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social media how toDo you want your social media images to make an impact?

Are you tired of your images looking fuzzy or being cut off?

Your images need to be the correct size for each social channel to maintain their proportion and clarity.

In this article I’ll share the official dimensions recommended for images on the top social networks.

ultimate guide to social media image sizes

Discover the ultimate guide to social media image sizes.

#1: Facebook Image Sizes

When it comes to images on Facebook, you have a lot of image sizes to consider. Here are the ones you’re most likely to use for your business.

Page Cover and Profile Photos

The recommended size for your Facebook page’s cover photo is 851 pixels wide by 315 pixels tall. Also keep in mind that certain areas of the cover photo will be covered by your page’s profile photo, name, category and interaction buttons.

facebook cover and profile image example

Facebook cover photo and profile photo example.

Your profile photo should be 160 pixels wide by 160 pixels high. If you upload an image that doesn’t fit these dimensions, you’ll be asked to crop and reposition the image to make it fit.

Ad Images

For all Facebook ad objectives, the recommended width for the images used in your ads is 1,200 pixels. Then, depending on your ad objective, the image height should be 444 pixels (for the Page Likes and Event Responses objectives), 675 pixels (for the Video Views objective), 900 pixels (for the Page Post Engagement objective) or 628 pixels (for all other objectives).

The reason for these recommended sizes is to ensure that your ad image is displayed at the highest quality for all ad sizes. For example, the Page Likes ad image is displayed at 470 pixels wide by 174 pixels high in the desktop news feed, 560 pixels wide by 208 pixels high in the mobile news feed and 254 pixels wide by 94 pixels high in the right column.

facebook ad image example

Facebook ad image examples.

For the new carousel displays that allow you to share three to five images with the Clicks to Website and Website Conversions ad objectives, your images should be 600 pixels wide by 600 pixels high.

facebook carousel ad image example

Facebook carousel ad image examples.

You can refer to this handy chart for an overview of image sizes based on ad objective, or the Facebook Ads Guide for specifics on how each ad objective is displayed in the desktop news feed, mobile news feed and right column. This guide also tells you how many characters you can have in the text, headline and link description areas (if applicable) for each ad objective.

Also, remember that you can have a maximum of 20% text in your ad images. Use Facebook’s Grid Tool to check your image if you want to ensure it doesn’t go over the 20% limit.

Posts to Your Profile or Page

Image sizing for the desktop news feed varies. Since the recommended ad image sizes are 1200 pixels wide, the same can be applied to images in posts to your profile or page. You can go as small as 470 pixels since that’s the size that ad images are resized to in the desktop news feed. However, note that when someone clicks on the image, it won’t take up the full space of the lightbox.

For example, this is how a 1200 pixel wide by 1200 pixel high image looks when posted as a photo to your page.

facebook 1200 x 1200 image example

Example of a specific size photo post on a Facebook page.

The recommended image size for ads with photo posts is 1,200 pixels wide by 900 pixels high, which looks like this when posted to your page.

facebook 1200 x 900 image example

Example of a specific size photo post on a Facebook page.

The recommended image size for ads with link previews is 1200 pixels wide by 628 pixels high, which looks like this when posted to your page.

facebook 1200 x 628 image example

Example of a link post with a specific size photo preview on a Facebook page.

What happens if your image doesn’t fit the right proportions, such as a 1200 pixel wide by 1719 pixel high image for a photo post? You simply don’t get to use the full width of the posting box.

facebook 1200 x 1719 image example

Example of a specific size photo post on a Facebook page.

For a link preview image, if you use a larger-than-recommended size, you lose the ability to choose what part of the image is shown.

facebook 1200 x 1719 link image example

Example of a link post with a specific size photo preview on a Facebook page.

What happens if your image is smaller, such as 341 pixels wide by 178 pixels high? Again, you no longer get to use the full width of the posting box.

facebook 341 x 178 image example

Example of a specific size photo post on a Facebook page.

These examples show that while you can use different-sized images from what Facebook recommends, their recommended sizes will make your posts look the best on your page, profile and news feed.

Group Cover Photo

If you’re running a Facebook group, the group cover photo size must be at least 400 pixels wide by 150 pixels high. For a higher-quality image, aim for 800 pixels wide by 300 pixels high.

facebook group cover image example

Example of a Facebook group cover photo.

If you don’t choose a cover photo, Facebook shows profile photos of group members instead.

#2: Twitter Image Sizes

Next on the list for social media image sizes are images for Twitter.

Header and Profile Photo

When customizing your Twitter account’s header photo, the recommended size is 1500 pixels wide by 500 pixels high. Note that your profile photo will overlap a portion of your header photo.

twitter header and profile image example

Examples of a Twitter header and profile photo.

Your profile photo should be uploaded at 400 pixels wide by 400 pixels high, although it will be displayed at 200 pixels wide by 200 pixels high.

Images in Tweets

While Twitter doesn’t officially recommend a specific photo size for your tweets, Canva offers a template for Twitter posts at 1024 pixels wide by 512 pixels high.

twitter image template size

Template size for Twitter images in posts.

Using this image size also ensures that you have a high-quality image for a promoted tweets campaign.

Images in Cards

Twitter gives you the option of optimizing your website content with Twitter cards. These cards format tweets of your website content in a specific way, like the summary card with large image shown below.

twitter summary card large image example

Twitter summary card with large image example.

Each card type has a specific image size that works best, which you can review in the Twitter support center. While there are minimum sizes that you must meet, such as 280 pixels wide by 150 pixels high for the summary card with large image, the image may be enlarged for other types. The photo card, for example, displays images at a maximum width of 560 pixels and maximum height of 750 pixels.

Ad Images

If you’re using a lead generation card to capture leads through Twitter advertising, the minimum image size is 600 pixels wide by 150 pixels high, as shown in the image below.

twitter lead generation card large image example

Twitter lead generation card example.

For the website click campaign, you set up a website card. The minimum image size is 800 pixels wide by 320 pixels high.

twitter website card large image example

Twitter website card example.

Promoted tweets with an image use the same image size as any tweet with an image: 1024 pixels wide by 512 pixels high.

#3: LinkedIn Image Sizes

LinkedIn offers specific image-sizing recommendations for profiles, pages, updates and ads.

Professional Profile Background and Profile Photo

To customize your personal profile on LinkedIn, you can add a background photo. On the help page, LinkedIn recommends images that are between 1,000 pixels wide by 425 pixels high and 4000 pixels wide by 4000 pixels high.

When you upload a background photo to your profile, LinkedIn suggests using an image that’s 1400 pixels wide by 425 pixels high for the best results. Note that a large portion of your background photo will be covered by the top section of your profile.

linkedin background and profile image example

Example of a LinkedIn background photo for a personal profile.

The recommended size for your profile photo is 400 pixels wide by 400 pixels high.

Company Page Banner and Logos

On your LinkedIn company page, you can add a banner image and logo for your company. The recommended size for your banner image is a minimum of 646 pixels wide by 220 pixels high.

linkedin company page logo image example

Example of a LinkedIn company page standard logo and banner.

Your standard logo should be 100 pixels wide by 60 pixels high, and your square logo should be 50 pixels wide by 50 pixels high.

Showcase Page Hero Image and Logos

Showcase pages are pages that focus on your specific products or services under your company page. LinkedIn recommends that a showcase page’s hero image is a minimum of 974 pixels wide by 330 pixels high.

linkedin showcase hero image example

Example of a LinkedIn showcase page hero image and standard logo.

Your standard logo should be 100 pixels wide by 60 pixels high, and your square logo should be 50 pixels wide by 50 pixels high.

Ad Images

The recommended image size for LinkedIn self-serve ads is 50 pixels wide by 50 pixels high. LinkedIn offers an example of an effective ad image versus a non-effective ad image, as shown below.

linkedin ad image examples

Example of best practices for LinkedIn self-serve ad images.

The recommended image size for sponsored updates is 800 pixels wide by 400 pixels high.

linkedin sponsored update image example

Example of a LinkedIn sponsored update with a photo.

For link previews, the image thumbnail is resized to fit 180 pixels wide by 110 pixels high.

Posts to Your Profile or Page

There are no specific image size recommendations for photos uploaded directly in a post to your profile or page. Your best bet is to go with the recommended image size for sponsored updates of 800 pixels wide by 400 pixels high. For link previews, the image thumbnail is resized to fit 180 pixels wide by 110 pixels high.

Group Logos

LinkedIn removed the cover photo/banner image for groups. What remains are the group logos. Your group logo should be 100 pixels wide by 60 pixels high, and your small logo should be 50 pixels wide by 50 pixels high.

linkedin group logo image example

Example of a LinkedIn group standard logo.

The cover photo/banner image was removed so that group members could get straight to the discussions.

#4: Google+ Image Sizes

Google+ allows you to utilize images in many ways on the network.

Cover and Profile Photo

The smallest photo size you can use for your page or profile cover photo is 480 pixels wide by 270 pixels high. The recommended size for the cover photo is 1080 pixels wide by 608 pixels high, with a maximum size of 2120 pixels wide by 1192 pixels high.

google+ cover and profile image example

Example of a Google+ page cover and profile photo.

Your cover photo is placed to the right of your profile photo and basic page or profile information. The smallest size you can use for your profile photo is 250 pixels wide by 250 pixels high, although a larger size is recommended.

Post Photos

Post photos in the news feed display in different sizes, without specific recommendations by Google+. To get the most attention in the news feed, you can go with taller images with a minimum width of 497 pixels, like the one in the right column below.

google+ post image examples

Example of a tall photo in the Google+ news feed.

Or you can go with image sizing with a minimum of 900 pixels wide by 600 pixels high to possibly get stretched across the news feed.

google+ post 3 column image example

Example of a three-column photo display in the Google+ news feed.

Note that these are photos directly uploaded to Google+. Link preview image thumbnails are displayed at 150 pixels wide by 150 pixels wide.

Collection Cover Photo

Google recommends that cover photos for collections be 480 pixels wide by 270 pixels high. You’ll see this recommendation if you attempt to upload a photo smaller than this size.

google+ collection cover image example

Example of a collection cover photo.

Community Profile Photo

If you run a Google+ community, your community’s profile photo must be a minimum of 960 pixels wide by 540 pixels high.

google+ community profile image example

Example of a community profile photo.

You’ll see this recommendation if you attempt to upload a photo smaller than this size.

+Post Ads

Google’s +Post Ads (available through Google AdWords for pages with a minimum of 1,000 followers) offer a variety of ad sizes from which to choose. The sizes include 300 x 250, 728 x 90, 160 x 600, 320 x 50 (mobile), 120 x 600, 300 x 600, 250 x 250, 336 x 280, 580 x 400, 468 x 60 and 970 x 90. Note that these ads aren’t shown in the Google+ news feed, but rather throughout the Google Display Network.

#5: YouTube Image Sizes

While YouTube is focused on video, there are a few key images that need to be sized correctly for optimal results.

Channel Art and Profile Photo

YouTube offers a spec sheet of image sizes to use on the network. For starters, you have channel art (similar to a cover photo) that’s 2560 pixels wide by 1440 pixels high.

youtube channel art and profile image example

Example of YouTube channel art and a profile photo.

This image is scaled based on device. For example, the default area shown on a desktop browser is 1546 pixels wide by 423 pixels high.

Note that your profile photo overlays the channel art. The minimum size for your profile photo is 98 pixels wide by 98 pixels high, but it’s recommended that you upload an image that’s 800 pixels wide by 800 pixels high.

Video Thumbnails

To encourage more people to watch your videos, verified YouTube users can upload custom video thumbnails. The recommended size for your thumbnail image is 1280 pixels wide by 720 pixels high, although you can drop down to a minimum of 640 pixels wide.

youtube video thumbnail image examples

Examples of YouTube video thumbnails.

Larger is better in this case, especially if you’re uploading HD-quality video.

Ad Images

YouTube offers many advertising options to choose from, each of which allows you to upload custom images, such as the custom thumbnail image at 1280 pixels wide by 720 pixels high.

youtube ad thumbnail image examples

Examples of video thumbnails for YouTube ads.

Be sure to reference YouTube’s Display Specs Help page to learn more about custom image sizes that you can use with your YouTube advertising.

#6: Pinterest Image Sizes

Since Pinterest is focused on images, paying attention to recommended image sizing is especially important on this network.

Profile Photo

Your Pinterest profile photo should be 165 pixels wide by 165 pixels high.

pinterest profile image example

Example of a Pinterest profile photo.

Board Cover Image

You can customize the cover image for each of your Pinterest boards by using a portion of an image from any pin within that board. Sources vary about the exact size of the cover image, from 217 pixels wide by 147 pixels high to 222 pixels wide by 150 pixels high.

pinterest board image examples

Examples of board cover images.

Since you can’t upload a specific board cover image, you need to choose a pin within the board that has a standout section to crop.

Pins

Pinterest doesn’t offer specific size guidelines for regular pins. They do, however, have a recommendation for promoted pins, which you can use as a guide for all of your pins.

The Promoted Pins Creative Guide recommends a minimum width of 600 pixels with a height between 900 pixels and 2100 pixels. This should ensure the best display of your pin without getting cut off in feeds.

pinterest pin image examples

Examples of tall images in Pinterest pins.

In the news feed and on your boards, pins will be displayed at a width of 236 pixels with a proportionately scaled height. When expanded, the pin will be displayed at 735 pixels wide with a proportionately scaled height.

#7: Instagram Image Sizes

Since Instagram also focuses heavily on images, image sizing matters. Fortunately, it’s pretty simple.

Profile Photo

The suggested size for your profile photo varies across multiple sources from 110 pixels wide by 110 pixels high, to 161 pixels wide by 161 pixels high.

instagram profile image example

Example of an Instagram profile photo.

Note that Instagram profiles don’t have specific cover photos. Your cover photo is created by the images you share on your Instagram profile.

Post Images

Instagram post images have increased in size, allowing you to upload images at 1936 pixels wide by 1936 pixels high.

instagram post image example

Example of an Instagram image post.

The display on a desktop browser will show images scaled down to 612 pixels wide by 612 pixels high.

How Much Does Image Size Matter?

After reading all of these specifications, you might be wondering when image size really matters. Following specific image size recommendations is most important in the following two areas:

  • Images that represent your brand throughout a social network (profile photos, logos, cover photos and banners) should be sized appropriately so you always make a good first impression when people encounter your brand.
  • Images that you use in a social media ad or sponsored update should be sized appropriately so you make a great impression with paid media.

Do you need to be concerned with image size every time you post an update to a social network? Not always, as most social networks do a good job of resizing images you give them to fit their layout. If you’re posting content that you want to do particularly well with social shares, keep recommended image sizes in mind.

What do you think? Have you found that using a specific image size drives better results for your social media campaigns? If so, please share your experiences in the comments!

ultimate guide to social media images

Dimensions for social media images.

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  • Nice list, just wanted to add that you will need to pay more attention to the Facebook ad images – as they get rejected pretty often, even though they meet the 20% text/image ratio

  • Hmm, I missed the link to it, but Facebook has their own grid tool you can use to see if the image would be approved. I wonder if they still reject them even after checking through that tool. It’s https://www.facebook.com/ads/tools/text_overlay

  • High quality images is a must for image heavy base social networks like pinterst and instagram. I like that you include the image sizes for the ads. Thank you Kristi

  • You’re welcome Cypher! 🙂

  • Good stuff. I have ran into the issue where I use Facebook’s recommended image sizes (for ads) but they cut off the right side when viewed on mobile.

  • Scott

    Hey Kristi…thanks for the update on all the correct dimensions….big help!
    Curiosity for you. I’m having issues saving out artwork that I use for Facebook using photoshop. I typically am setting a canvas for 1200×1200 for page posts with a 300 pixels/inch, RGB Color, 8bit. After I “save for web” and select 100% quality and upload to FB, I’m getting some nasty bleeds/fuzziness with certain color & text. Is there recommended settings you would advise to alleviate this?

    Scott in Orlando

  • Scott,
    It may be the file format that you are using that is giving you problems with certain colors or text. You might try PNG, or GIF instead of JPEG.There are several GIF setting options and a couple for the PNG format. Keep in mind that Photoshop save-for-web has a preview button that will show what your photo will look like when posted on the web so you can check it out before uploading to FB

  • Hey there Cornelius….thanks for the input. I’ve tried saving out as PNG with marginal success. Typically the preview looks clean, only to upload on FB, and then the compression takes a hold. Will try to provide some screen shots to showcase the difference.

  • Screenshot of the Save to Web preview on the left & a screenshot of Facebook on the right. I typically have really bad bleeds on Reds/Oranges/Yellows plus all together fuzz.

  • Cameron Meyer

    Great list, and very comprehensive! One thing to note regarding the Twitter header image. While Twitter recommends 1500px by 500px, the top and bottom of the header typically gets overlapped by about 70 px (give or take) because of the floating toolbars. How much gets overlapped depends on browser size, type, etc. Just a helpful point to save people frustration!

  • Mauro Calbi

    For facebook events? I used the cover dimensions (851×315) but I notice now the image should be less high. Do you know the right ones?

  • I hope the image sizes listed here fix the issue – or have you found something else that works better?

  • Thanks Brandon! I think that size is recommended if you are trying to hit all of them with the best image size.

  • It might be the file size vs compression that Facebook does on large file size images. Can you try lowering the file size and seeing if that makes a difference? They recommend under 100kb.

  • Good to know – thanks Cameron!

  • Hmm, forgot about event pages. It looks like they should be 784×295.

  • Cameron Meyer

    You’re welcome! Learned that one from experience 🙂

  • Thank you so much for this post!! It’s been a long time since someone has updated one, I can imagine how much research went into making this!! I also have had issues in the past when posting to facebook groups, I’ve found if you increase the size by 3x when you upload it to fb and they condense it, the fuzzies go away, Also saving it as a PNG helps.

  • Great round up in one place! Pinterest containing box is actually 736 px (not that anyone will notice that .5 boarder on both sides, but thought I would point that out.)

  • This will be very very helpful to a lot of people.. I’d recommend it to anyone. Having the right image size for the right social media site is VERY IMPORTANT. I think it greatly affects one’s presence in social media… whether it’s for business or not.

  • Great list, Kristi! Very helpful for those using images to maximize social efforts.

  • Cheri Falkner

    Nice list. Thank you.

    I wonder if LinkedIn is going through some changes though. I just set up a couple of company pages this week and only had one logo size option of 300×300.

  • Bookmarking this for future reference. It can be really annoying having to search for all the sizes for all the different social networks, and taking into count that the results are usually different, it can be really frustrating and time wasting.

  • so what is the best size for facebook “group” cover photos?

  • Great tip Brandi! Yes, I had to do a lot of digging and experimenting and I still missed some image sizes!

  • Thanks for catching that Kristie! 🙂

  • Thanks! 🙂

  • Thanks James! 🙂

  • Ah, I see. I read the displays at 160×160 instead of the upload at 180×180. Thanks for the catch!

  • There’s always that possibility. I’ll check it out!

  • Yes, yes it can be. 🙂

  • I would shoot for the 800 x 300 size for groups.

  • Thanks Kristi, I actually created a template yesterday, anyone is welcome to download it. The size I ended up using is 2568×813, when saved as a PNG and uploaded to facebook groups, facebook condenses it. No fuzzies in your type! 🙂

  • If you use the Facebook tool you should be fine. I haven’t had any ads rejected that passed thru the 20% tool.

  • You can upload pretty much any size though – just use Facebook’s cropping tool.

  • @kikolani:disqus, where did you get your dimensions for Facebook Groups? It used to be 800 but that was more than a year ago. It changed a few months later to 784 x 250.

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    I quit work­ing a­­t m­y previous job an­d at this moment I get paid eighty five dollars every hr. Wondering How? I work online at home! My last work wasn’t for me ,s­o I made a decision to take my chance with something different… Two yrs have passed since And I say it was the smartest decision i ever made! Let me show you what i do…

  • Priscilla

    Start making $90 /day for working on-line from your own home for several hrs on a daily base… Get regular payment weekly… You’ll need a pc, access to the internet, and a little free time…

  • I got it from their help section… https://www.facebook.com/help/212144952271305

  • Very interesting… 🙂 If you end up testing it, let me know if that size still works. I wish they would settle on a size.

  • joseph

    Good information Kristi! I also recommend to test how look the images in
    mobile, because it’s important to communicate the message in both media
    to impact our target.

  • Scott – I’ve looked at this for 3 years but in the end have no definitive answer. Except that solid colours like red, pink turn out to be the fuzziest after FB compresses.

  • Chris Ketchell

    Looked like an interesting article but I died long before finding the/any reference/dimensions to G+

  • Great tip. Thanks Joseph! 🙂

  • Uh oh! CTRL+F helps with my articles as some of them are quite lengthy. 🙂

  • Rolf Lindström

    Very helpful, thanks! Perhaps you could add something about video resolution, I’m thinking about Instagram, Twitter and Facebook in particular.

  • You guys always work hard and the way of your post presentation is awesome.

  • Grace Duffy

    Google provides this guide for local business pages: https://support.google.com/business/answer/6103862?hl=en