Take in rich sessions and network with the world’s top social media marketers

Imagine this: A conference that offers outstanding content infused with a truly social experience.

In a few words, that explains Social Media Marketing World.

You’ll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only the best.

“This was by far one of the best conferences I’ve ever attended. All of the sessions I attended were full of specific, useful content, NOT generic advice or mid-level admins giving their case studies (which I often see),” said attendee Lindsay Nyquist.


Click play above to see what others have to say about Social Media Marketing World.

Photos from our last event (click to zoom in):

We also appreciate your desire to connect with your peers.

You’ll enjoy extensive networking opportunities—from dedicated networking in our Networking Plaza to our opening-night networking party aboard an aircraft carrier.

You get it all with your ticket to Social Media Marketing World!

Amazing Content to Inspire You

You’ll choose from 120+ expert-led sessions and workshops in multiple social media marketing and content tracks (you get access to all):

Workshops: Other events charge extra for workshops. Not us! You’ll take in 90-minute workshops focused on content creation and business development at no added cost. You’ll refine your written, spoken, visual and video skills and pick up ideas to take your business to the next level. We’ve also included a workshop on networking so you can make the most of your networking opportunities.

Social Tactics Tracks: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, Instagram, LinkedIn, Twitter, Pinterest, Snapchat and visual marketing.

Creator Series: See how successful bloggers, live video producers, podcasters, vloggers and YouTubers build and maintain content that their fans love to share. With 40 sessions dedicated to content creators, you’ll be sure to find actionable tips on topics such as Facebook Live, Periscope, video production, audio recording, WordPress and much more.

Social Strategy Track: Discover new strategies that will draw ideal customers to your business. You’ll soak in sessions on social strategy, the psychology of social media and more.

Content Marketing Track: You’ll discover how to leverage content to sell, how to move people to action and tips for creating content that grows your business.

Measurement Track: Discover how leading experts track, measure and analyze what really works with social media. You’ll finally be able to prove your social activities are working and find better ways to measure and calculate ROI!

Corporate Social Track: Pick up actionable ways to deal with crisis management, influencer marketing and employee advocacy. You’ll understand how your peers manage the unique demands of the corporate world while pushing the envelope with social media marketing.

Social Customer Service Track: Learn how other companies are maximizing their social customer service teams to be their best marketing assets. You’ll discover how to turn haters into fans and how to identify and train employees to provide outstanding social care.

Recordings Included!

Can’t make all the Social Media Marketing World sessions you want to?

What if you could catch ALL 120+ keynotes, conference sessions and workshops at your convenience—without the need to replicate yourself? The good news is now you can!

As an attendee, you’ll get full access to the recordings of EVERY session and workshop. Yes, every keynote, all the panels and each great session will be at your fingertips to study after the conference.

Other conferences try to upsell recordings to attendees. Not us! You get them all at no added cost with your conference ticket.

You’ll have 12-month access to online recordings of everything. You can watch playbacks from your computer, tablet or smartphone at your leisure.

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Schedule at a Glance

Below is an overview of the 2017 schedule (note: all times are Pacific Daylight Time):

smmw_2016_03028

Session and Workshop Overview

Below you’ll find 16 different session themes containing 120 sessions, plus more than 20 workshops you’ll have access to at Social Media Marketing World 2017.

smmw_2016_06082

Scan through the list. We’ve recruited the world’s top experts to bring you original content. You get them all!

Keynotes

KEYNOTE: Social Media Marketing in 2017: What the Newest Research Reveals
By Michael Stelzner

Topic: Industry Trends

KEYNOTE: Turning Customers Into Life-Long Advocates in the First 100 Days
By Joey Coleman

Topic: Customer Advocacy

Social Tactics: Facebook

Below you’ll find a sampling of the 10 sessions we will have focused on Facebook marketing.

How to Improve Your Facebook Marketing Results
By Mari Smith

Topic: Facebook Marketing

How to Build Anticipation for Your Promotion on Facebook
By Amy Porterfield

Topic: Facebook

Facebook Targeting Priorities: How to Reach Those Who Matter Most Using Six Different Methods
By Jon Loomer

Topic: Facebook Ads

How to Build a Facebook Marketing Funnel With Ads and More
By Andrea Vahl

Topic: Facebook Ads

How to Creatively Use Facebook Video Ads to Grow Your Business
By Rick Mulready

Topic: Facebook Ads

anissaholmesHow Local Businesses Can Triple Their Growth With Facebook
By Anissa Holmes

Topic: Facebook for Local Business

Seven Hot Tools for Visual Storytelling on Facebook and Instagram
By Donna Moritz

Topic: Facebook Visual Tools

How Businesses Use Facebook Groups to Build Communities and Grow Sales
By Pauline Stockhausen

Topic: Facebook Groups Panel

How to Use Facebook Messenger for Conversational Selling
By Molly Pittman

Topic: Facebook Messenger

Social Tactics: Instagram

Below you’ll find a sampling of the 6 sessions we will have focused on Instagram marketing.

How to Use Instagram Stories for Your Business
By Sue B. Zimmerman

Topic: Instagram Stories

How to Use a Business Profile to Get More Sales From Instagram
By Jenn Herman

Topic: Instagram Business Profiles

Top Tools to Improve Your Instagram Engagement and Growth
By Peg Fitzpatrick

Topic: Instagram

brandenharveyHow to Use Written and Visual Storytelling With Instagram
By Branden Harvey

Topic: Instagram Storytelling

How to Improve Your Instagram Photos and Your Engagement
By Jasmine Star

Topic: Instagram Photography

How Brands are Successfully Using Instagram: A Panel Discussion
By Sue B. Zimmerman with Shannon Johnson (Alaska Airlines)

Topic: Instagram

Social Tactics: LinkedIn

Below you’ll find a sampling of the 5 sessions we will have focused on LinkedIn marketing.

How to Use LinkedIn Company Pages to Drive Traffic to Your Website
By Viveka von Rosen

Topic: LinkedIn Company Pages

How to Turn LinkedIn Into a Funnel for New Leads
By Koka Sexton

Topic: LinkedIn Lead Generation

How to Strategically Grow Your Influence and Attract Your Ideal Clients on LinkedIn
By Stephanie Sammons

Topic: LinkedIn Influence

Mastering LinkedIn Ads for More Conversions at Lower Costs
By AJ Wilcox

Topic: LinkedIn Ads

Social Tactics: Twitter

Below you’ll find a sampling of the 5 sessions we will have focused on Twitter marketing.

How to Use Twitter Chats to Grow Your Business
By Madalyn Sklar

Topic: Twitter Chats

How to Create Re-Tweetable Content
By Andrew and Pete

Topic: Twitter Marketing

How Businesses Use Twitter to Promote Their Content
By Erik Fisher

Topic: Twitter Promotion Panel

Twitter Tools to Help Improve Your Marketing Success
By Ian Anderson Gray

Topic: Twitter Tools

How to Test and Refine Your Twitter Ads for Success
By Neal Schaffer

Topic: Twitter

Social Tactics: Snapchat

Below you’ll find a sampling of the 5 sessions we will have focused on Snapchat marketing.

Snapchat Strategies for Marketing Your Business
By Carlos Gil

Topic: Snapchat Fundamentals

Snapchat Storytelling: How to Engage and Grow an Audience
By Shaun Ayala

Topic: Snapchat Content Creation

How to Work With Snapchat Influencers
By Shaun McBride

Topic: Snapchat Influencers

nickciceroHow Brands are Getting Measurable Results With Snapchat
By Nick Cicero

Topic: Snapchat Results Panel

Social Tactics: Pinterest

Below you’ll find a sampling of the 5 sessions we will have focused on Pinterest marketing.

Building Better Pinterest Pin Images: Tools, Tips and Hacks
By Jeff Sieh

Topic: Pinterest Images

Promoted Pins: How to Succeed With Pinterest Ads
By Alisa Meredith

Topic: Pinterest Advertising

Pinterest Fundamentals for Selling With Pinterest Analytics
By Vincent Ng

Topic: Pinterest Marketing

Pinterest Made Simple: 5 Ways to Succeed With Pinterest Marketing
By Kate Ahl

Topic: Pinterest Made Simple

How Businesses Use Pinterest to Drive Traffic and Profits
By Jeff Sieh

Topic: Pinterest Marketing Panel

Creator Series: YouTube and Video

Below you’ll find a sampling of the 10 sessions we will have focused on YouTube and video creation.

How to Develop a Loyal YouTube Audience
By Tim Schmoyer

Topic: YouTube Channel Growth

Video Production

INSTRUCTOR:
Zach King

How to Create a Video Blog That Gets Attention
By Amy Schmittauer

Topic: Video Content Creation

YouTube Newsfeed Optimization: How to Improve Video Discoverability
By Jeremy Vest

Topic: YouTube Search Optimization

How to Build a Business With YouTube
By Sunny Lenarduzzi

Topic: YouTube Business Building

YouTube Video Production: From Idea to Execution
By Roberto Blake

Topic: Video Creation

How to Grow Your First 100 YouTube Subscribers
By Steve Dotto

Topic: YouTube Channel Growth

Creating YouTube Video Ads That Cost Less and Convert More
By Derral Eaves

Topic: YouTube Ads

How to Rapidly Grow Your Email List From Your YouTube Channel
By Gabby Wallace

Topic: YouTube Email Subscribers

Creator Series: Blogging

Below you’ll find a sampling of the 10 sessions we will have focused on blogging.

The Changing Role of Blogs in a Social Media Age
By Darren Rowse

Topic: Future of Blogs

How to Write Blog Content People Want to Read
By Chris Brogan

Topic: Blogging

Blog Content Creation

INSTRUCTOR:
Michael Hyatt

How to Repurpose Your Blog Content for Maximum Impact
By Ana Hoffman

Topic: Repurposing Blog Content

How to Go From Blog to Successful Business
By Holly Homer

Topic: Blogging

How to Optimize Your Blog for Google AMP
By Leslie Samuel

Topic: Optimizing Blog Content

How to Rapidly Grow Your Blog’s Email List
By Lauren Greutman

Topic: Blog Email Growth

How to Drive More Traffic to Your Blog
By Syed Balkhi

Topic: Blogging Traffic

Creator Series: Live Video

Below you’ll find a sampling of the 10 sessions we will have focused on live video.

The Future of Live Video (and How You Can Prepare Today)
By Joel Comm

Topic: Future of Live Video

How to Get Started With Live Video
By Ileane Smith

Topic: Live Video Fundamentals

How to Create Community Using Facebook Live
By Lou Mongello

Topic: Facebook Live

How to Convert Viewers Into Customers With Live Video
By Chalene Johnson

Topic: Live Video

How to Promote and Sell Using Live Video
By Kim Garst

Topic: Monetizing Live Video

How to Build a Following With Periscope
By Brian Fanzo

Topic: Periscope

Periscope Marketing
By John Kapos

Topic: Periscope Marketing

How to Create Engaging Content on Periscope
By Alex Khan

Topic: Periscope Marketing

Live Video Gameplan
By Sarah Moore

Topic: Live Video Gameplan

Facebook Live for Brands
By Cathy Hackl with Jennifer Watson (The Weather Channel) and Ursula Ringham (SAP)

Topic: Facebook Live for Brands

Creator Series: Podcasting

Below you’ll find a sampling of the 10 sessions we will have focused on podcasting.

Everything You Need to Know to Start a Podcast
By Cliff Ravenscraft

Topic: Starting a Podcast

How to Create a Hit Episode That Will Skyrocket Your Downloads
By Pat Flynn

Topic: Podcasting

How to Turn Your Podcast Into a Powerful Business Marketing Tool
By Natalie Eckdahl with Chalene Johnson, Amy Porterfield and Mike Morrison

Topic: Podcasting Panel

How to Monetize Your Podcast: A Panel Discussion
By Paul Colligan with John Lee Dumas, Rob Walch and Gary Leland

Topic: Podcasting Panel

How to Land Guest Appearances on Podcasts
By John Lee Dumas with Jill Stanton, Aaron Walker and Jessica Rhodes

Topic: Podcasting Panel

How to Create Intimacy With Audio Journalism
By Jay Acunzo

Topic: Audio Journalistic Podcasting

From Blog to Podcast: How to Create an Audio Blog
By Kate Erickson

Topic: Audio Blogging

How to Follow Your Calling and Produce a Podcast You Love
By Ijeoma Eliazu

Topic: Podcasting

Social Strategy

Below you’ll find a sampling of the 5 sessions we will have focused on social strategy.

How to Become an Evangelist on Social Media and Beyond
By Guy Kawasaki

Topic: Product Evangelism

Becoming Known: How to Establish Yourself as a Thought Leader
By Mark Schaefer

Topic: Thought Leadership

Content Marketing

Below you’ll find a sampling of the 5 sessions we will have focused on content marketing.

How to Generate Large Amounts of Revenue From the Content You Create
By Joe Pulizzi

Topic: Content Revenue Generation

7 Powerful Strategies for Building a World Class Content Marketing Plan
By Marcus Sheridan

Topic: Content Business Growth

How to Create Breakthrough “Written” Marketing Content
By Ann Handley

Topic: Content Creation Strategy

Native Advertising Success: Lessons From Branded Content Campaigns
By Melanie Deziel

Topic: Branded Content

How to Build a Media Company From Scratch
By Nathan Chan

Topic: Content Business Growth

Measurement and Analytics

Below you’ll find a sampling of the 6 sessions we will have focused on measuring and analyzing social media.

The Social Media Marketer’s Guide to Artificial Intelligence
By Christopher Penn

Topic: Analytics

Google Analytics Fundamentals: How to Measure What Matters for Your Business
By Andy Crestodina

Topic: Google Analytics

How to Create Content by the Numbers
By Zontee Hou

Topic: Analytics

How to Use Social Media Analytics Tools to Produce Better Results
By Ian Cleary

Topic: Analytics

Corporate Social

Below you’ll find a sampling of the 10 sessions we will have focused on social media challenges faced by larger businesses.

Why We’ve Failed: The Customer is No Longer Our Focus
By Scott Monty

Topic: Relationship Marketing

Future of Influencer Marketing: Strategies and Trends
By Lee Odden

Topic: Influencer Marketing

How to Create and Manage an Influencer Marketing Program
By Bryan Kramer

Topic: Influencer Marketing

How to Use Data and Analytics to Prepare for Your Next Crisis
By Gini Dietrich

Topic: Crisis Management

How to Get Your Employees to Engage in Social Media: A Panel Discussion
By Bernie Borges with Sandy Adam (ANYSYS) and Turner Roach (Deloitte)

Topic: Employee Advocacy

Why Stories Catch Fire and Become Sharable
By Bryan Kramer with Konnie Brown (Dell) and Ari Lightman (Carnegie Mellon University)

Topic: Digital Storytelling Panel

How to Manage Your Next Social Media Crisis: A Panel Discussion
By Gini Dietrich with with Justin Levy (Citrix)

Topic: Crisis Management Panel

Social Customer Service

Below you’ll find a sampling of the 6 sessions we will have focused on servicing customers with social media.

How to Use Customer Service to Turn People Into Brand Advocates
By Jay Baer

Topic: Customer Brand Advocates

How to Make Social Customer Service Your Most Powerful Marketing Strategy
By Shep Hyken

Topic: Social Customer Service

How to Use Social Media to Improve the Customer Experience
By Dan Gingiss

Topic: Social Customer Service

How to Encourage Your Customers to Leave Online Reviews
By Daniel Lemin

Topic: Online Reviews Panel

How Businesses are Building World Class Customer Service: Panel Discussion
By Dan Gingiss

Topic: Social Service Panel

Workshops

Below you’ll find a sampling of the 20+ 90-minute workshops focused on content creation, business building, agency growth and more, included with your ticket.

The Business of Story: How to Craft and Tell Compelling Brand Stories That Sell
By Park Howell

Topic: Storytelling

How to Create High Quality Videos With Your Smartphone
By Justin Brown

Topic: Video Production Workshop

How to Convert More Traffic Into Email Subscribers With Split Testing
By Chris Dayley

Topic: Conversion Rate Optimization

How to Get Traditional Media Exposure Using Social Media
By Josh Elledge

Topic: Traditional Media

How to Write Copy That Sells
By Ray Edwards

Topic: Copywriting

How to Write Landing Pages That Sell
By Robert Bly

Topic: Copywriting Workshop

How to Build Your Online Personal Brand for Long-Term Business Success
By Chris Ducker

Topic: Personal Branding

How to Setup Your Blog and Email List to Sell Your Product on Autopilot
By Yaro Starak

Topic: Email Sales Funnel Workshop

How to Build a Client Generation System for Your Agency
By John Jantsch

Topic: Agency Building

How to Setup and Run a Mastermind That Will Transform Your Business and Life
By Dan Miller

Topic: Masterminds

How Marketers Can Create Amazing Photos With Just a Smartphone
By Jessica Howell

Topic: Photography Workshop

How to Quickly Craft Blog Posts
By Heidi Cohen

Topic: Blogging

How to Create Real-Time Content During a Live Event
By Lauren Teague

Topic: Real-time Content Creation Workshop

How to Conduct Killer Interviews to Grow Your Business
By Michael O’Neal

Topic: Interview Skills Workshop

How to Build a Digital Marketing Plan
By Rich Brooks

Topic: Digital Marketing Workshop

Conference Networking for Introverts
By Jillian Vorce

Topic: Conference Networking

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