Facebook Marketing in 2012: How to Keep Up With Facebook

social media reviewsIs your business taking full advantage of the marketing opportunities of Facebook?

Are you looking for more fans, better engagement and more sales?

If so, Social Media Examiner has some important news to share…

But first, here’s something to consider.

Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced.

Some of them include:

  • New layout
  • Enhanced Facebook apps
  • New Insights
  • Sponsored stories and promoted updates
  • Ability to schedule updates within Timeline itself

Today, businesses just like yours are using Facebook to create inspiring content that resonates with fans and converts them into customers and brand evangelists.

Take Emory’s on Silver Lake, for example—a lakeside bistro and bar in Everett, Washington. They created a $500 Facebook ad campaign that increased their fan base by 450% (now they have over 6000 fans!).

emery's facebook timeline

Successful marketing with Facebook Timeline is achievable with creative content and inspiring ads.

They created a great cover photo, showcased daily specials and nightlife events via sponsored stories, highlighted mouth-watering pictures and provided apps that allowed fans to access the menu and make reservations from within Facebook.

The strategy proved to be very successful and resulted in a 1500% increase in Facebook engagement!

How would you like to achieve something like that on your Facebook page?

Marketing in the Era of Timeline

Soon after Facebook Timeline was launched, brands across the board complained that the sharp decrease in fan engagement had to do with Timeline itself.

But advanced marketers quickly discovered that Timeline was not the culprit. The problem was with the strategies that brands were using to market on Facebook.

There has been a steep learning curve for all businesses using Facebook Timeline. Some are still struggling to figure it out.

But it is possible to gain more exposure on Facebook, attract quality customers and prospects and increase your sales.

Would you like to learn how? First, take a look at these numbers.

Current Statistics on Facebook Use and Adoption

Here are some statistical reasons why you should invest in learning about Facebook this year:

  • 955 million monthly users
  • 852 million daily logins (25% log in five times a day according to Edison Research)
  • 72% of marketers plan to increase their use of Facebook marketing in 2012 (according to Social Media Marketing Industry Report)
  • 54% of users access Facebook via mobile (according to Socialbakers)
  • More than half of mobile users visit Facebook daily

These numbers show that Facebook is still the most frequently checked website on the Internet! The chances that your customers are there is very high, and that means that you should be there too.

Are you convinced? How would you like a “fast track” to Facebook marketing success?

Social Media Examiner Announces Facebook Success Summit 2012

Recognizing the need to keep up with all of the numerous Facebook changes, Michael Stelzner and company at Social Media Examiner have recruited 20 of the world’s leading Facebook marketing experts to present at the third-annual online Facebook Success Summit 2012.

Facebook Success Summit 2012 is designed to help you learn all of the latest business-building tactics on Facebook Timeline.

“Facebook is constantly evolving and almost everything that we taught last year has changed,” says Michael Stelzner, CEO and founder of Social Media Examiner. “If you want to quickly learn how to increase your exposure in the newsfeed, grow your audience, build strong brand advocates and increase your sales, this summit will deliver all of those things for you.”

Why Facebook Success Summit 2012?

Facebook Success Summit is the world’s largest online conference designed for marketers and business owners who want to achieve Facebook success.

fbss12 logo with faces

  • It is taught by some of the most respected Facebook experts in the industry.
  • It is 100% online, which means that you can attend right from your home or office (no travel or hotel costs!).
  • Conveniently spread over a four-week period starting on October 2, 2012.
  • Transcripts and recordings are available if you’re unable to attend a session.
  • Certificates of achievement are given to those who attend and pass an exam.

What Others Are Saying

Last year, 1800 people attended Facebook Success Summit 2011. They represented hundreds of small businesses as well as larger B2B and B2C organizations such as Sony, CNN, Hewlett-Packard, Hilton, Lexus, Air New Zealand, BP, Microsoft, Blue Cross and Blue Shield, ADP, Wells Fargo, Kaiser Permanente, PayPal, Oracle, Bristol-Myers Squibb, IBM and many more.

Here’s what attendees had to say about the event:

Well worth the time and money. I especially like that there are no travel costs and that if you happen to have a meeting or otherwise can’t attend, you can still read the transcript and watch the presentation. Ed Vawter

Great conference—I’ve had at least 19 “ah-ha!” moments so far. Jeff Evans

I stumbled across your Facebook conference by accident researching a client’s business. I was intrigued. I must say that it is one of the most well-thought-out virtual conferences I have ever seen, both in content (speakers) and tools that allow you to watch it live and review it many months later. Hal Fraser

Is This Summit Right for You?

Perhaps you’ve never attended a Facebook Success Summit before. You’re wondering whether this event is right for your business. Ask yourself the following questions:

  • Am I getting the type of Facebook engagement that I would like?
  • Are there some tactics that I’m not employing that might be useful for my business?
  • Could I use some new ideas for marketing on Facebook?

If your answer to any of these questions is “Yes,” then come and learn from the leading Facebook authorities in the world.

Meet Your Presenters

This year’s presenters are the cream of the crop when it comes to Facebook marketing. They are leading experts in the industry and most of them have written a book about Facebook marketing.

Among them are:

  • Mari Smith, co-author of Facebook Marketing: An Hour a Day and author of The New Relationship Marketing
  • Dave Kerpen, author of Likeable Social Media
  • Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies
  • John Haydon, author of Facebook Marketing for Dummies
  • Brian Carter, author of The Like Economy
  • Mark Schaefer, author of Return on Influence
  • Chris Treadaway, co-author of Facebook Marketing: An Hour a Day
  • Jesse Stay, author of Facebook Application Development for Dummies
  • Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies
  • Phyllis Khare, author of Social Media Marketing e-Learning Kit and co-author of Facebook Marketing All-in-One for Dummies
  • And many others!

What to Expect at Facebook Success Summit 2012

Facebook Success Summit is like no other summit you’ve ever experienced before—an online destination and a live event all rolled into one!

Once you purchase a ticket, you will be given a personalized link (like a key!) that unlocks the door to an exciting, exclusive place.

There you will be treated to sneak previews of all the sessions prepared for you.

When the day of the summit comes, you may choose to watch any or all of the sessions. It’s totally up to you!

Feel free to sit down, kick back and relax (remember each session will come to you directly from your computer!). While you’re there, feel free to talk to any of the presenters; participate in our Twitter chat room; or download slides, recordings and transcripts for future reference.

When the session is finished, move over to our Networking Clubs where you can chat, network and get to know other summit attendees.

Later on that same evening, you can watch a replay of the same sessions, if you want to. You’ll get an email notice as soon as the recordings are available. Prefer to read? You’ll get transcripts within about a week. And it doesn’t end there.

Throughout the following weeks, hang out in the private Networking Club to learn, share and discuss ideas with other marketers.

Remember, it’s live, it’s online and it’s designed to reach you wherever you are!

So are you ready to go?

Want to Save Some Money?

If you reserve your spot now, you will save 50%. Click here for details.

Over to You

Are you interested in learning how to successfully market your brand using Facebook Timeline? Leave your comments in the box below.

Tags: , , , , , , , , ,

About the Author, Phil Mershon

Phil Mershon is the director of events for Social Media Examiner. He has worked nearly 25 years in corporate training and management. Phil is also a professional jazz and church musician. Other posts by »




More Info
  • PhilMershon

    Would love to hear how you’re working to get greater visibility on Facebook Timeline. Please share…

  • Brett Fish

    you guys usually post very informative stuff – so I’m disappointed this ended up being one big ad for your Facebook Summit.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Brett – Thanks for your feedback, I appreciate it.  As you know if you’re a regular reader, this is the exception not the norm.  And it does make sense for us to use our platform to get the word out about our events once and a while.  Thanks for your understanding.

  • Ben

    Emory’s say ”Join us” in their cover photo. Does that count as a call to action?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Great question Ben

  • PhilMershon

    Hey Ben,
    I think that’s walking the fine line between a violation and being informative. They aren’t actually asking you to click a link or like their page, so I don’t think it’s a clear violation. This seems like more of a casual CTA than a direct one, so I suspect Facebook would allow it. It’s good to play conservative though, as no one wants their page shut down.

  • Crescentech10

    The click here link is not working.

  • PhilMershon

    Hey Crescentech10,
    Which link? It worked for me on the last reference in the article.

    You can also enter fbsummit12 (dot) com

  • http://www.facebook.com/profile.php?id=668618043 Charlie Comstock

    I would like to see a breakdown of the $500 budget and how it was spent on that specific campaign?

  • http://twitter.com/ManuelaYush Manuela Yush

    Hi phil, I was set to spend some dollars on facebook ads until I read this article:

    http://www.forbes.com/sites/ericjackson/2012/07/31/why-do-some-advertisers-believe-that-90-of-facebook-ad-clicks-are-from-bots/

    What’s your opinion on it? Do you still think it is worth it?

    Thanks!

  • PhilMershon

    Hi Manuela,
    I know that story has been getting a lot of press and Facebook has admitted to some problems in this regard. That said, many businesses are seeing much better engagement and response by using smart advertising. You need to think carefully about your goals for the campaign. 

  • predsicker

    Hi Charlie — The Emory case study that we used for this article did not give a breakdown of how that budget was allocated.

  • http://twitter.com/ManuelaYush Manuela Yush

    Thanks Phil!

  • Mslaurelsimon

    I cannot take part in this summit during that week as I will be lying on a beach somewhere warm… Is there a way to take advantage of this summit some other way some other week?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Love the beach :)   The event takes place over 4 weeks and we record all sessions so you can catch those recordings when you get back…

  • Tom

    I’m not a fan of how you lead folks on to get the info…and then try to sell the event.  Old school tactics but kinda cheesy. I didn’t know this was my father’s online vehicle. 

  • http://www.radicalmustache.com/ Mikel Zaremba

    I recently used a $400 dollar budget to to launch a new FB page (the client did not want to use content in anyway and was looking for FB growth only).

    They added 455 fans (they only had about 200 when I started) through a “Like” campaign. They were a local business so it was really tricky spending these dollars in a geographical area to make sure we targeted relevant users, instead of being lazy and just looking for any user to like the page. This paid off because fan engagement is higher now when we post.

    I have found that you get a better bang for your buck if you use spend limits in shorter amounts of time vs trying to space it out over the month.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Tom – Appreciate your feedback.  We were very transparent.  In the third line of this post we mentioned we were gonna share news from Social Media Examiner.  Not trying to be tricky, simply using our platform to occasionally present our events, which fully fund all we do.  Thanks for your understanding.

  • PhilMershon

    Thanks for sharing that example, Mikel. It sounds like you found some smart ways to find your target audience. The short time burst also makes sense as you can get you 7-10 exposures in a reasonable period of time without people forgetting.

    Thanks again.

  • Pingback: How to Keep Up With Facebook

  • http://brandyousocial.com/testimonials Megan

    I’m sure that it will be a very successful and informative event…I would expect nothing less! I hope you guys get a great turn out.

  • Sean

    Hi guys. I know this is a little bit of the point, but i have been engaging in a conversation on twitter around the whole what social network is the most powerful for web pages. I love facebook, but they all seem to be growing so fast that it is hard to keep up. Do you link your facebook and twitter accounts? Do you push them all and spread the marketing as far as you can or stick to one and really put it all in? Love to hear from you

  • http://twitter.com/hytare Pamela Diaz

    I’m not from the US so the summit would probably be at some horrible hour for me xD, that or I would be at work… 
    too bad :(

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Megan

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Sean – We don’t link them.  I would check out our social media clubs where you can get a lot more feedback from our community at http://www.socialmediaexaminer.com/clubs

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Pamela – We always get an international crowd.  The cool thing is we record the live sessions and post them same day :)

  • Pingback: 50 Best Internet Marketing Blog Posts of 2012 (So Far) | Social Media Blog Sites

  • Pingback: 50 Best Internet Marketing Blog Posts of 2012 (So Far) | Adaan Buzz

  • Pingback: 50 Best Internet Marketing Blog Posts of 2012 (So Far) | Search Engine Journal

  • Pingback: 50 Best Internet Marketing Blog Posts of 2012 (So Far) « MediaStreet News & Opinions

  • http://www.sharanyan.com Sharanyan Sharma

    Facbook Marketing is nowadays Growing Day & day! It’s Really nice tips for Offline / Online Marketings to Create Brand Awareness Through the Social media.

  • Daisy Bono

    Nowadays when you talk about business you can’t imagine if you don’t
    associate it with any social media sites. because most people would think that
    everything can be accessed online and also people thinks that if you don’t
    engage in social media well technically you’re not “in” which in turn
    lessen the people’s interest to stay connected with the business.

     

  • Pingback: Top 15 Marketing Blogs to Read Over Holiday Break | MarketingDegreeGuide.com

  • Mark kens

    Facebook is the most visited website on web and I think It
    would be the same in coming years also. If your business have a FB fan page
    then you are on a domain which is most popular and there are certainty that your
    customers on that domain too. You only need to engage them properly.

     

  • Pingback: Are You Using Facebook To Its Maximum Potential? | The SMM Hub

  • Pingback: domemarketing







Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.