Banner of Social Media Marketing World - San Diego. Presented by Social Media Examiner.

Take in rich sessions and network with the world’s top social media marketers

Imagine this: A conference that offers outstanding content infused with a truly social experience.

In a few words, that explains Social Media Marketing World.

You’ll experience a unique event that brings you carefully recruited experts who live and breathe social media marketing every day. Only the best.

Your presenters include many of the top social media marketers you’ve come to admire online.

We also appreciate your desire to connect with your peers.

You’ll enjoy extensive networking opportunities—from dedicated networking after keynotes and lunches to an opening-night Networking Party aboard an aircraft carrier and a San Diego Bay Networking Cruise!

You get it all with your ticket to Social Media Marketing World!

Amazing Content to Inspire You

You’ll choose from 80+ expert-led sessions via four social media marketing tracks, including:

Social Tactics Tracks: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest.

Social Strategy Track: Discover new strategies that will draw ideal customers to your business. You’ll soak in sessions on social strategy, the psychology of social media, measuring social activities and much more.

Community Management and Business-Building Track: Uncover how to build communities and ultimately sell your products and services via social media. Track sessions include Facebook community management, developing community with blogs, building local businesses with social media and selling with social.

Content Marketing Track: See how successful bloggers, podcasters and Youtubers build and maintain content that their customers love sharing. You’ll discover how to leverage content to sell, how to move people to action with content and tips for excelling with blogging, podcasting and video.

Schedule at a Glance

Here’s the overview of the schedule (note: all times are Pacific Daylight Time):

Wednesday, March 26, 2014

Thursday, March 27, 2014

Friday, March 28, 2014

Detailed Schedule: 

Thursday, March 27, 2014
8:00am: Keynote Session

Social Media Marketing in 2014: What the Newest Research Reveals
By Michael Stelzner
Topic:
Industry Research
Track:
Keynote
Room: Grand Hall

Wondering where marketers will focus their social media efforts in 2014? In this session, Michael Stelzner, founder of Social Media Examiner and author of Launch, will reveal brand-new social media marketing research from a survey of thousands of marketers. You’ll discover unique insights for marketers and unexpected trends.

Networking That Works: How to Make Amazing Connections at Social Media Marketing World
By Michael Stelzner and Larry Benet
Topic:
Networking
Track:
Keynote
Room: Grand Hall

Are you hoping to make valuable connections that could help your business or your career? During this interactive session, Michael Stelzner and Larry Benet (CEO of the Speakers and Authors Networking Group) will help you get your networking off the ground in a powerful way.

9:30am: Networking Break
10:30am: Track Sessions

Profitable Facebook Marketing: A Step-by-Step Guide To Turning Fans Into Paying Customers
By Mari Smith
Topic: Facebook Marketing
Track: Social Tactics
Room: Grand Hall D

In this session, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal how you can go from raving fans to paying customers. She’ll show you creative ways to reach the exact audience you want, while setting yourself apart from the competition. You’ll discover proven ways to grow a large and loyal fanbase, increasing your leads and paying clients. Mari will also help demystify Facebook’s News Feed ranking algorithm, Facebook Insights and more.

How to Use Visuals to Market Your Company: The Power of Visual Storytelling
By Ekaterina Walter
Topic: Visual Marketing
Track: Social Tactics
Room: Seaport A/B

Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000 times faster than text? People relate to visuals! In this session, Ekaterina Walter, co-author of The Power of Visual Storytelling, shows you how to use visuals to spark engagement and inspire brand advocacy. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to strengthen your brand by leveraging photos, videos, infographics, presentations and more!

How to Turn Your Employees Into Your Best Social Media Advocates
By Jay Baer
Topic: Employee Marketing
Track:
Social Strategy
Room: Harbor B/C

Collectively, your employees have far more social connections—and more social credibility—than your company. Every employee is potentially in “marketing,” regardless of their actual job function. In this session, Jay Baer, author of Youtility, reveals how smart organizations are harnessing the social wisdom of their workforce and mobilizing exceptionally powerful advocacy groups. Find out who is doing this, how they’re succeeding, and the software and guidelines you need to make it work.

5 Content Marketing Practices that Most Businesses Ignore, but Shouldn’t
By Joe Pulizzi
Topic:
Content Marketing
Track:
Content Marketing
Room: Seaport C

Just about every company does some form of content marketing. At the same time, most companies are disappointed with their content marketing results. Needless to say, this is a huge problem. In this fun and interactive session, Joe Pulizzi, author of Epic Content Marketing, will reveal the five most important content marketing practices missed by most businesses. You’ll walk away with immediate actions you can take to make an impact on your content and business.

How to Find Prospects on LinkedIn: Advances Strategies
By Viveka von Rosen
Topic: LinkedIn Marketing
Track: Social Tactics
Room: Seaport F

Are looking for customers to buy your products, clients for your consulting practice, constituents to vote for you or even congregants to join your church? In this session, Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day, reveals advanced strategies for finding people that matter to you, using LinkedIn. You’ll discover how to find valuable prospects with as little as 15 minutes a day. Viveka will show you, step-by-step, how you can excel in your LinkedIn prospecting. You’ll walk away equipped to take your prospecting to the next level.

How to Take Your Online Relationships Offline to Build True Strategic Partnerships
By Larry Benet
Topic: Relationship Marketing
Track:
Social Strategy
Room: Harbor A

Are relationships a key part of your business and marketing strategy? Are you looking for ways to build trusted relationships that lead to partnerships? In this session, Larry Benet, CEO of Speakers and Authors Networking Group, will show you how to quickly build trusted relationships that can lead to real business opportunities. You’ll discover how to connect with anyone in a real and authentic way.

How to Create a Video Marketing Strategy That Works
By Gideon Shalwick
Topic: Video Marketing
Track: Content Marketing
Room: Seaport G

It’s no secret that YouTube is the 800-pound gorilla when it comes to online video. But how does it stack up as a marketing tool for your business? Is it really possible to grow your brand successfully using YouTube? Isn’t YouTube just for funny cat and baby videos? Join video marketing expert Gideon Shalwick to discover a powerful and proven video marketing strategy that will help you consistently gain worldwide exposure for your business.

Social Strategy for Big Business
By Aaron Kahlow with Matt Gentile (Century 21), Christine Morrison (Intuit) and Joel Price (San Diego Chargers)
Topic: Big Brand Strategy
Track: Social Strategy
Room: Seaport H

Are you looking for wisdom to enable social media across your company? Are you a consultant looking to help bigger businesses execute across the enterprise? In this session, Aaron Kahlow from the Online Marketing Institute is joined by a panel of top brands. You’ll discover how they implemented their social strategy, leveraged content marketing, utilized paid social, tracked their ROI and more.

Social Care: How Social Media Marketing and Customer Service Form a Winning Team
By Zena Weist with Dan Gingiss (Discover), Michelle Lapierre (Marriott) and Becky Carroll (PriceWaterhouseCooper)
Topic: Social Care
Track:
Social Strategy
Room: Gaslamp

Are you wondering how to merge your customer service and social marketing efforts? In this session, Zena Weist is joined by a panel of big brand leaders who are passionate about both. You’ll discover how brands are caring for customers on social and growing a loyal tribe of brand advocates. Bring your questions and be prepared to change how you approach your customers on social media.

11:30am: Track Sessions

Twitter Marketing: What the World’s Most Effective Businesses Are Doing
By Laura Fitton
Topic: Twitter Marketing
Track: Social Tactics
Room: Grand Hall D

The true business-building potential of Twitter goes far beyond boosting your followers or even driving raw traffic to your site. In this session, Laura Fitton, co-author of Twitter for Dummies, shows how your business can use Twitter to source and nurture leads, build a community, develop relationships with influencers and the media, and attract a very targeted and engaged following. You’ll discover tools and examples you’ll be able to apply at your company.

How to Sell With Social Media: Confessions from a Social Selling Addict
By Jill Rowley
Topic: Social Selling
Track: Community Management / Business Building
Room: Seaport A/B

Social Selling is hotter than Miley Cyrus, House of Cards, and WhatsApp all rolled into one. In this session, social selling expert Jill Rowley reveals how companies like IBM, ADP, Thomson Reuters, XO Communications, GE and Oracle are teaching their sales teams to leverage social networks to sell. You’ll discover proven principles of social selling and why content is the currency of the modern sales professional. You’ll also find out how to listen and measure your success.

How Content Plus an Influencer Network Can Grow Your Business
By Lee Odden
Topic: Influencer Marketing
Track: Social Strategy
Room: Harbor B/C

Do you wish your content was shared by influential people in your industry? In this session, Lee Odden, author of Optimize, will help you hack your way to the social spotlight without busting your budget or wasting limited resources. He’ll reveal how you can create better quality content that gets shared more often, reaches more readers and grows your influencer network—all at the same time. In this session, you’ll discover how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.

How to Use SlideShare for Business: The Success Formula
By Todd Wheatland
Topic: Slideshare Marketing
Track: Social Tactics
Room: Seaport C

Many of today’s top marketers rate SlideShare as one of their primary sources of new leads. SlideShare is now the fastest-growing content platform for marketers. In this session, Todd Wheatland, author of The Marketer’s Guide to SlideShare, shows you how to succeed with SlideShare marketing. You’ll discover a formula for success, along with case studies and data that will inspire you to get started with SlideShare.

The Data Geek’s Guide to Social Media Marketing
By Jeff Gibb
Topic: Social Analytics
Track: Social Strategy
Room: Seaport F

The social landscape is getting more diverse with more channels to build your presence, and more brands jumping in the game. For marketers, knowing which networks warrant investment is no small feat. Simply Measured strategic account executive, Jeff Gibb, will take a data geek’s perspective on how leading brands are using social media across 8 major social channels. Jeff will use hard data to highlight trends and benchmarks for each social network as well as the commonalities or differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.

How to Use Pinterest to Build Your Email List
By Melanie Duncan
Topic: Pinterest Marketing
Track: Social Tactics
Room: Seaport G

Pinterest users are buyers—and they spend twice as much as Facebook users. Want to know how to move those buyers from Pinterest to your email list? In this session, Pinterest expert Melanie Duncan reveals her proven three-step system for building your email list with Pinterest. You’ll discover a simple and free way to use Pinterest to significantly grow your email list and ultimately your sales. Finally, you’ll be able to really profit from Pinterest!

Six Reasons Why Podcasting Is The Best Investment For Building Your Platform
By Cliff Ravenscraft
Topic:
Podcasting
Track:
Content Marketing
Room: Harbor A

Are you thinking of starting a podcast? Are you wondering how a podcast could help your business? In this session, Cliff Ravenscraft, host of The Podcast Answer Man podcast, will explain why creating an audio podcast is the best investment you can make to get noticed in this noisy world. Cliff has produced over 3000 episodes of his many shows and has trained top business podcasters including Pat Flynn, Michael Hyatt, John Lee Dumas and Michael Stelzner. He’ll show you how podcasting can give you more online leverage than blogging or video production and get you started down the path to success.

How to Develop Real Communities: It’s Not Just About Facebook
By Michael Delgado (Experian) with Tim McDonald (Huffington Post) and Lauren Vargas (Aetna)
Topic: Big Brand Community Building
Track: Community Management / Business Building
Room: Seaport H

Does your brand have a community? Do you want to know how other businesses have built loyal communities? In this session, three large brands reveal how they built and manage communities off of Facebook. Discover tips and strategies from these market leaders and ask your questions.

How to Use Social Video Marketing Successfully
By Paul Colligan with Michael Hyatt, Jessica Gioglio (Dunkin’ Donuts) and Seymour Segnit (thingCHARGER)
Topic: Video Marketing
Track: Content Marketing
Room: Gaslamp

The strategic implementation of social video has become a key part of many businesses social media marketing. In this panel, video marketing expert Paul Colligan is joined by an all-star cast of panelists. The gadget pioneer thingCHARGER.com launched a million dollar brand with little more than a strategically produced video (letting social do the rest—including raising all of the production money). Michael Hyatt, author of Platform, brings thousands of paying customers in his membership sites with social videos that his audiences love to share. Dunkin’ Donuts has uncovered how to respond, when necessary, with video, in real time. Join us for a panel and discover new ways video can help your business.

12:15pm: Lunch and Networking
2:15pm: Track Sessions

How to Use Facebook Contests for More Engagement and Sales
By Andrea Vahl
Topic: Facebook Marketing
Track: Social Tactics
Room: Seaport A/B

Are you frustrated with Facebook’s recent algorithm change? Want more engagement on your page?  Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies, shows you how you can use Facebook contests to increase your engagement and ultimately improve your sales.  You’ll discover what you can and can’t do with Facebook contests, understand whether an app or a timeline content are ideal, and what to do after the contest to convert the contest entries into sales. 

How to Increase Customer Attention, Sales & Loyalty: The Perpetual Promotion Machine
By Brian Carter
Topic: Customer Loyalty
Track: Social Strategy
Room: Harbor B/C

Are you looking for ways to consistently garner more attention and loyalty among your customers? In this session, Brian Carter, author of The Like Economy and LinkedIn for Business, reveals how your business can become more interesting, gain more attention and own your category in the minds of your customers. He’ll show you strategies for B2B and B2C, focusing on only those that offer the highest return on investment. You’ll leave with a roadmap for market domination.

Did You See That? How to Use YouTube to Create Extreme Customer Engagement
By Steve Spangler
Topic: Video Marketing
Track: Content Marketing
Room: Seaport G

There’s more to customer engagement than counting the number of views on your latest YouTube video. In this session, Steve Spangler, host of popular YouTube channels Sick Science!, Spangler Science TV and The Spangler Effect, reveals powerful strategies for keeping viewers engaged throughout your videos and how to encourage viewers to post hundreds of keyword rich comments without evening knowing it. Steve will also show you how hosting LIVE videos on your YouTube channel can lead to an extreme level of customer engagement through multiple social media channels? Discover how to implement counterintuitive engagement techniques that will turn casual viewers into loyal customers.

How Marketers Can Achieve Mobile Marketing Success
By Greg Hickman
Topic: Mobile Marketing
Track: Social Tactics
Room: Harbor A

Each and every day your customers are accessing Facebook, Twitter, Instagram and email via their mobile devices. Mobile marketing is the future. Are you wondering where to start? In this session, Greg Hickman, founder of MobileMixed.com and author of The SMS Marketing Handbook, reveals what you need to know about mobile marketing. You’ll discover how to implement a step-by-step process for adding mobile marketing to your business.

How to Build a Multi-Author Blog For More Visibility and Sales
By Denise Wakeman with Brian Clark and Michael Stelzner
Topic: Blogging
Track: Content Marketing
Room: Seaport F

Are you thinking of starting a multi-author blog? Have you got one, but it needs a boost? In this session, blogging expert Denise Wakeman joins the founders of Copyblogger and Social Media Examiner, two of the industries most respected multi-author blogs. You’ll discover how they built and sustain their multi-author blogs, how they used them to grow multi-million dollar businesses and much more. Plus, you’ll have a chance to ask your questions live.

How To Painlessly Prospect For Customers with Social Media
By Tom Martin
Topic: Social Selling
Track: Social Strategy
Room: Seaport C

Are you wondering how social media can help you prospect for new clients? In this session, Tom Martin, author of The Invisible Sale, shows you how to combine social media and science to grow your business without ever making a single cold call, sending an unsolicited piece of direct mail, running advertising or using paid outbound marketing of any kind. If selling is part of your business, don’t miss this session.

Real-time Marketing: How Big Brands Engage Fans in the Moment
By Jay Baer with Charlie Kautz (TaylorMade Golf), Justin Gardner (AMC Theaters) and Vanessa Sain-Dieguez (Hilton)
Topic: Real-Time Engagement
Track: Social Strategy
Room: Seaport H

Is your social media marketing fast enough? Businesses are taking advantage of instant opportunity, “riding the hashtag” to insert themselves in the cultural conversation. What does it take to do this well? In this session Jay Baer, author of Youtility, is joined by social media strategists from major brands who will discuss the real-time marketing craze. You’ll discover best practices, how-tos, winning examples and when fast crosses the line to foolishness.

How Podcasting Can Make You a Credible Authority in Your Niche: Advice From the Pros
By John Dumas with Dan Miller, Lewis Howes and Lou Mongello
Topic: Podcasting
Track: Content Marketing
Room: Gaslamp

If you were perceived as an authority in your industry, would it help your business? Are you wondering how a podcast could help grow your small business? In this panel, John Dumas from the Entrepreneur on Fire podcast is joined by three successful podcasters: Dan Miller of 48 Days to the Work You Love podcast, Lewis Howes of The School of Greatness podcast and Lou Mongello of the WDW Radio—a Walt Disney World independent show. You’ll discover how podcasting can build credibility for your niche, how that credibility can help make you an authority and how you can sell products and services to your audience.

3:15pm: Track Sessions

Build Your Own Media Empire: Here’s How
By Chris Brogan
Topic: Content Strategy
Track: Content Marketing
Room: Grand Hall D

Are you tired of being at the mercy of media outlets and social networks? Would you like to have an audience you can call your own? In this age of distraction, attention is the new currency. But how? In this session, Chris Brogan, co-author of The Impact Equation and publisher of Owner Magazine, shows you how to build your own media empire. He’ll reveal how you can regularly get in front of the right people and how to tell stories your buyers want to hear. The result: you’ll be empowered to build your own media empire.

How to Become a Social Media ROI Rock Star
By Nichole Kelly
Topic: Social Measurement
Track: Social Strategy
Room: Seaport A/B

Struggling to prove a return on investment? In this session, Nichole Kelly, author of How to Measure Social Media, provides an in-depth look at how to translate social media into core business objectives, like sales volume, revenue and cost deflection. You’ll discover the list of metrics you can absolutely walk away and measure, tips for getting metrics today and how to build a framework for the type of measurement that makes careers. Whether you are a small business or enterprise you will walk away with a whole new perspective on how to measure social media.

How to Use Google+ to Grow a Loyal Community That Improves Your Search Rankings
By Martin Shervington
Topic: Google+ Marketing
Track: Social Tactics
Room: Harbor B/C

Want to grow a loyal community that also gives you search advantages? In this session, Google+ expert Martin Shervington reveals how Google search benefits are now tied to communities. You’ll discover how to build and nurture a Google+ community that results in major search benefits. Martin will show you how a community can boost your authority and allow you to rank on the first page of Google search.

How to Assess and Improve Your Social Media Marketing
By Ric Dragon
Topic: Social Assessment
Track: Social Strategy
Room: Seaport F

Do you know how well your social media activities are working? Do you know if Twitter works as well as Facebook for your business? In this session, Ric Dragon, author of Social Marketology, shows you how to analyze the effectiveness of each of your social platforms. You’ll discover a systematic approach that will help you assess all of your social activities and continuously improve.

How to Implement Social Media Guidelines Across the Enterprise
By Justin Levy (Citrix Online)
Topic: Social Media Guidelines
Track: Social Strategy
Room: Seaport C

While drafting social media guidelines can be fairly easy, making sure those guidelines are adopted can be difficult. In this session, Justin Levy reveals how Citrix deployed social media guidelines to 9,000 employees in 6 different languages. You’ll discover actionable tips that you can bring back to your company.

7 Live Social Video Best Practices From Household Brands
By Paul Colligan
Topic: Video Marketing
Track: Content Marketing
Room: Harbor A

Some of the biggest brands out there have embraced live social video in some amazing ways. From the Red Bull Stratos Jump (with a half million concurrent streams) to Best Buy’s 2013 Last Minute Christmas Shopping Hang-outs, live Internet video is being embraced, strategically, and with impressive results. Join video marketing expert Paul Colligan for an examination of seven impressive case studies and seven best practices that anyone can learn from them. You don’t have to be a big name to get big results—you just need to know these best practices.

How to Shift From Growing Followers to Producing Results With Social Media
By Douglas Karr
Topic: Growth Strategies
Track: Community Management / Business Building
Room: Seaport G

Are you lost in a never-ending desire to grow your fans? Is it making a difference on your bottom line? While growth is not bad, monetizing or converting fans to customers is even better. In this session, Douglas Karr, author of Corporate Blogging for Dummies, will show you strategies you can use to grow the top of the funnel AND widen the bottom of the funnel. You’ll discover real-world strategies to increase conversion rates, reduce your costs per lead, increase customer value and improve customer retention.

How Big Brands Creatively Engage Their Facebook Fans
By Rick Mulready with Umang Shah (Walmart), Nikki Newman (Whole Foods) and Joel Price (San Diego Chargers)
Topic: Big Brand Facebook
Track: Social Tactics
Room: Seaport H

Are you wondering how brands with millions of Facebook fans engage with their customers? In this session, Rick Mulready, host of the Inside Social Media podcast, is joined by three well know brands. You’ll discover how they engage with fans, navigate the changing landscape of Facebook and deal with complaints. Plus you’ll be able to ask questions directly to the marketers who manage these large Facebook communities.

Brands that are Rockin’ It on Instagram
By Sue Zimmerman with Aaron Carrera (Grind Media), Jadah Sellner (Simple Green Smoothies) and Jessica Gioglio (Dunkin Donuts)
Topic: Instagram Marketing
Track:
Social Tactics
Room: Gaslamp

Is your business using Instagram? More and more businesses are adding Instagram to their social media strategy and you should too. In this session, Instagram expert Sue B. Zimmerman reveals brands that are making waves on Instagram. You’ll discover how you can take your Instagram marketing to the next level with a few simple steps.

4:15pm: Keynote Session

Doing What You Love in the Service of People Who Love What You Do
By Steve Farber
Topic:
Leadership
Track:
Keynote
Room: Grand Hall

Do you want to earn the love and loyalty of your customers? Your ability to attract more customers and thrive on change ultimately depends on the quality of your personal leadership—regardless of your position or title. Steve Farber, author of The Radical Leap, The Radical Edge and Greater Than Yourself, will show you how to lead in the world of social media and beyond by doing what you love in the service of people who love what you do.

Friday, March 28, 2014
8:00am: Keynote Session

Have We Lost the Social in Social Media?
By Jay Baer with Ted Rubin, Jeff Rohrs and Nichole Kelly
Topic:
Social Strategy
Track:
Keynote
Room: Grand Hall

Social media is undoubtedly big business today, with billions of dollars at stake for social networks, corporations and consultants. Amidst all that cash, has the communal spirit that made social media so popular gone missing? Join moderator Jay Baer (author, Youtility) and insightful panelists Ted Rubin (author, Return on Relationships), Jeff Rohrs (author, Audience) and Nichole Kelly (author, How to Measure Social Media) for a lively debate about whether it’s more about the media or more about the social.

9:00am: Networking Break
9:45am: Track Sessions

How to Grow Your Email List With Facebook: 7 Easy to Implement Strategies
By Amy Porterfield
Topic: Facebook Marketing
Track: Social Tactics
Room: Grand Hall D

Do you want to grow your email list? Have you explored leveraging the power of Facebook to make that happen? In this session, Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies, shows you how to to use Facebook to build a loyal list of email subscribers. You’ll discover strategies and techniques to turn your Facebook fans into loyal subscribers and how to target your ideal prospects with Facebook.

The Future of Social Media: What Businesses Need to Know
By Mark Schaefer
Topic: Industry Trends
Track:
Social Strategy
Room: Seaport A/B

Are you wondering what the future holds for social media marketing? Social platforms are rapidly shifting. What does it all mean for your business? Join Mark Schaefer, author of Return on Influence and college educator, as he examines what’s on the horizon of social media and how marketers should prepare for the future. He’ll take you through a fun and fast-paced look at the clues that could tell you what to expect in the exciting future of social media marketing.

The Audience Imperative: How to Turn Brand Communities into Business Assets
By Jeff Rohrs (ExactTarget)
Topic: Community Development
Track: Community Management / Business Building
Room: Harbor B/C

Are you struggling to prove the ROI of your social media activities? There’s a bigger story and the C-suite needs to hear it. It’s about developing and owning your own proprietary audience. In this session, Jeff Rohrs, author of Audience, reveals the incredible opportunities for brands that focus their efforts on building audiences they can call their own. You’ll discover ways to gain a significant competitive advantage over other brands who exclusively focus on paid media.

How to Grow a Loyal Pinterest Following
By Cynthia Sanchez
Topic: Pinterest Marketing
Track: Social Tactics
Room: Seaport C

Do you have a solid Pinterest strategy? While it’s true that Pinterest can be a powerhouse for traffic and leads, it’s also important to have targeted and engaged following. In this session, Cynthia Sanchez, host of the Oh So Pinteresting podcast, will show you how to build an effective Pinterest strategy. You’ll discover effective tactics to attract and retain a loyal following.

How to Use Twitter to Grow Your Brand, Leads and Sales
By Kim Garst
Topic
: Twitter Marketing
Track: Social Tactics
Room: Seaport F

Twitter can be an extremely powerful business and brand building tool. Unfortunately, many marketers underestimate its true potential or abuse it and end up with poor results. In this session, Twitter marketing expert Kim Garst shows you how to build a Twitter strategy and content plan that can improve your brand awareness, generate more leads and grow your sales. You’ll discover how to grow a large and active Twitter following who’ll gladly promote you across the social web.

The Dark Side of Social Media and How Your Business Can Embrace It
By Jehan Hamedi (Crimson Hexagon)
Topic: Social Monitoring
Track: Social Strategy
Room: Seaport G

You can’t see details in the dark. Is your business blind to what consumers are saying about your business? In this session, social monitoring expert Jehan Hamedi will show you how to clearly identify positive and negative consumer sentiment so you can proactively improve your customer experience. You’ll also discover how to unlock value from you (and your competitors) earned media.

How to Use Mobile With Social to Connect with More Customers and Prospects
By Jamie Turner
Topic: Mobile Marketing
Track: Social Tactics
Room: Harbor A

Do you have a mobile social media strategy? In this session, Jamie Turner, co-author of Go Mobile, shows you how to connect with mobile customers using social media. You’ll discover how to manage effective mobile marketing initiatives, mistakes to avoid and how to measure the effectiveness of your mobile marketing efforts. If you want to connect with on the go consumers, this is the session for you.

Brands Pull Back the Curtain on Measuring Social Media ROI
By Nichole Kelly with Nick Robinson (SAP), Scott Gulbransen (DSI) and Lewis Bertolucci (Humana)
Topic: Social Measurement
Track: Social Strategy
Room: Seaport H

Are you wondering how brands measure their social media activities? In this session, Nichole Kelly, author of How to Measure Social Media, is joined by major brands. You’ll discover how each of these brands goes about measuring and analyzing their social media. If you work for a brand and are struggling to answer the ROI question, don’t miss this session.

Top Podcasters Reveal the Secrets of Monetizing Your Show
By Erik Fisher with Ray Edwards, Cliff Ravenscraft and John Dumas
Topic:
Podcasting Panel
Track:
Content Marketing
Room: Gaslamp

Are you wondering how top podcasters make money with their shows? In this session, Erik Fisher (host, Beyond the To Do List podcast) is joined by three top business podcasters (John Dumas from Entrepreneur on Fire, Cliff Ravenscraft from The Podcast Answer Man and Ray Edwards from the Ray Edwards show) as they explore different ways to monetize a podcast. You’ll discover the ins and outs of sponsors, advertisers, affiliate arrangements, donations, and promoting your own products and services via your podcast.

10:45am: Track Sessions

7 Rules to Writing Blog Posts That Get Read and Shared
By Michael Hyatt
Topic: Blogging
Track:
Content Marketing
Room: Grand Hall D

As a blogger, it’s one thing to publish consistently. It’s another thing to get read. It’s still another to have people recommend your content to their friends and followers. In this session, Michael Hyatt, author of Platform, reveals how you can create content your readers will love to share. The result: you’ll grow your influence and blog traffic, enabling you to take your blog to the next level and beyond.

9 Ways to Stand Out From Your Competitors Using Social Media
By Neal Schaffer
Topic: Social Strategy
Track: Social Strategy
Room: Seaport A/B

Are you competing with rivals for the attention of social media users? Are you looking for ways to stand out? In this session, Neal Schaffer, author of Maximize Your Social, will show you nine ways companies are creatively using social media to differentiate themselves. Neal will provide you a fresh, holistic view of how you can leverage social media as a strategic weapon in your marketing arsenal. You’ll discover actionable tips you can apply to your own business.

How to Create Original Visual Content That People Love to Share
By Donna Moritz
Topic: Visual Marketing
Track: Social Tactics
Room: Harbor B/C

Does your business need more visuals to share across your blog and social channels? Are you looking for easy ways to create images? In this session, visual marketing expert Donna Moritz shows you how to quickly create attractive images. You’ll also discover how to empower your community to share your visual content. Donna will share her image strategy and reveal many tips and techniques in this “how to” packed session.

How to Use Twitter as an Idea Factory That Fuels Your Blog Content
By Syed Balkhi
Topic
: Twitter Marketing
Track: Social Tactics
Room: Seaport C

Do you need creative ideas to create popular content for your blog? Are you only using Twitter to blast out your latest articles? In this session, blogging expert Syed Balkhi reveals how to use Twitter for content ideas that can massively grow your blog. Syed built the popular blogs WPBeginner and List25 using this strategy. You’ll discover how you can use Twitter to generate content ideas, grow your following and increase your revenue.

YouTube for Business: How to Rank in Search, Generate more Traffic and Build your Brand
By James Wedmore
Topic: Video Marketing
Track: Content Marketing
Room: Seaport F

As the world’s third most visited website, YouTube is a powerful tool for driving targeted traffic to your website and building an unstoppable brand! In this session, video marketing expert James Wedmore shows you how to reverse engineer your YouTube marketing. The result: higher rankings, more views and of course more traffic! James will reveal some of his zany but most-viewed videos, and what he did to get them made so you can model his success for your next video.

How to Build a Strong Google+ Presence in Only 30 Days
By Lynette Young
Topic: Google+ Marketing
Track: Social Tactics
Room: Seaport G

Are you wondering how to get started with Google+ without headaches or mistakes? Are you looking to take your Google+ marketing to the next level? In this session, Lynette Young, author of Google+ for Small Business, reveals a step-by-step actionable plan to get your business successfully running with Google+. You’ll discover how to use the many functions of Google+ so you experience real results, real fast!

How to Amplify Your Content with StumbleUpon
By Nick Robinson (SAP)
Topic: StumbleUpon Marketing
Track: Social Tactics
Room: Harbor A

Do you want more traffic to your content? Are you overlooking StumbleUpon? In this session, Nick Robinson, co-author of StumbleUpon for Dummies, reveals how content becomes popular on StumbleUpon. You’ll discover how to market using StumbleUpon. Nick will also reveal how B2C and B2B businesses use StumbleUpon to drive massive volumes of traffic, leads and sales.

How Brands Organize Their Social Media Marketing Efforts: Lessons from the Pros
By Pam Moore with Cory Edwards (Adobe), Jessica Jensen (Qualcomm) and David Blundell (British Council)
Topic: Social Media Management
Track: Social Strategy
Room: Seaport H

Are you wondering how brands manage complex social media marketing campaigns? In this session, Pam Moore is joined by three brands. You’ll discover how they organize their campaigns, work across departments and track their results. You’ll also have a chance to ask your questions of our expert panelists.

How to Run Successful LinkedIn Groups: Tips From the Pros
By Stephanie Sammons with Michael Crosson, Jill Konrath and Eric T. Tung (BMC Software)
Topic:
LinkedIn Groups
Track:
Social Tactics
Room: Gaslamp

Are you thinking of starting a LinkedIn group? Have you got a group that could use some fresh ideas? In this session, LinkedIn marketing expert Stephanie Sammons is joined by a panel of experts who moderate successful LinkedIn groups of all sizes. You’ll discover the benefits of LinkedIn groups, how successful groups are organized and maintained, and how to get group members to keep coming back.

11:45am: Track Sessions

How to Build a Self-Sustaining Customer Community
By Simon Mainwaring
Topic: Community Growth
Track: Community Management / Business Building
Room: Grand Hall D

Do you want to build a thriving community for your customers? In this session, Simon Mainwaring, author of We First, shows you how to build a self-sustaining customer community that improves your reputation, profits and social impact. You’ll discover how to leverage storytelling and transform people into brand ambassadors. This session will draw on best practices, cases studies and the latest research to decode the community-building architecture that ensure you get long-term benefits and sales.

Tools to Better Manage Social Media Marketing
By Ian Cleary
Topic: Social Management Tools
Track: Social Tactics
Room: Seaport A/B

How are you managing your social media marketing? Choosing the right social media tools can save you time and improve your results. Which tools should you be using? In this session, social tools expert Ian Cleary reveals the best tools available to achieve a dramatic improvement in your social media marketing. You’ll walk away from this practical and easy-to-apply session equipped with insights, tips and tricks to help you rise to the top.

How Businesses Are Integrating Inbound and Outbound Marketing and Sales to Win Customers for Life
By John Jantsch
Topic: Integrated Social
Track: Social Strategy
Room: Harbor B/C

Are you looking for a better way to market and sell your products and services? The way people make purchasing decisions has changed along with the art of marketing. In this session, John Jantsch, author of Duct Tape Marketing, reveals a new way to approach sales and marketing that parallels the buyer journey. You’ll discover how successful organizations are applying inbound and outbound techniques to create extreme customer loyalty, improve their marketing and increase their sales.

How to Build a Social Content Marketing Strategy That Works
By Jay Baer and Rustin Banks
Topic: Content Strategy
Track: Content Marketing
Room: Seaport G

Mastering the creation and management of social content is the most significant challenge marketers have faced in decades. How do you create the volume of content consumers want? What kind of content works best for each social platform? How do you find the influencers who can help you reach your audience? Learn how to craft a thoughtful and effective content strategy, find and inspire the right content creators, and create useful content that is meaningful to your audience.

7 Tactics for Integrating LinkedIn into Your Marketing Strategy
By Jason Miller
Topic: LinkedIn Marketing
Track: Social Tactics
Room: Seaport C

Are you using LinkedIn to its fullest? In this session, Jason Miller, LinkedIn’s senior content marketing manager and author of the Sophisticated Marketer’s Guide to LinkedIn, reveals the latest LinkedIn tactics for increasing brand awareness, generating quality leads and ultimately driving revenue. You’ll discover how to expand the reach of your content, target professionals and how to leverage LinkedIn’s SlideShare for leads.

Advanced Blogging: Analytics, Optimization and Outreach
By Andy Crestodina
Topic: Blogging Analytics
Track: Content Marketing
Room: Harbor A

Is your blog under performing? What do you do when traffic growth is slow and leads are flat? The answers are buried in your analytics. In this session, blogging expert Andy Crestodina reveals how to uncover critical clues to get your blog working for you. You’ll discover creative tactics to increase your blog traffic and grow your leads. This session is for those who have been blogging for at least two years.

How to Better Engage Your Audience With Google Hangouts
By Brandee Sweesy
Topic: Video Marketing
Track: Content Marketing
Room: Seaport F

Are you looking for creative ways to connect and engage with your audience? In this session, Google Hangouts expert Brandee Sweesy shows you how to produce live video broadcasts using Google Hangouts. Discover how Hangouts can humanize your brand and help you sell. In this action-packed session, you’ll see how to build trust and improve your search rankings for free!

How Successful Facebook Communities Thrive: Advice From the Pros
By Andrea Vahl with Anna Lingeris (Hershey’s), Marielle Covington (Autodesk) and Peter Stringer (Boston Celtics)
Topic: Big Brand Facebook Community Management
Track: Community Management / Business Building
Room: Seaport H

Are you wondering how successful brands build and sustain their Facebook communities? In this session, Andrea Vahl, co-author of Facebook Marketing All-In-One for Dummies, is joined by community managers from Hershey’s, Autodesk and the Boston Celtics. You’ll discover how each of these brands handles Facebook engagement, establishes their editorial calendars and how they are adapting to Facebook’s changing algorithms.

How Brands Use Pinterest to Gain Loyal Customers
By Cynthia Sanchez with Michael Bepko (Whole Foods), Azure Collier (Constant Contact) and Matthew Steele (San Diego Zoo)
Topic: Pinterest Marketing
Track: Social Tactics
Room: Gaslamp

Does Pinterest work for B2B as well as B2C? How can businesses attract and retain customers from among the tens of millions of active Pinterest users? In this session Cynthia Sanchez, host of the Oh So Pinteresting podcast, is joined by leading brands that are leveraging Pinterest for real results. Whole Foods uses Pinterest to go beyond beautiful images of food to attract a following and promote their products. Constant Contact gets creative and proves there room for B2B businesses on Pinterest, and the San Diego Zoo uses highly sharable photos to keep members coming back. If your business wants to benefit from Pinterest, this session is not to be missed.

12:30pm: Lunch and Networking
2:00pm: Track Sessions

From Blogger to Published Author: How to Become a Recognized Expert in your Field
By Joel Comm
Topic: Blogging
Track: Content Marketing
Room: Grand Hall D

Do you want more respect in your field? In this content-packed session, Joel Comm, author of So, What Do You Do? and Twitter Power 2.0, reveals how you can get the upper-hand on your competitors and generate buzz in your market. You’ll discover how to open doors to speaking engagements, joint venture opportunities, guest-blogging for large publications and an ever-growing consulting business. With six titles, two second editions and eleven foreign translations to his name, Joel will share stories, expertise and practical strategies that’ll equip you to become a best-seller!

Building an Online Community: A Hard Look at the Good, the Bad, and the Ugly
By Gini Dietrich and Marcus Sheridan
Topic: Community Building
Track: Community Management / Business Building
Room: Seaport A/B

Do you want to know how to build an insanely loyal community? In this session, two bloggers with ultra loyal communities (Gini Dietrich from Spin Sucks and Marcus Sheridan from The Sales Lion) share how they built and nurture their communities. You’ll discover the raw power of an engaged online community, how to draw on your community for support in times of crisis, and when and how to factor them into the attainment of your yearly goals. You’ll also find out why your community might turn on you and how to fix it if they do.

Visual Social Branding: How to Avoid the Top 5 Social Media Mistakes
By Matt Clark
Topic: Social Media Branding
Track: Social Tactics
Room: Seaport C

Does your company have a strong social media look and feel? Want to know how? In this session, visual marketing expert Matt Clark from TweetPages.com reveals the top five social media visual mistakes many companies make and how to fix them. You’ll discover how a consistent image can impact the perception of your company. You’ll walk away with practical steps you can take to ensure your brand is consistently represented across social channels.

Powerful, Underused Facebook Ads Tools You Should Be Using
By Jon Loomer
Topic: Facebook Advertising
Track: Social Tactics
Room: Seaport F

Facebook presents an amazing opportunity for businesses, but most marketers struggle to truly succeed and profit with Facebook. Focusing on entry-level ads (like Boosts) and metrics (like Reach) is not the answer. In this session, Facebook ads expert Jon Loomer shows you many ways to win with Facebook ads. You’ll discover how to tap into your offline customers and website visitors, as well as utilize incredible targeting to reach highly relevant Facebook users who haven’t been exposed to you. If you want to impact sales for your business, the secret lies in the tools you’ll discover in this session.

Advanced Google+ Marketing Techniques
By Jesse Stay
Topic: Google+ Marketing
Track: Social Tactics
Room: Seaport G

Are you taking advantage of the advanced marketing capabilities of Google+? In this session, Jesse Stay, author of Google+ Marketing For Dummies, will reveal new techniques to take your Google+ Marketing to the next level. You’ll discover his “growth hacking” approach to marketing that even the most advanced experts don’t know. You’ll walk away with actionable ideas to improve your marketing efforts on Google+.

How Brands Are Benefiting from LinkedIn
By Neal Schaffer with Martin Jones (Cox Communications), Connie Bensen (Dell) and Michelle LaPierre (Marriott)
Topic: Big Brand LinkedIn Marketing
Track:
Social Tactics
Room: Seaport H

Are you wondering how LinkedIn could help your business? In this session, Neal Schaffer, author of Maximizing LinkedIn for Sales and Maximize Your Social, is joined by social marketers from major brands that leverage LinkedIn. You’ll discover how brands are leveraging LinkedIn for social selling, employee advocacy and paid social. Take your LinkedIn marketing to the next level by implementing the ideas you walk away with in this session.

How Brands Use Podcasts to Reach New Audiences and Stand Out
By Laura Mansfield with John Hancock (Junior Achievement), Jenny Hadden (TeamSnap) and Megan McWilliams (Green Divas)
Topic:
Podcasting
Track:
Content Marketing
Room: Gaslamp

Wondering if your brand should have a podcast? In this session, brand podcasting expert Laura Mansfield shows you how other brands are standing apart with podcasting. You’ll discover how your brand can leverage podcasts and digital audio to engage current and potential customers, resulting in thought leadership, increased social media engagement and differentiation from their competitors.

3:00pm: Track Sessions

How to Achieve a Return on Relationship: Going Beyond Social ROI
By Ted Rubin
Topic: Relationship Marketing
Track: Social Strategy
Room: Grand Hall D

Are you getting pressured to prove a return on invest (ROI) for your social activities? If so, then you need to hear what Ted Rubin, author of Return on Relationship, has to say. If you want to reach your ideal audience, your marketing and customer service needs to focus on building relationships first. In this session, you’ll discover new ways to use social media to build greater intimacy with your target audience, your clients and consumers. The result: you’ll see a return that will accrue over time through connection, loyalty, recommendations and sharing.

How to Create Crowd Worthy Campaigns: Four Case Studies of Success
By Bryan Kramer
Topic: Crowdsourcing
Track: Social Strategy
Room: Seaport A/B

Everyone has seen sporting events where the crowd “waves” around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. In this session, Bryan Kramer, author of Human to Human, reveals how and why the crowd becomes a crowd.  You’ll discover the components of content that are “crowd worthy”? Both emotionally and intellectually charged, come prepared with pen, paper and tissues!

How to Get Your Podcast to the Top: What Works and What Doesn’t
By Pat Flynn
Topic:
Podcasting
Track:
Content Marketing
Room: Seaport C

Why do some podcasts gain massive exposure and make it to the top of podcast listings, while others get lost in the crowd? Pat Flynn, host of the top-ranked Smart Passive Income and Ask Pat business podcasts, reveals what you need to know to produce a top podcast. You’ll discover tips that’ll impact you even before you record your first episode. This energetic presentation will help you take your podcast and your brand to the top.

Advanced Facebook Advertising: How to Maximize Your Impact
By Dennis Yu and Alex Houg
Topic: Facebook Advertising
Track: Social Tactics
Room: Seaport F

Are you looking to take your Facebook advertising to the next level? In this session, Facebook ad experts Dennis Yu and Alex Houg reveal advanced Facebook ad techniques including leveraging your email list, using combinations of custom audiences, partner targets and connection targets, newsfeed retargeting and much more. You’ll also discover how to diagnose news feed burnout and track and optimize your ads. Whether you work for a brand or own a small business, you discover easy steps you can follow.

How to Growth Hack Your Blog: Proven Tips for Growth
By Stan Smith
Topic: Blogging
Track: Content Marketing
Room: Seaport G

Would you like to attract excited, loyal and engaged readers to your blog? Stan Smith, co-author of Born to Blog and founder of PushingSocial.com, will show you clever and unorthodox techniques that are proven to attract more people to your blog. You’ll discover ideas that require little to no technical skills to implement. You’ll walk away from this dynamic session empowered to take your blog to new levels.

How Brands Use Google+ to Get Results
By Martin Shervington with Michael Delgado (Experion), Connie Bensen (Dell) and Tim McDonald (Huffington Post)
Topic:
Google+ Marketing
Track:
Social Tactics
Room: Seaport H

Are you wondering how brands are using Google+? Smart businesses know they need Google to succeed with search, but few businesses are benefitting from the far-reaching results available with Google+. Come discover what brands are doing with Google+ to drive real business results.

How Big Brands Create Engaging Twitter Conversations
By Pam Moore with Susan Beebe (Tyson Foods), Sonia Farace (Sony Electronics) and Peter Stringer (Boston Celtics)
Topic: Big Brand Twitter
Track: Social Tactics
Room: Gaslamp

Are you looking for creative ways to interact with customers and prospects on Twitter? In this session, Twitter expert Pam Moore is joined by large brands that focus on Twitter. You’ll discover how they use Twitter chats, Twitter ads and much more. You’ll also be able to ask our expert panel your Twitter marketing questions.

4:00pm: CLOSING KEYNOTE

Timeless Qualities of Great Content and Social Media Marketing
By Marcus Sheridan
Topic: Social Strategy
Track: Keynote
Room: Grand Hall

Does your marketing lack spark? Are you looking for a proven method to take your content and social media to the next level? If so, join Marcus Sheridan for an electric exploration of timeless strategies that keep on delivering. In his high-energy style, Marcus will reveal actionable ways to attract more prospects and customers to your business, and how to become an authority in your space. You’ll gain the clarity you need to take your marketing places you only dream of.

Home | Agenda | Networking | Speakers | Travel | Hotel/Venue | About | FAQ | REGISTER