Banner of Social Media Marketing World - San Diego. Presented by Social Media Examiner.

Take in rich sessions and network with the world’s top social media marketers

Imagine this: A conference that offers outstanding content infused with a truly social experience.

In a few words, that explains Social Media Marketing World.

You’ll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only the best.


Watch this quick video for a recap of our 2014 event.

Your presenters include many of the top social media marketers you’ve come to admire online along with marketers from brands such as Microsoft, Disney, IBM, Honda/Acura, Whole Foods, Cisco, Marriott, the National Hockey League, Century 21, Intel, Western Union, KLM, Yahoo, the San Diego Chargers, Tyson Foods, LinkedIn, Adobe, Cabela’s, BMC Software, Diamond Foods, Citrix, Discover, Cox Communications, Symantec, Universal Resorts and the Boston Celtics.

We also appreciate your desire to connect with your peers.

You’ll enjoy extensive networking opportunities—from dedicated networking after keynotes and lunches to our opening-night networking party aboard an aircraft carrier and our Social Beach networking party, an indoor Southern California beach experience.

You get it all with your ticket to Social Media Marketing World!

Amazing Content to Inspire You

You’ll choose from 100+ expert-led sessions in seven social media marketing tracks (you get access to all):

Check out these pictures from our last event.

Social Tactics Track: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, visual marketing and SlideShare.

Social Strategy Track: Discover new strategies that will draw ideal customers to your business. You’ll soak in sessions on social strategy, the psychology of social media and much more.

Content Marketing Track: See how successful bloggers, podcasters and YouTubers build and maintain content that their customers love to share. You’ll discover how to leverage content to sell, how to move people to action and tips for excelling at blogging, podcasting and video marketing.

Measurement Track: Discover how leading experts track, measure and analyze what really works with social media. You’ll finally be able to prove your social activities are working and find better ways to measure and calculate ROI!

Corporate Social Track: Pick up actionable ways to deal with crisis management, employee advocacy, customer service, social selling and real-time marketing. You’ll understand how your peers manage the unique demands of the corporate world while pushing the envelope with social media marketing.

Small Biz Social Track: See how small businesses generate leads and sell with social media. You’ll also find out how your peers manage social media and the creative methods they use to grow.

Social Future Track: Glance into the future as marketing pros show you how to employ mobile marketing and other emerging opportunities. You’ll discover the latest research and trends that could propel your business past the competition.

Recordings Included!

Can’t make all the Social Media Marketing World sessions you want to?

What if you could catch ALL 100+ conference sessions at your convenience—without the need to replicate yourself? The good news is now you can!

As an attendee, you’ll get full access to the recordings of EVERY session.  Yes, every keynote, all the panels and each great session will be at your fingertips to study after the conference.

You’ll have 12-month access to online recordings of everything.  You can watch playbacks from your computer, tablet or smartphone at your leisure.  In addition, we’ll provide audio MP3 files so you can listen to the sessions while you are on the go!

Schedule at a Glance

Here’s an overview of the schedule (note: all times are Pacific Daylight Time):

Wednesday, March 25, 2015

Thursday, March 26, 2015

Friday, March 27, 2015

Click here for full agenda, by day and time and track.

Sessions Details

KEYNOTE: Social Media Marketing in 2015: What the Newest Research Reveals
INSTRUCTOR: Michael Stelzner

TRACK: Social Future

KEYNOTE: Hug Your Haters: How to Embrace Complaints and Turn Bad News to Good
INSTRUCTOR: Jay Baer

TRACK: Social Strategy

KEYNOTE: Creating a Customer Service Revolution
INSTRUCTOR: John DiJulius

TRACK: Corporate Social

KEYNOTE: Is Content Killing Social Media?
INSTRUCTORS: Mark Schaefer with Guy Kawasaki, Mari Smith and Christopher Penn

TRACK: Content Marketing

Facebook Marketing for 2015: How to Get Results as Facebook (and the World) Evolves
INSTRUCTOR: Mari Smith

TRACK: Social Tactics: Facebook

How to Launch a Product or Service on Facebook
INSTRUCTOR: Andrea Vahl

TRACK: Social Tactics: Facebook

How to Sell to the Right People Using Remarketing and Other Advanced Social Advertising
INSTRUCTOR: Jon Loomer

TRACK: Social Tactics: Facebook

How to Get More Sales, Engagement and Leads on Facebook Without Increasing Budgets
INSTRUCTOR: Brian Carter

TRACK: Social Tactics: Facebook + Corporate Marketing

How to Use Organic Tactics on Facebook to Drive Massive Growth
INSTRUCTOR: Holly Homer

TRACK: Social Tactics: Facebook

Workshop: How to Use Facebook to Increase Sales
INSTRUCTOR: Mari Smith

TRACK: Social Tactics: Facebook

Facebook Ads Fundamentals: How to Profit on Less Than $10 A Day
INSTRUCTOR: Rick Mulready

TRACK: Social Tactics: Facebook

How to Define Your Twitter Mission and Execute for Real Results
INSTRUCTOR: Laura Fitton

TRACK: Social Tactics: Twitter

The Power of Twitter: 140 Characters Can Make or Break Your Brand
INSTRUCTOR: Joel Comm

TRACK: Social Tactics: Twitter

Advanced Twitter for Business Strategies to Grow Community, Generate Leads and Drive Sales
INSTRUCTOR: Pam Moore

TRACK: Social Tactics: Twitter

How to Sell With Twitter: Techniques That Work
INSTRUCTOR: Kim Garst

TRACK: Social Tactics: Twitter

How to Find Your 100 Brand Evangelists on Google+
INSTRUCTOR: Martin Shervington

TRACK: Social Tactics: Google+

Google+ Ninja Tactics: Three Ways to Maximize Your Google+ Efforts
INSTRUCTOR: Lynette Young

TRACK: Social Tactics: Google+

How to Use Hangouts on Air to Grow and Empower Your Audience
INSTRUCTOR: Ronnie Bincer

TRACK: Social Tactics: Google+ and YouTube

How to Use LinkedIn Groups to Grow a Loyal Community, Increase Your Brand Authority and Drive Sales
INSTRUCTOR: Viveka von Rosen

TRACK: Social Tactics: LinkedIn

SlideShare & LinkedIn Techniques That Will Make Your Competitors Cry
INSTRUCTOR: Todd Wheatland

TRACK: Social Tactics: LinkedIn & SlideShare

The Power of Perception: How to Expand Your Business Reach on LinkedIn
INSTRUCTOR: Ron Nash

TRACK: Social Tactics: LinkedIn

7 Insider Tips for Rocking Your Content Strategy Using LinkedIn
INSTRUCTOR: Jason Miller

TRACK: Social Tactics: LinkedIn

7 High Impact LinkedIn Practices for Growing Your Influence in Less Time
INSTRUCTOR: Stephanie Sammons

Track: Social Tactics: LinkedIn

How to Convert a Prospect Into a Client on LinkedIn
INSTRUCTOR: Melonie Dodaro

TRACK: Social Tactics: LinkedIn

How to Use Instagram to Build Your List
INSTRUCTOR: Chalene Johnson

TRACK: Social Tactics: Instagram

How to Use Hashtags on Instagram to Grow a Loyal Community of Followers and Customers
INSTRUCTOR: Sue B. Zimmerman

TRACK: Social Tactics: Instagram

How to Set Your Brand Apart on Instagram to Increase Traffic and Sales
INSTRUCTOR: Jenn Herman

TRACK: Social Tactics: Instagram

Pinterest Advertising: How Promoted Pins Can Multiply Your Results
INSTRUCTOR: Cynthia Sanchez

TRACK: Social Tactics: Pinterest

How to Use Pinterest to Build a Loyal Following for Your Brand
INSTRUCTOR: Peg Fitzpatrick

TRACK: Social Tactics: Pinterest

How to Use Pinterest Search to Drive More Traffic to Your Site
INSTRUCTOR: Vincent Ng

TRACK: Social Tactics: Pinterest

Pinterest Marketing: How Brands Stand Out on Pinterest
INSTRUCTORS: Cynthia Sanchez with Elizabeth Houston (Hootsuite) and Brittany Lamp (Swimspot) and Natalie Jill

TRACK: Social Tactics: Pinterest

10 Proven Ways to Pack a Punch With Visual Marketing
INSTRUCTOR: Guy Kawasaki

TRACK: Social Tactics: Visual Marketing

How to Master Social Selling to Your Digital Community Using Visual Content
INSTRUCTOR: Kim Garst

TRACK: Social Tactics: Visual Marketing

How to Create a Visual Marketing Strategy That Gets Results
INSTRUCTOR: Donna Moritz

TRACK: Social Tactics: Visual Marketing

How to Set Up a Content Framework That Serves Your Business
INSTRUCTOR: Chris Brogan

TRACK: Social Strategy

Social Media Marketing: What’s Next? 
INSTRUCTOR: Mark Schaefer

TRACK: Social Strategy + Social Future

How Brands Connect in a Culture of Change
INSTRUCTION: Mitch Joel

TRACK: Social Strategy + Social Future

Digital Communication: How to Shake Hands and Look Your Customers in the Eye Online
INSTRUCTOR: Ted Rubin

TRACK: Social Strategy

How to Create Your Integrated Social Media System
INSTRUCTOR: Neal Schaffer

TRACK: Social Strategy

The Art and Science of Sharing
INSTRUCTOR: Bryan Kramer

TRACK: Social Strategy

Real-Time Marketing: How to Focus on Being Relevant Versus Being First
INSTRUCTOR: Ekaterina Walter

TRACK: Social Strategy

How to Attain Measurable Results With Influencer Marketing
INSTRUCTION: Douglas Karr

TRACK: Social Strategy

Crisis Management for Social Media Marketers
INSTRUCTORS: Gini Dietrich 

TRACK: Corporate Social

The Secret Sauce in Your Content Barbecue
INSTRUCTOR: Ann Handley

TRACK: Content Marketing

How to Create a Content Marketing Strategy
INSTRUCTOR: Joe Pulizzi

TRACK: Content Marketing

How to Use Content to Generate Endless Leads and Explode Your Business
INSTRUCTOR: Marcus Sheridan

TRACK: Content Marketing

Repurposing on Purpose: How to Create Personalized Content for Specific Target Audiences
INSTRUCTOR: Lee Odden

TRACK: Content Marketing

10 Content Creation Tips From Improv Comedy
INSTRUCTOR: Tim Washer

TRACK: Content Marketing

How to Blog With Consistency: Strategies and Workflows
INSTRUCTOR: Michael Hyatt

TRACK: Content Marketing: Blogging

Content Strategy: How to Be Successful by Being Meaningful
INSTRUCTOR: Darren Rowse

TRACK: Content Marketing: Blogging

Business Blogging 2015: What Works Today
INSTRUCTOR: Brian Clark

TRACK: Content Marketing: Blogging

How to Build a Blog That Attracts Quality Prospects, in Only 3 Hours a Week
INSTRUCTOR: Stan Smith

Track: Content Marketing: Blogging

Advanced Blogging: 7 Ninja Tactics You May Be Missing
INSTRUCTOR: Leslie Samuel

TRACK: Content Marketing: Blogging

Blogging Tools: 15 Tools to Build a Better Blog
INSTRUCTOR: Syed Balkhi

TRACK: Content Marketing: Blogging

Why Now Is the Perfect Time to Start Your Business Podcast
INSTRUCTOR: Cliff Ravenscraft

TRACK: Content Marketing: Podcasting

How to Build a Viable Business Around Your Podcasting Community
INSTRUCTOR: John Lee Dumas

TRACK: Content Marketing: Podcasting

How to Engage With Your Online Fans Offline
INSTRUCTOR: Lou Mongello

TRACK: Content Marketing: Podcasting

How to Make Your Podcast Stand Out
INSTRUCTOR: Daniel J. Lewis

TRACK: Content Marketing: Podcasting

Future of Podcasting: Insights From the Pros
INSTRUCTORS: Michael Wolf with Norm Pattiz, Tom Merritt, and Jesse Thorn

TRACK: Content Marketing: Podcasting

Getting to 100 Episodes and Beyond: Advice From Top Podcasters
INSTRUCTORS: Mark Mason with Cliff Ravenscraft, Pat Flynn and Michael Hyatt

TRACK: Content Marketing: Podcasting

YouTube to Television: How to Be Ready When Your Video Gets the Attention of Traditional Media
INSTRUCTOR: Steve Spangler

TRACK: Content Marketing: Video

How to Create Engaging Videos That Get People to Act
INSTRUCTOR: Gideon Shalwick

TRACK: Content Marketing: Video

Got Video? Now What? How to Grow a Community With Videos
INSTRUCTOR: Steve Dotto

TRACK: Content Marketing: Video

How to Develop and Execute a YouTube Strategy
INSTRUCTOR: Amy Schmittauer

TRACK: Content Marketing: Video

How to Make Great Videos With Only Your Phone (and No Budget)
INSTRUCTOR: Caleb Wojcik

TRACK: Content Marketing: Video

How to Create Videos People Love to Watch: Story Boarding and Beyond
INSTRUCTORS: Caleb Wojcik with Zach King and Steve Dotto

TRACK: Content Marketing: Video

How to Become an ROI-Driven Social Marketer
INSTRUCTOR: Nichole Kelly

TRACK: Measurement: ROI

How to Use Analytics to Predict Future Social Media Marketing Opportunities
INSTRUCTOR: Christopher Penn

TRACK: Measurement: Analytics

What Should I Write About? How to Measure Content in Social Media
INSTRUCTOR: Lutz Finger

TRACK: Measurement: Analytics

Advanced Optimization Strategies: How to Get Increased Traffic and Conversions
INSTRUCTOR: Andy Crestodina

TRACK: Measurement: Analytics

How to Become Highly Recommended: Harnessing Social to Build Your Brand
INSTRUCTOR: Paul Rand

TRACK: Corporate Social

Aikido Selling: The Art of Effective Social Selling 
INSTRUCTOR: Tom Martin

TRACK: Corporate Social

How to Respond When Big Media Wants to Focus on Your Company
INSTRUCTOR: Gini Dietrich with Jamie Turner, Susan Beebe, Tim Washer and Peter Stringer

TRACK: Social Strategy

How to Work With Agencies to Take Your Social to the Next Level
INSTRUCTORS: Carlos Gil (LinkedIn) with Jaimie Backas (Symantec), Alicia Jones (Honda/Acura) and Dan Gingiss (Discover)

TRACK: Corporate Social

Employee Advocacy: How to Effectively Engage Your Workforce on Social Media
INSTRUCTORS: Neal Schaffer with Martin Jones (Cox), Justin Levy (Citrix) and Maria Poveromo (Adobe)

TRACK: Corporate Social

Global Social Media: How Companies Localize Content in a Global Marketplace
INSTRUCTORS: Pam Didner with Beverly Jackson (Yahoo), Michelle Killebrew (IBM), Todd Wheatland and Michael Haggerty-Villa (Disney)

TRACK: Corporate Social

Facebook Marketing: Hidden Tactics and Tricks From Leading Brands
INSTRUCTORS: Andrea Vahl with Matt Gentile (Century 21), Joel Price (San Diego Chargers), Michael Fenech (Western Union) and Cameron Partridge (Roadtrip Nation)

TRACK: Corporate Social + Social Tactics: Facebook

How to Measure What Matters and Communicate it to the Execs, Managers and the Front Line
INSTRUCTORS: Christopher Penn with Susan Beebe (Tyson Foods), Dan Gingiss (Discover) and Chuck Hemann (Intel)

TRACK: Corporate Social

Twitter Marketing: How Brands Rise to the Top of the Twitter Stream
INSTRUCTORS: Pam Moore with Eric Tung (BMC Software), Rob Wolf (Microsoft) and Nicole Taylor (Renaissance Hotels)

TRACK: Corporate Social + Social Tactics: Twitter

How to Scale Social Media: Tactics and Tips for Scaling 1:1 Relationships to 1:Many
INSTRUCTORS: Jay Baer with Karlijn Vogel-Meijer (KLM), Michael Bepko (Whole Foods Market) and Susan Beebe 

TRACK: Corporate Social

Instagram Marketing: How to Leverage Instant Photos for Massive Exposure
INSTRUCTORS: Sue B. Zimmerman with Peter Stringer (Boston Celtics), Dan Rosenbaum (San Francisco Travel) and Eric Gray (Universal Resorts)

TRACK: Corporate Social + Social Tactics: Instagram

Small Biz Marketing in the Age of Social
INSTRUCTOR: John Jantsch

TRACK: Small Biz Social

Niche Domination: How to Position Yourself as an Expert
INSTRUCTORS: Mark Schaefer and Michael Stelzner

TRACK: Small Biz Social

How to Build a Mastermind Group That Amplifies Your Business Growth
INSTRUCTOR: Pat Flynn

TRACK: Small Biz Social

How to Use Webinars and Facebook for More Leads and Sales
INSTRUCTOR: Lewis Howes

TRACK: Small Biz Social + Social Tactics

How to Make $150,000 a Year Selling Your Knowledge
INSTRUCTOR: Dan Miller

TRACK: Small Biz Social

How to Use Social Media to Grow Your Email List and Your Business
INSTRUCTOR: Noah Kagan

TRACK: Small Biz Social

How to Use Social Media to Sell: Getting Buyers to Know, Like and Trust Your Business
INSTRUCTOR: Jeff Korhan

TRACK: Small Biz Social

The Art of The Close: 7 Social Media Sales Secrets
INSTRUCTOR: Wes Schaeffer

TRACK: Small Biz Social

How to Build an Agency That Goes Beyond You
INSTRUCTOR: John Jantsch

TRACK: Small Biz Social

Managing Your Small Business Social Media in an Hour a Day
INSTRUCTOR: Rich Brooks

TRACK: Small Biz Social

How to Automate Your Sales Using Your Small Business Website
INSTRUCTOR: Mark Mason

TRACK: Small Biz Social

How to Build a Profitable Sales Funnel by Capturing the Hearts and Minds of People
INSTRUCTOR: Natalie Sisson

TRACK: Small Biz Social

How to Think Mobile — Creating a Winning Mobile Strategy
INSTRUCTOR: Tom Webster

TRACK: Social Future

How to Improve Customer Retention by Empowering Social Sharing Via Mobile
INSTRUCTOR: Tim Hayden

TRACK: Social Future

12 Awesome Tools to Optimize Your Social Media Results
INSTRUCTOR: Ian Cleary

TRACK: Social Future

Advanced Mobile Targeting Techniques That Will Rock Your Marketing ROI
INSTRUCTOR: Jamie Turner

TRACK: Social Future

How to Connect and Convert Your Social Media Audience Using Mobile Marketing
INSTRUCTOR: Greg Hickman

TRACK: Social Future

Author Spotlight: Guy Kawasaki
INSTRUCTORS: Michael O’Neal with Guy Kawasaki

TRACK: Small Biz Social

Author Spotlight: Chris Brogan
INSTRUCTORS: Michael O’Neal with Chris Brogan

TRACK: Small Biz

Author Spotlight: Dan Miller
INSTRUCTORS: Michael O’Neal with Dan Miller

TRACK: Small Biz Social

Author Spotlight: Ann Handley
INSTRUCTORS: Michael O’Neal with Ann Handley

TRACK: Content Marketing

Blogger Spotlight: Darren Rowse 
INSTRUCTORS: Michael O’Neal with Darren Rowse

TRACK: Content Marketing

Blogger Spotlight: Brian Clark
INSTRUCTORS: Michael O’Neal with Brian Clark

TRACK: Content Marketing

Blogger Spotlight: Joel Comm
INSTRUCTORS: Michael O’Neal with Joel Comm

TRACK: Small Biz Social

How to Get Speaking Opportunities at Social Media Examiner Events
INSTRUCTOR: Phil Mershon

TRACK: Social Future

Click here for full agenda, by day and time and track.

Home | Agenda | Networking | Speakers | Travel | Hotel/Venue | About | FAQ | REGISTER