How to Grow Your Business With Live Video Broadcasts

social media book reviewsThree 30-something guys are surfing The Long Tail and demolishing the boundaries of traditional television broadcasting along the way.

Adam Quirk, Erik Nelson, and Aaron Valdez are the sole employees of Wreck & Salvage LLC. In addition to making customized videos for clients, they create a monthly, hour-long online video show called Tricorn.

But you won’t find them out on the town, shooting original videos of breaking news stories. They do that occasionally, but they are primarily “remixers” who take snips of existing videos and splice them together to create a mashup. And they broadcast many of these mashups on their show, streamed live on Livestream.

“The general idea is to create a sort of on-the-fly television station for an hour, in which each of us has a folder full of videos to choose from,” Quirk told Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business. “The entire time, we are interacting with the viewers in the chat room, taking requests, and answering questions.”

And they have approximately 100,000 viewers every month.

They also use instant messaging to chat with each other during the broadcast, because Adam lives in Brooklyn, Erik lives in Vermont, and Aaron lives in Michigan.

When you watch CNN news on your TV, do the producers interact with you while you sit in your living room? Do they use a chat box to take requests and answer questions? Do they accept amateur videos from “citizen journalists”?

They do on their Ustream channel. They’re not actually live-streaming 24/7 yet, but stay tuned.

Garfield interviewed Quirk and many other “early adopters” of online video for his book, which is literally a user’s manual on creating, uploading, distributing and live broadcasting online videos. This is not the kind of book you read on vacation. This is the “bible” of online video production and distribution, written by one of the first guys to put videos on his blog.

That was way back in January 2004 B.Y. (Before YouTube).

You’ve Come a Long Way, Bloggers

But it didn’t take long for Garfield and other video enthusiasts to change the game completely. Haven’t we always heard that a picture is worth a thousand words? Isn’t a video a lot more engaging than a text-only blog post?

And it was just a matter of time before people stopped putting videos on their blogs, and began vlogging. The video IS the blog post!

When Garfield attended a September 2008 Barack Obama rally in Boston, he took along his Nokia N95. By livecasting the rally using Qik.com and wi-fi, he was able to use the cell phone to shoot the video and simultaneously receive text messages from viewers who were watching the rally on his website.

Did you get that? This is viewers interacting live with a video producer on his website while he’s streaming a developing news story.

Lest you think only “citizen journalists” are doing this, traditional mass media broadcasters are also jumping on the online video bandwagon. You’ve already seen CNN’s Ustream channel. Here’s CBS’s offering.

And the BBC has a Seesmic channel that lets viewers and listeners post video comments on their stories. “In video, we’re just not used to [that],” says Loic Le Meur, founder and CEO of Seesmic. “We’re used to being passive in front of a TV. It’s going to change.”

In other words, television will become another social media platform. “I don’t see why TV should still be this 1950s, one-way medium that you talk and I can’t answer,” Le Meur told Garfield. “So, we’re going to make it many-to-many both ways.”

Using Video in New Ways

Garfield writes about the time he was having trouble recording a cable show on TiVo. He called Comcast, but somehow he couldn’t explain the situation adequately over the phone. So he offered to use his cell phone and Qik to stream his TV screen to Comcast while he talked to customer service on his landline phone!

Imagine being able to stream a video of a consumer product problem to the company’s customer service department. No need to pay a repair person to come to your home and diagnose the problem.

And what about all those birthday parties, the cute things your kids do when you least expect it, and the time you ran into a local county official in the grocery store? All of those moments that you want to remember forever. Wouldn’t it be great to be able to record a quick video of the event?

You can start very simply. Does your cell phone record video? Just buy a good mic and maybe an inexpensive light source. Use a separate mic, not the built-in mic. Several people Garfield interviewed for his book recommend spending more money on a good light source and a good mic than you spend on the camera.

But if you want production-quality videos, Garfield’s book covers all the options you need. Here’s a quick rundown of the type of information you will find in his book:

  • What kind of camera should I buy?
  • What other equipment do I need?
  • What are my sound and lighting options?
  • If I have a webcam, what software can I use to record and shoot?
  • What kinds of video editing programs are available?
  • How do I upload a video to YouTube and other video sharing sites?
  • How do I broadcast live?

If you have asked any of those questions, Garfield has the answers. Including step-by-step instructions and plenty of screen shots.

He also interviews at least 40 of “the best video producers,” including Thomas Gensemer, managing partner of the company that managed Barack Obama’s online video campaign during the 2008 presidential election.

The interviews are scattered throughout the book and are also available on Garfield’s website. As video interviews, of course!

So are you ready to push the boundaries of television broadcasting? Or do you just want to start recording important events in your life?

If so, here’s good news. You don’t have to pay hundreds of dollars to take a video production class at your local college. Or thousands of dollars on video equipment. Just pick up a copy of Get Seen and a $150 Flip Ultra camera.

That’s all you need to start.

Social Media Examiner gives this book a 5-star rating.

And check out these related articles:

Are any of you vlogging or using video in innovative ways? How has video helped your business? Share your knowledge and experience in the box below…

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About the Author, Ruth M. Shipley

Ruth M. Shipley is a freelance researcher and writer who loves to write a good story. Because that’s what most people love to read! See her Social Media Examiner page for more stories about social media books. Other posts by »




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  • Uturnjules

    Great post! My website was set up specifically to take advantage of video blogging. My web company (the fab Carrot Media) helped me to understand how promoting my own unique way of delivering services would work perfectly using a Flipcam. After we got to grips with the technical elements of editing and uploading the videos to the site it’s become second nature now and a critical part of marketing the company. It’s something we can have a bit of fun with as well as get across some key management training tips. More importantly, it allows prospective clients to get a much more indepth idea of who I am and what I do in a way that the printed word never could. If you would like to have a look check out : http://www.uturntv.co.uk :D

  • http://dinodogan.com/ Dino Dogan

    Great and timely post for me. I’ve been struggling with some components of the vlogging process (lighting being my main problem) so I hope this book will help. I’ve done a series of vlogs for my Dog Trainers in Social Media group but these were very simple PC Cam type of deals….when you start incorporating a projector the lighting goes wackadoo and sends you back to the drawing board …..I need to learn more about lighting ….so thank you for the book recommendation.

  • Donna Gilliland

    Great post. I have been creating training video clips for about four years.Live streaming is great. When my remodeled Facebook fan page launches my plan is to provide live streaming monthly events.It is a great way to engage your Facebook audience.

    There are so many great marketing options for businesses to use video.

    Thanks for the great article – that’s why I keep reading SocialMedia Examiner!

    I have purchased Garfield’s book and I look forward to receiving it and learning much more!

  • http://nealrodriguez.com neal rodriguez

    you could augment your vlogging activity by interacting during the shoot through a tweet chat; the information tweeted is transmitted to the participants’ followings. i hold all my classes with a tweet chat supporting the conversation; it lets people that are not viewing the video jump in with their take; the best example i have seen was the 140conf stream that reportedly got 100,000 and thousands of tweets.

  • http://twitter.com/kathymorse Kathy Morse

    I have a LIVE Social Media “CoffeeBreak” Wednesdays 2:30pm on my website to help local non-profit agencies get started and organized with publishing in social media. Also have “Video On Demand.” http://kathymorse.com

  • http://www.wgmoore.com WG Moore

    I have been using video as a marketing tool ever since I set up the video streaming server for the local college system. I have most recently been involved in producing broadcast video entries, backgrounds and exits. I also use videos extensively in blogs, though I have not gone entirely into vlogs. My next move is to add more video content to client websites in the form of tutorials, interviews and educational material. Now it looks like I will also be pursuing the live video format. Thanks for the timely post.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Cool idea Kathy!

  • http://stevegarfield.com Steve Garfield

    Thanks for the great review Ruth. I appreciate it!

  • Ruth Shipley

    Thank YOU for writing the book, Steve!

  • http://virtualmissfriday.com/ Michelle Dale

    Video’s for tutorials are superb, I use this as a method for training my staff virtually, and it’s very effective.

  • http://www.therisetothetop.com David Siteman Garland

    Ruth,

    Steve is fantastic (and former guest on my show). There are incredible opportunities for entrepreneurs and mediapreneurs looking to jump into video right now even if you don’t know the difference between a megabyte and a spider bite. It might be a live show. Or interviews. Or tip series. The bottom line though, is the social, interactive and forward-thinking shows are going to win in the long run.

    Now as opposed to money, it takes more drive, creativity and passion.

  • Hawaiianculture

    Aloha Ruth, Informative & spot-on article on the value of video/livestreaming, Mahalo!
    Before a change in leadership occurred, a small Hawaii arts organization was planning to offer livestreaming of performances, workshops, etc. I do hope this project revives from the back-burner & will offer your article as encouragement! All the best!
    *easthawaiiarts
    http://www.youtube.com/user/easthawaiiculture

  • http://www.marveena.com/ MarVeena Meek

    I have just started using You Tube and video, it has really been getting me a lot of buzz for my biz.Still learning how to craft them, and love finding books and ideas to do them better. I use a flip camera. Would love to find more info on how to use Adobe Premire Elements 8. I am helpless with that stuff.Thanks for all the cool ideas and info, I find it very useful!

  • http://hivecorporatevideo.com.au/ Corporate Video

    The most effective way to publish your media release is to simultaneously place it on your own web site and send it to the press release distribution services. I’m sure you understand the concept of posting it to your site

  • http://www.insitemotionmedia.com/ Boston Video Production

    Fantastic post. Live video broadcasts are actually the best way of capturing viewer interest.

  • Pingback: How To Get Streaming Video On Your Cell Phone







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