social media researchDo you wonder how your peers are using social media?

Wondering if you should focus on Pinterest, Instagram or SlideShare? Thinking of getting into podcasting?

In our seventh annual social media study, more than 3700 marketers reveal where they focus their social media activities.

This industry report also shows you which social tactics are most effective and how content plays a role with social media marketing.

2015 social media marketing report

How are marketers using social media?

To understand how marketers are using social media, Social Media Examiner commissioned it’s seventh annual 2015 Social Media Marketing Industry Report.

Watch this video overview:


We set out to uncover the “who, what, where, when and why” of social media marketing with this report.

A significant 3700+ marketers provided valuable insight you won’t find elsewhere.

ReportThumb2015In this free report, you’ll discover:

  • What social platforms marketers will focus on in the future
  • The top social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media marketing and how time invested affects results
  • The most common forms of content for social media marketing
  • And much more!

We examine how B2B social media marketing varies from B2C businesses, how larger businesses vary from smaller businesses and much more.

If you’re responsible for marketing your business, you’ll want to closely analyze the pages of this free 52-page report and use it to persuade others.

Download Now

This report is free when you register for Social Media Examiner’s FREE updates.  Simply complete the below form and we will send you the report.


What do you think about the findings in the Social Media Marketing Industry Report? Please share your comments in the box below.

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  • Rachel Patterson

    Always a super useful report and survey results. Looking forward to reviewing this new edition!

  • Shai Geoola

    This is why I find myself coming back to Social Media Examiner. An endless amount of value and knowledge provided by some of the greatest minds ever. Cheers!

  • Do you have the previous reports available to download? It would be super useful for me to compare! 🙂

  • Thanks Shai!

  • Glad you find it helpful Rachel

  • Hey Kimberly – We identify all the relevant changes in this report from last year. But you can Google and find the old ones rather easily.

  • Diana Steinberg

    As we can see from the featured study, when marketers were asked to select the single most important form of content for their business, responses varied greatly depending upon the type of company he or she is representing. For instance, blogging is more
    important for business-to-business (B2B) marketers, with 57% claiming that it
    is the most important form, than to business-to-consumer (B2C) companies, with
    only 39% saying that it is most significant. Essentially, how a company determines which marketing tool to use is typically based upon the demographic it’s
    trying to reach, the type of products and/or services offered, the goal of
    communication, and respective corporate culture. While blogging is not optimal
    for all companies, according to the 2015 Social Media Marketing Industry
    Report, the written word is still important overall for marketers. In fact, a substantial
    69% plan on increasing their use of blogs this year.

    Blogging, like all social media practices, is best determined by the company, culture and resources. With more than half of the marketers surveyed intending to expand their blog presence, it is important that it is done correctly and aligned with strategic
    business priorities.

    A company blog should be loosely based on the company itself, as it is unnecessary to talk about a product or service to sell it. For all blogs, it is most effective to have a
    broad range of topics. Effective areas of focus includes, but is not limited
    to, customers, the industry, and current trends, as well as proving readers with
    exclusive content that cannot be obtained anywhere else. Ultimately, through simply
    educating or entertaining audiences, a company has a greater propensity to increase sales through cultivating trustworthy relationships.

  • Awesome thanks, Michael. Don’t know why a google search wasn’t the first thing I tried! 😛 Doh!

  • I agree that blogs are still very important Diana 🙂

  • Andrew Salmon

    82% of marketers have no intention of incorporating Snapchat into their marketing efforts. Can’t say I’m surprised.

  • I’m sure over the years that stat will change Andrew

  • Thanks, again for this important report. Congratulations, Michael, in making Social Media Examine must reading. I learn so much for your daily newsletters.

  • Thanks so much Jeannette!

  • Great report, I guess this report is going to be very helpful to African Businesses. I am very thankful to Michael for always enabling us achieve the best out of Social Media

  • Dan Jackson

    Is there any way i can get this in like a book format? Not something I particularly want to read from a computer. Thanks a lot for all the great content.

  • Thanks Fred

  • Hey Dan – You can always print it out. There will not be a print copy you can purchase.

  • viewsxew

    Hi Michael – I’m not sure how others are able to comment on the Report: in Australia I don’t get the drop down menu you show above on my PC; the video clip above doesn’t open to full screen; and apart from listening to the audio from that video I have no way of seeing the detail of the report.
    I’m sure it is an excellent report – and I’ll look for another opportunity to download it.
    Best wishes,

  • Michael, Thanks, that’s a very informative report/survey and with 3700 participants-statistically strong (imho) (ie self employed, SMB, B2C, mid-large firms, many industries,etc. Question- re LinkedIN. Company profiles have not increased for over 18 months. ie for the US market there are approx 410,000 LinkedIN company profiles for companies between 10- 1000 employees versus about a total of 1.8Million companies in this cohort. This has not grown at all. Survey says B2B marketeers will increase use of LinkedIN for ads, recruiting, sales leads etc. Curious to know why LinkedIN company profiles in the SMB- mid-market space have not grown while personal profiles are heading to 350 million. regards, and thanks,

  • Is it fair to say that the respondents to the survey include both brand side and independent (i.e. agencies, consultants, etc.) marketers? And if so, any idea what the split is?

  • Hal – We actually asked agencies to not answer on behalf of their clients but instead their own business. If you look at the end of the report you will see the breakdown on size of businesses and industries.

  • Hey Stuart – I guess it depends on how you look at it. If by growth you mean the number of new businesses that have company profiles then you could say that this is a problem. However I think that is a bad metric. I would say that simply setting up a LinkedIn Company Page has zero correlation to increasing LinkedIn activities. There are obviously a very finite number of businesses that would have a page and a much bigger pool of employees who do not own a business.

  • Have another look as there is both a link above to the PDF file and an embedded copy.

  • Thanks, Michael. I see that now. Don’t know how I missed it earlier.

  • Thanks Anton – I agree that is interesting

  • viewsxew

    Thanks – but still no success: I’ll leave it for now; perhaps next year

  • ElenaJDisanto

    ⌘⌘⌘⌘—–.✈✈✈✈⌘can you like examiner < http://www.NetCash9.Com ………..

  • Very unusual.

  • Thank you Michael and the rest of the SME staff for putting this together. I’ll be using it in my business but it’s also excellent timing for me because I will be making this required reading for the summer school social media marketing class I’m teaching that starts on June 1st. Can wait to introduce a new crop of students to SME!

  • Wow cool Don 🙂

    All my best to you and your students

  • Michael, thanks for reply. Agreed, overall not a “problem” for LinkedIN (I’ll take their problems any day). LinkedIN has so many other social collaboration tools, groups etc in addition to the “company profile page” but since I have been active since 2006 I was puzzled to notice little growth last 18 months. However having 410K companies from 10-1000 employees out of a total US cohort of approx. 1.9MM is pretty damm good (95% with accurate data, etc.). Perhaps companies who do provide profiles and the employees linked to them are being bombarded with sales/marketing messages etc., and maybe we are killing our collective golden goose. regards, SA

  • Taiwo O.

    Amazing and important stuff from SME, I find it very interesting that so many are planning on increasing their Online marketing efforts and want to learn more about it. more grace and Wisdom to you all @ SME.

  • Thanks Taiwo – It doesn’t surprise me that people want to increase their social media marketing efforts

  • Awesome Share

  • Burkay

    The best platform to get insights about social media… I really appreciate your reports,news ! Greeting from Turkey

  • rita_zayas

    I’m already registered to receive updates. How can I get this report? When I filled out your form, it states that I am already registered. Inquiry minds want to know. 🙂

  • Grace Duffy

    Hello Rita, If you put your name and email in the “Download Now” form above, you will be taken to a screen that allows you to download the report to your computer or device. Hope this helps 🙂

  • Rita – You can hit reply on any of our newsletters and someone on my team will provide you the report

  • Angharad Llewellyn

    I am trying to view your video. It is blurry and small. I figured out how to look at it in full screen and it was even more blurry. Also when I downoaded 2015 Social Media Marketing Industry Report Social Media Examiner the PDF copy did not have the Video included.

    Am I doing something wrong? I listened to the Video and was impressed and would like to clearly see your charts.

    Thanks for any help you can offer.
    Angharad Llewellyn

  • Angharad Llewellyn

    Hi, I’m ammending my quesions from my previous post. I Googled this report and was able to download the whole thing. Therefore, my previous question is moot.

    Great report! It will take me some times to digest it.
    Angharad Llewellyn

  • Sanjay Dogra

    this is very good article and very usefull , i have a website for online marketing in austrlaia , when i rec this project , its total weekly sale is 600$ to 700 $ but my work it is 3200$ per weekly and this is possible only SEO and Social media marketing. Thankyou Social Media Marketing and SEO.

  • Hope to get some insights for Indian market in next reports.

  • Some useful data here, although not surprising, especially the split between FB and Li, B2C vs. B2B. Social can increase website traffic, but what I’m wondering about is how your respondents measure exposure?

  • Karla McDougall

    Hi Michael, excellent report! Great insight into the ways businesses are using social media and content marketing. I would like to use this report as a source on a piece I’m working on about the B2B sector and wondered what percentage of B2B marketers surveyed answered the question of what single form of content is most important for their business with video and podcasting (page 44). The data is given for blogging and visual, but not these choices. Hope you can help me with this! Thanks, Karla

  • Good question Robbin, not sure

  • Hey Karla – It’s because there was not a statistically significant difference in B2B and B2C on those segments. Hope this helps.

  • Angie Brown-Peterson

    I am using parts of your report in my dissertation! Did you conduct any reliability or validity tests for your surveys? Thank you for this great information!

  • Thanks for compiling such a comprehensive book on the industry. It can be quite difficult to figure out which SM platform to spend your time and money on. This certainly cuts through the clutter.

  • Holasoymin

    Hi, I couldn’t see how global or local this report is, I find it very helpful but I’m not sure if this data expresses my local (country-region) targets behavior.

  • Rodney

    wish i could harness all this information for internet radio

  • FP

    how much of your research is ad based versus post based?

  • Nataly

    Hi, have anyone an idea for research question for my master Thesis in Social Media (Corporate Communication) Thank you in advance

  • Judah

    Hey Michael. I’m already signed up with social media examiner. How can I get a copy of this report?

  • Thomas L. Clark Jr.

    Michael and team , again thank you for this 2015 Social Media Marketing Industry Report, I report can’t wait to see the 2016 report next month. You guys give so much value about Social Media every week on your Blab show, also your weekly whats happening right now insights, and such great content. Michael, wanted to let you know how much I appreciate what you and your team dot. I will plan on making your conference in 2017. Is it in San Diego every year?

  • Grace Duffy

    Yes, Social Media Marketing World will be in San Diego in 2017!
    Visit for more info!

  • Greg

    Always the best! Could you include the “full screen” option in the embed code? It would be easier to see. Keep up the amazing work!

  • Zeina

    Hello, thank you for the greatly useful report! I have to ask, are the findings based on US population (are all the 3700 from the states or abroad?)