would like to know your opinion on this one.

    Great post as usual! =)

  • Interesting. Not average behavior but it shows the need to look at your own page. Good work!

  • Hi. Covered that thought multiple times in this thread you can review for detail.

  • Thanks Derek!

  • Ha, ha! Got it Stephen! Like to be helpful you know. ABI – Always Be Innovating!

  • Great to hear!

  • Hi. Check the answer below to Celeste where we cover your point.

  • I Am Rosa

    Hi Mike; Thanks so much for the great tips. I use SME’s advice for Facebook Pages when posting updates for the Pages I admin for and share them with others whenever I can. They’ve definitely helped me reach more people – YAY!!!

    Recently, I was invited to a FB event for Page Admins that worried me and I’m hoping you can address it. The event is called “Pages Fight Back” and calls for all Admins to participate in a Pages “blue-out” (instead of black out) on June 1st. The event hosts are saying FB, “deliberately prevent our fans from seeing us in their news feeds because we do not pay for advertisement.” Someone posted a link to an article titled, “The Free-Marketing Gravy Train Is Over on Facebook” from It says that FB will continue to decrease organic reach to followers down to 1-2% to force Admins to pay for their posts to be seen.

    There are a lot of Admins worried and upset about the changes and feel like they’re being forced to pay up or give up on FB. Small businesses and independents are especially worried. I’m hoping SME can explain the changes and help readers plan for an effective way of dealing … or at least reassuring them that if we keep with the strategies you’ve been teaching us, we’ll be okay (assuming that’s true). Thanks!

  • Bob Foley

    Post to the interests of the audience rather than according to your needs. Ask yourself “Does the pass the scroll test?”

  • Erin Victoria

    A lot of these suggestions seem to be in conflict with Facebook’s recent announcement that they would be showing posts that directly ask for “likes, comments, and shares” (like numbers 1 and 6) less in the NewsFeed. So would we really still want to do things where we ask users to share or like etc. to vote if it’s going to work against Facebook’s latest algorithm change?

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  • Dawn Anglicas

    Hi Mike, I’m finding with my posts where I advertise a special offer (with link to my website) It gets a really low view rate. Is it because I’m using the words “offer” or “discount” and Facebook is wanting me to buy their Offers, is that why it’s not getting traction?

  • Hi. There could be many variables impacting this. It can be important to run A/B tests to evaluate variables. Things to evaluate are different images, different copy, and type of post.

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  • I have lost my business page’s news feed and the ability to view most recent items- these are items that frequently cross post to my site as beneficial to my readers. Is there a fix? Facebook does not seem to notice or care.

  • Prism Teachings

    Excellent discussion. Facebook pages, like ours, is jam-packed with videos – something for everyone. And, the videos are very practical in nature! Come visit us…

  • Greg

    You need to know your market well in order to come up with posts that will attract them.

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