social media toolsDo you use Google Analytics?

Are you leveraging the many apps that work with Google Analytics?

Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts.

In this article I’ll share nine tips to help you get more out of Google Analytics.

google analytics tools and tips

Improve your marketing with these tools and tips for Google Analytics.

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#1: Add Google Analytics to WordPress

You can easily add Google Analytics to your self-hosted WordPress website using the Google Analytics by Yoast plugin.

The plugin lets you configure advanced features such as tracking outbound clicks, downloads and internal links that redirect to external websites; for example, affiliate links you create using your own domain (

You can also use it to ignore traffic from admins and other users, track search results pages and 404 pages.

Yoast’s premium version offers more advanced features, such as tracking views per author, views per post type and other specific dimensions.

#2: Integrate All Analytics Platforms

If you want to combine Google Analytics data with additional analytics tools and platforms to gain insights about your traffic, try Segment. The platform allows you to manage data from over 100 different advertising, analytics, developer, marketing, sales, support and user testing platforms in one place.

segment integrations

Choose which platforms you’ll track analytics for.

Simply install one piece of tracking code on your website, and the rest of the tracking codes from any platforms you choose are managed by Segment.

Segment offers a free plan for using Google Analytics with 20 other specific platforms. Premium plans for more platform integrations start at $29 per month, based on the integrations you need.

#3: Visualize Google Analytics Data

It’s possible to view and compare data from multiple websites at the same time in Google Analytics with a tool like Cyfe.

Use Cyfe dashboards to show an overview of all of your websites’ pageviews, sessions and users, then analyze the data to identify bigger trends in:

  • Conversions, traffic sources, bounce rate and location of users
  • Traffic from search engines and social networks
  • Real-time traffic, including users, location of users, traffic sources and content they’re currently viewing
cyfe dashboard display

Display data from multiple websites.

You can even use it to create dashboards with a detailed view of your websites’ real-time traffic, including users, location of users, traffic sources and content they’re currently viewing.

cyfe real-time dashboard display

Display real-time data from multiple websites.

With a premium upgrade, you can create unlimited dashboards and widgets from over 50 advertising, analytics, blogging, email, sales, SEO, social media and support platforms for only $19 per month.

#4: Learn About Email Marketing Traffic

Want to link your email marketing efforts to the traffic in Google Analytics? Email marketing platforms such as MailChimp, GetResponse, Constant Contact and Vertical Response allow you to track traffic from links in your emails to your email campaigns.

For example, MailChimp lets you check one box to add UTM parameters to links when you create an email campaign so you can view traffic from those links inside Google Analytics. You can also set up Google Analytics tracking for your automation emails and campaign archive pages.

add utm parameter tracking in mailchimp

Automatically add UTM parameters to your email campaign links.

#5: Link Social and Website Engagement

If you use social media management tools like Buffer, Hootsuite and Oktopost to publish and schedule updates to your top social media networks, you’ll benefit from linking them to Google Analytics.

Link Hootsuite and you get an overview report with your Google Analytics data along with the social updates you published through Hootsuite. One custom report is included with the $9.99 per month pro plan.

integrate hootsuite and google analytics

Track the social engagement from Hootsuite updates.

With Buffer, you can customize the UTM parameters you use to track custom campaigns within Google Analytics so they match the updates you publish through Buffer. This option is included in the Buffer for business plans starting at $50 per month.

integrating buffer with google analytics

Track Buffer campaigns with Google Analytics.

In Oktopost, you can enable Google Analytics to automatically add UTM parameters to any link you publish as a part of an Oktopost campaign. This option is included in the Oktopost premium plans starting at $49 per month.

integrating oktopost campaigns with google analytics

Get insights from Oktopost campaigns with Google Analytics.

#6: Find Out if Google Updates Affect Your Website

Add the Fruition Google Penalty Checker to analyze data from your Google Analytics account and determine if your website has been affected positively or negatively by Google updates.

fruition data report

Easily find out how the latest Google updates affect your website.

You can sign up for a free account to see how past Google algorithm changes (Penguin, Panda, Hummingbird, etc.) and updates such as the removal of authorship pictures from search results or knowledge box appearance have affected your website.

If you want to see information about updates from the last three months, upgrade to a premium plan starting at $75 per month for an analysis of up to five websites.

#7: Discover Your (Not Provided) Keywords

For search engine marketers, the loss of keyword data in Google Analytics was a tragedy. Various tools like AuthorityLabs are trying to recapture that data again.

AuthorityLabs not only monitors your search engine rankings, it now integrates with Google Analytics and other data points to determine what keywords are driving visitors to your website.

keyword not provided report

Now you can get insights on keywords no longer provided in Google Analytics.

You can use this data to create or optimize landing pages and website content to better target for new keywords.

Premium plans including Google Analytics integration and the not provided keywords report start at $49 per month for up to 50 domains.

#8: Get Insights From Split Testing

You can integrate split testing tools like Visual Website Optimizer or Optimizely with Google Analytics to track the traffic you receive to your campaigns. For example, Visual Website Optimizer shows reports like this for your split testing campaigns.

split testing report

Check your split testing insights in Google Analytics.

Need a custom split testing report? Optimizely lets you create reports like this for your campaigns.

landing page experiment report

Find landing page experiment data.

#9: Link Ecommerce Sales Data

Ecommerce platforms such as Shopify, Magento and Bigcommerce offer detailed instructions on how to integrate with Google Analytics to get insights from ecommerce tracking reports.

shopify ecommerce traffic report

Track your ecommerce data.

These reports can help you learn a lot about your ecommerce revenue, from which products generate the most revenue to the top traffic sources that send visitors who ultimately purchase your products.


Google Analytics integration isn’t limited to ecommerce, search, social media and testing tools. To find an integration not listed in this article, do a Google search for the tool or platform you use, plus “Google Analytics.” You can also find integrations for Google Analytics from Tapstream, Usabilla, Freshdesk, Zendesk and Formstack.

What do you think? Are you interested in getting additional insights into your website traffic? What are your favorite Google Analytics tips? What have you learned from them? Please share in the comments!

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  • Yes!! I found many tutorial about GA but here I found some interesting points, of which I had no idea before. Thanks a lot

  • hyderali

    I see most of them are paid ones or included in premium. Would love to know some free ones which we can add to our analytics.

    Thanks Kristi,

  • I am a fan of Kristi. And once again she has nailed it. What a nice article on GA. I have used Authority Labs for keyword ranking in the past but never know that they can provide data on keywords by which we get traffic. Will certainly check it now.

  • You’re welcome Dinesh! 🙂

  • Actually, most of the tools listed in the post have free and premium options: Yoast SEO plugin, Segment, Cyfe, Buffer, HootSuite, and Fruition. 🙂

  • Hi Jack! Authority Labs just added that option in the last month or two. I hope you find some great insights! 🙂

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  • great tools
    thanks Kristi

  • Dale Brose

    I just wanted to share my appreciation of all the recent posts about using GA and getting the most out of it. Probably some of my favorite posts and you always provide the depth of explanation that makes it a fun project to implement. Thank you.

  • Really a solid piece – thnx Kristi!

  • Very nice Kristi, still at the top of your game. 😉 You know, if someone just mastered the tools and techniques you mention in this post, I bet they could easily turn that into a six figure service business.

  • You’re welcome! 🙂

  • You’re welcome Dale! 🙂

  • Thanks Chris! 🙂

  • Thanks Brian! Yes, I bet they could. 🙂

  • I hope so 🙂

  • Nice article, yet again!

    Would you tell me what sharing plugin are you using (left side of the screen)? Thanks.

  • Patrick Thorpe

    Thanks – this is good useful stuff

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  • Thanks Pedro! That sharing tool is powered by SumoMe. 🙂

  • Thanks Patrick! 🙂

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  • I signed up at Segment. It’s clean and user friendly. Thanks for the tip.

  • You’re welcome. For anyone using multiple platforms, it makes sense so you don’t have a dozen different codes to manage on your website. 🙂

  • treb072410

    Thanks for sharing Kristi very useful infographs here..

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    just as Jamie answered I didnt even know that any body able to make $4455 in 1 month on the internet . read more……….


  • maeve

    Does Authority Lab differ much from the [SEO Queries] report in Google Analytics?

  • Russell Kane

    Very insightful. Thank you Kristi.

  • These are terrific tips, Kristi. I just discovered the “not provided” keywords feature last week. It was a complete game changer for me.

  • It’s a little like the inside of Webmaster Tools actually, but easier to work with.

  • You’re welcome Russell! 🙂

  • You’re welcome Nik! 🙂

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  • Nate Somsen

    I have used the WordPress plugin (Google Analytics by Yoast) in the past, and it has been a very useful tool.

    It is mentioned the tracking of UTM, which I also find helpful in tracking how useful emails (and other means) are.

    That Fruition seems like a useful tool that can varify if algorithm updates have really effected both rankings and traffic, I’ll have to give it a try.

    This was a good article, but honestly, I was a little disapointed, because this was an article discussing tools for Google Analytics, and not necessary any tips for the configuration of Google Analytics.

  • Glad you found the tools useful Nate. Sorry about the title – it really should have been 9 Marketing Insights You Can Learn from Third Party Tools and Google Analytics.

  • So helpful @Kristi, but can you just do it for me lol

  • Cornelius Do

    Hi Kristi, thanks for the post. Fruition will join my long list of tools to use. I’ve always admired how much effort you put into each post. The depth of information and images are very helpful in your “tips” and “how to” articles.

  • These are some awesome tips @kikolani:disqus. I will be testing them all on Cloudways website.

  • Great article definitely going to add this in with our current Google Analytics Marketing.