Banner of Social Media Marketing World - San Diego. Presented by Social Media Examiner.

Take in rich sessions and network with the world’s top social media marketers

Imagine this: A conference that offers outstanding content infused with a truly social experience.

In a few words, that explains Social Media Marketing World.

You’ll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only the best.

Your presenters include Guy Kawasaki, Mari Smith, Chris Brogan, Jay Baer, John Jantsch, Dave Kerpen, Sally Hogshead, Michael Stelzner, Mitch Joel, Lee Odden, Jesse Stay, Mark Schaefer, Cliff Ravenscraft, Joe Pulizzi, Marcus Sheridan, Ric Dragon, Brian Carter, Amy Porterfield, Nichole Kelly, Derek Halpern, Pat Flynn and experts from more than a dozen major brands—just to mention a few!  Plus you’ll hear from social media marketers from brands such as Sony Electronics, Walmart, Cisco, Sharpie, Petco, Dell, Whole Foods, Intel, Four Seasons, SAP, Citrix, Dun & Bradstreet, Taylormade, SAS and San Diego Zoo.

We also appreciate your desire to connect with your peers.

You’ll enjoy extensive networking opportunities—from dedicated networking after keynotes and lunches to an opening-night Networking Party at the San Diego Natural History Museum and a San Diego Bay Networking Cruise.

You get it all with your ticket to Social Media Marketing World!

Amazing Content to Inspire You

You’ll choose from 49+ expert-led sessions via four social media marketing tracks, including:

Social Tactics Tracks: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube.

Social Strategy Track: Discover new strategies that will draw ideal customers to your business. You’ll soak in sessions on social strategy, the psychology of social media, measuring social activities, organizational transformation and much more.

Community Management and Business-Building Track: Uncover how to build communities and ultimately sell your products and services via social media.  Track sessions include Facebook community management, developing community with blogs, building local businesses with social media and selling with social.

Content Marketing Track: See how successful bloggers and podcasters build and maintain content that their customers love sharing. You’ll discover how to leverage content to sell, how to move people to action with content and tips for excelling with blogging and podcasting.

Schedule at a Glance

For the complete session schedule, keep scrolling down…

Here’s the overview of the schedule (note: all times are Pacific Daylight Time):

Sunday, April 7, 2013

Monday, April 8, 2013

Tuesday, April 9, 2013

Detailed Schedule of Sessions

For a sortable matrix of the sessions go here.

Monday, April 8 2013

8:00am:
Keynote: Social Media Marketing in 2013: New Research and Its Implications
By Michael Stelzner

Wondering where marketers will focus their social media efforts in 2013? In this session, Michael Stelzner, CEO of Social Media Examiner, will reveal brand-new social media marketing research from a survey of more than 3000 marketers. You’ll discover unique insights for marketers and unexpected trends. Location: San Diego Ballroom

Advanced Networking: How to Make Lasting Connections
By Larry Benet

Referred to as “the connector,” Larry Benet will provide priceless tips to help you make lasting connections during your conference experience.  Larry will show you how to build high trust relationships quickly, rejection proof your networking, and make it easy for you to connect with anyone.  Larry is the CEO of SANG the Speakers and Authors Networking Group and has helped connect some of the world’s most successful authors and business professionals. Location: San Diego Ballroom

9:30am: Networking

10:30am:
Super Session: 10 Ways to Improve Your Facebook Reach
By Mari Smith
Topic: Facebook Marketing
Track: Social Tactics

In this session, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal 10 proven strategies to boost your Facebook reach and ultimately impact your bottom line. You’ll discover ways to create viral buzz, generate quality leads and tips to instantly increase your fan page reach and results. Mari will also reveal what prevents brands and businesses from optimizing their Facebook results and how to fix it. You’ll end up with actionable tips and inspiration to breathe new life into your Facebook marketing. The result: increased customer engagement, more loyal fans and measurable growth. Location: Room A

Super Session: Five Strategic Business Movements That Change Your Brand Forever
By Mitch Joel
Topic: Social Strategy
Track: Social Strategy

In this session, Mitch Joel—author of the forthcoming book CTRL ALT DEL (May 2013)—will uncover five movements that have fundamentally changed business forever. Yet brands are doing very little about them. Technology and social media haven’t just changed the way we market and communicate, they’ve changed how businesses operate. The truth is that we’re quickly moving toward a post–social media era and brands are woefully unprepared. By attending this session, you’ll gain valuable insight that could impact your business for years to come. Location: Room B

Super Session: How to Create Customers for Life by Informing More and Promoting Less
By Jay Baer
Topic: Selling With Content
Track: Content Marketing

What if your marketing was so useful that customers gladly paid you for it? In this session, Jay Baer (author of Youtility) will show why helping beats selling and how marketers should embrace an entirely new philosophy to be successful in this era of self-serve information. Chock-full of research and vivid examples from a multitude of industries, this engaging presentation will change the way you think about content creation and the relationship between your company and its customers. Location: Room C

Super Session: Connecting, Amplifying and Growing Your Social Presence
By John Jantsch
Topic: Social + Local
Track: Community Management / Business Building

In this session, Duct Tape Marketing author John Jantsch will make a strong case for the need to build an online presence that integrates your content platform, search engine optimization, email marketing, advertising, local, mobile, analytics and social networks. You’ll walk away with a long list of actionable tips you can put to work for your business. Location: Room D

11:30am:
Using Google+ to Build a Platform
By Guy Kawasaki
Topic: Google+ Marketing
Track: Social Tactics

Guy Kawasaki, author of What the Plus! and APE: Author, Publisher, Entrepreneur, will show how authors, publishers and entrepreneurs can use Google+ to build a platform and a reputation. Discover how to create an effective profile, find content to post and engage with people using Google+. Location: Room A

How to Optimize Your Social Channels for Lead Generation
By Jason Miller
Topic: Lead Generation
Track: Social Strategy

Social media is vital for branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine. Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule,” how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation. Location: Room C

How to Use YouTube to Build an Unstoppable Brand
By James Wedmore
Topic: YouTube Marketing
Track: Social Tactics

YouTube is the most underutilized platform by marketers and small business owners (eMarketer.com). With over 4 billion daily views, YouTube is the world’s third most visited site, and an incredible platform for sharing your message and building an unstoppable brand. During this session, YouTube and video marketing expert James Wedmore will show you how to create a community of raving fans with easy-to-make videos on YouTube. Location: Room B

10 Content Marketing Secrets That Will Propel You Beyond the Competition
By Joe Pulizzi
Topic: Managing Content Marketing
Track: Content Marketing

With so many tactics and strategies, which ones work best? In this session, Joe Pulizzi—founder of the Content Marketing Institute—will reveal 10 key content marketing secrets that will help you achieve amazing results that will put you far ahead of your competitors. You’ll pick up strategic and tactical tips you can quickly put into action, allowing you to attract and retain more customers. Location: Room D

Social Strategy for Big B2B Businesses
By Aaron Kahlow with Brian Ellefritz (SAP) and LaSandra Brill (Cisco)



Topic: Big Brand Strategy
Track: Social Strategy

Wondering how large B2B corporations are using social media to engage customers and sell? Here’s your answer! In this session, two of the largest B2B brands (SAP and Cisco) will reveal how they’ve achieved success with social media. They’ll share their insight and strategy, plus you’ll have the opportunity to ask your questions live to our panel. Location: Room E

12:30pm: Lunch
1:15pm: Networking

2:15pm:
Turning Social Advertising Into Leads and Sales
By Brian Carter
Topic: Facebook & LinkedIn Ads
Track: Social Tactics

Want more sales and leads for your business? Discover how you can fill the top of your funnel with more quality prospects from Facebook and LinkedIn. During this session, Brian Carter, author of The Like Economy, will also show you how you can improve your social ad ROI by using Google to remarket to people who’ve already been to your website. Location: Room A

The Science of Community Building in the Age of Social Media
By Ric Dragon
Topic: Community Development
Track: Community Management / Business Building

One of the most effective approaches to using social media marketing is building communities. These communities may include employees, enthusiastic brand ambassadors or people who share passions around a brand. In this session, Ric Dragon, author of Social Marketology, will explore the dynamics of communities, the different roles that often exist and how to exert influence within a community. He’ll also demonstrate tactics for discovering existing communities and how to apply online ethnography to those communities. Location: Room C

5 Social and Digital Trends Impacting Consumer Behaviors
By Kyle Lacy
Topic: Social Research
Track: Social Strategy

Understanding technology and consumer behavior trends is important to the success of any company. The increase in consumer mobility, localization and social media has dramatically altered the marketing landscape—and will impact the future of your business. In this session, Kyle Lacy, author of three social media books will reveal five emerging trends from 6 years of consumer research completed by the ExactTarget team. He’ll show you how these trends will impact your business in the next year. You’ll walk away equipped with the knowledge and tools you need to succeed. Location: Room B

5 Social Triggers That Spur People to Talk About and Purchase Your Products
By Derek Halpern
Topic: Social Media Psychology
Track: Social Strategy

With the growth of social media, getting people to talk about your products has become crucial for growth. In this session, Derek Halpern from Social Triggers will reveal five science-based triggers that will help increase buzz and people’s interest in your products. Location: Room D

How Brands Use Blogs to Grow Their Businesses
By Douglas Karr with Justin Levy (Citrix) and Waynette Tubbs (SAS)



Topic: Big Brand Blogging
Track: Content Marketing

Does your brand need to better inform its audience, guide brand perception, amplify messages, develop active communities and drive real revenue? Blogs remain at the center of successful content strategies for big brands. During this session, Douglas Karr (author of Corporate Blogging for Dummies) joins Justin Levy (Citrix) and Waynette Tubbs (SAS) to explore the unique strategies these well-known brands are deploying. You’ll discover how to apply the successes of big brand blogs to grow your business. Location: Room E

Beyond Likes: How to Turn Fans Into Customers
By Rich Brooks
Topic: Selling with Social
Track: Community Management / Business Building

You’ve got Facebook fans and Twitter followers. Maybe you’re even well-connected on LinkedIn and have subscribers to your blog, podcast or YouTube channel. So how come no-one’s buying? In this information-packed session, you’ll discover how to convert your fans, followers and subscribers into paying customers. Rich Brooks will show you how to drive traffic from social media sites and improve your conversion rates. He’ll reveal how to best measure your social media activity so that you can track your ROI and continually improve your bottom line. Location: Room F

3:15pm:
How to Generate Leads With Social Media
By Rebecca Corliss
Topic: Lead Generation
Track: Community Management / Business Building

Leads generated via inbound marketing strategies cost 61% less than traditional leads. Do you want to generate more leads using social media? In this session, Rebecca Corliss from HubSpot will provide you actionable tips to increase your leads using the most recently launched social tools. You’ll discover how to use social to create a lead generation plan on Twitter, improve Facebook engagement, enhance your search rankings and more. Location: Room A

Just Tube-It! Your Content Will Make You a YouTube Rockstar
By Steve Spangler
Topic: YouTube
Track: Content Marketing

People keep telling you that YouTube is important… but just how important is it to the future growth of your business? Back in 2005, Steve Spangler used YouTube to teach millions of people how to turn an ordinary bottle of soda and a roll of Mentos into an exploding geyser. Today, his impressive collection of science experiment videos get nearly 80 million views each year. Learn how and why Steve continues to pump out content every week, and how you can leverage YouTube amazing reach to grow your business and strengthen your brand.  Location: Room B

Social Media ROI: How to Finally Deliver Measurable Results
By Nichole Kelly
Topic: Social Measurement
Track: Social Strategy

Do you think your social media marketing is working? Prove it. If your CEO hasn’t demanded that yet—that will change soon. Then what? Are you ready to show how your efforts are impacting sales volume, costs and revenue? In this session, Nichole Kelly, author of How to Measure Social Media, will show you how your organization can answer questions like “How much revenue did Facebook generate for us this month?”, “Do social media customers spend more or less than customers from other channels?” and much more. Location: Room C

How to Build a Business Blog that Grows Your Brand, Generates Leads, and Makes Sales
By Marcus Sheridan
Topic: Blogging Strategy
Track: Content Marketing

Does your business see the value of content and blogging? Would you like to better understand the best strategy to achieve blogging success? Do you also want to build your brand and become the voice of your industry? In this session, Marcus Sheridan of The Sales Lion will reveal a strategy to come up with unlimited blogging content that generates traffic, leads and sales. He’ll share specific ideas for blog posts your company can create. Location: Room D

Facebook Marketing: How Brands Creatively Get Real Results
By Carrie Kerpen with Amy Myers (Things Remembered) and Amanda Sheldon (Medtronic)

Topic: Big Brand Facebook Marketing
Track: Social Tactics

Are you looking for creative ways to benefit from Facebook? In this session, Carrie Kerpen from Likeable Media will be joined by brands that are achieving great success with Facebook. You’ll discover how these brands are using Facebook to connect with their current and future customers, how they use their communities to gain insight and how they measure ROI for their Facebook campaigns. Location: Room E

Powerful LinkedIn Marketing Strategies for Growing Your Business
By Stephanie Sammons
Topic: LinkedIn Marketing
Track: Social Tactics

Are you leveraging LinkedIn to grow your business? With more than 200 Million active, engaged, and affluent members, LinkedIn is the professional web ripe with opportunities for cultivating relationships. Join LinkedIn marketing expert Stephanie Sammons as she reveals a powerful list of simple tactics for smart marketing on LinkedIn. You’ll discover “high impact” LinkedIn marketing strategies that will help you take your business or brand to the next level! Location: Room F

4:15pm:
Keynote: How to Fascinate With Your Social Media Messages
By Sally Hogshead

The average person’s attention span is roughly 9 seconds. Are you connecting? When you fascinate people, they become completely focused on you and your product. They are more likely to buy what you have to sell, remember your message and act upon your ideas. In this not-to-be-missed keynote, Sally Hogshead (author of Fascinate) reveals how to triumph in the 9-second world. Get ready for a high-voltage journey inside the brain, through neurology and history and pop culture, to find out how to instantly capture attention. Location: San Diego Ballroom

5:30pm: Dinner Break

7:45pm to 10pm: Networking Cruise

Tuesday, April 9

8:00am:
Keynote: Are We Getting Better or Just Busier
By Jay Baer with Mark Schaefer, Chris Brogan and Mario Sundar

Are you sinking in a never-ending pile of social activities? Is social media consuming all aspects of your life? If you’ve been wondering, “Am I simply getting busier?”, then don’t miss this keynote. Four industry pros will wrestle with these tough questions. You’ll discover how they’re learning to set boundaries, balance their lives and bring organization to their social activities. Location: San Diego Ballroom

9:00am: Networking

9:45am:
Facebook Strategies to Launch a New Product or Program
By Amy Porterfield
Topic: Facebook Marketing
Track: Social Tactics

In this action-packed session, Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies) shares her 3-step formula for launching a product, program or service on Facebook. You’ll discover proven tips for finding and attracting your ideal audience with Facebook. Amy will reveal a proven launch strategy to convert fans into leads and leads into customers. You’ll also pick up easy tips and real-life examples for creating shareable video content that will attract new fans to your launch. Location: Room A

You Aren’t Going to Like This: Social Media Isn’t the Answer
By Chris Brogan
Topic: Social Media Strategy
Track: Social Strategy

You were told to “just get on the social networks” and you’d be successful. Start a Facebook page and you can immediately start cashing checks. But that didn’t happen. Why not? During this session, Chris Brogan (co-author of The Impact Equation) shares a simple formula for this complex challenge. Starting from big ideas and moving down to actionable “recipe cards” for success, Chris will share the steps you need to stand out from the crowd. He’ll reveal how to get your unique idea seen and how to have that idea be carried by a community that matters. If you’re selling, this is the new digital method (based on thousands of years of offline behavior). If you’re promoting, here’s how you’ll rise above the noise. Location: Room C

How to Build a Thriving Community With Blogs
By Srinivas Rao with Marcus Sheridan, Michael Stelzner & Joe Pulizzi



Topic: Community Building
Track: Community Management / Business Building

Do you blog? Have you developed a loyal community of readers? During this session, Srinivas Rao will tap the experience of successful bloggers, including Marcus Sheridan (The Sales Lion), Michael Stelzner (Social Media Examiner) and Joe Pulizzi (Content Marketing Institute). You’ll discover how to turn a small audience into a loyal army of fans, how to collaborate with other bloggers for greater success, why everyone needs the support of peers and much more. Location: Room E

15 Tips for Creating a Podcast People Can’t Live Without
By Cliff Ravenscraft
Topic: Podcasting
Track: Content Marketing

Thinking of starting a podcast? In this session, Cliff Ravenscraft—The Podcast Answer Man and the world’s leading podcast expert—will help you gain a solid grounding in this hot new media format. You’ll discover why podcasting is exploding and how you can get started. Cliff will share important tips when creating an audio podcast. You’ll discover how to get people interested in listening to your show and how to encourage people to share your podcast with their peers. Location: Room B

Twitter Marketing: Success Tips from Brands
By Neal Schaffer with Michael Bepko (Whole Foods), Liz Philips (TaylorMade), and Shelly Lucas (Dun & Bradstreet)



Topic: Big Brand Twitter Marketing
Track: Social Tactics

In this unique panel, Neal Schaffer (author of the upcoming book Maximize Your Social published by John Wiley & Sons, Fall 2013) brings together social media directors from three major brands—Whole Foods, TaylorMade and Dun & Bradstreet—to explore the multitude of ways they utilize Twitter. Specific success stories will be showcased to highlight some of the tangible benefits that each brand has reaped from Twitter. You’ll discover Twitter tips that you can leverage for your marketing efforts. The insight you’ll gain from this panel will undoubtedly help you discover new ways to take your Twitter marketing to the next level. Location: Room F

10:45am:
Using Pinterest to Connect with Your Customers, Get More Traffic and Make More Sales
By Beth Hayden
Topic: Pinterest Marketing
Track: Social Tactics

If you’re looking for a way to drive an avalanche of targeted traffic to your website or blog, look no further. Pinterest is a simple, fun way to add rocket fuel to your online marketing efforts. In this session, Beth Hayden (author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest) will reveal how to leverage Pinterest to connect with your customers, drive traffic and make sales. You’ll discover how to set up your profile for maximum marketing success, how to get more Pinterest followers, ways to drive more Pinterest traffic to your website and how to convert Pinterest users into buyers. Location: Room A

12 Ways to Turn LinkedIn into a Lead Generation Machine
By Viveka von Rosen
Topic: LinkedIn Marketing
Track: Social Tactics

Are you looking to improve your LinkedIn marketing efforts? LinkedIn has gone through significant transformations that can greatly impact your marketing. In this session, Viveka von Rosen (author of LinkedIn Marketing: An Hour a Day) will reveal 12 ways to turn LinkedIn into a lead generating machine. You’ll discover how to use LinkedIn’s latest capabilities, strategies to improve your LinkedIn engagement and tools to improve your LinkedIn results. Location: Room C

Transforming Your Brand Into the Next Media Company
By Michael Brito
Topic: Social Strategy
Track: Social Strategy

Do you publish content? Are you thinking like a media company? During this session, Michael Brito, author of Smart Business, Social Business, will reveal why brand managers and marketers must start thinking and acting more like media companies. You’ll discover a proven social business strategy and how to apply it to successfully move your organization to produce relevant content. Michael will share a framework for integrating paid, earned and owned media content (known as converged media) that has worked for major brands. You’ll also discover software to help you analyze your results. Location: Room B

Podcasting for More Exposure, More Leads and More Money
By Pat Flynn
Topic: Podcasting
Track: Content Marketing

What is the hottest trend in business and the most powerful way to reach your target audience today? Podcasting. Podcasting is an incredible untapped medium that every business should be taking advantage of. However, merely speaking into a microphone and publishing a show won’t yield the results you’re hoping for. In this high-impact session, Pat Flynn (host of the top-rated Smart Passive Income podcast) will reveal podcasting strategies that will help you not only reach more people in your target audience, but also turn them into hungry leads and customers. Location: Room F

Community Building for Big Brands
By Sarah Robinson with Susan Wassel (Sharpie), Ekaterina Walter (Intel) and Kat Smith (Petco)

Topic: Big Brand Community Building
Track: Community Management / Business Building

Are you looking to build a loyal community for your brand? Do you need to take your existing community to the next level? In this session, Sarah Robinson (author of Fierce Loyalty) will explore how Sharpie, Intel and Petco have built successful online communities. You’ll discover engagement tactics that work in the real world and how to sell the impact of a community to executives. You’ll also have the opportunity to ask your questions to our panel. Location: Room E

11:45am:

How to Integrate Blogging With Content Marketing that Inspires Action
By Lee Odden
Topic: Content to Action
Track: Content Marketing

Blogs provide an incredible content marketing platform for connecting directly with prospects, the media, customers, investors and the industry at large. During this presentation, Lee Odden (author of Optimize) will reveal a powerful yet simple 3-step process for developing blog content that attracts the right readers, engages them and inspires them to take action. You’ll walk away with ideas to help move readers to subscribe, interact, request more information or become customers. Location: Room A

Beyond Transactions: How to Engage a Global Audience
By Eduardo Tobon
Topic: Engagement
Track: Community Management / Business Building

How does the world’s first credit card company remain relevant in today’s social media world? Join Eduardo Tobon—president of Diners Club International®—as he spans time and space, revealing how new technology has allowed his team to transcend transactions and deliver meaningful on-line engagement. He’ll also share how global crowd-sourced film and photo contests have helped him connect with club members across the planet. Location: Room C

Google+ Marketing Success: It’s Much More Than a Social Network
By Jesse Stay
Topic: Google+ Marketing
Track: Social Tactics

Are you wondering how your business can benefit from Google+? If so, then look no further. In this session, Jesse Stay, author of Google+ Marketing for Dummies, will show you how to leverage the unique strengths of Google+ and create a strategy that compliments all your other social channels. Location: Room B

How Online Video Pulls Real Engagement and Definable Revenue
By Paul Colligan with Jim Louderback (Revision3), Julie Perry (BLASTmedia) and Yuri Baranovsky (Happy Little Guillotine Films)

Topic: Video Marketing Panel
Track: Social Tactics

Almost anyone will tell you that it’s easy to put video online. The conversation gets murky when the real questions of ROI, impact and profit are asked. During this session, a panel of video industry experts and visionaries who have worked with top online brands will answer these tough questions. You’ll gain a unique perspective of what’s possible with online video. You’ll walk away with a clear vision of where you should take your online video plans. Location: Room E

How to Transform Organizational Culture With Social Media
By Mark Schaefer with Susan Wassel (Sharpie), Kerri Holden (Four Seasons Hotels & Resorts), and Brian Stokoe (Caterpillar)

Topic: Big Brand Social
Track: Social Strategy

No amount of money, vision or resources can make a social media strategy work if the company doesn’t support it. Without the right culture, you’ll never get past “checking a box.” In this panel, Mark Schaefer (author of Return on Influence) explores how major brands have transformed their culture to adapt to social media. You’ll discover the five leading obstacles to social media success and how some big brands are tackling them. Location: Room F

12:30pm: Lunch / Networking

2:00pm:

Building Thriving Communities With Facebook
By Sarah Robinson with Andrea Vahl and Lori Wildrick

Topic: Community Management
Track: Community Management / Business Building

Are wondering how to use Facebook to build a loyal and thriving community? In this session, Sarah Robinson (author of Fierce Loyalty) will explore how brands are using Facebook to develop communities. You’ll discover engagement tactics that work. You’ll also have the opportunity to ask your questions to our panel. Location: Room A

Tweet Fever: Twitter’s Ballistic New Role in Marketing, Media and Popular Culture
By Mark Schaefer
Topic: Twitter Marketing Track: Social Tactics

Twitter has evolved far beyond the wildest dreams of its founders and is now a worldwide phenomenon, impacting pop culture, news, politics and sports. It’s also transforming businesses, big and small. During this session, you’ll gain a new perspective on Twitter from the person who wrote the book on it—Mark W. Schaefer, author of Tao of Twitter. In this session, Mark will take you beyond the Tao and show you new Twitter trends and insights that can provide a competitive advantage to you and your business. Location: Room C

How to Build a Large LinkedIn Group
By Michael Crosson
Topic: LinkedIn Marketing
Track: Social Tactics

Do you want to grow a thriving community on LinkedIn? When you have a large group, you exponentially increase your opportunities to reach your intended audience. Discover how Michael Crosson built one of the largest groups on LinkedIn (the Social Media Marketing group) with more than 500,000 members and 20 subgroups. Michael will share his insights and practical tips you can employ to grow your own LinkedIn group. Location: Room B

Podcasting Tips From the Pros
By Cliff Ravenscraft with Pat Flynn and Michael Stelzner



Topic: Podcasting
Track: Content Marketing

Whether you’re just getting started with a podcast or you’ve been at it for years, this power panel will give you an inside look at some of the secrets to making your podcast popular with your audience and on iTunes. Join Cliff Ravenscraft (Podcast Answer Man) as he explores the very things that have made Pat Flynn (Smart Passive Income podcast) and Mike Stelzner (Social Media Marketing podcast) successful—and the lessons you can apply to your podcast. Come ready to ask your questions. Location: Room E

How Brands Leverage Pinterest and Instagram
By Callan Green (Sony Electronics) and Karen Worley (San Diego Zoo)



Topic: Big Brand Visual Marketing
Track: Social Tactics

Visual marketing is all the rage as large companies try to stand out online. You can’t survive without powerful graphics, but what role does user-generated graphics play? How do contests and campaigns help you build a more loyal following? Come learn from the success stories of Sony Electronics and the San Diego Zoo as they discuss how they’ve used Pinterest and Instagram to get eye-popping results. Location: Room F

3:00pm:
How to Use Pinterest to Promote Your Content & Grow Your Audience
By Melanie Duncan
Topic: Pinterest Marketing
Track: Social Tactics

Are you looking to enhance your Pinterest marketing? In this session, Pinterest expert Melanie Duncan takes you behind the scenes, showing you how her business gets results with Pinterest. During this session, you’ll discover how to gain massive exposure in less than an hour a week, proven strategies for driving traffic with Pinterest, free tools for creating stunning visual content, common mistakes to avoid, how to get more Pinterest followers and much more. Location: Room A

How to Implement and Optimize Your Social Strategy
By Neal Schaffer
Topic: Social Strategy
Track: Social Strategy

Do you have a game plan to successfully implement your social strategy? In this session, Neal Schaffer (author, Maximize Your Social) will provide a unique framework that enables you to create your own customized and sustainable social media strategy. You’ll discover why consistent experimentation matters, how to track metrics and social media ROI, and how to apply social media marketing best practices across multiple platforms. You’ll walk away with a practical and rational approach to maximizing your social media marketing. Location: Room C

Crisis, Trolls, Blunders: How to Prepare for the Inevitable
By Douglas Karr
Topic: Crisis Management
Track: Social Strategy

It’s not all unicorns and rainbows. Corporate Blogging for Dummies author Douglas Karr walks you through developing social strategies that don’t just bandaid a social media crisis, they help you use them to your advantage. Doug will explore the biggest and most common challenges in social media and show you how companies have overcome those issues. You’ll discover how to take a tough situation and turn it into a strategy that drives business instead of losing it. Room B

How to Design During the Age of the Customer
By Nichole Kelly with Vanessa Cho (Walmart) 

Topic: Big Brand Social Retail
Track: Social Strategy

With the mass adoption of smartphones, the lines between physical and digital shopping are blurring. We are immersed in the Age of the Customer. Shoppers research product and price information online before they go to a stores and also while in-stores with their smart phones. Social media plays a profound role in this process also. Recognizing the shift from traditional brand-driven to customer-driven retail focuses the redesign on our customers…tailoring the content and experience to meet the customer where they’re at and deliver what they need – anytime, anywhere. In this session, Vanessa Cho, Sr. Director of User Experience at Walmart Global eCommerce, will unveil how Walmart created a homepage concept in light of these changes. Come with your questions. Location: Room E

Harnessing the Power of Social Data to Grow Your Business
By Michael Brito with Pam Didner (Intel) and Munish Gupta (Dell)

Topic: Big Brand Social
Track: Community Management / Business Building

In this session, Michael Brito (author of Smart Business, Social Business) will explore how big brands are leveraging social media. You’ll discover how these brands are using real-time analytics and social data to make smarter marketing decisions and create more effective content. These brands will reveal the tools and platforms they use to capture social data and how they use these insights to implement social initiatives within their companies. Location: Room F

4:00pm:
Keynote: Why It Pays to Be Likeable
By Dave Kerpen

In this can’t miss closing session, New York Times bestselling author Dave Kerpen will show you how large and small businesses are achieving amazing results with creative social business strategies. He’ll explore what today’s consumers expect from organizations and ways you can exceed customer expectations. You’ll discover how responsiveness, transparency, true engagement and storytelling can make your brand likeable – and profitable. The result: You will walk away energized with actionable ideas to take your social strategy to the next level. Location: San Diego Ballroom

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