Banner of Social Media Marketing World - San Diego. Presented by Social Media Examiner.

The largest gathering of social media pros, period!

You’ll rub shoulders with the world’s top social media authorities, book authors and practitioners from major brands when you attend Social Media Marketing World.

Here’s a partial list of presenters coming to Social Media Marketing World 2015:

Guy Kawasaki: Guy is the chief evangelist of Canva, an online graphic design tool. Formerly advisor to the CEO of Motorola and chief evangelist of Apple. Guy has written thirteen books including The Art of Social Media, APE: Author, Publisher, Entrepreneur–How to Publish a Book, What the Plus! Google+ for the Rest of Us, and Enchantment: The Art of Changing Hearts, Minds, and Actions. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Mari Smith: Mari is a leading social media strategist, widely recognized for her Facebook marketing expertise. She is author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Both Forbes and D&B Credibility named Mari one of the top 10 social media influencers, and Fast Company dubbed her the “Pied Piper of the Online World.” As a speaker and consultant with over twelve years in the fields of relationships, marketing and internet technology, she helps corporations and entrepreneurs optimize their social presence online.

Chris Brogan: Chris is co-author of The Impact Equation. He is CEO of Human Business Works, a publishing and media company that helps you do the work you want to do, only better. Chris has consulted and spoken with companies like Google, Coca-Cola, Dell, GM, Microsoft, Pepsico, and many more. He lives in northern Massachusetts, and is 1/2 of the band D3one3, with Jacqueline Carly.

Jay Baer: Jay is a hype-free social media and content strategist and speaker. He’s the author of Youtility, the innovative new book on content marketing, and his Convince & Convert blog is ranked as one of the world’s top marketing resources. He is president of Convince & Convert, a consulting firm that works with major corporations like Nike, Caterpillar, and Maersk to accelerate their social and content strategies. A tequila aficionado and collector, Jay is also the host of the popular weekly Social Pros podcast.

Ann Handley: Ann is the author of the book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules. Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, she is chief content officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.

Michael Stelzner: Michael is the founder and CEO of Social Media Examiner (one of the world’s largest business blogs) and hosts the popular Social Media Marketing podcast. His books include Launch and Writing White Papers. He also authors the popular Social Media Marketing Industry Report (approaching its seventh year of publication).

Michael Hyatt: Michael Hyatt is the author of Platform: Get Noticed in a Noisy World. He is also the former chairman and CEO of Thomas Nelson Publishers. After spending over 30 years in the publishing industry, he now writes, speaks and consults full time. His blog has more than 300,000 monthly visitors. Michael has appeared on more than 100 television shows, including several on ABC, NBC, CBS, and CNN and has been on more than 1000 syndicated and local radio shows.

Laura Fitton: Laura is inbound marketing evangelist for Hubspot, co-author of Twitter for Dummies and founder of Oneforty. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.

Joe Pulizzi: Joe is author of Epic Content Marketing and co-author of Managing Content Marketing. As a content marketing evangelist, he founded The Content Marketing Institute, which includes the leading magazine for content marketing, Chief Content Officer, as well as the premier content marketing event, Content Marketing World.

Mark Schaefer: Mark is the author of Social Media Explained, The Tao of TwitterBorn to Blog and Return on Influence, which was named “an essential book” of 2012 by the American Library Association. He is a marketing faculty member at Rutgers University and his blog {grow} is among the top marketing blogs in the world. He specializes in social media strategy/training and his clients include both startups and global brands such as IBM, AT&T, Johnson & Johnson and the UK government.

Cliff Ravenscraft: Cliff is the founder of PodcastAnswerMan.com and the producer of over 3,000 individual podcast episodes of 30 different shows. After 11 years as a successful insurance agent, Cliff moved into full-time podcasting where he produces, consults, coaches and connects with other podcasters. Cliff is also the founder of Generally Speaking Production Network (gspn.tv), the host of his various podcasts.

Nichole Kelly: Nichole is author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. She is also president of SME Digital, a division of Social Media Explorer. In her consulting work, Nichole has worked with major brands such as the Sherwin-Williams Company, the Federal Reserve Bank, Deutsche Bank and Johns Hopkins University. She has provided insight and training for the American Marketing Association, Public Relations Society of America, Forrester Research, MarketingProfs, Radian6 and HootSuite.

Ted Rubin: Ted is a leading social marketing strategist, keynote speaker, brand evangelist, and is the acting CMO of Brand Innovators. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes ”Top 50 Social Media Power Influencers, 2013,” and number #2 on the Leadtail August 2013 list of “Top 25 People Most Mentioned by Digital Marketers.”

Chalene Johnson: Chalene is the CEO of business and lifestyle coaching company Team Johnson where she has taught her personal and business development systems to hundreds of thousands of people. She is the best-selling author of Push and is the first female to host two #1 infomercials. Chalene has sold over 10 million DVDs and has sold several multimillion-dollar fitness and lifestyle companies.

Darren Rowse: Darren is the coauthor of ProBlogger: Secrets for Blogging Your Way to a Six Figure Income, a practical guide to creating and marketing a profitable blog. He is also the founder of Problogger.net, and Digital-Photography-School.com which are read by close to 5 million visitors per month. With 3500 articles, tips, tutorials and case studies, Darren’s ProBlogger site has become a pivotal resource site for all things blogging.

Joel Comm: Joel is the author of Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time. A pioneer of the world wide web since 1995, Joel’s knack for spotting the next big thing has made him a leader in social media, online video, iPhone apps, software development, internet marketing, podcasting, content creation, authoring and more. An in-demand speaker, Joel captivates and equips audiences around the world with his unique strategies and entertaining format.

Kim Garst: Kim is author of the forthcoming new book Will the Real You Please Stand Up: Show Up, Be Authentic and Prosper in Social Media, as well as The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest. Kim is a marketing strategist, speaker and the co-founder and CEO of Boom! Social, a social “selling” consultancy agency that works with businesses of all sizes. Forbes has listed her as a Top 10 Social Media Woman Influencer and she has been featured by Fox News, CBS News, The Huffington Post, Business Week and Social Media Examiner.

Martin Shervington: Martin is the author of The Art and Science of Google+ and a marketing consultant. He coaches individuals and consults businesses on marketing, Google Adwords, Google+, and applies 15 years of psychology training to the field of marketing and communication. Using a blend of psychology and humor, he is a popular speaker and writer on communication, having also written several books on communication and coaching.

Marcus Sheridan: With the help of incredible innovations through content marketing, Marcus Sheridan overcame the collapse of the housing market and became one of the largest swimming pool builders in the US and currently has the most visited swimming pool website in the world. This experience led Sheridan to start The Sales Lion, a blog and brand which, along with Sheridan’s passion-filled keynotes, has become synonymous with content marketing excellence.

Gini Dietrich: Gini is co-author of Marketing In the Round and the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Her marketing blog, Spin Sucks, is a top-rated blog by Junta42, Cision and Social Media Examiner. Gini can also be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications.

Pat Flynn: Pat is the founder of the Smart Passive Income Blog, a blog he created to share his success with online businesses after being laid off in 2008. His blog has grown dramatically due in part to an extremely successful YouTube channel with nearly 1 million video views; a successful podcast which was at one point ranked the #3 overall business podcast on iTunes right behind Dave Ramsey and The Wall Street Journal; and a very honest, transparent, no-hype approach to everything he does online.

John Jantsch: John is the founder of Duct Tape Marketing and author of the books Duct Tape Marketing and The Referral Engine. He has been called the “world’s most practical small business expert” for consistently delivering real-world, proven small business marketing ideas and strategies. He is a featured marketing contributor for American Express OPEN Forum and is regularly cited in The Wall Street Journal, The New York Times, Forbes, CNN Money and Fast Company.

Andrea Vahl: Andrea is a social media coach, speaker and strategist and is co-author of Facebook Marketing All-in-One for Dummies. She uses her improv comedy skills to blog as an entertaining character named Grandma Mary, a social media edutainer.

Brian Clark: Brian is founder of Copyblogger.com and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney. Brian built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties. With Copyblogger Media, Brian seeks to empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution.

Lee Odden: Lee is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a marketing and PR agency providing digital strategy, social, search, and content marketing services to Fortune 1000 companies. He publishes the popular Online Marketing Blog and has been cited by The Wall Street Journal, The New York Times, Forbes, and The Economist for his expertise.

Bryan Kramer: Bryan is an author of the recently released book There is No More B2B or B2C: It’s Human to Human #H2H. Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 13 years earning a spot as one of Silicon Valley’s  fastest growing private companies by the Silicon Valley Business Journal. Bryan is recognized as a leading social media influencer by Forbes, Huffington Post, Kred and LeadTail.

Neal Schaffer: Neal is author of three books, including Maximizing LinkedIn for Sales and Social Media Marketing and Maximize Your Social. Forbes lists him as a Top 30 Social Media Power Influencer and AdAge lists his blog, Windmill Networking, as a Top 100 Global Marketing blog. Neal provides social media strategy and consulting, having worked with Fortune 500 companies and a Grammy-award winning musician. He also teaches social media marketing at Rutgers University.

Ekaterina Walter: Ekaterina is global evangelist for Sprinklr, an international speaker and author of Think Like Zuck and co-author of The Power of Visual Storytelling. Previously, she led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. An award-winning marketer, Ekaterina is a contributor to publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.

Steve Spangler: Steve, creator of scientific educational power-house Steve Spangler Science, earned his credentials as a teacher, author, toy designer, and Emmy award-winning television personality. Whether he’s whipping up a cool new science experiment for the Ellen DeGeneres Show, producing a new YouTube video, or designing a hands-on science lesson for kids, Steve is always seeking out new ways to create unforgettable learning experiences.

John DiJulius: John is an International consultant and best-selling author of Secret Service, and What’s The Secret. He is a successful entrepreneur of two businesses: John Robert’s Spa, a chain named one of the top 20 salons in America, and The DiJulius Group, a consulting firm focused on changing the world by creating a customer service revolution. He works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestlé, Marriott Hotel, and many more.

Pam Moore: Pam is the CEO and founder of Marketing Nutz, a full service experiential social brand, conversion optimization and digital marketing agency. Pam is ranked by Forbes as a Top 10 (#5) Social Media Woman and Top 10 Social Media Power Influencer. She is an avid international keynote speaker, co-author of Social Media Relationship Age and has 15+ years’ experience helping entrepreneurs, small business leaders to Fortune 500 organizations build winning brands and integrated platforms that sustain business and life.

Viveka von Rosen: Viveka is author of LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert.” CEO of Linked Into Business, she also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedInStrategies, the largest LinkedIn strategy group on LinkedIn. Forbes has listed her as a top social media influencer, and she has been cited in Ragan, CNN, Forbes, Mashable, the Miami Herald and of course, Social Media Examiner.

Ron Nash: Ron is the author of two books: Leveraging LinkedIn and How To Find Your Dream Job Even In A Recession. He is the founder of The In Academy and is a consummate entrepreneur. Ron has a passion for personal development and creating strategies that work. His coaching and recruiting expertise has helped Fortune 50 to 500 companies, including Microsoft, Samsung, Cardinal Health, The Anthony Robbins Companies, Baxter, LinkedIn, Herbalife, and others.

Cynthia Sanchez: Cynthia is the CEO and founder of Oh So Pinteresting, a business that helps businesses, bloggers and entrepreneurs use Pinterest to its fullest potential. Prior to her venture in social media, she worked as a registered radiation oncology nurse. With her background in the medical field, she brings a holistic approach to social media planning and strategy. Cynthia has quickly become a highly sought-after writer, podcaster, coach and speaker. Her motto: Don’t just pin it, do it!

John Lee Dumas: John is the founder and host of EntrepreneurOnFire, a top ranked business podcast that interviews today’s most inspiring and successful Entrepreneurs 7-days a week. John has been featured in both TIME and Inc. Magazine, and is the founder of Podcasters’ Paradise; a community where Podcasters can create, grow, and monetize their podcast. EntrepreneurOnFire generates over 450,000 unique downloads a month with past guests such as Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, and Guy Kawasaki.

Lou Mongello: Lou is a widely recognized Disney World author, expert, host and speaker. He is the host/producer of WDWRadio.com, (named Best Travel Podcast for 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013, author of the Disney World Trivia Books and the author/narrator of Audio Tours of Walt Disney World. He is the founder of the Dream Team Project, which sends children with life-threatening illnesses to Disney World. Lou also makes regular TV appearances and is a featured speaker who shares the magic of Disney and/or the power of social media.

Jason Miller: Jason is the senior content marketing manager at Linkedin. Previously he was the senior manager of social media strategy at Marketo and spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80′s metal Karaoke, and winning at Seinfeld trivia.

Todd Wheatland: Todd is the head of strategy for King Content, the largest content marketing agency in the Asia-Pacific. He is also the author of the new book The Marketer’s Guide to SlideShare, co-author of The New Rules of Recruiting and the editor of The Talent Project. With 15 years experience in the human resources and workforce consulting space, Todd is a highly sought-after speaker in marketing, social media and HR.

Gideon Shalwick: Gideon is the author of several popular books including Millionaire Drop-Out Secrets, Truckloads of Leads and Roadmap to Become a Blogger. He specializes in online video marketing and his new book, Rapid Video Blogging, has already been downloaded over 43,000 times and has become the standard for video blogging as a marketing tool. Currently Gideon runs two businesses…one helps people grow their businesses using video content marketing, and the other offers powerful tools and resources to help video content creators create more effective videos.

Steve Dotto: Steve is the host and executive producer of Dotto Tech, a nationally syndicated TV show, labeled “Canada’s most respected geek”, Steve has entertained and educated millions of Canadians on all aspects of technology. YouTube is Steve’s new network of choice, where he serves 2 communities, a traditional “How To and Productivity” stream, which follows his TV tradition, and a new focus on learning the keys to growing and ultimately monetizing a YouTube channel.

Lutz Finger: Lutz is director of data science at LinkedIn and is an authority on social media and text analytics. He is the co-author of Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. Lutz is the co-founder and former CEO of Fisheye Analytics, a media data-mining company, and is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson.

Andy Crestodina: Andy is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 13 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy teaches marketing. He’s written hundreds of articles on topics like Analytics, content strategy, email marketing, search optimization and social media. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Donna Moritz: Donna is the founder of Socially Sorted, winner of the Best Business Blog in Australia 2014. She helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more reach, referrals and results in their business. Donna is a contributor to Entrepreneur online, Social Media Examiner, Social Fresh and Amy Porterfield Inc. and has been featured in Forbes, NBC and Yahoo!. Her infographics have been published on some of the world’s top websites and her creative approach to marketing earned her a listing in Australia’s Top 100 Cool Company Awards in 2013 by Anthill Online.

Holly Homer: Holly created the popular, Business 2 Blogger, a company that matches bloggers with businesses who need them, and Kids Activities Blog which is all about fun things to do with kids. She is the co-author of recently released 101 Kids Activities That are the Funnest, Bestest Ever! She also founded She is Dallas, a website written by Dallas-Fort Worth area writers/bloggers about their city.

Greg Hickman: Greg is the founder and host of Mobile Mixed, the mobile marketing manager for Cabela’s and a mobile marketing consultant. As an early adopter of mobile marketing, he developed marketing programs for Sony, AT&T, EA, the New York Jets and many small businesses. Through his popular podcast and blog, Greg shares no-hype mobile marketing strategies, actionable tips and tools to help businesses use mobile to generate leads and sales.

Peg Fitzpatrick: Peg is the head of social strategy for Canva. She is the director of marketing and social media manager for Kreussler Inc. covering online brand management and traditional marketing. She is co-author of, The Art of Social Media and is editor-in-chief of 12 Most – a community of globally-renowned writers & business experts. She founded the Twitter chat #MyBookClub which features the brightest authors on social media, and is moderator/community manager to multiple Google+ and Facebook communities.

Lynette Young: Lynette is Content Marketing Manager at AWeber Communications. As an engaging and informative speaker and corporate trainer, her specialties include Google+ as well as most other social media and digital publishing platforms such as Facebook, Twitter, Pinterest and blogging, online community engagement, and digital communication trends. Lynette is the author of Google+ for Small Businesses and has over 1.5 million followers on Google+. Lynette strives to illustrate the unique and powerful voice women have online and work with companies that want to reach them.

Jon Loomer: Jon is a Facebook marketing coach, author, speaker and strategist. He became an early user of Facebook for business purposes while working for the National Basketball Association in 2007. Jon launched Jon Loomer Digital in late 2011, and in little more than a year established JonLoomer.com as well as his Facebook Page as go-to resources for Facebook marketing research, guides and tutorials.

Ian Cleary: Ian is the founder of RazorSocial, one of the world’s leading sites for social media tools and technology. Ian speaks internationally on social media, writes for some of the leading social media blogs in the world and is often quoted in media such as the New York Times. As an award-winning tech blogger, Ian has also been published on Social Media Examiner, Huffington Post and Businesses Grow.

Syed Balkhi: Syed is the founder of WPBeginner (the largest free WordPress resource site) and List25, a fairly large entertainment site with over 500,000 subscribers and 65 Million video views. Syed’s work has been featured in The New York Times, The Huffington Post, Yahoo! Small Business, Wired, Mashable, and countless other well-reputed online magazines. Syed has worked with some of the largest brands in the industry including but not limited to WarnerBros, Webs, Mercer, and more.

Sue B. Zimmerman: Sue B. is the founder of the online Instagram course Insta-Results™, the author of Instagram Basics for your Business, a CreativeLive instructor, a speaker and business coach. She teaches entrepreneurs, business execs, and marketing professionals how to leverage the power of Instagram for real business results. As a serial entrepreneur, Sue B. has started over sixteen businesses, including SueB Do, Boxer Rebellion and Sue B. Zimmerman Enterprise.

Leslie Samuel: Leslie is the owner of Become A Blogger and the host of the Learning With Leslie podcast, where he helps people create their own blogging experience by taking advantage of technology. He is also the founder of Interactive Biology, a website that serves approximately 60,000 per month in 185 different countries and is dedicated to making biology fun for students and teachers.

Jessica Gioglio: Jessica is the social media manager for Dunkin’ Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy. A recognized thought leader, Jessica is the co-author of, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. Prior to joining Dunkin’ Donuts, Jessica held roles at TripAdvisor, State Street and Comcast.

Susan Beebe: Susan is manager, social media & online communities at Tyson Foods where she manages @TysonFoods corporate reputation, community development, content strategy, community engagement, enterprise account management/governance and employee training. Prior to Tyson, Susan served in global social media management at Dell as their first “chief listener” while developing Dell’s now famous Social Media Listening Command Center. As an UCLA law grad and certified engineer, Susan brings strong intellectual curiosity and technical savvy to the ever changing social media landscape.

Tim Washer: Tim developed his core competency in nonsense by studying improv under Amy Poehler and contributing to SNL, Late Night with Conan O’Brien and The Onion Sports Network. Considered a leading authority in the ridiculous, Tim used humor to help launch IBM’s Smarter Planet YouTube campaign. In his current role at Cisco, he produced The Network Effect documentary, recognized this year as an Official Webby Honoree.

Jeff Korhan: Jeff is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business. Jeff is also a syndicated publisher, and regular content contributor to leading business publications and websites. His New Media and Small Business Marketing site ranks among the top 100 small business blogs in the world. Jeff applies his practical experience and proven methods for helping small businesses build a social marketing channel for a connected economy.

Rich Brooks: Rich is president of flyte new media, a web design and Internet marketing company. He’s the founder of The Marketing Agents—a blog, podcast and YouTube channel—which provides free advice to small business owners and marketers. He is also an expert blogger at FastCompany.com and a regular contributor to Social Media Examiner.

Melonie Dodaro: Melonie Dodaro is the author of the #1 international bestseller The LinkedIn Code. She is also the founder of Top Dog Social Media, an agency that helps businesses, sales teams and professionals use LinkedIn and social selling to boost their visibility, attract new customers and increase their revenue. Dubbed by the media as Canada’s #1 LinkedIn expert she is highly sought after internationally as a LinkedIn and social selling speaker and trainer.

Michael Wolf: Michael is the founder and chief analyst of NextMarket Insights and host of the NextMarket Podcast. He and his team advise companies in digital distribution, connected home and consumer technology markets. He has written for the New York Times, CNN, Gigaom and Forbes, and currently contributes to Forbes and GigaOM. He also published a book with Pearson on the connected consumer. He holds an MBA from Thunderbird, the American Graduate School of International Management.

Track Leaders

Arnie Kuenn: Arnie is the CEO of Vertical Measures, an award winning search, social and content marketing company. He is also the author of the award winning content marketing book Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing. Arnie is an instructor for the Online Marketing Institute and the Content Marketing Institute and has held executive positions in the world of new technologies and marketing for more than 25 years.

Networking Ambassadors

Mike “Ambassador” Bruny: After nearly a decade working for Intel, Mike spends most of his time at Brand Inside a Brand, speaking and helping corporations and their employees build personal brands for business results.  Part of his methodology revolves around building relationships online that can be solidified by in-person meetings at conferences.  He calls this process, “Hashtags to Handshakes.TM”   He is the architect behind our conference networking ambassador program and is easily spotted by his bow tie.

Jillian Vorce: Jillian is a consummate networker who helps business professionals harness the power of relationship networking. By focusing on building genuine and strategic relationships over the past decade, she has built a vast and diverse global network of friends and business associates. Seeing the world through the “lens of connectivity and relationships,” she is a sought-after keynote speaker and consults with organizations and individuals who want to strengthen their relationships with key stakeholders to increase their effectiveness.

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