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social media how toDo you want to improve social media productivity?

Are you interested in finding ways to energize your marketing?

Daily activities separate successful social media marketers from their peers.

In this article I’ll share six social media habits to improve your marketing.

#1: Build Meaningful Relationships

Successful marketers know that relationships are the fuel behind business success. To keep the pipeline full, you must build meaningful relationships with both consumers and other business owners.

6 habits of social media marketers

Discover 6 habits of successful social media marketers.

Listen to this article:

A recent Gallup study found that most business owners inherently understand that “running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”

How You Can Establish This Habit

Most business professionals have built a gold mine of relationships over the years, but haven’t mastered how to turn them into mutually beneficial connections. Your goal is to compile a list of relationships that will allow you to consistently connect with people vital to your success.

Here’s how to create that list:

  • Define your perfect client and referral partner. What qualities make them ideal?
  • Make a list of your top 100 contacts based on the qualities you’ve defined above. This list should include prospects and potential referral sources.
  • Schedule one hour each week to connect with everyone on your list. This contact could be through social networks, social media groups or a handwritten note.
shutterstock clock image 225283933

Schedule one hour each week to connect with everyone on your list. This contact could be through social networks, social media groups or a handwritten note. Image: Shutterstock.

  • Be a giver as you interact with your top 100. Offer your time, resources, knowledge, encouragement or support.
  • Repeat each step weekly.

#2: Merge Passion With Social Purpose

To get out of the heads and into the hearts of your target audience, you must incorporate a purpose beyond profit. When you merge the two, customers become your biggest advocates.

Take a look at Blake Mycoskie to see how this simple act has built a business. Blake, the founder of Toms Shoes, combined his passion for helping others with his social purpose—to offer shoes to those less fortunate.

Since its inception, Toms Shoes has kept their commitment to donating a pair of shoes for every pair purchased. To date they’ve given away 35M pairs of shoes.

How You Can Establish This Habit

Create a “giving calendar” that incorporates a culture of giving throughout the year. Begin by identifying how you’re already giving back to your customers and local community. Whether it’s through events, volunteer opportunities or fundraisers, brainstorm how and where you’ll spend your time giving.

toms image post

Toms donates shoes around the world.

Now think about unique opportunities available to your company. How can you highlight your customers and business partners throughout the year?

Your next step is to determine how social media will support your giving campaign. Where will you share and how often?

For example, choose a “giving day” of the week. Post to your social media channels as follows:

  • Facebook, Twitter, Google+: Post once per week.
  • Pinterest and Instagram: Create unique graphics and share twice throughout the week.
  • Blog: Write one article per week highlighting your giving campaign and the events of the week.
  • YouTube: Record a quick video explaining your giving day and what it entails. Give your fans and followers a reason to care about your “why.”

#3: Understand What Customers Crave

To be a successful marketer, you need to be in the information business. You have to pay close attention to the ever-changing needs of your consumer.

shutterstock brain image 130952750

Make neuromarketing part of your strategy. Image: Shutterstock.

You must be forward-thinking and stay on the cutting edge of science and technology by incorporating a field taking the marketing world by storm: neuromarketing.

This next generation of market research provides insight into why consumers choose one product over another and what impacts that decision. While this insight can prove to be invaluable, it’s not necessarily new.

Businesses have been testing and tweaking their version of neuromarketing long before studies revealed results.

For example, prior to neuromarketing Better Homes and Gardens knew that beautiful images of their recipes connected with their audience.

better homes and gardens image post

Better Homes and Gardens uses eye-catching images to connect with their audience.

These attractive images increase awareness, improve interaction and drive purchase decisions.

How You Can Establish This Habit

Use a tool like DataHero to regularly pull together important consumer data. From social media to Google Analytics, email marketing and customer management, DataHero can help you make sense of how, when and why customers interact with your company and your content.

Once you’ve compiled this information, take that data and analyze what’s working and what’s not, and then establish a daily protocol for delivering the exact content your customers want every time.

#4: Connect and Collaborate

Top marketers are in a perpetual state of learning. You need to be an education sponge when it comes to your niche or industry, poring through case studies, data and trends.

Work tirelessly to identify what matters most to your market and be eager to share your experiences, ideas and expertise with other like-minded business professionals.

How You Can Establish This Habit

To make better connections that generate trust and establish credibility, you need to make personalized interactions.

Use a tool like Sprout Social to actively engage in conversations with people who share your same purpose.

Here’s how to get started:

Research your keywords. What are the terms or phrases other industry professionals are using? Ian Cleary suggests using SEMrush to identify the top keywords your peers are using.

Add this information to Sprout Social. Through Sprout Social’s Smart Inbox, you can monitor your keywords (hashtags), gaining access to valuable conversations happening around your area of expertise.

Use Sprout Social’s Smart Inbox to monitor your keywords.

Find your audience. Stephanie Shkolnik suggests using Followerwonk or Traackr to find influencers within your field or niche.

Now add your audience to a list within Sprout Social so you can quickly and easily connect without fail.

#5: Keep Money-Making Activities in Sight

Successful marketers know that being busy doesn’t equal success. Success comes from productively working on money-making activities daily.

shutterstock plant image 180233393

Focus on money making activities each day. Image: Shutterstock.

William Patterson, CEO of the Baron Solution Group, says there’s a lot you can learn from millionaires: “The wealthiest individuals have a different mindset and make different choices about their time and associations than others. Adopt these success habits to help you better plan, make wiser decisions, and to hold you accountable for taking the most important actions every day that will have the greatest impact on your financial and business success.”

How You Can Establish This Habit

The key is to set your intention every day. What actions can you take that will make the greatest impact on the health of your business?

Here are a few ideas:

  • Call five prospects to set up a face-to-face meeting.
  • Attend a local networking event.
  • Send an email with a request to speak at an upcoming event.
  • Record a video tip highlighting your expertise. For example, tech reporter Rich DeMuro posted a YouTube video on how to scan business cards with Evernote’s Android app.
richard demuro video post

Record a video tip to share your expertise on social media.

  • Create a new product that solves one problem of your target market.
  • Establish a mastermind group with four referral sources.

#6: Track, Measure and Adjust Your Efforts

Smart marketers know that an effective social media campaign is only as good as the people tracking and measuring its effectiveness.

You have to test what works and what doesn’t and understand what it takes to gain your audience’s attention, response and receptivity.

How You Can Establish This Habit

Paying attention to the effectiveness of your online efforts is the mainstay of your marketing strategy.

Whether you’re researching data from Google+, Facebook, LinkedIn, Twitter, Instagram or Vine, Simply Measured provides the insights you need to measure your engagement, conversions, shares, fans and followers.

simply measured data

Simply Measured helps you discover the effectiveness of your online performance.

Carefully reviewing your performance over time gives you a competitive edge, helping you craft content and posts specifically designed with your target market in mind.

Final Thoughts

If you want to succeed both in business and online, you have to plan for it. As Stephen Covey said, “We are what we repeatedly do.” Therefore, we know that success is not an accident. It’s a commitment to daily habits that allows for sustainable business growth.

What do you think? What habits do you incorporate to empower your business? I’d love to hear your thoughts in the comments below.

Clock face photo, Creative concept brain photo and Growing plant photo from Shutterstock.
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  • Social media marketing needs a lot of skill like making a network of targeted audience and engaging them over social media. Making network is very tough and engaging them on channels are tougher.

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  • heidicohen

    Rebekah–I love that your first point is at the heart of marketing: Know Your Audience. This includes your prospects, customers, influencers, and employees. Regularly connect with these people–Consider the old fashioned person-to-person way. It builds relationships. Happy marketing, Heidi Cohen

  • AshleyWard90

    The networking is SO incredibly important for us social media marketers. Yes, we connect via social (as we do best), but it’s also important to get together at conferences, local Meetups, and build strong relationships in person, as well as online.

  • Rebekah Radice

    Hi Jack! It really can be challenging. Taking all that you know about networking offline and transitioning it to the online world can feel awkward. Consistency is the key!

  • Building meaningful relationships with customers, clients and business owners is a priority. You want your customers and clients to become brand ambassadors for you. If you have a non-profit organization, you can partner with others within your industry and of course, outside of your industry. Corporate sponsors and donors can make a world of difference to your organization in terms of funds, events and volunteers.

  • Rebekah Radice

    Hey Heidi! You are so right about the old fashioned way of networking. I think we make more of it than there needs to be. It can be as simple as picking up the phone to say hello. Which you and I need to do one of these days! 🙂

  • Rebekah Radice

    We do tend to get “behind the computeritis” Ashley and forget to just step outside and meet people. I have always said that the magic happens when we get belly to belly with people. That’s where we take our online relationships and really go deep.

  • Rebekah Radice

    Great advice Amandah and something everyone should strive to get better at – no matter the size of their business.

    People want to be supportive of your business, they just don’t know how. If you tell them, show them and give back to them on a regular basis — you endear them to you and create those brand advocates you’re talking about.

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  • Will Blunt

    Hey Rebekah,

    Thanks for a great post. I love the ‘Meaningful Relationships’ section, it’s always a great reminder to lead with generosity and do it often.

    I’m off to implement some of your suggestions! 🙂

    Will

  • Rebekah Radice

    I love how you put that Will. “Lead with generosity…” that’s always a winning mindset in my opinion.

  • Will Blunt

    Thanks Rebekah, you can give the credit for that quote to my friend and mentor Adam Franklin from Bluewire Media. I loved it so much it has crept into my own language. Thanks again for the post and replying to my comment!

  • As the owner of a travel app, identifying my target clients and matching it to my target clientele is vital but it is also important to be flexible. If I see a lot of Australians have recently joined my followers, I will post content for them. If a lot of Malaysians start showing up on my user list, I will adapt the content. Planning to be flexible is a key factor, and keeping it real!

  • Rebekah, that’s an awesome post, and Will thanks for the mention. I must admit that I learnt the idea of “lead with generosity” from Keith Ferrazzi author of Never Eat Alone — it’s a concept he advocates in his book. It is such a great principle for everything we do on the web!

  • Thank you so much for the “Keep Money-Making Activities in Sight” portion. The tips on establishing that as a habit was very useful as well. I am a Virtual Assistant, I work with a lot of business owners with their marketing and social media. I always encourage them to re-train their way of thinking when it comes to their consumers. This was SO helpful. I will be sure to pass this information along 🙂

  • Rebekah Radice

    I couldn’t agree more Peter!

  • Rebekah Radice

    Very smart Sarah and a great way to stay agile and responsive in your marketing.

  • Rebekah Radice

    I love your pic Misty – you have such a great smile! It’s so important to draw the line as business owners between what we do well and where we should be spending our time. Too often I see people out in the weeds, caught up in tasks they need to give away. It’s also critical to give yourself the freedom to say, “it’s ok not to juggle it all.”

  • Thank you for writing such a wonderful post Rebekah. I’m going to work on what you’ve suggested in this article for this year. I used to equate busy with business, but I know from experience that that’s not the case. You are a wonderful person who gives, and who I know who walks the walk. I’m truly inspired by not just what you write, but what you do.

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  • Rebekah Radice

    What an enormous compliment Vincent – thank you! And I often joke that the word business is misspelled and should be “busyness” since so many equate busy with success.

  • Raquel M Ramirez

    Great tips Rebekah I especially love No.2 🙂 It’s why I started training on “The Heart of Social Media” as oppose to the art of it. 😉

  • Rebekah Radice

    Thank you Raquel!

  • thanks Rebekah, relationship is what we can’t live without nowadays in our social presence, it’s something that work to bring very authenticated authority in the community and help others to interact more & more . . .

  • Stan Chris

    I totally agree with you on making personalized interactions. Know the social media channel your audience hangs out and develop a quality relationship that will earn you trust and leads. You should also try using Serpstat for keyword analysis and suggestions. With it, you get to know the questions being asked on the social networks and you provide solutions.