social media research

If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?

When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.

Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.

No, it’s not Facebook, Twitter, LinkedIn or YouTube.

Sure, Facebook, Twitter and LinkedIn were among the top four social media tools among this group of marketers.

But what was first?


Did you know that Technorati ranked Social Media Examiner the #1 small business blog in the world just five months after it was launched? “We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines,” said its founder, Mike Stelzner, in March 2010.

Blogging Isn’t Just for Moms Anymore

If you work for a large corporation, you’re probably not blogging yet, are you? Oh sure, you might have your own personal blog centered around your interests, hobbies or political views.

But I’m talking about a corporate blog. A blog sponsored, written and monitored by your company.

I’ll bet these are some of the reasons you or your company isn’t blogging:

  • You don’t know what to write about
  • You think your employees are too busy to blog
  • You don’t want to reveal company secrets

If you’re a small business owner, did you know that nearly half of your competitors will be using a blog for marketing purposes by next year?  What’s holding you back?

Maybe you’re wondering “How can I make sure my message is noticed and not buried in all the other noise?”

Here’s How to Get Your Blog Working for Your Business

Suppose you could hire 23 of the biggest names in blogging to give you proven tips and techniques for using a corporate blog to generate leads, win customers and achieve your sales goals.

Suppose each of those experts came to your home or office and gave you 60 minutes of their time. Each one could easily charge you hundreds of dollars.

But suppose you got all of those experts for less than $300. Not $300 per expert, less than $300 for all of them.  Only $300 for 14 hours of highly implementable training.

That’s exactly what you’ll get when you sign up for the early-bird discount to attend Social Media Examiner’s Blogging Success Summit 2011. It’s an online conference scheduled throughout the month of February 2011. You won’t need airline tickets, hotel rooms, a rental car or a week of fast food.

All you need is an Internet connection and speakers.

Just look at this partial list of the 23 instructors:

  • Richard Jalichandra, Technorati CEO
  • Darren Rowse and Chris Garrett, authors of the best-selling book, ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income
  • Debbie Weil, author of The Corporate Blogging Book
  • Douglas Karr, co-author of Corporate Blogging for Dummies
  • Joe Pulizzi, co-author of Get Content Get Customers
  • Brian Clark, founder of Copyblogger
  • Michael Stelzner, founder of Social Media Examiner
  • Rick Calvert, co-founder and CEO of BlogWorld
  • Denise Wakeman, co-founder of The Blog Squad

You’ll also hear from people in the trenches – bloggers and social media marketers from Ford, McDonald’s, Southwest Airlines, Sony, Cisco and Procter & Gamble.

Here are some of the things you’ll learn:

  • The State of the Blogosphere: What Businesses Need to Know
  • Transforming Your Small Business Blog Into a Lead Generation Machine
  • 20 Actionable Techniques to Enhance Your Blog’s Content
  • How Big Businesses Are Leveraging the Power of Blogs
  • How to Improve Your Search Engine Rankings With Blogging

HubSpot found that businesses with an active blog get 55% more online traffic than those without a blog.

Which part of that statistic are you in?  What do you think your competitors are doing?

To learn more about the upcoming summit click here.

What are your blogging plans for 2011? Please leave your comments in the box below.

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  • Shoot, I wish I could attend 🙁 I really love you guys, and the Facebook Success Summit was unbelievable. Best investment I ever made! I will definitely be attending future summits and will promote this Blogging Summit to everyone I know.

  • Ruth..this blogging world has taken on an mind of its own..all people from all walks of life are doing it..don’t see any reason for it to stop now.

    “Black Seo Guy “Signing Off”

  • Blogging faced a serious boom in 2010 and I am sure the trend will go on and develop even further in 2011. Hundreds of new blogs bloom everyday, and a lot die as well ’cause their owners simply stop updating them – for lack of time, content and so on. It’s a “living” thing, it’s born, it dies, it evolves, as it should. It means there’s constant interest around it and this is bound to improve as more and more people realize its value and find easy access to blogging thanks to enlightened developers like the WordPress team and all its plugins developers.
    I am curious to see what’s going to happen in the coming months.

  • Antonio – You’re going to see a lot more businesses jumping on the blogging bandwagon in 2011

  • Thanks for that strong endorsement Nick

  • Hi Gabriele – It’s true that many blogs have lifecycles, not unlike products. To survive the long haul, blogs need a strategy and discipline, but the results can be amazing.

  • Blogging is hugely popular and it can be discouraging when bloggers don’t see responses after a certain period of time. It’s all about discipline and sticking with it! Just like in business – don’t give up too soon! Blogging is such a powerful tool – if kept at it.

    Wish I could attend the summit!

  • Kimberly

    Thank heavens I happen to love blogging!

  • shouldn’t it be “The Top Social Media Tool for 2011 are…” ?

  • Recently I’ve got an email from WordPress about my blog. It read:
    “Your 2010 year in blogging = Wow! We think you did great!”
    So I just want to keep it up! I also believe that good blogging is very powerful
    and it’s the most profitable SM channel.

  • Blogging is one of my favorite parts of my job because as a former reporter, it allows me to use my love of writing while still doing marketing and public relations efforts. I am glad that my company has stayed ahead of the curve with blogging. We now have two sites, each with its own blog. One of them is dedicated to green building and issues so just being able to learn new information and share it with others is exciting.

  • WSefton

    Way to disguise your pitch on attending the Blogging Summit. I thought The Top Social Media Tool for 2011… my be something useful.

  • Enjoyed the comments, very encouraging. I am new to blogging and finding out there is a lot to learn.

  • Tool is a singular word Brandon. If we said tools, then it would be ‘are’

  • The top tool is the blog and blogs are something useful

  • ah good point
    I need more

  • Great blog post Ruth.

    As blogging becomes more popular, the opportunity to be interviewed on other company blogs may arise. Here is an article I wrote called 5 Tips For Giving A Blog Interview that your readers might find helpful.

    I am also wondering about this Blog Summit. I consider myself a very informed blogger and on-line marketer. Is the Summit designed for a new-to-blogging level, mid-level or advanced level blogger? I read about blogging and social media daily so I’m wondering if there will be enough “advanced” content included?

  • Wendy Snyder Soucie

    I have promoted my business with blogging, presentations and social media. For an engineer who didn’t like to write, blogging has become very fun – video, picture and text. I attended the Facebook summit, and other than attending Social Media Academy, is the first social media learning I paid for and I got my money’s worth. I am trying to fit this into my schedule to learn more that would help me and my clients.

    Wendy Soucie

  • Jcohen1

    Would like to know if when you mean blogging, do you mean having a blog that’s separate of one’s corporate website, or is just a subpage of the website?

  • Either one works. How you do it depends on your goals and objectives.

  • Congrats Wendy! You are proof that you don’t need to be a professional writer to do this 🙂

  • Courtenay – The summit is designed to help businesses improve their lead generation and marketing efforts via blogging. It is NOT for total newbies. I would take a close look at the session and then make the call if you think something of value is there for you:

  • funkygorilla

    Some shameless self promotion going on here! A well written title that ends in an ad. Not a great example of a good blog post! Annoyed me enough to comment though;-)

    As a blogger you also fail to mention that blogging really isn’t for all companies. I do some work for an engineering company, selling standard widgets via a wholesaler. I would love them to have a blog, but there simply isn’t enough content, that would interest their customers, available to them.

  • Rachel Beck

    How much of a business focus does the summit have? Would someone who blogs for a university or non-profit find much benefit? It sounds really interesting.

  • good news. i am attending!

  • Funky,

    There are plenty of engineering companies who have blogs. The goal would not be to talk about the widgets but rather some other topic that is of interest to customers.

  • For sure!

  • blogging is evergreen buddy…it will continue to rule..

  • Aji(CEO,

    I wish I could be there, we are having some of the events here in India but the speaker list are uncomparable. I am feeling jealous and angry … Thanks for some of the shares.

  • Angela Martin

    As a newcomer to the social media business I am very interested as I am one of those people who is afraid to start blogging because I’m not sure what to write or if I’ll be original enough. Thanks for putting this together. I’m looking forward to February as my month to fall in love with blogging!

  • I am coming Sir – Wait for me

  • Well, I am heartened by the fact that blogging is still an effective means of marketing. As a newbie, it sometimes seems I’m shouting into a crowded forest along with millions of other voices! But, I guess like birds, if our call is unique, the flock will find us? Certainly, the summit sounds very useful.

  • yes this best summit we have as of today and the price is good

  • We are a very new company and so far on are blog all we are getting in spam comments… Obviously there is a lot still to learn!

  • Excellent article! I only recently started blogging with WordPress (love this site!) and am completely engaged by how user friendly and informative a blog can be depending on what you decide to do with it. From allowing comments to your thoughts to posting media rich stuff, it’s a great way to provide conversation provided the content is meaningful. Feel free to visit my ideas at Thanks Michael for the ‘bloggy’ good article!

  • Nazareen Ebrahim

    Thank you Michael for posting this article 🙂 and a great thank you to Ruth for a well thought out informative article!

  • Great Post!

  • Very very cool. I will definitely consider attending. I was just wondering who did the graphic design for your blog and how much thought, time, energy, and money was put into the design and aesthetic elements (branding, and etc.) of the blog. Do you think this played a critical part in your immediate success in ranking #1? I know that it was your IMAGE that captured my initial interest – because I knew that there was definite professionalism within the JUNGLE! My question is: for someone without those resources and just starting out – how can you overcome the image/branding/design aspects? Quality content? Thanks again!!

  • Thanks for this insightful article.

    I couldn’t agree more that blogging is a crucial tool for companies of any size. It gives your company a personality, a voice and an opportunity for exposure into larger audiences. Not only do I post our blog on our company website but I also post it on additional 3rd party sites that focus on related topics and cater to our target market. I post on these sites using a personalized profile and add our website link and our traffic has grown tremendously.

    I also can’t express enough the value of blogging for SEO purposes. Implementing your company’s keywords into blog titles and body paragraphs can significantly improve your positioning on search engines and ultimately drive more traffic.

    Thanks again!

  • Hey Paul, did our design and we didn’t invest a lot to get started

  • I gotta agree about thousands of blogs sprouting everyday and I often wonder, if I were a newbie, how would I make myself stand out?

    I guess the other things that most corporations fear is that when one of their bloggers would publish something that might break the company’s image in general. I think this has been the issue with letting interns handle the social media campaign of the company too.

  • I agree with the author. Blogging is the best way to show your expertise and to help and interact with people who are interested in what you do. It is no push marketing. People who don’t want to read your blog don’t do it. But in order to show your expertise one should write insightful and unique texts which really tell a story or help your readers to solve a problem.

    My plan for 2011 is to write more articles on my blog and to grow my audience. I hope I can achieve this goal.

  • Good program, we should join to this. But, i am sorry, I can’t.

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  • googiology

    I agree to the fact that blogging is the base of your social media activities. If you do not have a blog you can not bring back the traffic you generate form social media. Or otherwise you will simply be posting links of other people on to your social stream which gives you no benefits at all.

  • googiology

    I agree to the fact that blogging is the base of your social media activities. If you do not have a blog you can not bring back the traffic you generate form social media. Or otherwise you will simply be posting links of other people on to your social stream which gives you no benefits at all.

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