10 Top Facebook Pages and Why They’re Successful

social media reviewsDoes your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.

This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level.

Each of these pages has incorporated unique features that have attracted hundreds of thousands (sometimes millions!) of fans and attracted the notice of major media publications. That’s a pretty big feat, considering there are thousands of new pages popping up on Facebook daily!

There is no need to reinvent the wheel. Instead, check out what others are doing and tweak these strategies to make them your own!

#1: Red Bull

The team behind the Red Bull page is extremely in tune with their target audience. This is evidenced in their custom apps and unique content throughout their page.

Red Bull knows what their audience will respond to best and they deliver it. For example, they’ve created a series of online games for their fans, aptly called the “Procrastination Station.” The games are geared toward sports and high-impact competitions.

red bull

In addition, Red Bull created a web TV program that’s highlighted on their Facebook page. There are multiple segments, many spotlighting the lives of their sponsored athletes. Not only is the web TV show a great way to align with celebrity athletes, but it is also a way to incorporate video into the page, thereby giving the audience another way to interact.

red bull

Another smart feature of Red Bull’s page is their welcome tab. When a non-fan lands on their page, he or she sees the image below. Red Bull creatively encourages fans to “Like” their page with an attention-grabbing image. Also, they only put one thing on their welcome tab, making it very clear what they want to happen. When you add too much to your welcome tab, your fans will get confused and likely not take any action. Less is more. Stick to one call to action.

red bull

Tip: One area you might want to consider spending a little money on is creative design for your page. Design, when done right, makes a great first impression for non-fans. Also, when you design your Facebook page, pay close attention to your call to action, specifically for the “Like” button. What can you do to grab the attention of your new viewer and encourage him or her to click on your “Like” button quickly? Red Bull’s creative design on their welcome tab does just that!

#2: Burt’s Bees

One of the best features on the Burt’s Bees page is their use of photos and video. They use the photos and videos to give a behind-the-scenes view of their company and products.

In the image below, notice how Burt’s Bees not only mentions the type of ingredients used, but they also suggest their ingredients are safe and they welcome all visitors into their lab. This is a great example of a way to promote your company and products, while adding value in the form of interesting details.

burts bee

Tip: We all have something unique about our products or services and Facebook is one of the best places to highlight this. How can you incorporate video or images to help you stand out from your competition?

#3: Uno Chicago Grill

Uno Chicago Grill has taken full advantage of the Facebook app FBML to highlight their menu options in an extremely appealing way. They have many tabs dedicated to specific areas of their menu and use imagery to entice their fans. In addition, on their welcome tab they link to the most important areas of their website, including locations and online ordering options. When non-fans come to their page for the first time, they get an instant snapshot of Uno’s offerings.

unos welcome tab

unos fan of the weekIn addition, Uno has incorporated a Fan of the Week contest on their Facebook page. Fans get their photo posted directly on the profile image of the restaurant’s wall.

This is great exposure for the fan, making it a fun activity to participate in.

To take it one step further, Uno does something unique with their Fan of the Week contest—they ask fans to post photos of themselves while at an Uno restaurant, thereby encouraging fans to come in and dine.

This is a great way to bring their online fans into their brick-and-mortar establishment!

uno

Tip: If you have a brick-and-mortar establishment, think of creative ways to entice your fans to visit in person. Contests, promotions and special offers are all great ways to invite new fans to come in and check things out!

#4: LiveScribe

LiveScribe has incorporated two features into their page to help them sell more products and cut back on support calls.

First, they’ve created a savvy storefront as one of their tabs. Not only can you buy directly from the Facebook page, but you can also tweet about their products and post about them on your Facebook wall. These two options help create greater exposure for LiveScribe’s products. When your friends see that you’re posting about a new product, it’s natural for them to want to know more.

livescribe store front

In addition, LiveScribe has incorporated a support desk directly into their Facebook page. As you can see below, you can ask a question, share an idea, report a problem or even give praise directly from their Facebook page. What’s even more important is that others can see these posts. Fans and potential buyers can then go to this tab to get answers or see what others are saying about the products.

It’s another great way to educate fans about your products and services. In addition, this tool can cut down service calls when executed correctly, saving your company time and money.

livescribe support

Tip: If you’re providing a product or service, consider incorporating a support feature to your page. It’s common for customers to use social media sites to post questions or complaints. If you provide a designated place for support, you’re likely to keep your customers happy and turn them into repeat buyers!

#5: Toy Story 3

Toy Story 3 has done an exceptional job of making their page both fun and functional. The fun factor is expressed in their new application, Toy Creator, where you can turn yourself into an animated toy. Both kids and adults can get in on the action and then share their new creation on their Facebook wall (yet another viral exposure opportunity!).

toy story

To make their page functional, they’ve built a tab where you can purchase movie tickets without ever leaving Facebook. This makes ticket buying easy and fast for their fans.

toy story tickets

Tip: Keep your fans inside Facebook as much as possible. Bring your content, unique experiences and buying opportunities to them instead of making fans leave the site to interact with your business. Your chances for greater interactions and a bigger return on investment will dramatically increase the longer you keep them on your page.

#6: Coca-Cola

Coca-Cola has secured their spot at the top of many best-of-the-best Facebook page lists due to their innovative promotions and fun, interactive features.

Their latest promotion is the Summer Snapshot contest, where they encourage their fans to take photos with the summer Coca-Cola cans. Not only does this get fans involved with their page, but the contest also incorporates photos of their products with fans.

Photos are viewed more than anything else on Facebook. They go viral quickly because when a fan posts a photo, that photo is then sent out to the news feeds of all of their friends. Hundreds of thousands of potentially new fans will see these photos.

coke

Here’s an example of a photo a fan posted for the Coca-Cola contest. Notice how others can vote on the photos? This allows everyone to get in on the fun.

coke

Tip: When creating a contest, keep it simple. The less your fans need do to enter, the better. Make it easy, fun and make sure to incorporate a sharing component so your contest spreads virally.

#7: Oreo

Oreo does a fantastic job of creating unique experiences for their fans. Oreo knows that their cookies have been part of many people’s lives since childhood and they use this angle to create nostalgia with their fans. And it’s working for them because they have over 8 million fans to date!

One of their latest campaigns is their “Back to School Memories” campaign where they ask their fans to share their memories and photos directly on their Facebook page. By offering unique experiences like Oreo has done with their back to school campaign, brands create a connection to the fans, who become loyal followers and keep coming back for more.

oreo

Tip: You’ll get a much greater response when you ask your fans to share something about themselves. Ask them their thoughts, opinions and feedback and you’ll be pleasantly surprised how quickly they start talking!

#8: Jones Soda

Jones Soda does a great job of incorporating many different ways for their fans to interact with their page. Not everyone communicates the same way, so providing multiple options is a smart strategy.

jones soda

Specifically, Jones Soda does a weekly poll directly from their welcome tab. Polls are a great way to learn more about your audience as well as a fun strategy to get them to interact with your page.

jones soda

Tip: Think of different ways to get your fans to engage with you. Polls, contests, questions, iPhone apps and videos are just a few different ways to reach your fans. All fans are different; make sure to provide options.

#9: The Twilight Saga

No matter if you have seen the movies or not, you can’t deny that the Twilight Saga is hot. There are two strategies they’ve launched on their Facebook page that you can model for your own page.

First, they’ve created a “Tweet Sweeps,” where they encourage fans to tweet about the movies for a chance to win movie tickets. The best strategy with this type of contest is to tell fans specifically what to tweet so there is no confusion and they can take action quickly. Check out how they’ve done this in the image below:

twilight tweet sweeps

In addition, the Twilight Saga page has taken advantage of the “Discussion” tab where fans can post topics of discussion and all fans can join in and comment. The discussion tab creates a great sense of community and dramatically increases the engagement on the page.

twilight saga

Tip: To encourage more conversation among fans on your page, start a few discussion streams to get people talking. Once this takes off, your fans will continue to post discussion topics on their own and the page engagement will grow organically.

#10: Travel Channel

The Travel Channel has done something unique on their page that’s worth checking out. They’ve created a space for their fans to share how Facebook has played a part in their travel experiences. You can post your own story or just read what others have posted. It’s a creative way to get people with similar interests to engage with your page.

travel channel

Tip: Facebook Stories can be incorporated on your page as well. Go here to see how it works and check out the different story themes offered.

What do you think about the above Facebook pages? Have you tried any of these techniques with success? Let us know! Please leave your comments below.

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About the Author, Amy Porterfield

Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check. Other posts by »




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  • http://www.facebook.com/people/Seiji-Kato/631878571 Seiji Kato

    A very interesting article, my thanks to you for writing such a delightful read. We all see the various Facebook accounts, but quite often it never really strikes you how creative people can be with them. The ingenuity is always refreshing and often quite surprising.
    I like your format, nice examples of the ways the account has been used and a Tips section which gives a summary of what has been done. The strategies being used a very clever, though not all the strategies mentioned work for every business, so people have to take careful consideration what they will be doing before they start anything.

  • http://www.sigmabizlearning.com/ Jamie Gorman

    Amy, great read. I’d like to see the same list with businesses that don’t have a national brand and full time design department to customize their site. Some of the principles can be applied by small business but I’d love to see some examples if anyone has them.

  • http://www.mysocialmediava.com Kathy Colaiacovo

    I’m with SigmaBiz, would be nice to see similar examples for small businesses

  • http://tithehacker.com/ Mike Holmes

    Great article Amy!

    I just opened my FB page yesterday and I did make sure to spend on graphics rather than just go with the tradition “boxes.” I put the link on my site and my newsletter so either way they (people) go they’re persuaded to “like” me. Reading great posts from this sit has really helped as well and I love how you guys work to build engagement on your page (making mental notes)

    Thanks again!

  • http://www.leesareneehall.com/ Leesa Renee Hall

    I echo both SigmaBiz and Kathy. Some small biz and solopreneur examples would be nice to see as well.

  • http://www.geoffreyhwood.com/ @GeoffWood

    Great list!

    I believe the Red Bull page was done by Archrival (www.archrival.com) an interactive agency in Lincoln, Nebraska. Go Silicon Prairie!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Sigma,

    Good feedback! Right now the top pages are clearly driven by big brands. However there is MUCH smaller businesses can learn by examining what these folks are doing.

  • http://pulse.yahoo.com/_YLZYWNKWGSHGDI32YD5ZXXH5SE MONICA

    Very good articles. I also start my own group. ( http://www.facebook.com/pages/Movies-Time-Club/143466695678898 )

    http://moviestimeclub.com/ – I hope in future this group will get success like these pages. Thanks.

  • http://www.estrategiasdemarketingonline.com Curso de Marketing

    Really Cool Pages Amy! I like Red Bull’s Page the most by Far, but is also the most expensive to create. But for every business owner, this is clearly the path to follow on Facebook.

  • Peter

    What about top B to B Fan Pages? Any suggestions?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Peter, check out what Intel is doing.

  • Sherrie Slopianka

    Check out what this author has http://www.facebook.com/johnsheasbyliberatedlivingministries – Front cover of the book, turn the page, book description, turn the page video with endorsements.

  • http://tracina.yelp.com Tracy Arrowsmith

    We are a small non-profit (50 employees) and this is the welcome tab we created in-house: http://www.facebook.com/LessonStudy?v=app_6009294086&ref=ts

  • Kent

    Nice article. The one thing that struck me is that all of them are are B2C/Retail/Consumer pages. Are there any examples of outstanding B2B pages?

  • http://www.hiretimescg.com Tishtimes

    What did you use to create your welcome page?

  • http://aremorch.com/ Are Morch

    First awesome showcases here. Great article!

    And I also agree with SigmaBiz and Kathy to showcase some small business. There are some really creative FB pages out there among small businesses that many of us can learn from.

    Cheers.. Are

  • Linda

    We’re independent film producers and we’re having great success with our Welcome pages on our Movie Pages. We always include a trailer, ask people to “Like” our movies and invite them to join the conversation. We are currently building an audience for our new indie film, DELIVERED and have already gotten close to 4,000 fans. You can see what we are doing at http://www.facebook.com/deliveredmovie

  • http://twitter.com/mmaconsulting Mary Abrams

    Amy, I always enjoy your articles. They accomplish the three e’s – educate, entertain and engage. Thank you for sharing!

  • http://virtuallydistinguished.com Michelle Church

    I absolutely LOVE reading your articles, I learn from each and every one of them. I am definitely going to pull “something” to utilize from this for sure…

  • http://www.facebook.com/profile.php?id=719150872 Todd V Yeadon

    “#10: Travel Channel” that feature is a tab on the nytimes page too.

  • Khaila Edward

    What small businesses can take away from this post even without a big budget for graphics is the idea of ‘interaction’ which is key to the success of these case studies posted here. They all incorporate unique ways of involving their community. By coming up with creative ways to engage potential fans smaller companies can make big waves in their particular industry. Great post Amy.

  • Guest

    It’s such a great article Amy…thank you!

  • familyforest

    I agree. Since we do not all have million dollar budgets and design departments to accomodate our social media needs, it would be great to see examples from the small businesses or individuals who have done a great job with their facebook pages! Aloha.

  • http://www.hopespark.com Susie

    Just as I thought! All business to consumer.

  • Kate

    IMHO, I’m surprised that Jones Soda is on the list. It pretty much goes against everything I know about landing pages: be clear, have one call to action, lead your visitors along the path you want them to take. To me, it looks confusing with too many choices which would result in a lower conversion rate. What do you think?

  • Fisherstudios

    I’d have to disagree with the red bull site. The video just doesn’t load. That would be a black eye in my business.

  • http://facebook.com/seospain Rob

    Thanks Amy.

    Some really great examples there of how a fan page can really engage and connect with visitors!

    Now, like @SigmaBiz says, I would love to see how companies with smaller budgets and graphic design professionals are able to produce something similar. Be good to see a comparative list of smaller businesses who have done similar on smaller budgets.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Susie,

    It just so happens that the most popular fan pages are B2C, but do not rule out B2B applications. Businesses like Cisco, SAP and Intel are all doing well on Facebook.

  • http://ypainc.net/blog/ YPAInc

    Those are some great examples. Coca Cola one is especially great. It is all about interactivity.

  • http://twitter.com/jnpalisoc Jennifer Palisoc

    Great article :) Although I do agree with previous comments that I would love to see what some smaller businesses are doing on smaller budgets more than the big corporate brands.

  • http://twitter.com/doughay Doug Hay

    Glad you posted this as Facebook is more on the radar of businesses. The creative juices were definitly flowing with these progressive, social media oriented brands.

  • Samantha

    I love all of these pages – The problem is they’re all far too expensive to create. You need to pay someone to create the flash if you want interactivity and so forth. Maybe some low-budget successful Facebook Pages would be a good topic.

  • http://www.iexposure.com/blog C. Lobo – Internet Exposure

    I agree with SigmaBiz but also want to add a request for Facebook landing pages in the B2B market. These ideas are so inspiring, nonetheless!

  • http://www.raineight.com Rain8 Social Media Marketing

    I especially liked the comments about the Red Bull page – keep it simple! Great article!

  • http://www.olinhyde.com olinhyde

    Meaningless article without analytic data to support what is “best.” Especially since 9 out 10 are national brands with content created by agencies or dedicated staff.

    It is far more impressive when you look the number of FB fans relative to the size of a business and know the impact of FB over time on sales. For example, a $3 million retailer with 3,000 FB fans that has grown 50% in the past 6 months has far more to teach us about “user experience” or being the “best” than a $3 billion brand with 30,000 fans and 5% growth. The former outperforms the latter by more than 1,000% on objective measures.

    We live in an era of media equivalence between paid, social and traditional (broadcast). The only way to determine “best” is through analytics that indicate ROI.

    If I were Red Bull’s CMO, I’d be pissed at spending all that money on games if it did not result in a proportional increase in profits.

  • http://twitter.com/JazzSalinger Jazz Salinger

    Hi Amy,

    I really enjoyed reading your article. It’s great to see what the big companies are doing as it gives me a few ideas about what is possible.

    I’d really like to see what small businesses and individual bloggers are creating with their Facebook pages though. I need ideas that I can afford to implement.

  • Eileen Marrinan

    Hi Amy
    Very inspiring-but like many others-can we c some good examples of what the little guys and gals are doing? Especially for those of us that are a little techno challenged :-)

  • whitespacemedia

    I love seeing the big brands do it right – but have to say I agree – it can take huge cash to get this going.

    We have managed to play with good design and keep the budget small on this Facebook page. There are no funky apps running – just the standard FBML from facebook and some video integration from Youtube channel.

    http://www.facebook.com/12wbt

  • http://www.seo-alien.com/ SEO Alien

    Simply awesome article Amy! @SigmaBiz I agree with the low budget thought for the average person. FaceBook offers an app on your fan page that can give you a squeeze page if you know some basic HTML (or use any html editor.)
    1) create your FB Fan page
    2) goto edit page
    3) add the FBML app
    4) enter your text
    5) subscribe to mailchimp and create a form page
    6) paste it after your text
    Now you have a professional looking squeeze page on FaceBook!

    See the video at http://seo-alien.com/how-to-videos/how-to-add-an-email-capture-form-to-a-facebook-fan-page/

  • Taubie3

    Smaller businesses who are do something simple, basic but catchy. Their twitter page and blog and youtube channel, if they have one, is similar. These are simple and clean. Not expensive to do and frankly if you have the time, you could probably do it yourself.

    http://www.facebook.com/kosama.official
    http://www.facebook.com/planetdepos
    http://www.facebook.com/grabons

  • http://www.socialcubix.com/ Facebook Apps

    Hey Amy nice read! Loved these pages, and loved the way these brands are running their campaign so smoothly, and the design was simple too with much more user-friendliness! :)

    Thanks!
    -Des

  • http://twitter.com/Strictly_Social Strictly Social

    Some great examples there, thank you.

    I really like how Red Bull use their landing page, they show a great sense of humour while getting people to ‘Like’ their page.

  • http://www.sexybagsnshoes.com/ SexyBagsNShoes

    I agree with all that said it would be nice to see the little guys. I have a question though, I have a welcome page that encourages people to “like” me and I also have a sign up box for my newsletter but I recently have a message from facebook that says Soon Facebook will no longer support profile boxes from applications. Learn more about this change in the Help Center. What will this mean for all the hard work that has been done to create many of these fan enticing pages? I had an application that went with my fan page and it has already disappeared from everywhere except my favorites section. Any ideas?

  • Lisa Thoma

    Winning Facebook sites for companies within the service sector would also be helpful i.e. law firms, architecture/construction, etc. Thanks!

  • http://www.mpoweringu.com Brian Hamlett

    Amy -

    This is a great capture of some good examples of using Facebook, but let’s face it… these businesses have the budgets to create these types of “custom-built” pages and apps. Being that not too many smaller and even mid-sized companies can afford to do something like this, what do you (or any other reader) think are the “Top 5″ things businesses can do with their Facebook pages to build some success?

    Let’s say for a service-based business instead of a product-based business?

    Also, I understand the basics, but I’m actually referring to some creative opinions on extending beyond the basics, but NOT having advanced custom applications like these built.

    Thanks!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Brian! I hear you loud and clear. First, no matter the size of the company, if you know your audience inside and out, you can likely hit a promotion or campaign on Facebook out the park. I say this because you don’t need to spend big money to entice and engage your audience, you just need to understand what makes them tick. (See this article to survey your audience–to me that’s the first step: http://www.socialmediaexaminer.com/online-surveys/)

    But back to your great question…
    If I were to choose 5 things businesses can do with their Facebook pages to build some success, here’s my quick list:
    1. Get a plan. Create an editorial guide and STICK TO IT. Show up every single day and have a routine. On the Social Media Examiner FB Page, we are diligent to stick to a plan daily, while leaving room for spontaneous posts. Mike, Cindy and I get on the phone regularly to talk about what’s working, what we need to shift and how to make it better. We work at it constantly. I personally feel this is where a lot of pages are lacking.

    2. Ask questions. Let your fans talk about themselves. Not only is this fun for them, but you can learn a lot.

    3. Create fun contests, giveaways and promotions. You do not need custom apps to create an incredible contest or sweepstakes. Use the Wildfire App and most the the back end work is done for you…and there are free options for Wildfire too!

    4. Model the best. The goal of my latest post was to give you ideas and then have you run with them to make them your own and incorporate pieces of what you learn into your own plan. There are smaller businesses that are “crushing it” too. Just recently I’ve seen sub sandwich shops, neighborhood hair salons and a medical spa in San Diego stake their place in the FB world with great engagement on their pages.

    5. You don’t need custom apps, but you do want to create custom tabs. To me, this is crucial. If you don’t want to do it yourself, there are many people out there that will do them for you for low price points. The custom tabs are the best way for you to brand your site and really show your prospects what you are all about.

    This list is just a quick snapshot of ideas for you, Brian. There are many more important tips and strategies out there, but hopefully this list will get your creative juices flowing!

  • http://www.AmyPorterfield.com Amy Porterfield

    The great thing is that you can still use your welcome tab with your opt-in–you just cannot have the opt-in live in a profile box. Moving forward you will want to use your custom tabs for your opt-in. Use the static FBML application to make this happen. There is a lot of info on the web right now to help you with this–just do a Google search. Here’s an article on how to use Static FBML: http://www.socialmediaexaminer.com/how-to-customize-your-facebook-page-using-static-fbml/

    Good luck to you!

  • http://www.AmyPorterfield.com Amy Porterfield

    I agree! I loved that one!

  • http://www.AmyPorterfield.com Amy Porterfield

    Thanks for sharing your thoughts here. The goal of the article was to show some really creative ideas that small businesses can model and make their own. But you are right–it all means nothing if the ROI is not there. We, as business owners, must be responsible for tracking this data as we create our pages. It is extremely important and I appreciate you pointing it out.

  • http://www.AmyPorterfield.com Amy Porterfield

    Khaila–exactly what I was going for. Thanks for pointing it out so eloquently :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Mary! Thanks for the great comment. When I worked with Tony Robbins that was his mantra in EVERYTHING we delivered–educate, entertain and engage. I think it is ingrained me in brain now :-)

  • http://www.mpoweringu.com Brian Hamlett

    Rock on Amy! Thanks for the quick and VALUABLE feedback! Give me a bit to go through this and I’m SURE I’ll have more feedback/thoughts/questions!

  • http://www.AmyPorterfield.com Amy Porterfield

    Well done, Mike! Thanks for sharing your “like” strategy. So helpful for others who are just starting out! -Amy

  • Didi L. Barbour

    Thanks Amy. The Oreo one captured my attention. Decided to post on my personal FB page to drive traffic to my Biz page with a similar contest offering life coaching sessions to the top 2 winners. Thanks for an inspiring article. Learning from & modeling the ‘big players’.
    Didi

  • http://twitter.com/papayamaya Maya Grinberg

    Amy, you rock! You couldn’t have pointed out better reasons for why huge budgets are not a necessity for running promotions to engage your fan base. Creativity, ingenuity, and engagement are far greater indicators of ultimate success in a campaign over just money put into it. At Wildfire, we do have campaigns that start as low as $5 to launch and 99cents a day thereafter. These can be as successful as some other big dollar promotions, depending on how carefully the fan page admin listens to their user base and gives them a compelling reason to interact with even that most basic campaign!

    Thanks so much for the great shoutout!

    Maya
    Community Manager,
    Wildfire Interactive (@wildfireapp)

  • http://oregonvoodooinc.com Matt Rouse

    How come these companies are not limited to 520px width for their FBML or Canvas App pages? Do they pay Facebook for this? If so, how much? Can small businesses afford it?

  • http://www.seooptimizers.com SEO consultants

    wow these pages are ery powerful and influence the way things work for social media marketing

  • http://www.hrabaconsulting.com/blog HHotelconsult

    There isn’t any meaningful interaction, and the shallow users of FB wear brands as vanity but don’t connect

    http://www.hrabaconsulting.com/blog/2010/09/01/facebook-brand-pages-community-interaction-what-do-we-know/

    Beating the dead horse… I take the top 10 brand pages and start to dissect them, but am overwhelmed by questions before being able to finish. I think it’s quite a good post. Narcissism, Brand Pages, and the challenge of Facebook

  • http://RachaelMacgregor.com/ Rachael Macgregor

    Wow, thanks for this. So many useful tips I’m going to have to come back and use this as a guide for my own page. You obviously put a lot of work into this!

  • http://www.socialmarketingdynamics.com/ Sydney @ Social Dynamics

    An impressive design can definitely do wonders in getting a potential subscriber’s attention. Most of my impulsive book binges stemmed from being drawn to quirky designs and cool book covers.

  • http://www.extremecreative.com.au Adriana web design

    Great examples! This gives me an idea on how to give my facebook page a twist. Creativity is the word!

  • http://www.northsocial.com David Brody

    Amy –

    Thanks for the post. Good stuff. Great inspiration for small businesses. No need to stare at a blank whiteboard for inspiration, as there are tremendous learnings and ideas to be gained by looking at these 10 pages.

    My company, North Social, actually creates simple software that enables businesses of all sizes from any vertical to be able to overcome the financial and technical challenges of Facebook by offering the simplest way to build, launch, and manage a custom Facebook page.

    Our goal was to enable everyone to be able to create the same great looking and feature-rich pages just like the big brands you mentioned in this post. Let me know if you want to see some examples of smaller brands already doing “more with less” by using our tools.

    http://northsocial.com/

    Cheers,

    David Brody
    http://www.northsocial.com

  • http://www.carpettradecentre.co.uk/ Dave

    Amy,

    Excellent article. I am just looking at setting up facebook fan page for my business. We sell and and install carpets…Yeh I know a bit of a boring subject, but I believe this can work in any sector and with any size of business.

    So I have learnt a lot today, so thanks again.

    Dave Archer
    http://www.carpettradecentre.co.uk/

  • http://www.aliceheiman.com Alice

    Great examples. Haagen-Dazs has a cool page also. Since these are all retail, I would love to see the Top 10 Facebook Speaker pages and the Top 10 Facebook Service Provider Company pages.

  • http://NaomiTrower.com Naomi Trower

    Well Amy it sounds like you have another blog post on your hands! Top 10 Small Business Facebook Pages hehe! Don’t you just love how comments can create new blog post ideas? :)

  • http://www.AmyPorterfield.com Amy Porterfield

    I am already working on it! :-) If you have any great examples, please send my way. So good to see your face, friend :-)

  • http://www.sigmabizlearning.com/ Jamie Gorman

    Amy, I liked this so much and saw such great comments re: small business, I picked a couple key points you made and applied them to some of the local small businesses that I know. My focus was primarily on how they can improve their posts, a big step for many small businesses. I figured they shouldn’t spend time or money with other stuff until the posts are consistent and engaging! We spend a lot of time just getting over that first hurdle with our small business clients – anything more is overwhelming. The post is at SigmaBizBlog.com if you are interested in reading and commenting, it would be great to hear the take of a professional!

  • Rick Spratley

    Amy. I loved, loved this article! I was trying to find examples of great interactive fan pages and find out which Brands and Companies were leaders in this area. This is the best article I found after a couple hours of perusing the internet.
    I work for a company (PollStream) that builds interactive engagement solutions for organization’s intranets. We’ve recently completed converting our interactive solutions so they work inside Facebook. I’ve spent the last 6 years working with the internal comms folks, so hopefully this will give me somewhere to start.

    Do you think I should contact the big Ad and PR interactive agencies or do you think I should contact the companies themselves?

  • http://www.surefiremlmtactics.com Vinczap

    What a great way to get the synapses firing over what to put into making your own company fan page. This article was superb in that the examples of great fan pages themselves are just fun to look through. And your tips about what makes each one uniquely appealing for its audience really draws out some of the unique aspects of these quality designs.

    If nothing else, this ought to give anyone thinking of creating a fan page a head start on the brainstorming process.

  • http://www.surefiremlmtactics.com Vinczap

    By the way I just wanted to let you know that I bookmarked this on my favorite bookmarking sites, as it really is an excellent resource for anyone looking to create their own fan page on Facebook. Thanks again.

  • http://www.facebook.com/profile.php?id=773405391 Erecia O Williams

    This is awesome article. Thank you very much. This has inspired my video tutorial on this. For any business owner who is interesting in doing this themselves. http://www.youtube.com/ereciaswebdesign

    Erecia
    website graphic designer

  • http://www.GODHEADPRODUCTIONS.com arawdog1

    interesting , think I’m going to save this to my favorites

  • http://www.jseverydayfashion.com/ J’s Everyday Fashion

    Great article with great examples. I think there is something in this list for any business owner, no matter what size or industry!

    http://www.JsEverydayFashion.com

  • http://twitter.com/makemediahappen Make Media Happen

    This is such a great article. Thank you for this. It’s amazing what one can do with Facebook these days.

    Make Media Happen
    Connecting companies and individuals with today’s social media world.

    http://makemediahappen.com/

  • http://twitter.com/elizaIO eliza van gerbig

    Great article – thanks for writing it. The only thing I would add is while I initially liked RedBull’s page, after I clicked the “Like” button, nothing changed! It had the same image with the big HINT HINT HINT to like the page which I had already done so the Like button was no longer there. #bummer

  • Guest

    Hi Tracy, that looks really good. Great to see the video embedded too! :)

  • http://www.splashtab.com Evan Johnson

    Great post – I love the “tips” after each example, very well done. Keeping your fans on Facebook, offering a support feature for your product, the “Like” call to action, connecting with users via contests and “nostalgia”… great tips, all.

    For page owners looking to take these tips from the pros and start improving their own Facebook presence, it’s actually pretty easy with custom tab creation tools like the one I made, http://splashtab.com. We make it fast, easy, and affordable to offer your visitors custom landing tabs that share your products and services. Check us out!

  • http://www.splashtab.com Evan Johnson

    You don’t actually need a huge budget to do a lot of the same things these pages are doing. Sure, some of the custom Apps above cost thousands of dollars, but with the Static FBML app and services like the one I run (http://splashtab.com), it’s very affordable to make great custom tabs. They won’t have fully interactive contests on them, but providing a branded landing tab that tells visitors about your products and services is a huge step in the right direction, and a fraction of the cost. Just prompt your visitors to interact on the Wall, like Facebook intended :) . Good luck!

  • grape_vine

    There’s a really simple page out there: http://www.facebook.com/StratfordFestival… it’s for the Stratford Shakespeare Festival in Stratford, Ontario, Canada. It changed the way I looked at FB fan pages for nonprofits. This is pretty anti-glitzy compared to all the sites listed here, but it has something people want: ways to get discount tickets! Knowing that information for rush seating and special deals will be here first keeps people constantly checking back. It made me realize that the fan page needs to give something that people REALLY want, tangible or intangible, and I am judging all future inteactions with FB nonprofit fan pages in this way.

  • http://twitter.com/EscarpmentBR Niagara Escarpment

    What a terrific article, Amy. Thank you! I was really struggling with Facebook but I see it in a whole new light now. You have inspired me to tackle it again. Thanks!

  • http://www.facebook.com/people/Ilan-Peer/503224131 Ilan Peer

    Great post. I enjoyed reading it. Thank you!

  • http://twitter.com/inkatechnology InkaTechnology UK

    Great post! It’s really cool some of the things that designers are doing with Facebook Fan Pages now.

  • http://www.facebook.com/doug.lawrence Doug Lawrence

    The Disney Toy Story 3 “Tickets Together” experience was not very well thought out or executed. When completing the purchase process, you are asked twice for extended permissions from Facebook applications, then you are presented with a constrained checkout form. Given my zip code, it was for Fandango, and even though I had a Fandango account, I could not log-in to expedite the ticket purchase. It also created an event on my FB calendar even though I had not actually purchased the tickets.

    This was developed by Digisynd http://digisynd.com/

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  • http://www.fromadrianlee.com Adrian Lee

    I read this post some time back and this was the post that pushed me to do more with my facebook page. And it also lead me to find out more and now I offer this as a service to my clients. So thanks a lot for this post.

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  • http://www.facebook.com/people/Iam-Mma/100001340610302 Iam Mma

    Good stuff !

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  • Pramod Jain

    Good Article. Useful tips for following. My company does a lot of work on Facebook for various leading brands and this is growing .

  • http://www.nikmaya.com/ Nikmaya62

    Nice article, but I don’t have fan page on my blog. I think i should try it as your encouragement for our success. Thanks.

  • http://www.mebeljeparafurniture.com/ wood furniture

    Good job, thanks for this. I thinks It inspire me to get more fans on facebook.

  • http://internet-marketing-scripts.nikmaya.com/ Free Internet Marketing Sripts

    Nice post. Thanks for the list.

  • http://thierry.andriamirado.netsika.net/ Thierry Andriamirado

    Great “5 things businesses can do with their Facebook pages to build some success”, Amy! You wrote an entire valuable blog post as a comment, thanks for this ;)

  • http://thierry.andriamirado.netsika.net/ Thierry Andriamirado

    Great Facebook pages list and Facebook apps ideas, Thank you Amy!

  • http://www.mynotetakingnerd.com/blog Lewis LaLanne – NoteTakingNerd

    “Procrastination Station”… Perfect!

    This is a fine job you’ve done here Amy of pointing out real world examples of how multiple different industries are killing it with Facebook.

    I hope that most people here will be able to look at these examples and think “How can I adapt some element of this into my page?” instead of, “That won’t work for me. I don’t sell movie tickets, drinks, or chapstick :-( .

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  • http://kbjonline.com/ @katebuckjr

    Is it just me, or do most of these brands have millions of fans before they ever put up a Facebook page? Congrats that they are following best practices and/or creative marketing – but can we talk about the Top 10 Facebook pages from brands you’ve never heard of?

  • U-engage

    Good point

  • http://www.methods2earn.com Vijayraj Reddy

    these facebook fan page are really inspiring…

  • http://twitter.com/bestinvestor11 David

    Hi Amy — thanks for your excellent advice. I am starting out on FB and came across your great blog. You mention: “If you don’t want to do it yourself, there are many people out there that will do them for you for low price points.” Where can I find reputable firms to help design and code a FB page for me? Do you have any recommendations?

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  • http://www.keystonespecialties.com Benjamin

    It’s no surprise that the top 10 Facebook profiles are representing some of the most well-known brands!

  • David Harris

    With all this functionality available on Facebook, how much does a small business need a web site? Probably yes as not everyone is on Facebook, but how much effort should go into the web site vs. the Facebook pages?

  • http://www.americanrecordablemedia.com/ CD DVD Printer

    Could you post how many likes they have?

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  • http://www.seochester.co.uk/ SEO Chester

    The Red Bull ‘Like our page, HINT, HINT’ is a fantastic peice of social media marketing, superb :D

  • http://wearqr.com QR Code Marketing

    Love Red Bull’s marketing always!

  • http://www.facebook.com/people/Adelaide-Mailer/100002204042082 Adelaide Mailer
  • http://www.ten18photography.com Kyle

    Thank you for the article. The companies you listed have outstanding Facebook pages and have inspired creative ideas for our company.

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  • http://www.rsdisplays.co.uk/ Alka Shakya

    Thank you for the great list. Loved Uno Chicago Grill’s page.. :)

  • http://wearqr.com QR Code Printing

    Coke is pretty amazing at staying on top of their game. Of course they have the money to do it!

  • http://www.facebook.com/MyNaturalRemediesGuide Bernadette

    Awesome article – thanks! A great reminder to seek out the best and model elements that will work for you – <3 it!

    Bernadette @ http://www.facebook.com/MyNaturalRemdiesGuide – All Welcome! :)

  • http://www.OperationWeb.com Billy Gee

    Wow. Im in the process of creating my Page and I am inspired!

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  • http://shoocare.co.uk Younesse

    we are startup company and really this article will help us to get our facebook fan page fixed http://www.facebook.com/pages/shoocarecouk/195954397103966 soon! thank you Amy!

  • Irene

    Wow, very creative examples! I Stumbled on a page that’s very creative as well, the Stephan M marketing and Advertising agency. You need to interact, in a very creative way, with the first page after you get to the second page. Which is very creative as well. Well, you have to see for yourself! http://www.facebook.com/pages/Alphen-Aan-Den-Rijn-Netherlands/Stephan-M/190065407700744?sk=app_190322544333196

  • http://koowie.com Koowie

    These are great pages and great examples. Definitely for other business to aspire to.

  • Biginch

    These are pretty cool examples. Here is a local business one I found that I like. They use what I guess is an employee. http://www.facebook.com/joecanals

  • Max

    check out http://www.facebook.com/travelonline.ph That is a cool fan page – it has everything available on the market. More cool stuff than top 10

  • Max

    check out http://www.facebook.com/travelonline.ph That is a cool fan page – it has everything available on the market. More cool stuff than top 10

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  • Denise

    Redbull Fanpage
    I really like the red bull fanpage, not because I’m such a big fan of the beverage but because the page is kept simple. The call to action – to like the page – in the very beginning is simple and for sure converts much more than simple welcome tabs.
    Remix of Prezi & Facebook
    What I tried out recently is to do a remix on Prezi and Facebook. Prezi is a cool presentation tool that lets your presentations look like camera shifts. Now, on the Absolventa Jobboard Fanpage, people are welcomed with a Prezi Presentation also with the call to action to like the page. We’ll see whether it will be successful!
    http://www.facebook.com/Jobboerse.Absolventa

  • http://www.gibbook.com/ Alfred Ballester

    Hey – just followed your 1st advise and my landing page looks by far better – facebook.com/gibbook.

    Thanks for the advise ;-)

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  • Lizzie Gilbert

    Hi Amy,

    Great post, very interesting.

    What are your thoughts on making an exclusive vs. open profile. For example, in order to see content on fan pages you often need to “like” the page. Do you think people would hesitate to “like” the page for fear of constant posts and updates from the page, or do you think it adds a feeling of exclusivity and therefore would attract users.

    Thanks!

    Lizzie Gilbert

  • Adrian

    Hi Amy,
    Such a useful post, I have already gained so much from thes ideas and more on these sites!
    My page isn’t perfect (yet) but we are working hard to improve it all of the time!
    http://www.facebook.com/pages/OuterInner-Club/109387699134746?ref=hnav
    Love your content and I’ll be sure to keep reading in the future!

  • Anon

    You can’t actually use the Facebook Stories App unless you are a partner.

  • http://www.fansbridge.com/ Faissal Alhaithami

    I liked redulls landing page! it is just awesome!

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  • http://pulse.yahoo.com/_PFSH5MXHCWQD5LLCEXWV4ZLY4E Madelyn Smith

    We got around 2k friends here (http://www.facebook.com/LotSoft ) but they just do not like talk anyway. Any suggestions will be appreciated.

  • http://topbestlisted.blogspot.com/ aivil vin

    i think coca must be No. 1 page…Anyways great post !!

  • Lindsey

    These are great! You should also check out Kenra’s Facebook page; designed by MediaFuel.net & The Momentum Group. http://on.fb.me/oNWJEV

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  • http://tjc007.blogspot.com Tjc007

    nice info ..really inspire for me ..to make my page ..more better …thanks

  • http://thepracticalmom.com Mom Blogs

    Red Bull definitely takes the cake for me.  Worth the number 1 spot for sure.

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  • Mr man
  • Mr man
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  • http://www.squidoo.com/best-laptop-for-college-students Irma Glory

    Great article. Nice hints and tips in advertising. Gives great idea for struggling entrepreneurs for advertising and campaign for products. Marketing would be a bit more difficult if without this kind of strategies. It’s really inspiring and motivating.

  • AA
  • http://www.maddak.com Guest
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  • http://www.batads.com Ryan

    Redbull is doing better than coca cola?

    I need to get one of those ‘click like’ landing pages on my advertising websites fan page. 

  • https://www.facebook.com/WeeLittleArts?v=wall&ref=ts Michael
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  • inam ghazali

    Red Bull definitely takes the cake for me.  Worth the number 1 spot for sure.

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  • http://twitter.com/AdamSkiba Adam Skiba

    This is an excellent round up of Facebook Fan Pages.

    This is the most DELICIOUS Facebook Fan Page ever: http://www.facebook.com/pages/The-Chocolate-Canvas/124890634285801

    Who doesn’t love chocolate??

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  • http://www.aktivtek.no/ Billig Seo

    I like pages that are clear. Those shown in here are a bit “to much” but anyway it’s great to see it. I am working on my profile 
    http://www.facebook.com/aktivtek

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  • Jaivinay

    Just as I thought! All B2C

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  • http://umain30.com/ Main Uddin

    We all know that facebook is the one of the most used social networking website on the internet. It has big community of facebook users. Every day millions of facebook users share their thoughts with their freinds on facebook. In this scenario, it is very important to have a facebook fan page for a brand or any other service.

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  • benamara islem

    thank you for all









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