How to Sell on Facebook Using Images

social media how toDo you use Facebook to promote sales for your business?

Are you looking for ways to increase revenue with Facebook?

In this article, you’ll discover six ways to use graphics on Facebook and how other ecommerce brands are using them to boost online sales.

Why Images?

According to Lab42, the number-one reason people like a Facebook page is to receive a discount or other promotion.

If you want to drive online sales for your business, images and graphics that feature discounts and promotions are an engaging way to give your Facebook fans what they want.

facebook like motivators

The biggest incentive for liking a page on Facebook is to receive discounts. Image source: Lab42

#1: Offer Promo Codes for Holiday Sales

Whether you offer a big Black Friday discount, a 10% Off discount or a Buy 2 Get 1 Free offer, consider creating an engaging graphic to promote your discount or sale.

Be sure to include a promotional code so you can track revenue from your campaign. When you post the image to your Facebook timeline, use a clear call to action in the copy of the post so your fans know exactly how to complete their purchase.

Here’s an example of a promotional graphic Diamond Candles put out for their Labor Day sale:

diamond candles sale graphic

Diamond Candles posted a holiday-specific offer on Facebook to boost sales.

Holidays like Thanksgiving, New Year’s Day and even Labor Day are a great time to promote sales and discounts to your Facebook community. And an appealing graphic draws attention to the promo code for your special holiday offer.

#2: Reward Fans Who Tell a Friend

Create a graphic that tells your fans you’ll unlock a special promo code IF your image receives a certain number of shares.

If you don’t have a very big fan base and/or you don’t receive a lot of engagement on your Facebook page, require fewer than 100 shares to unlock the code. Because only people who already engage with your page are likely to see your updates, you might want to kickstart engagement with a promoted post.

The good news is this type of promotion helps you increase organic engagement so you won’t have to pay to promote your next offer!

Rent the Runway used a Share to Unlock promotion that gave sharing fans early access to their Fourth of July sale.

share to unlock

Rent the Runway posted a Share To Unlock A Sale promotion on Facebook.

While they drive revenue for the company, one additional bonus of Share to Unlock promotions is that they increase engagement with fans and build brand awareness with friends of fans.

#3: Show Off Product Features

The saying, “If you’ve got it, flaunt it!” applies to Facebook marketing perfectly. Your Facebook page is a great place to show off the best features of your products!

Create a graphic to capture your fans’ attention and point out the features of your product that aren’t immediately visible.

Post the image and include a call to action with a direct link to the product in your online store to make purchases as easy as possible.

Fitness fashion brand Ellie used a graphic to point out some of the best features of their fitness tank, while encouraging fans to buy the top in the post message.

product features example

Ellie shows off product features in a Facebook graphic to increase customer interest.

In a brick-and-mortar location, your sales team can explain the best features of any product to potential customers, but online your images and graphics should do the talking—and selling!

#4: Give a Free Gift With Purchase

Offering a free gift with purchase may be one of the oldest promotions in the book, but it’s stuck around because it’s a very effective revenue-generating tactic.

Create an appealing graphic to offer a free gift that’s relevant to your target audience. For example, this free Greenies jar offer from PetSmart is popular because it’s promoted to people who already purchase Greenies products.

product features example

PetSmart shows off a Free Gift with Purchase promotion on Facebook.

If you have a large fan base, use custom audiences to make sure the right people see your offer.

The right photo and clear graphics can make your free gift offer stand out.

#5: Countdown to a Deadline

A Countdown promo keeps your fans hyper-engaged for an extended period of time.

Create a graphic that reveals, for example, a 24-hour sale on a different popular product from your ecommerce store each day for 10 days.

The smart marketers over at MarketingProfs used this tactic to boost sales from their ecommerce store in a countdown to their B2B Marketing Forum event.

ten day countdown

MarketingProfs uses an extended promotion to keep fans engaged over a specific period of time.

Excited fans will visit your Facebook page to find each day’s image and you’ll see a boost in revenue from Facebook for 10 days straight.

Cool graphics help keep fans interested in the countdown and contribute to its success.

#6: Promote a Limited-Time Offer

A fan saying, “Oh, I’ll do that tomorrow” is your worst enemy when it comes to Facebook promotions.

An image that promotes a limited-time offer helps create the sense of urgency needed to drive sales NOW.

limited time offer

Rent the Runway uses a Limited-Time Offer promo to drive sales.

The use of images when promoting Limited-Time Offers encourages your customers to take advantage of your promotions when they first see them.

Conclusion

According to Ragan, image posts receive 53% more likes, attract 104% more comments and see 120% more engagement that other posts.

Combine the power of image posts with the draw of a sale or discount and you’ll see increased online revenue.

What do you think? Are you using images and graphics to generate online revenue from Facebook? What successes or tips can you share? Please leave your questions and comments in the box below.

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About the Author, Kristina Allen

Kristina Allen is a marketing consultant for AdEspresso.com, the best Facebook ads management software. She can be found on Twitter @allenkristina where she shares the best online marketing news and tips. Other posts by »




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  • http://navneetsau.com/ NavNeet Sau

    Amazing article Kristina. You have shared pretty cool ideas to promote products through promotions and offers in holiday sessions, as Christmas and New Year are big upcoming occasions. Thanks for your invaluable thoughts :)

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Excellent post Kristina. Facebook is such a visual medium that images do drive engagement. Your ideas and real world examples are excellent and will no doubt inspire of lot value among your readers implement one of more of these tactics. We find in our own business and clients that images are by far the most engaging content type on Facebook, in line with stats you shared from Ragan.

  • http://writtent.com/ Viktoriya Semyrodenko

    I think some of these ideas are great for promoting your products once you’ve already gathered an impressive audience. Very excited to give these options a try sooner rather than later!

  • http://www.tylerjanderson.com/ Tyler Anderson

    Nice info here. Love tip number three!

  • http://www.twitter.com/allenkristina Kristina Allen

    Thanks NavNeet! Yes, as we head straight into the holiday season I hope that these tips can help you increase sales from your Facebook marketing efforts!

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Rick, thanks a lot! Images are so powerful on Facebook and all other social networks. I really like how Link posts are now much more visual now!

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Viktoriya, these ideas are definitely powerful if you’ve already built up a large and loyal audience. However, these methods (especially #5 and #6) can be used to help you build up an audience!

  • http://www.twitter.com/allenkristina Kristina Allen

    Thanks Tyler! I think showing off product features in a visual way is something a lot of brands are missing out on right now. Often times I see a picture of a product and then a link to “learn more” — when sometimes the “learn more” part can be covered in the image and the call to action can instead be “shop now!”

  • Molly P

    Are you allowed to ask fans to “share” your photo? Especially if you are going to use paid advertising to promote that post?

  • sue

    Great ideas. Is there a software to use to develop images at low or no cost?

  • http://www.christiankonline.com Christian Karasiewicz

    @a163dc4316df63435d7a78ea3aa229c7:disqus, it depends on the type of contest you are running. If you are running one without a third-party landing page tool, you can ask someone to share your content, but that cannot be used as a form of entry.

    For example, you also are not allowed to:

    -Require that people share a post or photo to be entered
    -Require someone to post something on their own personal timeline or a friend’s timeline to enter
    -Require people to tag themselves in a photo to either vote or enter
    -Have anyone who likes your page be entered to win (contest does not take place on the timeline)

    Here’s a good explanation on sharing for the new Facebook contests.

    http://www.socialmediaexaminer.com/new-facebook-contest-and-promotion-rules/

  • http://www.christiankonline.com Christian Karasiewicz

    @d9db220a1e0377e0b50da57279086136:disqus, I would try http://www.picmonkey.com/

  • http://www.christiankonline.com Christian Karasiewicz

    Nice job @allenkristina:disqus. Just in time for Black Friday.

  • http://spectralightsms.com/ Mark Madere

    Great info Kristina! Could you do another post on how some brands are using videos instead of photos to promote their products or services? I wonder if videos do better or worse than photos?

  • http://www.powderdayproductions.info/ sfelt

    This advice is great for companies that sell a product but what do we do if we sell a service?

  • Sara

    I was wondering the same thing!

  • Latasha Patrick

    Thanks. Great information as usual.

  • http://spectralightsms.com/ Mark Madere
  • Lazaro Felous

    Do you have any data on video posts vs fotos?

  • Peter

    The same! Offer a discount or a free added service to a purchased service or pay 2 months get 3! It’s all about getting the page liked and the consumer/prospect added to your list.

  • AmandahBlackwell

    Thanks for this post! This is just in time for the holiday season.

    Question about boosting a post and creating an ad on Facebook: is the text limit within an ad 20%?

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Molly, yes! Facebook updated their promotional guidelines at the end of August and you can now ask your audience to like, share, comment etc. as a means of entering a contest as long as you provide a disclosure in the post that you are not associated with or endorsed by Facebook!

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Christian, the great news is that Facebook updated their promotional guidelines at the end of August and you can now ask your audience to like, share, comment etc. as a means of entering a contest as long as you provide a disclosure in the post that you are not associated with or endorsed by Facebook!

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Sue, absolutely! You can use Pixlr.com – it is a like a free, light weight version of photoshop!

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Sara, absolutely! I like to use Pixlr – it’s a free online photo editor. Think of it as a free, light weight version of photoshop!

  • http://www.twitter.com/allenkristina Kristina Allen

    Thank you! Black Friday and Cyber Monday ;)

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Mark – great idea to do a post about video. I think it all depends on the brand, target audience and the type of video (and especially the length of the video).

    I would definitely experiment with it. Try using Instagram or Vine to create short shareable videos and then see how your Facebook audience responds to them!

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi! I would definitely recommend taking this tactic and using it for services as well. You can offer free consultations, free evaluations, discounted services and more!

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Amandah, yes you would need to conform to the 20% text rule if you want to boost the post.

  • http://www.twitter.com/allenkristina Kristina Allen

    Thank you, Latasha!

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  • laura

    One of the most useful quick articles I’ve read – thanks so much for the info!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Images are great for promoting and selling products because they easily grab the
    Facebook user’s attention, and I 100% agree that they will be all the
    more effective if you use things like promo codes, free gifts and
    countdowns! Awesome tips Kristina!

  • http://marismith.com/ Mari Smith

    Fantastic post, @allenkristina:disqus!!! Two thumbs up! :)

  • Ameera

    Thanks so much for this! I was doing monthly freebies but got bored of it (what more my customers!) so these different promotions will definitely be implemented in the weeks to come! :)

  • Dean

    Great article Kristina, given me many ideas thank you

  • Hans Tosti

    #2 is breaking the Facebook Page Terms…

  • http://www.places4students.com/ Places4Students

    Great article. We’ve focused on using a lot of imagery to increase our engagement. The only downside of using images is that their organic reach seems to be substantially lower than text-only posts. I wish posts with images reached the same amount of people as text-only posts do!

    Any suggestions on how to boost our reach with images (aside from paid promotion)?

  • Molly P

    Ah, wonderful! Thank you!

  • http://AnExtraordinaryDay.net Diane | AnExtraordinaryDay

    I’ve always believed that images were key, but recently images show half the views of plain text on Facebook. It doesn’t seem to matter if there are links or not in the post, either. My images are great quality and I have engaged fans on both of my pages. So…why the change?

    Aside from that…I appreciate the ideas shared. Thanks!

  • Bill

    Here is my question… I am getting a lot of ads rejected from FB for far less text in the image than these particular posts. Is facebook being selective in rejecting ads? And I mean a LOT less.

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  • Matt Coffy

    I absolutely enjoyed taking time to read this article. Images sure are very effective in gathering audience but never did I expect it to be this good with Facebook as there are plenty of other image hosting sites such as Pinterest. Thanks for this great share!

  • Kara Findley

    Love these tips, but isn’t “Share to unlock” against Facebook’s terms?

  • http://www.callboxinc.com/ Julie Dawn Harris

    Very interesting article by you Kristina! It’s really true that images could really help you to get the attention of your audience . Unique,creative and interesting post may help you to increase your visibility on Facebook.Look forward to your next post.

  • http://www.twitter.com/allenkristina Kristina Allen

    Thanks so much Mari! That is a really big compliment coming from you! :)

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi, your organic reach with images should actually be higher according to most research. What kind of text only posts are you doing? Are you asking questions? If so, I would suggest asking questions in your image posts too. Anything you can do to call your audience to action to engage with a particular post should actually increase the engagement and therefore your organic reach. I hope that makes sense! Let me know if you have any further questions.

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Bill, that is really strange. You can always resubmit a rejected post/ad to be reviewed a second time. I find when I do this the post/ad usually gets approved.

    Recently I noticed that Facebook rejects some ads based on keywords that it thinks are “adult” keywords. For example, I have a client in the pet industry and whenever I use the word “doggy” my post/ads get rejected until I resubmit them…. :)

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Kara, at the end of August Facebook updated their promotional guidelines and this is now an approved tactic as long as you include a disclaimer such as “this promo is in no way sponsored by or endorsed by Facebook.”

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Diane, I haven’t seen this change in any of the pages I manage yet. I will do some looking around on this!

  • Bill

    Thanks for the suggestion of re-submitting. I will try that next time. That is pretty funny about the use of the word doggy! Have a great weekend

  • http://AnExtraordinaryDay.net Diane | AnExtraordinaryDay

    Thanks Kristina…
    I’m actually going to do some testing over the weekend sending out updates within 20 minutes of each other…text only and then photo and text (which usually includes a link for attribution) to see what happens.

  • Kara Findley

    I’m still skeptical. #3 near the bottom. https://www.facebook.com/page_guidelines.php

  • Latasha Patrick

    Great job again.

  • http://www.twitter.com/allenkristina Kristina Allen

    No prob, hope it works for you. It is very funny because the message with the rejection usually says that the post/ad was rejected for advertising sexually explicit content to minors when in reality it’s usually like “5 Tips for Helping Your Doggy Live a Healthier Life” or something completely innocent like that :)

  • http://www.twitter.com/allenkristina Kristina Allen

    Hi Diane, great, please let me know how it goes!

  • http://www.christiankonline.com Christian Karasiewicz

    @c9903046a3e49a6717fe1e1c26b7c908:disqus, to clarify, you can ask someone to share your photo; however, you cannot ask them to share your photo as a form of entry into a contest.

  • http://www.christiankonline.com Christian Karasiewicz

    Kristina Allen, that’s not quite right. Yes, you are allowed to encourage someone to share your content; however, sharing it cannot be used to enter your contest – even if you include a disclaimer.

    This also applies to tagging, posting to their profile, and more.

    Here is section E, part 3 from Facebook.

    Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

    I would also look at this article that covers sharing as well (see the brown boxes).

    http://www.socialmediaexaminer.com/new-facebook-contest-and-promotion-rules/

  • Laura Miccoli

    Interesting and useful. Thanks. Would it be possible for me to get a pdf file of this article? Thanks again, laura.

  • http://AnExtraordinaryDay.net Diane | AnExtraordinaryDay

    Here’s the unofficial results of my test:
    Text posts are viewed by at least two times, sometimes three and four times more people than photos and links. In the past, I used photos to engage with my fans very successfully…in fact that is what helped grow my pages. It looks like if I want engagement…I need to stick to text only. I just to don’t understand the change…it’s certainly taken the fun out of FB for me.

    I’d love some insights from you and the team at SME. TX!!

  • Emeric

    You’re absolutely right @ckarasiewicz:disqus, you can’t use the “share” as a mean of entry. Only likes and comments are allowed.

  • http://www.christiankonline.com Christian Karasiewicz

    Thanks @disqus_a6LgXoOOIo:disqus. I’m surprised they don’t make that section a lot more obvious for page owners.

  • http://steadystrength.com/ Adam Pegg

    Images mean everything. Just having quality images will make people want to click on them and engage more.

  • Jose Arrieta

    Thanks a lot Kristina for share this information. An excellent post. :)

  • http://www.powderdayproductions.info/ sfelt

    Is it necessary to have a website AND a Facebook page? Or is having only a Facebook page sufficient in todays world of social media?

  • Chris

    Hi Kristina, I’m thinking of doing #2… Is this against Facebook contest guidelines? Do I need to run it as a contest or can I just post an image and ask fans to share?
    Love to hear your feedback.
    Thanks

  • Chris

    Hi Kristina, I’m thinking of doing #2… Is this against Facebook contest guidelines? Do I need to run it as a contest or can I just post an image and ask fans to share?
    Love to hear your feedback.
    Thanks







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