social media toolsDoes your business use Instagram?

Are you looking for apps to help you create unique images and video for your Instagram feed?

In this article, you’ll find 20 apps that make it easy to create and edit outstanding images and videos for Instagram.

Why Instagram Apps?

Instagram recently passed 500 million active users.

To create lasting engagement with those users, you need to share beautiful and targeted content that resonates with your audience. If you’re not a professional photographer, this can present some difficulties. That’s where image and video apps come in.

Finding the Apps

Most of these apps are available for both iOS and Android. When they aren’t, a link to a similar Android app is listed as a substitute.

#1: Photo Editor by Aviary

Have you ever felt limited by Instagram’s settings? If so, download Photo Editor by Aviary for a complete range of effects and color correctors. Its smart “one-tap auto enhance” will help you render a gorgeous photo.

aviary app

Aviary Photo Editor provides a number of useful tools to edit your photos.

Aviary helps you easily add stickers, frames, overlays, and more.

iPhone | Android

#2: Image Editing With Afterlight

Remember light leaks? Thanks to the Afterlight app’s vintage filters, you can easily recreate those old-timey effects on photos taken with your mobile device.

afterlight app

Afterlight adds light leaks to your photos.

With filters that complete the package, it’s definitely an app worth buying.

iPhone | Android

#3: Snapseed

Whether you’re already a mobile photo pro or completely new to it, Snapseed probably sounds familiar. That’s because from redeye reduction and tilt shift to textured filters and straightening, its range of tools has long been the best addition to Instagram’s built-in filters.

snapseed app

Snapseed is a favorite of many professional photographers.

snapseed app

Here’s a photo of the @Colettestore logo, heightened with Snapseed

Snapseed is a must when you need to make elements of a photo pop, especially when showcasing products or logos in a real-life setting.

iPhone | Android

#4: Slow Shutter Cam

Have you ever wanted to create one of those amazing photos where glowing letters and shapes float in the air at night?

Grab a couple of glow sticks and use the Slow Shutter Cam app to take long-exposure images with your mobile device.

slow camera cam

Get around the limitations of your smartphone lens with Slow Shutter Cam.

The app takes a bit of practice, but once you get the hang of it, you can produce amazing images.

iPhone | Android (LongExposure Cam)

#5: Bokehful

Bokeh is a classic photo effect defined as “the way the lens renders out-of-focus points of light” and Bokehful imitates the effect with your smartphone.

bokehful burberry

Photo by @burberry with a heart-shaped bokeh effect.

While a smartphone lens can’t create a bokeh effect, Bokehful will do the trick. It also comes with more whimsical patterns, like the heart-shaped ones used by Burberry above.


#6: Tiny Planet Photos App

Tiny Planet has an out-of-nowhere, extreme fisheye-looking effect that turns any mobile image into, well, a tiny planet. The rounded images provide an appreciable dose of originality to your business’s Instagram feed.

tiny planet doha harbor

The Doha Harbor capture by @baffaa.

With Tiny Planet, you can capture landscapes in their entirety, as Baffaa did in the above image of Doha Harbor.

iPhone | Android (Planet Camera)

#7: Quick

Do you sometimes wish you could add text to your Instagram photos? Quick’s text overlay feature comes with a variety of fonts that match or complement your business image.

quick app

Add text to any photo with Quick.

Use Quick to annotate your photos and provide useful information to your followers.

iPhone | Android

#8: Facetune

Does your business show shots of employees and customers in its Instagram feed? Use the Facetune toolbox to correct portraits like a pro photographer and make sure to show everyone in their best light!

facetune patch

Blemish removal using Facetune.

Facetune helps correct tiny skin imperfections in two swaps and taps.

iPhone | Android

#9: PicFrame

Sometimes the context one image provides for another is important and you’d like to post them next to each other. PicFrame lets you select multiple photos and organize them into a patchwork that posts as a single collage image on Instagram.

picframe app

Show several photos at once using PicFrame.

Here’s how the NBA used a patchwork collage.

nba picframe

Example of a patchwork image collage.

iPhone | Android

#10: CrossProcess

You can never have too many filters. CrossProcess has more than 70 filters, and lets you mimic the color and burned effects of old-school Polaroid cameras.

cross process app

Bring back effects from a bygone era with CrossProcess.

iPhone | Android (Little Photo)

#11: Vintagio

In the same category as CrossProcess, Vintagio gives you a range of video filters to tinker with. If you are looking to add a simple sepia effect or 70’s glamour to your video, Vintagio is the answer.

vintagio app

Vintagio provides a simple true sepia effect.

iPhone | Android (Retro Photo Camera)

#12: 8mm Vintage Camera

A bundle of effects for shooting vintage videos, 8mm Vintage Camera lets you add dust, scratches, flickering frames, light leaks, and more vintage effects to your films.

A welcome feature is the Instagram import feature. Use it to edit your video outside of the app, and when you’re satisfied with the result, upload it for your Instagram fans.

8mm vintage app

The 8mm Vintage Camera app adds video filters.


#13: A Color Story

With over 100 filters, 40 effects, and 20 in-app tools, A Color Story also allows you to save edits as you work on them.

a color story app

Make and save multiple edits to fine-tune your images.

iPhone | Android

#14: Average Camera Pro

Have you ever been frustrated to find that a photo taken in the dark isn’t usable? Next time you’re shooting in low light, try Average Camera Pro. This app takes several pictures at once and analyzes them to boost luminosity.

average camera pro app

Do not hesitate to shoot photos in the dark with Average Camera Pro.

Here’s Keith Tharp on Instagram with a Mystic Martini.

average camera pro instagram

Here is an Instagram photo made with Average Camera Pro.

Average Camera Pro is particularly well-suited for nightlife photography and shooting in dimly lit environments.

iPhone | Android (Pro HDR Camera)

#15: TiltShift Generator

If Instagram’s tilt shift isn’t enough for your taste, this app will come in handy. TiltShift Generator gives a “miniature” effect to your photos, which works especially well on landscapes.

In the image below, James Conn captures a KFC restaurant.

tiltshift generator kfc

Photo of a KFC restaurant by @jamesconn79.

TiltShift Generator is useful for sharing outside views (a shop’s entrance, for example).

iPhone | Android (Awesome Miniature – Tilt Shift)

#16: DXP Free

If you’re looking to give a dreamy, double-exposure vibe to your photos, DXP is the answer. Its 18 compositions and other effects make blending and mixing images a breeze.

dxp free instagram

Instagram by @freepeople combining two shots.

Like clothing brand Free People, give a mystical feeling to your photos using DXP.

iPhone | Android (Double Photo)

#17: Superimpose

Ever wish your smartphone could get around all the masking and color processing involved in swapping someone’s face onto another body? Wish granted!

Superimpose lets you easily change the background of an image, swap faces, and blend images; only your imagination is the limit.

superimpose app

Manage professional-looking edits with Superimpose.

For businesses, this app is a good replacement for a green screen. It’ll let you apply a new background in a few touches.

iPhone | Android

#18: Tangent App

Does your Instagram feed need a break from the monotony of traditional images? Tangent lets you choose from multiple shapes and fill patterns to create all kinds of overlays that make your photos more interesting.

tangent app

Transform your iPhone snaps into trippy works of art.

Add geometrical shapes to your photos to please your creative-minded followers.


#19: pxl

Break down your images, literally, with pxl. You can choose from 11 pixelation filters or just shake your phone to let the app choose a filter for you!

pxl coca cola

An Instagram of a Coca-Cola bottle modified with pxl.

You can use pxl to blur a product on a photo.

iPhone | Android (Pixelot)

#20: LensFlare Optical Effects

Do your images need a light adjustment? LensFlare Optical Effects comes with over 70 effects to let you create an image that looks like it was shot under the bright sun.

lensflare app

Add lens flare to your mobile photos.

LensFlare lets you add a sometimes much-needed bloom effect to your photos.

iPhone | Android (PhotoJus Lens Flare)


This is only a small selection of the free and low-cost image and video apps that are available for Instagram users today. You may not be a professional photographer, but using one or two of tools will help you post like one.

What do you think? Which of these apps do you find most interesting? Are you using an app that isn’t listed here? Leave your questions and comments in the box below.

Originally published 11/28/13, editorial update 9/29/16

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