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social media how toWant to build visibility for your business?

Have you considered Quora?

Quora is a useful place to share knowledge about your company and industry.

In this article I’ll share how to successfully use Quora to gain exposure and manage your brand.

use quora to increase business exposure

Discover how to use Quora to increase business exposure.

Listen to this article:

#1: Complete Your Profile to Increase Visibility

Because the Quora community has zero tolerance for self-promotion and spam, there are many factors to consider when setting up your presence.

Quora gives you tremendous exposure by showing your bio next to each answer you post on the forum. Additionally, you can create multiple bios so each one appropriately fits the different topics. Add clickable links to the bio, as well.

Your bio is an excellent means of branding, and should be both professional and catchy. It should also be really short, since Quora will show only the first 50 characters of your whole tagline (your name and bio) above the answer you post. Mention your brand name as close to the beginning as you can and make the most of your 50 characters.

multiple bios on quora

The first 50 characters of your name and bio will be displayed above your answer on Quora. Users can click More to see the rest.

Quora users also see your professional tagline when you follow them, so the language you use affects how you build contacts on the platform.

Complete your Quora account by adding a well-written detailed About Me section, areas of expertise, interests, cities you know about, schools and colleges you attended, previous companies and your other social media accounts.

To link your profile to your Facebook, LinkedIn and Twitter accounts, visit Settings on Quora. Just click on your name in the upper right.

connect additional social profiles on quora

Go to Settings to connect your social media accounts to Quora, so they are displayed on your profile page.

One more thing: Quora has an account verification option, but similar to Twitter, the verification is passive. You cannot request it. You must wait for Quora to approach you and make the offer to get a “Verified” label.

#2: Understand Your Company Topic

Quora is organized by topics. Whenever you search, you’ll be invited to check out topics, which are discussions organized by a major keyword. In many cases that keyword is a brand name.

Quora is structured like Wikipedia, as pages can be created and edited by any user. Therefore, if you don’t already have a company page on Quora, create one. Just start typing your company name on your About page. If it doesn’t come up, Quora will suggest creating it as a topic.

create a topic on quora

If your business isn’t already a topic on Quora, create it by adding it to your profile.

After you add your company to your account, click the link to customize it. Add the logo and description.

customize your profile on quora

After you add your brand topic, customize it with your logo and a description.

Remember, other Quora users are able to edit your company page, so keep an eye on it regularly.

To further build up your company presence, request other people review the topic. It’s another channel for your brand ambassadors to share their positive experience and spread the word.

request topic reviews on quora

If applicable, see if others want to review your business by clicking Request.

To invite people you know to review your topic on Quora, just type in their names.

invite topic reviews on quora

Invite your customers and ambassadors to review your topic on Quora.

If your business is already being discussed on Quora, you can still customize the topic page with an image and description and direct the conversation toward a positive sentiment.

Also to monitor your business and manage its online reputation, subscribe to the topic to see questions in your feed and pin the topic to always see it on your dashboard.

#3: Be Active to Build Your Following

Once you set up your account, go on Quora and examine the content. Read through various questions and answers, follow people who participate in discussions and upvote their updates.

Your upvotes appear on your public Quora profile, so this is a good way to show there’s some relevant activity going on, even if your account is relatively new. Your follows and upvotes appear in users’ Quora notifications, so you have a much higher chance of getting followed back.

upvoted answers on quora

Follow and upvote other people’s answers, so they see your activity and follow you back.

#4: Use Quora as a Research and Brainstorming Tool

When exploring Quora, take lots of notes to better understand the way your topic is covered on the platform. Seek out in-depth case studies and solid content ideas.

Quora search can be filtered to only display the questions, which is a way to get inspiration for article headlines.

questions on quora

Scroll through popular questions in your industry to come up with article titles and content ideas.

Once you have ideas from your Quora research, write articles for your website that answer popular industry questions.

#5: Explore Quora for Competitor Research

Since the Quora community is continuously discussing different products and challenges, it’s an excellent tool for performing competitor research.

Follow any topic on Quora, so questions and answers posted in that topic will appear in your feed and you’re able to stay on top of discussions around your competitors, brands in neighboring niches, partner companies and more.

Search Quora for your competitors’ brand names and browse the discussions. Then follow the relevant threads.

search on quora

Do a navigational search on Quora to see what your competitors are talking about.

Be careful when you chime in on threads that discuss your competitors. You don’t want to post that people should check out your site instead of the competition. However, participating in a generic discussion with your own take never hurts.

Pro tip: I am using Cyfe to spy on my competitors on Quora as well as all over the world. I have a separate dashboard that monitors my competitors’ recent mentions and stats.

#6: Talk to Your Customers

Communicating with your customers is one of the greatest benefits of being active on Quora. Since people are already discussing you and your competitors, personally responding to topics may give you a competitive advantage. It also may win over new customers.

comment on relevant questions on quora

If you’re active on Quora, you can comment, giving you an advantage. Here, the founder of BuzzSumo chimes in on a discussion of BuzzSumo alternatives.

Treat your company image on Quora very carefully. Since your company name is in your bio, you’re answering questions as the official representative. It’s a huge responsibility that should not be taken lightly.

#7: Share Your Quora Expertise on Other Social Media Networks

Quora allows you to auto-share your answers on Twitter, Facebook, LinkedIn, Tumblr and WordPress.com. To do this, just connect any or all of the above to your Quora account using Settings.

cross promote answers on quora

Connect your social accounts to Quora to share answers on other social media platforms.

Sharing answers on other sites brings your expertise outside of Quora, while helping you build up your other accounts.

#8: Analyze Stats to Determine What Works Best

Quora’s free analytics allow you to analyze the content you put on the platform.

This feature will help you find your most popular content in terms of clicks and see what works best with the Quora community.

analytics on quora

Use Quora’s free analytics to determine popular content.

Use Quora analytics to review your most clicked, shared and upvoted content within different periods of time: last 7 days, last 30 days, last 3 months and all-time.

Conclusion

According to the Huffington Post, most of the top brands are being discussed on Quora. In 2013, 84% of the top 100 brands had at least one discussion thread dedicated to them. Nowadays, it’s hard to find a brand with no Quora mentions.

To get the most out of Quora, make sure your account is complete and professional, read through the discussions to get a feel for popular topics in your industry, communicate with others and share your answers on other social media sites.

What do you think? Do you use Quora to build your brand and exposure? How often do you post? What other ways do you use Quora? Please share your tips in the comments.

how to use quora to build business exposure

Tips for using Quora to increase business exposure.

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  • Answering (or even asking a question) on Quora is a very great way to solidify your brand. It’s a great opportunity to let everyone know that your brand is knowledgeable of certain industries, making your trustworthiness “points” go up. From an SEO standpoint, this can also help. It gives you a great chance to scatter your links—just try not to be spammy.

  • Thanks Ann for sharing detailed guide How Quora should be used to benefit us, it’s really an exceptional platform to build your brand value and goodwill in the crowd market where your audiences reside

  • Great tips Ann. How how many websites do you write for on a daily basis? I recently started using Quora, but am already seeing traffic from the site itself. It’s a great resource that is quickly becoming part of my daily blogging life.

  • i would think about traffic those links more so than about SEO value of those (I believe they are all nofollow). I’ve seen very good traffic from Quora which is nice!

  • Glad you like it!

  • Yep, its traffic is highly targeted too! I am seeing that too! A very valuable asset!

  • Thanks for highlighting this network! I get a good bit of traffic from them for niche sites and my business (when I’m actively partcipating, that is).

  • Quora is an excellent place to source quality input regarding solutions and business strategy. No doubt it is also one of the best sites for identifying who actually knows what they’re writing about.

  • True! Quora requires commitment to work to its full potential! I always wish I had more time for it!

  • True! It’s a great network for connecting to experts!

  • Thanks for the tips. Definitely something I have to get into more. I’ve really only dablled with Quora.

  • Great topic Ann, I have also been using Quora for sometime, just want to ask a question from you. I have observed some links on Quora get a do-follow attribute on default while most of them are usually no-follow ones. Is there any particular reason behind this link thing?

  • Glad to hear it was useful, David!

  • I’ve noticed that too.. Not sure if there is any rule.. It’s probably random to prevent the abuse

  • Like I said I’m a newbie to Quora, but I’m finding this is a great resource for information as well as traffic already. I’ve noticed my on page time has gone up. Maybe engaging like minded niche followers has pays off. #sarcasm

  • Roxana Nasoi

    Great tips!
    Quora is an amazing tool. The best part is the “brainstorming” part: if you gather enough influence around your profile, and enough credits, with a proper placement of your question, you can find & get so many great ideas and perspectives.

    There’s this Quora entry called How Can I Accelerate My Personal Growth? Here’s the link: http://www.quora.com/How-can-I-accelerate-my-personal-growth/

    This has been trending for 2 years, at least, and still gets answers. The quality of advice you get there is amazing.

    I also love the fact that they actually do surveys and ask users their opinion and feedback. A huge plus for a platform with active users.

  • Yes, I agree. Quora is a great example of user-focused brand! I’ve been watching them for ages! They never cease to get feedback, test new features and talk to their users!

  • Quora is a Great resource thank you for sharing this one. most helpful!

  • Jacqui Genow

    Looking forward to going through this is more detail! So far I’ve actually been disappointed with the vagueness of many of the questions I’ve seen posted in Quora. But will give it another go based on the info and comments from your post.

  • I have never tried quora before. Thanks for the awesome tips, I may try it out.

  • Thanks Ann i wasn’t aware of the uses of Quora. Knowing that this might help in Business growth i would definitely create company profile and grab maximum advantage of the same.

  • I didn’t know about Quora’s free analytics feature. Thanks for sharing these tips!

  • Sandra Pearson

    How can we tell if our target market is using Quora? We’re trying to reach corporate execs.