social media how toAre you wondering how to start advertising on Instagram?

Looking for a step-by-step Instagram guide?

Businesses of all sizes now have the ability to create Instagram ads to reach targeted audiences.

In this post you’ll discover how to set up an Instagram ad from start to finish using Facebook Business Manager and Power Editor.

instagram ads guide

Discover a guide to advertising on Instagram.

For the purposes of this post, I tested a new Instagram account, new Facebook page, new Business Manager account and new Facebook ads account with a pre-existing U.S. Facebook profile that has never used Facebook pages, Business Manager or ads. Access to Instagram ads was granted immediately.

#1: Connect Your Facebook Page to Business Manager

The first thing you need to do to get started with Instagram advertising is to connect your main Facebook page to Facebook’s Business Manager.

If you’ve already set up Business Manager with the Facebook page you want associated with your Instagram ads, you can skip to step #2. If you’ve set up Business Manager but haven’t connected it to the Facebook page you want associated with your Instagram ads, start at the Connect Your Facebook Page section.

Set Up Business Manager

If it’s your first time using Business Manager, you’ll need to set it up.

Note: Read this post first to learn more about how Business Manager works, plus some pros and cons.

Scroll down to the bottom of the page to find the Get Started button. From there, you’ll see some general information about Business Manager.

setting up business manager

Setting up a new Business Manager account.

Next, answer some questions about your business.

setting up business manager

Setting up a new Business Manager account (continued).

Select your Facebook business page or create one if you don’t already have one.

setting up business manager

Setting up a new Business Manager account (continued).

Then fill in your personal details.

setting up business manager

Setting up a new Business Manager account (continued).

Connect Your Facebook Page

If you’ve already signed up for Business Manager but haven’t connected the Facebook business page that you want to associate with your Facebook advertising and Instagram account, go to Business Manager and add that page. To do this, choose Pages from the Business Settings pop-out menu.

setting up business manager

Setting up a new Business Manager account.

From there, click the Add New Page button at the top right and follow the prompts, based on the page you want to add.

adding a facebook page to business manager

Options for adding a Facebook page to your Business Manager account.

#2: Connect Your Facebook Ads Account to Business Manager

Next, you need to add the Facebook ads account you want to use for your Instagram ads to Business Manager. To do this, choose Ad Accounts from the Business Settings pop-out menu.

adding a an ads account to business manager

Adding an advertising account to your Business Manager account.

From here, add a Facebook ads account to your Business Manager. You have the option to create a new account, claim your existing account or request access to another company’s account.

adding a an ads account to business manager

Options for adding an advertising account to your Business Manager account.

If you already have a Facebook ads account, go to your Facebook Ads Manager Account Settings and copy your account ID. Then select the Claim an Ad Account for My Business Manager option above and paste your account ID in the text box below.

adding a an ads account to business manager

Specifying an advertising account ID for your Business Manager account.

If you only have a personal ad account with little activity, Business Manager will ask you to create a new business advertising account inside Business Manager.

#3: Add Your Instagram Account to Business Manager

Next, you need to add the Instagram account you want to advertise with to Business Manager. To do this, choose Instagram Accounts from the Business Settings pop-out menu, as shown here.

adding an instagram account to business manager

Adding an Instagram account to your Business Manager account.

From there, add your Instagram account by entering your Instagram username and password.

adding an instagram account to business manager

Logging into your Instagram account for Business Manager.

Business Manager will then ask you to link your Instagram account to the Facebook ads account you want to use to create Instagram ads.

adding advertising account to instagram

Linking your advertising account to your Instagram account.

#4: Set Up Your Instagram Ad in Power Editor

Now you’ll need to visit the Facebook Ads Power Editor to see if you’re eligible for Instagram ads. You’ll find the link to Power Editor under Ad Accounts inside Business Manager.

setting up power editor

Locating the Power Editor link.

If it’s your first time using Power Editor, you’ll be asked to download a few things, including information from your Facebook ads account.

setting up power editor

Setting up Power Editor in Google Chrome.

Next, you’ll see a message that you can start using Instagram ads.

instagram ads in power editor

Welcome screen announcing Instagram ads.

If you don’t get the above message, click the + Create Campaign button where you may also see your eligibility to use Instagram ads.

instagram ad in power editor

Message announcing Instagram ads.

From here, select an existing ad campaign or create a new one for your Instagram ad. For the ad objective, you must choose from Clicks to Website, Mobile App Installs or Video Views.

campaign objective

Choosing a campaign objective for Instagram ads.

Next, choose an existing ad set or create a new one, and then create a new ad.

instagram ad campaign name

Naming your Instagram campaign, ad set and ad.

After you click the Create button, you’re taken to your campaign in Power Editor. Here, you’ll want to set your campaign spending limit. Then click on the View Ad Set link.

instagram ad budget

Setting a spending limit and finding the ad set link.

In the Ad Set settings, configure your daily or lifetime budget and when you want your Instagram ad to run.

instagram ad budget and schedule

Setting your budget and scheduling your Instagram ad.

Below the schedule, configure your Instagram ad audience.

instagram ad audience

Configuring your Instagram ad audience.

If you have saved audiences, click the down arrow next to New Audience to select them. Otherwise, click the Edit Audience button to see the ad targeting options, which are similar to those you’d see in the general Facebook Ads Manager.

configure instagram ad audience

Configuring your Instagram ad audience.

Now, choose your ad placement. If you want to create an ad only for Instagram, uncheck all but the Instagram option.

instagram ad placement

Choosing Instagram ad placement.

After selecting the ad placement, configure your bidding based on your goalsโ€ฆ

instagram ad bidding

Optimizing your ad campaign for specific results.

โ€ฆand how much you’re willing to pay per ad result.

instagram ad bidding options

Choosing your bidding options.

Finally, choose from Standard or Accelerated delivery options.

instagram advance ad delivery options

Choosing advanced delivery options.

When you’re finished configuring your ad set, you’re ready to configure your ad. To do this, click on the Ads icon to the left.

instagram ad settings

Finding your ad settings.

Next, select your Facebook page and Instagram account.

select instagram and facebook page

Selecting your page and Instagram account.

Then continue on to create your Instagram ad.

create instagram ad

Creating your Instagram ad.

When you’re finished, click the green Upload Changes button to upload your ad and submit it to Facebook.

upload instagram ad

Uploading your ad.

After confirming the upload, you should be able to see your new Instagram ad in your Ads Manager.

instagram ad in power editor

Seeing your ad in the Ads Manager.

#5: Review the Results

Be sure to visit your Ads Manager periodically to review the results of your Instagram ad campaign. The following is an insight into my first Instagram ad campaign (the top row) compared to a similar ad for the Facebook news feed.

facebook versus instagram ad results

Results of an Instagram ad versus a Facebook news feed ad.

In my case, I learned that I could get a lot more reach and website clicks for $50 using Instagram ads than I could from a Facebook news feed ad. Results will likely vary based on your campaign goals, audience and budget.


If you have visual content that you can use to promote your business, content, products or services, Instagram is a social advertising platform you’ll want to consider.

What do you think? Have you run an Instagram ad yet? If so, be sure to share the results in the comments!

a guide to advertising on instagram

A guide to advertising on Instagram for marketers.

Tags: , , , , , , ,

Get Social Media Examinerโ€™s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (56 pages, 90 charts)!

More info...
  • Great in-depth tutorial with visual presentations. Will be trying this out.

  • Goodness. This is why people who master this process will be in high demand. This is way too much to ask a small business to do on their own. Just getting the Business Manager bit correct is a major problem for most people. Super post Kristi

  • Love the step by step. Thank you!

  • Jessica Allen

    As Instagram advertising is still quite new, I’m really excited to see this step-by-step guide! This is one of the first quality guides I’ve seen on the topic (and I’ve been looking for one). SME, please keep sharing resources on Instagram advertising – especially guides on strategy and measuring ad performance!

  • Thanks for this comprehensive post! I’ll save it and re-read and re-read.

    I’d like to run Instagram ads but had no idea they were that complex. Sigh. Why the need for complexity? I think this is why I lean toward Twitter. It’s streamlined and you don’t need a personal account to create a business page. I understand that creating a Twitter card may be tricky but Facebook seems to be the drama queen in the room screaming for attention. The strategy is working.

  • Business Manager isn’t required. I’m doing Instagram ads without it. But yes… even the regular ad system is too convoluted for many.

  • Great tutorial, except that Business Manager isn’t a requirement to do Instagram Ads.

  • Zan

    Yes, Facebook’s controls have gotten terribly bloated; nowhere near intuitive. The separation between profiles and pages is also very annoying. I much prefer Twitter and other platforms.

  • Thanks Cypher! ๐Ÿ™‚

  • Thanks Phyllis! ๐Ÿ™‚

  • Yes, Facebook just added Instagram to Ads Creator, so now you can do it without Business Manager.

  • Thanks Ron! ๐Ÿ™‚

  • Thanks Jessica! ๐Ÿ™‚

  • It’s getting better – Facebook just released the option to advertise with the regular Ad Creator. ๐Ÿ™‚

  • Yep, it looks like since I wrote this, they released the option to use Ads Creator instead of Power Editor. ๐Ÿ™‚

  • I agree. And pages can’t create groups. I think it can be dangerous to have employees create groups using their personal profile. You never know. If they quit or get fired, they may post interesting content.

  • Good to know!

  • TheMashupFactory

    great post and will start using IG ads

  • cathy

    Hi can you tell me is this still only available in US accounts ?

  • Great post Kristi – I just shared this article! Thanks for the in-depth step-by-step tutorial! Similar to everyone else in this space, Instagram ads has been an interesting one to play with but effective. I think it’s going to be the next big thing in the paid media space.

  • Hi Kristi,

    Indeed a great post, Your step by step guidance make it easy for all of us to Advertise on Instagram.

    Wonderful sharing ๐Ÿ™‚



  • Shahzad Hassan Butt

    @kikolani:disqus as brief as always. Your words always add value to my knowledge. #Respect n #appreciate your words. Such a great post.

  • What about Instagram video ads? From what I understand they need to be 30 seconds or less, is that right?

  • Ashton Hayes

    I’ve experimented with Instagram ads and the two things that concern me are: You define your target market through Facebook and I’m not sure Instagram has that sort of detailed information yet. Eg I was targeting surfers in California who like a particular page. It was very specific and the people who liked my video were not representative of this. Secondly you can’t choose ‘increase followers’ as an objective so if you want to create an ad in order to increase your following it won’t let you have ‘follow’ as the call to action button. Would love to hear your thoughts on this? Thanks so much,

  • Leandro Alba

    Thank you so much for your in-depth analysis. I am gonna try this out too and check the results.

  • JJ

    Thanks for the insights Kristi. I started running IG ads last week, and I know that they are active, because I can see the traffic they’ve created to our website through tagged urls and GA, but for some reason, there is no data being displayed in Ads Manager. Do you have any idea why that is the case? The campaign is being displayed as active, but no impressions, no results, only “–” What am I missing?

  • It’s supposed to be available to everyone now. You have to check your own ads account to see the announcement. ๐Ÿ™‚

  • Thanks Ross! ๐Ÿ™‚

  • Thanks Mairaj. ๐Ÿ™‚

  • Thanks Shahzad! ๐Ÿ™‚

  • Yes, Instagram Ads let you use a 30 second video for a more “cinematic” experience.

  • Since Facebook acquired Instagram, I’d guess they linked the information from Facebook profiles to Instagram accounts when you connect your Instagram to Facebook in the app.

    Also, it would be nice if they offered an account follow as an ad type for Instagram. I guess the idea is if you advertise to the right audience, they will follow you based on the ad.

  • That looks like a bug… or you have two campaigns running somehow only one is getting action.

  • You’re welcome!

  • Thanks!

  • Mordecai Holtz

    Perfect! Will be integrating this into our advertising offerings

  • Anyone have tips on how to find out if you have comments on your ad? I’ve never seen my ad on IG, but if people have comments or questions, I want to respond.

  • Andrew Pogorzelski

    This is an excellent and very, very comprehensive guide for those looking to penetrate new markets on Instagram through advertising. Since Instagram advertising is fairly new, this guide is great for newcomers who may be overwhelmed by the process. As a college student looking for a career in advertising and marketing, having this type of knowledge is crucial for success. Knowing who your audience is and what your company can provide them is only one (albeit large) aspect of Instagram advertising, but having this information will make life easier for those looking for careers in advertising. Social media penetration is such a crucial and growing part of any company’s campaign and this guide is an excellent primer to ease some of the stress with learning new forms of advertising. Great job and thank you for posting this. Will definitely be sharing it with my classmates.

  • Gรถkhan Balaban

    Hello Kristi and everyone,

    Thanks for the article, it is really useful. I am just curious about “promoted posts”. I could not find any information about how to promote Instagram post. I guess it is not possible, right? So we can consider Instagram ads like banners, Is that true?

  • JulieDrummey

    Initially, I was under the impression that you could only advertise via ONE instagram account, even if you manage multiple FB business pages / Instagram accounts – does anyone know if this is still the case? I’m attempting to run FB ads w/ corresponding Instagram ads for TWO client pages that I manage from my account. I’ve launched the tandem FB / Insta ad for Client 1 already, but I’m nervous that if I try to connect Client 2’s Instagram account to their FB page, as I’m being prompted to do in Ads Manager, that it will screw up the Instagram ad I currently have running for Client 1 – does that make sense? Thanks for this great article, by the way.

  • Great article Kristi, Business manager is turning out to be a very handy panel for managing things efficiently. I always disliked the Adverts panel, I think they might replace it with business manager sooner or later.

  • It takes a bit of getting used to, but it does get all of your options in sync. ๐Ÿ™‚

  • They don’t have promoted posts for Instagram at this time, which is a shame. I had an ad that got hundreds of likes, and that would have been nice to have on my profile instead of just as an ad. ๐Ÿ™‚

    The ads themselves do look just like posts, with the exception of being marked as sponsored though.

  • Thanks Andrew! ๐Ÿ™‚

  • I got notifications for comments and likes through the Instagram app on my iPhone. You just have to be logged in to the account that you used for the advertisement. ๐Ÿ™‚

  • That’s a good question. I only have one Instagram account, but I think that is one of the perks of Business Manager is to link multiple accounts to each other. I’ll see if I can test it and if I can, I’ll get back to you.

  • From what I can tell by testing out Facebook Ads Manager outside of Business Manager, you can create an Instagram ad with any business page, with or without connecting to an Instagram account. If you don’t connect the Instagram account, you may not get notifications of likes and comments on Instagram ads though.

  • I didn’t connect my IG account, only my FB page – which means it wouldn’t be tied to the IG account I logged into. I did figure out where to see those comments on the back end in the FB ad manager though. No comments yet, but it did get some likes!

  • Gรถkhan Balaban

    Thanks for the reply. I have been talking to Facebook support staff about this issue, as their response, it is not on the agenda to be available soon.

  • Loรฏc Burtin

    Amazing work Kristi this is very handful, congrats and thank you very much. I wanted to share my opinion on Instagram regarding their new startegy. Their ads used to be amazing and beautiful like vanity fair lookalke but clearly today they do not control the quality anymore and it’s a pity. It looks like they are going the same way than Facebook. It all started very well and their guidelines were pretty clear but by opening it to everyone and not controling the visuals…Instagram will soon look like any other platform in terms of advertising and to me this a big mistake. What made Instagram so famous it’s because they enable anyone to make their photos look like profesionnal, it was (still) clean and easy to use, their aesthetic positionning was very high. Today Scrolling down the feed you can bump into fake advertising (Canada Goose) or Telecom ads or Fitness subscription where you can save up to $9. Its very annoying and it will affect their positionning and brand image in a close future. They must be careful, Volkswagen is not Lamborghini neither Audi even if they all belong to the same Company. I hope future will show me I am wrong. Sorry for this long and irrelevant post but needed to share it ๐Ÿ™‚

  • Roman Yatsyk

    Have somone used instgaram ads for growing followers? Is it a great tool?

    Beacuse there is no type of ad for followers, like for facebook fanpage – “like ads”.

  • Alicia Russo

    It looks like there are now new objectives available for Instagram ads, including page post engagement – that’s awesome. What I’m bummed about is that you can’t choose an existing Instagram post to use as your ad — the only existing posts that are available are FB posts. The other option is to create your IG ad, but then you don’t have the filters available. ๐Ÿ™ Or am I just missing something?

  • No, you’re not missing anything. I’m not sure who would promote a post from their Facebook page to Instagram. Being able to boost a post on Instagram would make much more sense…

  • Alicia Russo

    Thanks Kristi! We just created our first Instagram ad (yay!). I noticed that the ad/sponsored post did not show up as a “normal” post on our IG feed… I guess I thought it would since I’m so used to how Facebook works. I’m wondering if we could also do the same post as a “normal” post so it displays on our feed (it’s a cool photo!). The only downside I can see is that some people might see both the sponsored post and the “normal” post, depending on who Instagram shows it to. Any thoughts? Worth a try?

  • Andres Rosales

    Hi! I have a question. I used IG ads and it’s working very well. I posted a promotion to win a book and to select the winner I need to look at all the comments but to see the sponsored add I can only see it from the ad manager page and it will just show a very limited amount of comments… I already have nearly 300 comments.

    There is a way to see all the comments using a pc or the only way is using the app on the phone? Also… when the ad hits the time limit does the ad disspear or I can still look at all the likes and comments?


  • Hi Andres,

    From what I can tell, you can only see the comments via the app if you link your Instagram account to the ad. Once the ad is finished, there doesn’t seem to be a way to access them again. Inside the ad dashboard, they do give you the option to see the ad, but not the actual engagement. Hopefully they’ll update that to include the engagement in the future.

  • Andres Rosales

    Hi Kristi!

    Thanks for your response. I can still see the ad on my phone, I just go to post I’ve liked, but the interface is very painful to use. I had to read the comments one by one and then go back to the post. Instagram should update the PC version.

    Again, thanks a lot! ๐Ÿ™‚

  • mofr11

    Where does the content reside? i did a simple test the other day and received over 3k likes but the piece of content itself (photo) is not on my instagram account.

  • Instagram ads can only be found in your ads dashboard unfortunately. They are not posted to your Instagram account like regular Instagram content. ๐Ÿ™

  • Hi guys,

    I created an instagram account, but it’s sort of a personal account I guess.

    As in me..not my brand(s)

    I have several facebook page brands.

    I’ve connected instagram in Business manager, I have a question though..

    Do the Instagram ads that I run on IG show as coming from me or my Facebook page?..

    I want them to show as my Facebook page and NOT me?…

    Can this be clarified please?…


  • Persia Grai

    Do you know you can upload a custom audience of IG users yet?

  • You should be able to add your business Instagram account to your business manager or tell it to link to your Facebook page. If you’re not using Business Manager, you can link your Instagram ad to your Facebook page in the standard Ads Manager too.

  • Hi thanks..i’m confused now..

    Business Instagram Account?..what’s that?…

    I do have Facebook Business manager yeah.

    But what’s a “Business Instagram Account”?…

  • Erin Blunt Robbins

    I have created Instagram ads but have not found a call to action button to have people simply “Follow” my Instagram account. Does this button not exist? I have seen them in the past like shown in the photo below in the upper right hand corner of this Audi ad???

  • Hi Erin! From what I can tell, that’s not an ad, but a screenshot of an embedded post. This is the original post, and it’s not an ad. If you’re not following the company, the Follow button automatically comes up on the post page and on the embedded post.

    Unfortunately, there is not a call to action yet for following an Instagram account. I’d assume that’s coming at some point, but right now, the Instagram ads seem focused on driving traffic to websites.

  • Erin Blunt Robbins

    Thanks Kristi, Yes, In all of my research I have not found a “Follow” CTA or button. Thanks for the confirmation. One more quick question… I have an Instagram ad running right now that has close to 2240 views on the actual ad. Is there any way for that “social proof” to show up in/on my regular Instagram posts… not just in ad manager & power editor stats?

  • Unfortunately, not at this time. Unlike the Page Post Engagement ads that you can do on Facebook to boost social proof on your Facebook posts, the Instagram ads seem to just live in the ads themselves. ๐Ÿ™

  • Erin Blunt Robbins

    Bummer… but thanks again for the quick responses! Much appreciated!

  • Steven Res Reszegi

    โ€ข (1) When youโ€™re finished, click the green Upload Changes button to upload your ad and submit it to Facebook.

    โ€ข (2) After confirming the upload, you should be able to see your new Instagram ad in your Ads Manager.

    My ad disappears after step ONE and I have no idea what happens and why it does not work??? It just doesn’t show up!!

  • Hi Steven,

    At the time this post was written, Power Editor was the only way you could do Instagram ads. You can now do them in the standard Ads Manager – if Power Editor is giving you trouble, give the regular Ads Manager a try and you should be good!

  • Steven Res Reszegi

    The problem was that the Ads would not show up in the regular timeline.

    Unfortunately, upper management didn’t like this and I have subsequently let go (fired) – so it doesn’t matter any more. Over something so minor and trivial, I have to imagine something else was going on and that it is for the best that I have – I may dodged a bullet from being employed by such unreasonable, rash and impulsive people. :\

  • Instagram Ads only show up to the ad audience, if that’s what you mean. They won’t show up on your profile or to anyone outside your target audience. I’m sorry the job didn’t work out, but it’s not like you can control how Facebook works. ๐Ÿ™

  • Steven Res Reszegi

    That is the solution indeed. I’ll know for next time. It would be nice to have that written down somewhere on Facebook’s support pages… Sigh.

    Thanks for your help / input anyway.

  • kelvin

    hello, am kelvin, am into fixing and installation of foreign chairs

  • James Vannelli

    Great Article.

    By connecting an Instagram account, does that make it possible to target Instagram Followers exclusively the same way we could target our FB fans by using the “connections” tab?

  • Thanks James! Unfortunately, there aren’t any Instagram-following targeting options. Hopefully that will be coming soon since they are putting the algorithm in place.

  • James Vannelli

    Thanks Kristi! I was trying to figure this out for a client this morning. You just saved me a lot of time on a futile effort! Hopefully that feature comes soon though, because it will be pretty powerful for certain types of campaigns!

  • Abir Ahmed

    Fantastic step by step guide to Instagram Ads. We need more of these here on SME.

  • Bobby Vine

    Hi Kristi, I have 2 business pages attached to my FB ads manager. How can I separate the billing for each business page? So when i run ads for each page the billing is separated. Thank you

  • I know this post is over 5 months ago, but just to clarify admin controls in Facebook group. If an employee created a Facebook group and needs to leave, that supper admin cam make others admin, of course this is something that should be done way before when the group was created, You can remove every other person as admin from and kick them out of the group.

  • Morgan เซ โ€

    Is there a way to set as an objective – Instagram Followers? – . Just as with Facebook you can set as an objective Page Likes.

  • Not yet, but I’m sure they’ll get enough requests eventually to add that. ๐Ÿ™‚

  • Kayla McKervey

    Please help. I’ve spent hours on this. I’m very familiar with Business Manager and Ad Accounts, but it’s my first time connecting IG. I’m stuck where you link the Ad Account – no ad accounts are showing up. I’ve logged into IG separately and linked my FB Business Page. I have access in Business Manager to both the Business Page and the Ad Account. Why won’t they connect? What am I missing?

  • Shabbir Khan

    What is the difference between $0.12 per website and $2.12 per website? If we can get single click by $0.12 then why will some one will waste money making higher bid??? If some one have good answer please replay me…

    Thank you

  • Shabbir Khan

    What is the difference between $0.12 per website and $2.12 per website? If we can get single click by $0.12 then why will some one will waste money making higher bid??? If some one have good answer please replay me…

    Thank you

  • The good news is that you can now do Instagram Ads without Business Manager if that helps. The bad news is you can’t get an ad account that is in Business Manager out of it. They’ll let you remove pages and Instagram accounts, but not ad accounts. I’m not sure if that will help with your issue, but maybe see if the ad account you want to use with the Instagram account isn’t in Business Manager and just use it outside of BM.

  • The difference is the competition. If no one is competing against you for a specific audience, then you can get exposure and clicks for $0.12. If someone is competing against you for the same audience and you’ve told Facebook to pay anything to beat the competition and the competition set a max bid of $2.00 per click, then Facebook will make you pay $2.12 to beat them so your ad is shown to that target audience instead of theirs. I don’t know if these are the exact numbers, but this is more of an example.

  • Shabbir Khan

    Waow thats cool answer. Thanks Mrs. Kristi Hines for your great replay but our company buy different products of different companies like playstaion console, xbox console and software, toys etc etc but mostly related to games. In this case who will be our competitors and we are looking for advertising overall company products not specific product.
    Thanks again

  • graymoment

    After testing out some Instagram ads I discovered that the “likes” and “comments” I was getting on the ads were just some black box phantom post out there in the Instasphere. The post was not seen in my account, and the engagement was not recorded in the account. So much for that. The huge benefit to Facebook ads is that the engagement you pay for is visible on your page. That’s lost with Instagram advertising.

  • Mansoor Shaikh

    Can anyone tell whether currently it is possible to start followers campaign on Instagram. If yes then how?

  • There’s not an ad campaign specifically for growing your Instagram followers yet. The best you can do is make sure your ad campaign placement on Instagram is linked to your account so that people can click through to your account and follow you if they don’t click through to your website or other call to action.

  • Mansoor Shaikh

    Hey Kristi,

    I hope in near future Instagram introduce this ad option. Thanks for writing back.

  • Foff

    I personally hated the Facebook Business Manager, it makes posting, sharing and adding tags impossible. Wasn’t easy to get rid off too, so think before you open one. Almost everything mentioned here can also be done from your personal account, so there’s no real need for it.

  • Now, yes, you can do Instagram Ads in the regular Ads Manager. The people who wanted to get in on it right away had to use Business Editor. I prefer Ads Manager outside of Business Manager, but the newest update to Ads Manager seems like they are trying to acclimate people to a Business Manager environment before migrating people in that direction.

  • Jean-Sebastien

    I need help. I don’t see my ad account in the “assign ad accounts to @” screen (step #3). Why?

  • Honestly, this post was done before Instagram Ads were available in the general Ads Manager. It’s much easier to Instagram Ads there than in Business Manager.

  • If you are still in BM, you might be able to access that feature this way: