social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Launches Tools for Business: Google is launching an initial set of Google+ features designed specifically for business. These new tools work through the Google Apps feature. “During this preview period, organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013.”

google+ restricted posts

Google+ tools for business include Restricted Updates, which can only be seen by other users in your organization.

Twitter Launches Twitter Certified Products Program: To make it easier for businesses to find the right tools, Twitter is launching the Twitter Certified Products Program with a select group of Twitter developers.

twitter certified product program

Twitter developers can use these three categories of Certified Products.

Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

LinkedIn Ads Go Global: LinkedIn Ads are now available in 17 new languages.  LinkedIn’s goal is to expand languages across the 200 countries where they operate.

linkedin ads now in other languages

You can now create LinkedIn Ads in other languages.

Important social media update currently rolling out:

Facebook Now Rolling Out Additional Page Post Targeting Options: Facebook marketers take note: this new feature, announced earlier this month, is currently rolling out. Facebook Page admins now have a selection to choose from to target updates posted on their Facebook Page wall.

facebook page post targeting

Our Facebook page admins can now target updates posted on the Social Media Examiner Facebook page.

Here are a few useful social media tools worth noting:

HubSpot Launches HubSpot 3: The new HubSpot 3 is integrated all-in-one marketing software with a whole suite of brand-new tools, including Calls-to-Action, Social Contacts and Landing Pages.

StatusPeople’s Fake Twitter Follower Check: A free tool to find out how many fake followers and friends you have on Twitter.

twitter faker score

Check out your score with this tool from StatusPeople.

I Am CC: A tool to release your Instagram photos with a Creative Commons licence.

i am cc

With I Am CC, you give others the right to use your Instagram photos.

And don’t miss this:

Social Media Examiner presents Facebook Success Summit 2012 (online conference).

Facebook Success Summit 2012

Join 20 Facebook experts at Social Media Examiner’s big online conference! Go here to learn more.

What do you think? Please share your comments below.

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  • Teedoffmexico

    Great information Cindy  Gracias

  • I am wondering what is the number of fans a page has to have to be able to use the new targeting feature? 

  • Murali Ravikanti

    Nice Information Cindy. Very interesting thanks for posting……..

  • Thanks Cindy. Yes, I’d like to get more information on FB targeting feature. Sounds fabulous! I looked at my new Fan Page but couldn’t find that feature. Could you please clarify?

    Thank you!

  • Love the tips this week Cindy!  I keep hearing a lot of buzz about Hubspot 3…going to go see what all the noise is about. 😉

  • In regards to Google+, it seems to be more difficult to create conversations around material you submit.

  • I think that you may not find it in your Fan Page yet, because
    Facebook is rolling out their new features in stages, like they have done in
    with Timeline.


    However, the Post Targeting feature is something I’m very much
    looking forward to.  It’s just to use
    this feature wisely and effectively, because used in the right way, it could be
    a very strong feature for marketers.

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  • This site’s always great..These tools are useful for business to more engage with customers
    Thanks for sharing these excellent tools

  • Henry Cooper Sr.

    Wow,so many choices, so much information on the latest technology that I can’t seem to get off of this site, I’m very pleased with what you all are doing @ SME, every marketer should be a member of this site, it’s refreshing to go to a site with some REAL VALUE, thanks guys for a wonderful site for us to come to for leadership and education.

  • Cindy,

    Thanks so much for the update on the Twitter certified products.  I’m researching the best Twitter marketing tools for my clients.  One of the questions in the back of my mind has been, which of these are “approved” by Twitter.  This certification will come in handy to narrow the field.

  • You’re welcome 🙂

  • Cool, Maria! 

  • Hi Brankica, I haven’t heard of any mention about a fan limit. But these were mentioned a couple of weeks ago and they are rolling them out now. My guess is that it might take some time to reach everyone.

  • Hi Niveen, as I just mentioned above, the targeted updates were announced a couple of weeks ago and they are rolling them out now. My guess is that it might take some time to reach everyone. 

  • You’re welcome, Zac.

  • Hi Cindy,

    Yes – The new hubspot 3 does sound like a “need to have” when it comes to marketing.
    Especially after the viewing the video and some of the other sources available
    freely on the web. 

  • I really enjoyed this post but was wondering if you had any advice for those who use Typepad as their blog platform?  Thanks!

  • Nice article, very informative and well written Keep Posting.

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  • I was on Google+ and I dont think I gather much follower not like on Twitter and FB

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