social media toolsHave you leveraged the power of Facebook to sell your products and services?

Or maybe you’ve wondered if you should start a store on Facebook…

Many businesses are using Facebook to sell.

Check out these three ways your business can leverage a Facebook page to sell products and make it easier for your customers to buy from you.

#1: Create a Seamless Store Experience on Facebook With a Landing Page App

Before you start selling on Facebook, you’ll need to create a Facebook page and not a Facebook profile.

Using a Facebook page for business not only keeps you in compliance with Facebook’s Terms of Service, but also affords you additional benefits that aren’t available with profiles. For instance, with a page you can add a custom tab using a Facebook landing page app so you can build an online store.

The benefits of using third-party landing page apps.

Most landing page apps can be easily installed and are packed with features so you can build and manage your store in no time.

facebook app

Sell products on Facebook using a Facebook landing page app.

With a landing page app, you can have a store that looks slick and professional, even if you’re not a designer or coder. And it’s easy for your customers to use, whether they’re shopping on a desktop or from their mobile device.

You can customize the look and feel of your Facebook store. Change colors, add a logo and adjust the layout of your products until your Facebook store closely resembles your website.

Outside of creating the look and flow of your shopping cart, securing your transaction data with an SSL certificate is equally important.

ssl certification error

An example of a Facebook page without a valid SSL certificate.

While they can be expensive (upwards of $70 or more per year) and difficult to install on their own, most third-party landing page tools include an SSL certificate. They even install it for you, so all you have to do is create your store, add your products and associate your store with a Facebook page.

Now that we’ve gone over some of the benefits of using third-party landing page apps, let’s talk about a few you can use to sell products on Facebook.

Sync a store with Ecwid’s Ecommerce Widget.

Ecwid is a no-cost to low-cost way for business owners to add shopping functionality to their Facebook page and website.

ecwid store

ECWID syncs with your website store to put your products on Facebook.

Ecwid offers a full list of features, but here are some of the more notable ones:

  • 30 payment options
  • Facebook store app
  • Mobile-responsive
  • Social commerce sharing
  • Sell physical products
  • Sell downloadable products
  • Customize the look of your Facebook store to be consistent with your website

In just a few steps, you can add an online store to your Facebook page, customize it and begin selling products on your Facebook page.

Here’s an example of a Facebook store created using Ecwid.

ecwid facebook store

An example of Ecwid installed on a Facebook page.

Ecwid offers a great time-saving feature that allows you to sync your products between your website and Facebook page. Update multiple product catalogs on your website, and your customers immediately see the same thing in your Facebook store.

Couple that with an intuitive checkout process for your customers, and you have a valuable tool for selling products with ease on Facebook.

ecwid facebook store checkout

An example of the checkout process on a Facebook page using Ecwid.

Ecwid offers multiple versions of their online store. Depending on how many products you have and the features your business needs, there’s an option for everyone. To get started, install a basic store and when your business grows, move up to a paid plan.

Import your existing online stores to Facebook with StoreYa.

StoreYa is another alternative. It has a free plan that gives you the ability to add 50 product SKUs, whereas Ecwid’s free plan lets you add 10.

storeya amazon shopping cart

An example of an Amazon shopping cart on Facebook created with StoreYa.

What differentiates StoreYa from ECWID is StoreYa’s data integration feature.

This feature allows you to import your products from over 23 popular store platforms such as Amazon, Shopify or WooCommerce. If you don’t have a store on any of these platforms, you can use a CSV file to manually add products. If you have hundreds of products in different colors and sizes, this is a big time-saver.

StoreYa also includes the ability for businesses to have different stores and store managers. This is helpful if you run a business that has a chain of stores, each with its own Facebook page and page admin.

Once you’ve imported your products, StoreYa has a set of marketing tools that can help you get your customers involved and sell more products on Facebook.

storeya marketing features

An example of StoreYa marketing tools for your Facebook store.

instagram gallery

StoreYa Instagram gallery.

While you’ll need one of their paid plans to take advantage of their marketing tools, the amount of time you save by having everything you need to sell products on Facebook in one place might outweigh the cost.

Integrate complete Ecommerce with Bigcommerce.

Not only does Bigcommerce give you control over your storefront, store management and marketing features, but it also uses built-in SEO to help you with improved search placement.

bigcommerce home t facebook page

An example of Bigcommerce added to The Home T's Facebook page.

Once you’re set up, use the Bigcommerce SocialShop to install a landing page app and add your products to your Facebook page.

A big plus you get from Bigcommerce is the apps they offer to let you integrate MailChimp, Constant Contact, SurveyMonkey and other platforms into your store.

While Bigcommerce can cost a little more than other ecommerce solutions, they make up for it with their excellent customer service and the fact that they don’t charge transaction fees.

Drive traffic to your retail shop with ShortStack.

While ShortStack won’t let you create a store on your Facebook page, you can use it as a marketing tool to display your products to fans and drive Facebook traffic back to your retail shop.


Examples of different ways to use ShortStack.

While this may not seem like an optimal way to sell products on Facebook, remember, it can be a great promotional tool.

If your customers tend to visit you from phones or tablets instead of desktops, ShortStack has you covered with landing pages that display on mobile devices. Simply post a link to your landing page in a status update to drive customers back to your retail shop.

Third-party landing page apps make it easy for you to set up a storefront on Facebook.

#2: Promote Products or Campaigns With Your Timeline Cover Photo

In addition to selling products through a shopping cart on your Facebook page, you can now use your timeline cover photo to market and sell products to fans.

timeline cover photo products

An example of Mari Smith using her timeline cover photo to drive product sales for her Inner Circle product.

Remember to include a direct link to your product in the image caption so fans who are interested don’t have to hunt for it on your website.

timeline cover photo with link

Share a link to the sales page in the caption section of your timeline photo to make it easy for your Facebook readers to find you.

Besides uploading a new timeline cover photo that will show up in your fans’ news feeds, you’ll also want to promote the link to your product from time to time.

timeline cover photo with url

How to get the URL of your Facebook timeline cover photo.

To do this, simply click your Facebook page’s timeline cover photo, copy the URL in your browser’s address bar and share it with fans in a status update.

Don’t ignore this simple way of using your timeline photo to get your product in front of your Facebook audience.

#3: Share Product Links in Your Facebook Status Updates

While this may not be the most glamorous way to sell products on Facebook, it does work and you have a few options to use.

Post a link to your product.

First, you can post a link to your product as a status update.

Make it easy for customers to get to the product you’re advertising and to drop it into their cart and check out. Use a deep link that takes fans straight to your product, not just your website.

Be sure not to make the mistake of displaying a product with no link. This can lead to a high abandonment rate in your shopping cart.

In the image below, UnMarketing is using Facebook to sell their book.

unmarketing selling book

An example of UnMarketing selling their book listed on Amazon.

Use the embedded post feature.

Second, you can use the Facebook embedded post feature to embed your public Facebook posts outside of Facebook.

Post a status update that includes a link to your store or a product and embed it on a blog or a website.

embedding facebook post

An example of embedding a Facebook post.

When your readers click a link included in a Facebook embedded post, they are taken directly to your product or to your Facebook store, and can check out from your store on your Facebook page.

By sharing your product links in your Facebook page updates, you’re likely to drive more traffic and make more sales.

Selling Your Products on Facebook

Regardless of whether you use just one of these methods or combine them, remember that you cannot just set up a store and expect customers to flock to it. Be sure you test it and have proper marketing ready to go.

Before you post any links to your Facebook store, create a focus group or invite some of your best customers to try out the process before you push it live to everyone.

Have product images ready to post on your Facebook page, add a new timeline cover photo to advertise your store or specific products and publish a status update to let your fans know that you’ve added a store to your Facebook page, so they can check it out.

And don’t overlook leveraging other social networks such as Twitter, Pinterest or Instagram to market your store to users on those networks.

What do you think? Have you used any of these tactics or tools to sell on Facebook? What else have you had success with? Let me know by leaving a comment below.

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  • Hello Christian thanks for sharing this great article. I really liked the first point(Well explained).

  • Your article says “Products and Services” little to none of this applies to the “service” industry that is dependent on people and appointments. Perhaps it would have been more accurate to simply say products.

  • Holly McIlwain

    Even though the article focuses on product sales and not a service industry, I benefited from your post greatly, because I was not aware of the landing page app. One of my business is a 10-year-old local service company and has grown through developing local “evangelists” who send us referrals, but it’s time to create a facebook presence, and knowledge of the landing page app will help us accomplish that. Great post, Thanks Y’all.

  • Thanks for sharing these tips Christian! If used properly, Facebook is the ideal marketing tool for your products. It has the potential to show visitors to your business page that your product is dynamic, exciting, and best of all, easily available.

  • Great post Christian! I’ll be the first to admit that I’m not a Facebook
    expert, so I’m glad that you gave us specific app options here, along
    with brief instructions on how to use each of them. Thank you!

  • @JohnLeeDumas:disqus, thanks for the kind words. I figured the setup process is pretty straightforward once you venture into one of the recommendations, so no need to include. But if you do have questions during the process, happy to walk you through them if you need help.


  • @barbaramckinney:disqus, I completely agree! That’s an area that a lot of people seem to overlook. Facebook can be a powerful tool. You just need to be aware of what you can use it for and where you can push it to its limits.

  • @hollymcilwain:disqus, glad you enjoyed the post. I enjoyed writing it. What types of services do you offer? Happy to offer up a few recommendations on how you could possibly leverage Facebook for this.

  • @nitishdhiman:disqus, thanks! Have you use any of these tools before?

  • Ellen M. Gregg

    This is great, Christian – and timely.
    I offer services, (I’m a healer; Reiki master, energy healer, Tarot card reader, etc.) and can immediately see how adding a landing page to my business page will be a great benefit. Not something that I would have thought of, to be honest, so thanks for thinking for me. 🙂

  • @ellenmgregg:disqus, so glad you can see how this could be applicable. Let me know if you need any help with any of the tips I shared.

  • @internetdoctor:disqus, you could use a landing page app to collect contact information (name, email address, phone number) to then use that to generate leads.

  • Danielle West-Stellick

    Thank you for this very timely article! While i have a service business, I am also an author; this looks like the perfect answer!

  • samriedel

    Christian–nice article. I do social media work for an ecommerce website that handles luxury goods, retailing for several thousand dollars apiece. My boss doesn’t think people will buy products that are so expensive through Facebook, regardless of the apps or approach. Is he right?

  • Amal

    Thanks, Great Tips

  • AmandahBlackwell

    Hi Christian,

    I use the timeline cover photo (for me and clients) and share products/services links in Facebook status updates. Sharing links on targeted Facebook pages works, too. Of course, you want to space out your posts. Too many, and you’ll be labeled a spammer.

  • Walter Patino

    Christian, thank you for such a practical article! I am in the Interpreting and Translation services industry. Any recommendations on how I could leverage Facebook for this?

  • I think Facebook is definitely a viable place to sell, Christian. While I haven’t needed to sell a product yet, I can see how some of these tactics could translate to selling a service. I think a sensitivity to the price point and decision-making timeline is crucial to pay attention to when promoting something like this though. I agree that a small test group would be the best way to garner initial feedback for selling through Facebook. I think you might find some users incredibly comfortable with the concept, and others a bit more wary. Just depends on the audience!

  • In my field of psychology, more specifically consumer psychology we have a problem labeling real human beings as “leads”…it is a label that dehumanizes a person and reduces them into something that if lost has little to no value. My interest here is not to capture people,or “collect” them or their information, but instead to find real ways to interact with real people in a such a way that maintains their value as a person and to the business.

    My comment was based in the fact that the article was misleading in that it is not really about the “service” industry at all…it is really tailored for those who sell a product. People at least in my personal and professional view…are not in any way shape or form nor should they be compared to…a product.

  • Criss

    Thank you very much. Christian, very good article.

    I´d like to ask you: there are some marketers that say that FB is not to buy anything but to socialize, so static pages are better if we intend to sell products and services. What is your opinion about that?

  • Tracey Evans

    Thankyou for your article very informative and easy to understand.
    How do you embed a link to your website in your cover photo?

  • @danielleweststellick:disqus, glad to hear you are able to put these tips to use!

  • @samriedel:disqus , it really comes down to your audience and how engaged they already are with your Facebook Page. Depending on what you sell, some businesses will have a difficult time selling products – that’s just the nature of their business. In your case, I could see it being very useful.

    You may need to provide instructions to your fans and customers if you’re introducing something new, such as the ability to shop through your Facebook Page. Also, don’t forget to mention the value they would get from shopping through Facebook.

  • @AmandahBlackwell:disqus, for sure! I recommend incorporating updates about products in with your current posting strategy. This way you can still be effective and limit getting labeled as a spammer.

  • @tracey_evans:disqus, you would want to add it as a caption for your photo. This way when someone clicks your photo on Facebook, it opens the theater view and they can see the link you have provided.

  • @17b47fb3c893afcf613d5388a01fa475:disqus, you’re very welcome! I think it really depends on what you sell and how engaged your fans are. For example, Mari Smith has a very engaged fan base. Therefore, she could implement a landing page and most likely generate sales pretty quickly.
    If your fans are not as engaged, I would consider working to build up that engagement through status updates. Once you get it build up, then launch a store or landing page.

    Remember, in most cases, you cannot just push updates out. You need to be strategic about what you share and when.

  • Sarah @ Sprout Social, agreed! What works for one page may not work for your page, hence the need for a test group.
    Unfortunately, a lot of people launch products without doing the research beforehand. If you spend time cultivating the relationship with fans and work to find out what it is they want, you can easily provide that, which will make fans and customers happy and work out for the business as well.

  • @walterpatino:disqus, can you reach out to me through Twitter @ckroks? I would like to learn more about the products that you offer so that I can make a few recommendations.

  • John Moruzi

    Christian, The last time I checked, most smm professionals were saying not to sell on Facebook. People are not interested in buying on Facebook, that’s what your website is for. Facebook is not for selling but is for relationship building, driving engagement, driving customers to your website, marketing, etc. Now you’re advising us on how to set up a store? What gives? This goes against what most other smm professionals say, including those doing webcasts here during your Social Media Success Summit.

  • Laura Offenwanger

    A LOT of great links on here… as well as a couple of new Facebook features that I didn’t even know about yet! (oh, for shame)


  • casualobserver

    @internetdoctor:disqus, gosh, how so much education can blur one’s vision … services are products, they just don’t share the physical state that hard goods have in common. Push the boundaries of your self-imposed envelope and allow your imagination to work for you. The ‘service’ you provide in your field of psychology is effectively the delivery system for the ‘product’ which is the (hopefully) improved life circumstance that your patient/client/customer derives from your service. You may not be able to package it up like a pair of shoes or a music download file but marketing the product will deliver real humans with real needs that may benefit from your service.

  • Francesca

    Hello John! Maybe you will find interesting this infographic recently released by Blomming, a social commerce service that allows its sellers to bring their Shop on Facebook too. Data say that 40% of the sales comes from the social networks, of which 30% comes from Facebook. Check it out!

    Have a nice day 🙂

  • Rae Tran

    What exactly is QR CODES KILL KITTENS??
    No one else has mentioned it in their comments so I’m gathering that it must not mean what it literally says. Or that I’m not up to speed on the lingo. Or something else. Regardless, it is a most disturbing phrase? What does it mean?

  • @lauraoffenwanger:disqus, good to hear! Which Facebook features were new for you?

  • @64bf63f4f5ee0092c97d49d09077ecfc:disqus, selling on Facebook is going to differ from business to business depending on the products that you offer and how engaged your fanbase is. It’s all about how good your marketing is and how in-touch you are with our fans to know what you want to sell on Facebook. Not very product needs to be sold through Facebook. That’s where the relationship building and engagement come into play – as it can help you learn more about your customers and what they want you to offer.
    If you find that your fanbase isn’t active on your Facebook Page, it may make more sense to drive them to your website. Other businesses may find that having a store is a great way to supplement their online store – for those customers who haven’t yet made it to their website. Remember, it’s about learning the intricacies of your fans rather than what another Facebook Page has done. Every Facebook audience is different.

  • jessicamalnik

    Hi Christian,

    To be upfront, I work at Bigcommerce. Thank you for featuring the Socialshop app in your very comprehensive post. Not only is a great way to actually sell on Facebook (like does), but it can also go a long way in spreading brand awareness.

    If anyone has any questions about Socialshop, feel free to reply to me in this thread. Or, you can post on the Bigcommerce Facebook page or tweet @bigcommerce anytime.

  • @f8bfcacf6a67ee4f3a0b6f55c3d1c5e5:disqus , thanks for sharing the infographic.

  • MikeMcVona

    This is solid advice, however I think that Facebook crowd doesn’t really buy – a lot of Facebook users are young and come from countries like India.

  • Hi @ckarasiewicz:disqus – thanks heaps for the kind mention. You rock. Excellent post!! 🙂

  • Laura Offenwanger

    New to me:
    – the ability to embed a post
    – the ability to attach a description to the cover photo. Either I just never knew that was possible… or it is new to Facebook. One of the two!

    – are there apps that allow you to build a Facebook store without already having an online store? Is that even possible… or am I asking too much of Facebook? 😉


  • @MikeMcVona:disqus, I think it really depends on the type of Facebook Page and the audience that they have cultivated.
    If you have built a quality audience through your Facebook Page, your audience will differ significantly, compared to what seems like who the normal audience is on Facebook.
    You want to reach the people who are fans of your page who can then lead you to more like-minded people.

  • @MariSmith:disqus, as always, glad I could feature you in the post.

  • It’s great to see a marketer recommend selling products directly on Facebook. More often than not, I’ve heard marketers saying the opposite. So this article was a refreshing read.

    However, it seems that most people go to Facebook to socialize or interact with their friends, rather than looking for a product to buy. And I can’t help but think that selling on Facebook to make it easier for customers to purchase is a thin argument when the online store (with it’s full buying experience) is only a click away.

    Don’t get me wrong, I’m not saying that stores shouldn’t sell on Facebook. I just don’t / can’t see a good reason why they should. And it’ll be very insightful to see a case study of a store selling on Facebook successfully and reasons why they did so.

  • Shazia Datoobhoy

    Super Article Christian. Some really helpful tips and links. Thank you

  • Roslyn Lindsay

    This article is brilliant. Thank you so much. I am off to have a look at all the different platforms.

  • @f20c0ef367dfedfda338ef91eaa49833:disqus, thanks!

  • @roslynlindsay:disqus, glad you liked it. Let me know if you have any questions about any of the tools.

  • Pingback: Using Facebook To Sell Your Products And Services | IMSoup()

  • Ecwid looks really great and has lot of potential. Excellent list of sites. I checked out all three on the web and did some comparisons. Thank you for the information.

  • @airrmedia:disqus, you’re welcome! I’ve worked with all of the products listed so if you have questions, let me know.

  • Pingback: Holiday shopping statistics with social media - Infographic()

  • Thank you.

  • @ckarasiewicz:disqus, I offer services and just found Selz an alternative to using Paypal. The reason why I like it is because you only pay on when you actually sell and there are no other fees and also has an integration to add a Facebook store to your page. Have you come across Selz before and would you recommend it? I would love to know your other recommendations 🙂 Thanks Christian

  • @disqus_PqC85vnxkA:disqus, I haven’t heard about Selz. I still think you will end up paying fees since they collect money through PayPal.

    My other question – what other large companies are using it (if any)?

    Going to look into it.

  • Hi Christian, not sure of what companies use it, but a few bloggers do and quite like it, here is a write up from Gary Korisko

  • Pratik Maniar

    Nice Post.Really Like It.

  • Galyn Fergerson

    Thank you for sharing this post. My client that I do social media for just told me that he does not care whether or not he gets likes to his Facebook page. He just wants his products sold. Hopefully the results from adding a landing page app will change his perspective.

  • Anand

    Great Article

  • Lollypop

    Tried asking your ‘real humans’ what they want to see and interact with? Nothing like getting ‘real’ insight from the horses mouth!

  • Veny

    thank you so much for the powerful information, you are a life saver.
    keep up the good work.

  • Tony

    THANK YOU!! … THANK YOU!!! … and more THANK YOU!!!!!!!!!!
    After wasting 3 frustrating days testing out a few other internet tools to add products to our facebook face (freewebstore/faceitpage … to name a few) it was a great relief to come accross your article. Tried out StoreYa and liked it straight away .. simple and very easy to use but a very powerful tool!
    Christian .. You’re a life saver!
    Much Appreciated.

  • Simran Khan

    Hi Christian , this is a nice article.
    Can you please suggest me some tips regarding facebook page rating because i want to add rating on my brand page.

  • I agree timeline cover is very effective feature of Facebook but equally overlooked one. 1 picture is equal to 1000s of words and it really works if used properly. Thanks for putting this article together with some very practical tips.

  • Migs Tallod

    But sir in order to use it widely there are payments needed. I already created a Page but its not increasing its viewers.

  • Migs Tallod

    Hello Guys! Is there a chance to generate likes without paying any promotional page on Facebook? I am currently engage to exporting and selling beauty products and health supplements as well. Thanks

  • @migstallod:disqus, yes. There will be a cost to using most of these tools. That’s because there are typically costs associated with them offering the tools. For example, it costs the company about 3% per credit card charge.

    If you have an existing page and aren’t increasing viewers, I would look at the content you are sharing with them. It seems like they aren’t interested in what you are sharing. Try other content – or even ask your audience what they would like to see and deliver that to them. It should help increase viewership.

  • Mike santiago

    good afternoon Christian Karasiewicz,
    I really enjoyed your article i would love to receive tips on a new small business I’m trying to develope, how do I get in contact with you

  • Diana Figueroa

    thank you for this great information! It made my day! 🙂