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social media how toIs your Pinterest marketing taking too much time?

Are you ready for a better Pinterest marketing plan?

Time-saving Pinterest marketing tactics can deliver more results with less effort.

In this article you’ll discover six tactics to help you market on Pinterest in minutes a day.

pinterest marketing in minutes

Discover tips for Pinterest marketing in minutes a day.

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Get Started on Pinterest

If you haven’t already done so, set up your business on Pinterest. It’s easy to get started.

First, sign up for a Pinterest business account and complete your profile. Be sure to upload the proper profile image. Then verify your website with your Pinterest account.

Next, add Pin It and Follow buttons, as well as widgets, to your website. Plus, enable rich pins, depending on your content type.

Once this is done, you’re ready to get moving on your Pinterest marketing.

Here are six tactics to manage your time and be more productive on Pinterest.

#1: Repin for a Few Minutes Each Day

Take around three minutes each day to curate and repin to your Pinterest boards.

Enter keywords for your niche or industry in Pinterest search.

keyword search results on pinterest

Use relevant keywords in Pinterest search to find content to repin.

Based on your initial search, Pinterest will offer additional search term suggestions. Just click on any of the words under the search bar to add them. This will refresh the search, giving you new possible content, associated with the extra keyword, to repin. You’ll easily find the best content to share.

To get noticed on Pinterest, you need to pin and repin regularly. Just check the links on any pins to make sure they’re active and relevant before you share them.

If you spend 3 minutes a day (15 minutes a week) repinning, you will increase the number of repins on your boards significantly. Let’s say you have 10 boards. Target 3 boards and repin 2 pins on each one every weekday. That’s 6 pins a day and 30 pins a week. Time investment: 15 minutes a week.

#2: Schedule Pins to Publish on Weekends

To keep your Pinterest account active on the weekend, schedule pins. I recommend you do this for five minutes on Fridays, after you post your daily pins.

Choose a scheduling tool for Pinterest such as Viralwoot, Tailwind or Buffer to post images at any time. I use Tailwind, which allows me to schedule pins on the platform or through a browser extension.

twailwind pin scheduling tool

Keep your Pinterest account active on the weekend by scheduling pins ahead of time.

Schedule at least six pins over two or three different boards to post throughout the weekend.

#3: Follow Relevant Pinners

For successful Pinterest marketing, you must follow pinners in your niche. You can find them with Pinterest search.

pinner search results

Find pinners relevant to your niche through a Pinterest search.

Follow three to five new pinners every day. However, don’t just follow anyone. Once you find potential pinners to follow, review their profiles and check their Pinterest activities to see if they’ll add value to your Pinterest marketing.

Spend 5 minutes a day searching for new pinners to follow, which totals 25 minutes a week.

#4: Comment on a Pin a Day

Keep your eyes open for relevant pins on which you can offer input. Sure, you can like as many pins as you want. However, if a pin inspires you, add something to the conversation. Aim for one comment a day.

comment on a pin

Add input to great pins by making a relevant comment.

Your comments can be as short or as long as you’d like. Just make sure your comment is pertinent and not self-promotional.

If you have newfound data to support your comment, that’s great thing to add. I often comment on others’ pins and leave a link to other content. This way, I add value to the pin by providing extra resources.

Take 3 minutes a day to post one value-added comment, which is 15 minutes a week devoted to commenting.

#5: Create Pinterest Images in Batches

Create images of your own to pin to your Pinterest boards. These can be images to go along with blog posts or stand-alone graphics.

Pinterest layout supports taller images than any other formats. Ideal size for a pin is 735 x 1102 pixels. There are tools such as Canva to help you create pins quickly and easily. For example, on Canva select the default Pinterest graphics layout and create your design.

image creation in canva

Create images for Pinterest using tools like Canva.

Unlike most of the other tasks in this article, I recommend you do this task all in one sitting. This saves a lot of time in concept and production.

Create a fresh image to pin each weekday, so that means 5 images a week. One image should take about 5 minutes minimum, so schedule a 25-minute appointment with yourself to create your images for the week.

#6: Follow Analytics to Generate Content Ideas

To find inspiration for original pins, review Pinterest Analytics each week.

Evaluate your repin, impression and click progress over a period of time, as well as individual pin performance. This will help you understand which boards and images are getting the most attention from your followers.

pinterest analytics

Check Pinterest Analytics for a few minutes each week to generate ideas for pins to create.

Take about five minutes a week to check your analytics dashboard for the previous week’s performance. Jot down the best pins and boards. Then apply what you’ve learned when you create pins for the next week.

Over to You

Pinterest marketing is one of the most (if not the most) effective ways to get your business noticed and drive traffic to your business or blog. However, it does not need to be all-consuming.

Spend a little time each day to pin, schedule and comment on the platform, as well as small pockets of time for research and image creation each week. You’ll be amazed what a little time and consistent effort can do to improve your results on Pinterest.

What do you think? Do you have a Pinterest marketing plan that works for your business? How much time do you spend on Pinterest each day? Each week? What time-saving tips do you have? Please share your thoughts and recommendations in the comments.

pinterest marketing in minutes a day

Tips for marketing on Pinterest in just minutes per day.

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  • I am constantly pushed to use Pinterest…. wherever I turn there’s something about Pinterest!
    This is pretty much basic use of Pinterest for marketers I would say, yet it brings me closer and closer to that network… again!

  • awesome article. added Pinterest to my daily todo list…

  • Ishita Ganguly

    Thanks Shounak. It’s a great tool indeed. Try it for yourself.

  • Thanks Ishita 🙂 for such a beautiful article. Pinterest is really working for me in a way I have always wanted. Only thing which is missing some of the ad options which aren’t still available. However, I have witnessed a great influx of impressions and engagement with my Pinterest.
    Analytics are astounding, great insights and it really helps tailoring the content for Pinterest post.

  • Matrix Internet

    Fantastic article! These are great tips. Pinterest is a great platform that we use for many of our clients. We’re looking forward to buyable pins when they come to Ireland!

  • Great tips for pinterest. Our users should find these tips useful

  • Ishita Ganguly

    Hi Nikhil,

    I am glad you find this article useful.

  • Ishita Ganguly

    Thank you for the kind works. Much appreciated. 🙂

  • These are really great tips, easy to follow and implement. Thanks for sharing!

  • As I’ve said in other forums, Pinterest is my favorite social media network. Great for images and linking, almost always evergreen content, and little trolling.

  • Judith Waite Allee

    Thanks–I enjoyed a glimpse into the life of a Pinterest marketer and timesaving tips. I am skeptical about 5 minutes “minimum” (25 minutes a week) for image creation, at least if you are going to create something that attracts repinners. I wonder, though, if image creation would lend itself to outsourcing, maybe even through Fiverr, Craigslist, or other low-end providers?

  • Lara Fara

    Great article! I find its helpful to have daily tasks and a timeline for each task. Makes social media less daunting. Is there an article like this for Facebook or any other social media platform?

  • I use Pinterest, but not methodically as explained. Often I lose track of time in it, which is why I limit my time and general usage. Pinterest is a gold mine in terms of links and keywords.
    Great methodical and systematic advice. It won’t cost me that much time and this way I can keep track of what I’m doing easily than before.