Social Persuasion: How to Move People to Action

Want more of your readers to take action?

Are you looking to increase the persuasion of your content?

To learn how persuasion and psychology apply to social media marketing, I interview Derek Halpern for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Derek Halpern, founder of Social Triggers.

Derek shares the tactics he uses to get people to take action and turn them into loyal readers.

You’ll learn how to use the right words for your audience and gain insights from your competitors.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

Social Persuasion

How the right words help your marketing

Derek explains how the right word can make sales and the wrong word can repel sales. You will discover how certain words repel people when it comes to leading them down the path to a sale of a product or service. He shares takeaways from his discussion on “wallet-closing words” with language expert Michael Fishman.

wallet closing

You don't want to use the "wallet-closing" words: lecture, teach and learn. Find out which words to use instead. Image: iStockphoto

Mark Twain said it best: “The difference between the almost right word and the right word, is really a large matter. It’s the difference between the lightning bug and the lightning.” When it comes to marketing, this still holds up.

Listen to the show to discover how you can find the right words to get people to buy what you’re selling.

The connection between psychology and social media

You’ll learn how an understanding of the psychology of your audience can help you navigate the constant changes on social media. Social media is always about people. Even if the tools change, people are not going to change and social media tools are ways to talk to people.

Psychology helps you understand people and enables you to mix and match social media tools to communicate with your audience.

Listen to the show to find out why psychology is vital in social media.

How to approach your content strategy

Derek shares his content strategy and why he does not publish content often and how this gets his audience to do what he wants them to. If you get people to use your advice and see results, they are going to be loyal readers.

You’ll discover how Derek focuses on creating content and gets his readers to take action with a single tip.

Derek also shares his strategy behind the Social Triggers Insider podcast.

Listen to the show to learn how to get your audience to take action.

How to learn from your competitors

Derek talks about the fine line between copying your competition and innovating from your competition. You’ll learn what to look out for with your competitors and how you can make something better for your audience.

Derek shares why it’s important to look outside of your competition too. Friendly competition does create a better end-product for the entire community.

Listen to the show to find out what you should be doing to innovate and inspire your growth.

Hot marketing tips

Derek shares techniques to get people to go from passive observers to email subscribers. He shares insights into using popup and opt-in forms on your website to pull people into your email list.

He also talks about the advantages of using “click-to-tweet” quotes. Find out how to highlight an interesting quote from your article or video and have readers click to tweet the quote with a link back to your site.

click to tweet quote

A "click-to-tweet" quote can help repopulate your article or video and provide a link back to your site.

Listen to the show to hear how this could work for you.

Survival Tip: Tweetbot

Tweetbot is a Twitter app that allows you to do everything you can do on any other Twitter app, with an extra killer feature: the ability to filter out tweets.

This app allows you to focus on the tweets that matter in your Twitter stream. It’s available at the Apple app store.


Tweetbot allows you to filter out tweets.

Listen to the show to learn more and let us know how Tweetbot can help you.

Other Show Mentions

Social Media Marketing World is Social Media Examiner’s latest mega-conference—taking place at the waterfront San Diego Marriott Marquis & Marina in San Diego, California on April 7-9, 2013.

As you’d expect, Social Media Examiner recruited the biggest and best names in the world of social media marketing for this conference. Only the best for you! Be sure to check it out.

Key takeaways mentioned in this episode:

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What do you think? What are your thoughts on the psychology of persuasion? Please leave your comments below.

Images from iStockPhoto.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored the books Launch and Writing White Papers. Other posts by »

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  • John Lee Dumas

    You guys are awesome! It’s difficult to keep up with what’s new on the social media scene these days, but I always get the best information here on SME! I’m definitely going to check out Tweetbots.

    Thanks, SME!

  • Michael A. Stelzner

    Thanks John

  • Derek

    Glad you liked it John!

  • Sarah Bauer

    “People are people are people”: THAT’s how you stay grounded as social media platform trends change, and marketers become overwhelmed by choices for connecting with customers on the social web. At the end of the day, people are drawn to these sites to interact with other humans. That’s it. If you can chat with a customer in real-life, you can create a dynamic way to chat with them online, working with whatever is popular at the time. That’s the best takeaway for me!
    Great podcast. TGIF!

    Sarah Bauer

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  • Kayla Marzo

    Great article. Lots of new information

  • Michael A. Stelzner

    Thanks Kayla – Be sure to listen to the podcast :)

  • Angeegirl

     Interesting podcast. The idea of not blogging frequently sort of goes against the grain, but I guess this could work in the sense of quality versus quantity. How do you feel about companies using PLR articles in order to keep the content flow consistent? I am just curious what your school of thought is on the subject.

  • Mansi

    With something new cropping up everyday in social media, the one thing I don’t want to miss is Social Media Examiner! Irresistably good! I’m on wayyyy! 

  • Angie Johnson

    Great insight! Love listening to Social Media Examiner’s podcasts. Learn something new each time!

  • Michael A. Stelzner

    Thanks so much and you’ll love Derek as well.

  • Michael A. Stelzner

    Thanks so much Angie!  Glad to have you as a listener :)

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  • Michael A. Stelzner

    Thanks Angee!  What is PLR?  Can you spell out that acronym for me?

  • Michael A. Stelzner

    Thanks Sarah!  Appreciate your words and thanks for listening

  • Angie Johnson

    Private Label Right articles are articles written by a writer for internet marketers to sell products on the internet. Many people who do not have the time to keep up with the writing that it takes to stay on top of the search engines and provide constant content to their audience will purchase PLR articles and change them just a bit to publish. This concept is very much like private label clothing, financial products or any type of merchandise such as store brand versions of grocery products. They are just a bit less expensive.

  • Peter Wheaton

    Thanks Guys I really enjoy the podcast and would like to know the best way to do my own.  As usual you have some great content!

  • Tim McAuley-SIC Ambassador

    Awesome stuff Michael! 

    I just became a fan of Derek’s stuff a few months ago and it has lead me here! I’m very stoked about that.  

    Thank you both for doing what you do.  I’m learning a LOT!

  • Nela

    good material…

  • Michael A. Stelzner

    I am not a big fan of content designed for search, not humans Angie

  • Michael A. Stelzner

    Thanks much Nela

  • Michael A. Stelzner

    Glad to have a soul surfer here Tim :)

  • Michael A. Stelzner

    Thanks Peter – Next week we explore podcasting.  In the meantime check out

  • Jason Wiser

    It’s like peanut butter and jelly. SME and Derek Halpern! It was bound to happen! Love that Derek shares similar information in each of his presentations, but there is always something unique each time. Invisible. The first time I’v heard you talk about this one Derek. Thanks Michael for having Derek on the Podcast. And yes both of your podcasts are awesome, and Derek, Social Triggers TV is exactly what I would expect from you, the best!  

  • Michael A. Stelzner

    Thanks much Jason.  Derek is great on delivering value

  • Michael Belk

    Great job Michael and Derek, Derek you seem to unlock potential in readers and bloggers that we never knew we had.  I guess that is why your website is called Social Triggers.  I really like SME also because you have some great material on the directions social media is heading down.  thanks

  • Kirsten

    Thanks for producing great info! I am guilty of having 2,000,000 bookmarked pages…that part made me giggle. Yes, feeling very overwhelmed with it all. Will look forward to hearing more from Derik @ & will continue to learn with SME as well! 

  • John Lee Dumas

    Derek, it’s tough not to like anything you are involved in.  See you at dotcomXpo in 2 weeks…Ryan Lee asked me to host the podcast table, and I am trying to get Jaime Tardy to roll with.  Either way…I’ll be there, mic in hand :-)

  • Michael A. Stelzner

    Thanks Kirsten and great to have you!

  • Michael A. Stelzner

    Thanks Michael – Be sure to keep up with both of us :)

  • Jennifer

    Excellent podcast! As I make changes to my blogs and try to figure out a constantly evolving online world that I’ve never really gotten a good grip on, this refreshingly individualistic advice arrived in my orbit at the perfect time!

    I just got a grade on my cooking blog with the – continue to post often, be sharable, participate on Twitter, Facebook etc. All great suggestions but I’m happy to hear some different tips, especially quote tweets, posting less, and promoting the blog and not everything and everywhere you are all at once.

    And I can see the benefit of lists and have written posts like that on my writing blog, but I’m also guilty of saving pages with long lists of information I have the best of intentions to get back to when I have time….So focusing on 1 item in detail that a reader can jump on right away makes sense! Thanks Michael and Derek!

  • Venkateshwaran.V

    This is awesome,i listened the PODCAST,thank u Mr.Michael A. Stelzner,here i want u ask u something that how to keep people in our circle of social media if the social media marketing trend is changed?through visuals of our content?or else what may be the alternatives?   

  • Michael A. Stelzner

    Thanks for your positive feedback.  I would study the free content we publish six days a week.

  • Michael A. Stelzner

    Thanks Jennifer – Do move from lists to action for sure if you want results

  • Maria Brooks

    Another great podcast Michael!  I didn’t realize I was using some “wallet closing” words on my call to action pages.  I fixed those right after listening to his podcast.  The Click to Tweet is an awesome idea!  I recently read an article on HubSpot and they used this on several Mobile apps statistics.  Of course I retweeted all of them.  But it didn’t occur to me how this could increase my own retweet numbers.  Will implement this strategy as often as I can.

  • David Willden

    Very helpful.

  • Craig Jones

    First time poster – thoroughly enjoyed the podcast, thank you!

  • Michael A. Stelzner

    Maria – Glad to see you got some actionable tips from the podcast :)

  • Michael A. Stelzner

    Much appreciated David

  • Michael A. Stelzner

    Thanks a ton Craig :)

  • Derek

    That’s going to be a good event for sure. Are you going to make it to Social Media Marketing World? I’m PUMPED for that as well.

  • Derek

    I’m with Michael on that. I don’t think PLR is a good way to go.

  • Derek

    Funny how simple it sounds right? Yet, STILL, people are always focusing on the tools. THey don’t even think about the people. Weird.

  • Derek

    Sweet! Glad you liked it Tim, and glad you’re a fan.

  • Cindy King

    Well said, Sarah :)

  • John Lee Dumas

    Oh heck yea.  San Diego used to be my home base.  I can’t wait to get back out there for a week…the cruise should be alright too!

  • Derek

    Awesome Maria.
    Let us know how it works for you!

  • Abdallah Al-Hakim

    This was my first podcast but I thought it was very high quality. The questions and exchanges between Michael and Derek were excellent. Some of the advice is common sense (at least to me) but there are moments of brilliance such as the one regarding finding keywords that your customers use or looking for business practices outside of your domain. Also, social trigger sounds like a pretty informative site so I think I will check them out. Looking forward to future podcasts.

  • Michael A. Stelzner

    Thanks much Abdallah!

  • Abdallah Al-Hakim

    no problem. I just signed for social triggers updates – It looks pretty informative

  • MaeganA

    Very informative post here. If you would like your company to be more successful and profitable, you should begin creating plans for all of your company’s action, which ought to be determined by concrete facts, not hopeful thinking and taking something for granted.

  • Michele Welch

    Awesome podcast gentlemen. I’ll be sure to bookmark this, LOL. (just kidding).

    Really great stuff. The advice Derek really resonated with me as I post only once a week but I try my best to create something people can learn and apply or a thought piece that transforms their way of thinking about their business and limiting beliefs.

    Truly enjoyed it!

    @9b7c3e340837d228b286750a0fdf66b2:disqus do you mind sharing which popup blocker you use? ;)

    P.S. Will be sure to mark my calendar for SMMW. I have kids so it’s going to be a challenge, but I will see what I can work out. Would love to meet you all in person.

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  • Albert Mora

    Hi Michael,

    Good point when you say learn from your competitors, a good wayto do so is by analysing the new links that point to their site

  • Mark

    Great sidenote about your daughter wanting to follow in her father’s footsteps.  I was listening to Mr Halpern’s podcast the other morning during my morning run and now have the quote, “Don’t think OF the market, think AS the market” in my line of site when I start any sort of content.

    Thumbs up from me

  • robert

    Excellent website. I have bookmarked this site and wil be visiting in the future. Thanks for the informative articles.

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