5 Ways to Increase Your Facebook Engagement

social media how toLooking to increase your Facebook page engagement?

Wondering why some pages have very high engagement and others nearly none?

In this post I’ll share five tips you can put to work right away.

About Facebook Engagement

What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?

Making Facebook work for your business can often take a bit of trial and error… and time.

You need to have patience and be willing to invest your own time and/or invest in a team to help you. You might refer to my post Facebook 101 for Business: Your Complete Guide and scroll to the section on Recommended Six-step Approach to Building Your Facebook Page for a refresher.

Though Facebook has introduced a plethora of changes since I wrote that post, the six-step approach remains valid.

In order to create success on Facebook, you need to have a clear objective and great design, plus:

  • Solid content strategy (what you’re going to post on your page)
  • Promotion strategy (how you’re going to continually increase your fan base)
  • Engagement strategy (how you’ll respond to fans and build community)
  • Conversion strategy (how you’ll turn your fans into customers)

In this post, I’ll explore five factors that contribute to exceptional engagement and measurable results!

#1: Launch Creative Incentives

From time to time, keep your fans engaged with fun promotions. That may include contests, offers, games, vouchers, codes and more.

Arby’s recently rolled out a clever campaign to celebrate its 48th anniversary. The company added a nifty retro-style coupon as a Milestone way back in the year 1964 (the year the company was founded) on its Facebook Timeline page.

Visitors to Arby’s Facebook page were encouraged to click on the beginning of its Timeline to get a coupon for a Classic Roast Beef sandwich at the 1960s price of $0.64.

Coupons could only be redeemed on July 23, the company’s anniversary date.

The post announcing that the coupon was coming got over 2,600 shares and the post on July 23 got over 3,000 shares. Both posts received thousands of likes and hundreds of comments.

arby's facebook fan page post

Arby's Facebook fan page post.

This was a wonderful opportunity for Arby’s fans to play a ‘treasure hunt’ game of sorts, and clearly yielded significant engagement.

Jo Ann Herold, VP of communications and public relations at Arby’s Restaurant Group, said,

“One of our goals for this promotion was to increase engagement and entice sharing, so we wanted everyone to explore our Timeline and have access to the coupon.”

The promotion was also featured on Instagram and Twitter, both directing people to Arby’s Facebook page.

Simple campaign, yes? What can you take away from this idea?

It’s perfectly within Facebook’s Terms of Use to do a giveaway on your fan page. The rule of thumb is does everyone get one? If the answer is yes, you’re good to go—that’s a giveaway. If the answer is no because you’re drawing select winners, then that’s a promotion where you must adhere to Facebook’s Promotions guidelines and use an app to administer the contest/sweepstakes. More on that here.

#2: Post Highly Shareable Content

You might be familiar with the expression “Facebook candy.” This is the type of content that Facebook users get very excited about and immediately want to share with all of their friends.

Your own Facebook news feed is likely peppered with such candy!

This is almost always an image, which tends to get a higher EdgeRank (more news feed visibility). And often, the images contain inspirational or motivational quotes along with an eye-catching photo.

morning coach post

Popular fan page post by MorningCoach.com.

My friend JB Glossinger does a great job of posting consistent shareable content. The interesting thing is JB frequently shares what I call “OPC”—other people’s content.

And, JB’s team engages well with his community (see below).

JB has a daily podcast and has grown his subscribers considerably through his highly engaging Facebook page.

For more on this topic, see this post: 7 Ways to Craft Your Facebook Posts for Maximum Shares.

I’ve compiled a Facebook Interest List, Facebook Candy to Inspire, featuring 83 fun sources of content to share. (Let me know in the comments below if you have any fan pages to suggest for this list!)

Could your content use a bit of a boost? How many images do you post vs. links? The latter does tend to get much more visibility!

#3: Build a Tight Community

Some Facebook pages just seem to have a knack for building a real community—one where visitors and fans often engage with one another and there is much peer support.

Plus, you can feel the page owners’ presence. They don’t just use their Facebook page as a one-way broadcast channel.

Bridal Hotspot page owner Sylvana Spiby stated on this post that she can’t remember the last time her engagement rate (ER) was lower than 100%.

Now that’s saying something! Given that the average ER for most brands and businesses is a mere 2%!

bridal hotspot comment

Bridal Hotspot fan page owner Sylvana Spiby's comment about her ER.

To calculate your own engagement—or that of any fan page—here’s the formula:

(PTAT / Likes)*100, where PTAT is “people talking about this.”

This is the most common and quick way to calculate ER.

The screenshot below shows an example of an ER over 100%. This is Modern Parent‘s fan page:

modern parent fan page

Modern Parent fan page, an example of ER over 100% (135.5%).

However, there’s also per-post engagement rate which is:

(Likes + Comments + Shares on a given day) / # of wall posts made by page on a given day / Total fans on a given day)*100

On Bridal Hotspot’s fan page, Sylvana responds to ALL posts by others, always has a warm and personal style and often uses people’s first names. Plus, something else that stood out for me: she encourages others to share their own content… even if he/she could potentially be a competitor!

bridal hotspot fan question

Bridal Hotspot fan page question requesting permission to share.

bridal hotspot fan post

Here's an example of a fan posting on Bridal Hotspot's page. Notice their engagement.

Do you have an active community on Facebook? Are you or someone on your team consistently responding to fans’ posts and comments?

#4: Have a Quirky Brand

Have you seen the Dollar Shave Club‘s comic marketing video featuring CEO Michael Dubin’s dry humor? It’s exceptionally well done and currently has well over 5.5 Million views on YouTube!

The Dollar Shave Club is an innovative concept where members pay a small monthly fee to receive razors by mail. That’s it—super-simple and highly successful!

The company culture is clearly fun, quirky and creative, and this spills over onto the company’s Facebook page, too. Although DSC doesn’t post that often on its fan page, the fans post regularly… and they frequently get a personal response by DSC admins.

dollar shave club facebook page fan post

Example fan post and engagement by Dollar Shave Club on its fan page.

The company involves fans with giveaways such as flasks, t-shirts and “handsome-ass bottlekeys!” Fans can participate via Twitter and DSC’s blog, too.

Along with a hilarious marketing video and quirky brand, this company clearly filled a niche that people didn’t know they needed, and as such the company has built a cult-like following.

Even though he doesn’t shave often, Sir Richard Branson was so impressed he felt compelled to blog about this fun company! See also this writeup on Inc.com. (I first discovered the DSC in an article in the July 2012 Inc. Magazine.)

How can you add humor and maybe a wee bit more quirkiness to your brand and Facebook engagement? People LOVE to be entertained!

And, when you mix entertainment and education, you get edutainment. Social Media Examiner’s own community manager, Andrea Vahl, has an alter ego as a fun social media edutatiner, Grandma Mary.

#5: Be a Beloved Personality

Last, but by no means least, is the inimitable George Takei. He’s really in a league of his own on Facebook!

George is a widely recognized actor, starring in some 40+ feature films and hundreds of television shows. But, he is probably best known for his portrayal of Mr. Sulu in the acclaimed television and film series, Star Trek.

On Facebook, George seems to have an incredible knack for posting extremely viral content—his fans just can’t wait to share the next nugget of wit.

At any given time, George frequently has an engagement rate GREATER than 100%. At the time of writing this post, per the screenshot below, the ER is 135%. (Remember, the average is just 2%.)

george takei facebook

George Takei's popular Facebook page with high engagement rate.

Almost all of George’s posts are fun and quirky Facebook candy. Notice that the majority of his posts are photos and he typically posts a very short (humorous) narrative, both factors in getting higher news feed visibility and engagement rates.

What we can learn from George and the way he’s built his Facebook community is that he is extremely consistent. He posts around 3-5 times per day, every day. And, in terms of driving his fans to action, George does get the word out about the upcoming musical Allegiance, in which he stars (and was inspired by his family’s experience).

Nonetheless, aside from being a celeb, you can definitely take away from factor #5 how it’s important to give your fans plenty of excellent content on a regular basis that they just love.

Now it’s Your Turn

What do you think? Did you get some ideas for improving your own Facebook page growth and marketing efforts? Do share with me in the comments section below!

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About the Author, Mari Smith

Mari Smith is a widely-recognized social media speaker and trainer, author of The New Relationship Author, and coauthor of “Facebook Marketing: An Hour A Day.” Follow Mari on Twitter: @marismith. Other posts by »




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  • http://www.mostpixels.com/ Steve Faber

    Mari,

    Nice article. #2 is the cornerstone of all. It makes #3 and 4 so much easier. If your contnent is highly shareable, it will draw in new visitors, increase engagement, and foster community building. On the other hand, if your content is medicore, you ca ask for all the shares and likes in the world, beg for comments,and pray for people to build a community around your site, and it’s just never going to happen.

  • PhilMershon

    Thanks for the great article, Mari. I’ve had a lot of people ask about whether you can only get an engagement rate over 15-20% if you’re willing to advertise. Do you think the pages you’ve cited are getting over 100% purely using the tactics you’ve recommended or are they also advertising? What are your thoughts?

  • aninagy

    Love to read brilliant examples, cases of foreign countries and businesses, thanks for sharing them!

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  • http://marismith.com/ Mari Smith

    Hey @PhilMershon:disqus - great question. Absolutely, it’s possible to get HUGE engagement rates with zero advertising. It just depends on desired results. Ads can help when a page has reached a plateau, when first starting out a page, or during a specific launch campaign, for example. I would recommend using Promoted Posts to boost EdgeRank in the weeks leading up to a promotional campaign, so that more fans and friends see the promotional posts. 

  • http://ImpartialGeek.com David Foster

    This is a great article Mari. We find that images definitely get shared and commented more than most things, but also seems like regular every day questions like “Android or iPhone?” get a lot of engagement too. I think it really is people just wanting to be entertained as well as heard. Thanks for posting! I am going to try to become more quirky now!

  • http://www.signalhq.com/ Signal

    This advice works well for brands that are a natural fit for the social community that is Facebook: quirky brands, celebrities, weddings, parenting and inspirational groups, etc. But what about businesses that don’t naturally foster communities of hardcore followers? The trick is to stay on-brand, not be too controversial, not over rely on discounts, and yet create daily, consistent content that hundreds of people want to like and share. Concrete examples from tricker industries (restaurants, housecleaning services, oil change places, etc.) would be awesome to see here.

  • Hunaltay

    Great thanks to author. I want to ask that, is it normal engagement rate when it is over 100%?

  • http://twitter.com/jonathan92591 Jonathan Thompson

    Great article today. Thanks!

    Our engagement rate is 5%.

    Loved the Dollar Shave video!

  • Ella Rucker

    I loved this.  My site uses links more than anything, but maybe we should look at that.  Thanks for giving me something to think about.  (We are at 85% engagement though…WHOO HOO!)

    Oh, and I follow George Takei.  Everything you said about him is true!  I often share his pics.  I often share plenty of pics and inspirational sayings.  Now I just have to get to the place where I can get my blogs into pictures so they are more shareable on FB.  WOW!

  • Cartershelley118

    Thanks Mari for sharing this great insight.   You mention “I’ve compiled a Facebook Interest List, Facebook Candy to Inspire,
    featuring 83 fun sources of content to share.” but for some reason this link does not take me anywhere, could you confirm this link?  I would love to check this out!

  • Ashley

    Great post Mari. Thank you for sharing examples in all of your tactics. It really helped clarify!

  • http://marismith.com/ Mari Smith

    heheee — thanks, @hubzeceo:disqus ! Methinks you and the Hubze team are already just a wee bit quirky! :)  

  • http://marismith.com/ Mari Smith

    Thanks for your input, @signalhq:disqus  . With tens of MILLIONS of businesses achieving success on Facebook, it’s perfectly possible to find great examples for every industry out there. Here’s Facebook’s own Success Stories: http://www.facebook-successstories.com/ and you’ll find a wide range of great Facebook posts on Social Media Examiner, such as this one: http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/ and this one: http://www.socialmediaexaminer.com/9-facebook-marketing-strategies-to-build-super-fans/.

    I like to look at a variety of industries for creative ideas; don’t just look sideways at other companies in your own industry. 

  • http://marismith.com/ Mari Smith

    Hi there – as mentioned in my post, the AVERAGE is a mere 2%. So if you can get over 100%, that’s absolutely incredible and only a small number of pages ever achieve that!

  • http://marismith.com/ Mari Smith

    Excellent @twitter-143646787:disqus - 5% is fantastic!!! My own page hovers between 2-4% most days/weeks! :) The longer you have your page, the more challenging it can be… which is when Sponsored Stories and Promoted Posts can come in handy!

  • http://marismith.com/ Mari Smith

    Hi @twitter-25840137:disqus – awesome! Thanks for your comment. With your blogs, just take an image from the post and use that for sharing on Facebook. Or, you can even just take a screenshot of the post!

    Congrats on 85% by the way – that’s amazing!

  • http://marismith.com/ Mari Smith

    Hi @a8c87ba7c8902e2eb1b3d9ab8e912c3c:disqus - I checked and it is indeed the correct link: https://www.facebook.com/lists/10150585852830868 — this is a Public Interest List. You’ll need to log in to Facebook to see it and subscribe to the list. 

  • http://www.facebook.com/profile.php?id=1625783176 Sylvana Spiby

    I am absolutely amazed but very pleased to be mentioned in your blog, Mari. Thank you very much!

  • Shelley

    I have got it now.  When I first clicked on the link it just took me to a blank page for some reason.
    Thank you!

  • http://www.yourlifeyourway.net/ Tia Sparkles

    Good tips.

    Mine’s around 25-40% most of the time, and went up to 80-90% when I posted more pictures daily. I stopped doing that because I realised I had started posting to get likes and shares and was deviating from my real purpose – to share authentically and empower people to live their life their way.
    Here’s the thing – to get 100% engagement it seems like you have to post pictures, pictures, pictures 80-100% of the time. We are highly visual people and are drawn in by good visuals 100% of the time! But who wants to become just another page using that tactic and not stand out? For some pages it makes sense to use pictures in every post cos it’s their business and really showcases their work – like photographers, bridal (gorgeous pix btw), products, etc. 

    On my page, I’m taking a stand for my peeps to do more than just get inspired for a minute and share a post – I want them to DIG DEEPER and evoke transformation in their lives. My Your Life YOUR Way community on FB is 25,000+ strong and I get regular emails from them + FB questions that I reply to + do weekly check ins and always keep service + love at the # 1 position. So I mix inspirational quotes up with powerful coaching questions, videos, articles, learnings + insights from my life etc. If I posted a picture quotes with each of my posts, I’d get 100% but that’s not how I want to do it. That isn’t my goal either. The goal is to make people think and take action, not just pass on platitudes endlessly. So I forgo the 100% ER because I want to do it my way and not just do what everyone is doing.Yes, we need ALL kinds of pages! The cute Boo page, pages for causes, humour pages, quote pages, etc they are all awesome. But just because something works doesn’t mean you blindly do if it doesn’t serve your purpose or community or be aligned with you. First, be intentional about why and what you are doing. Then create your strategy. It may or may not include pic quotes in every post. Just be true to yourself is all I’m sayin’. Cheers! Tia.ps: Love the funny comments George Takei makes so even though he shares the same inspirational quotes we see everywhere on FB, he is so UNIQUE in how he does it. And he’s just so darn loveable :)

  • http://www.facebook.com/richard.chastain.79 Richard Chastain

    I have definitely noticed a spike in engagement with the picture posts. Without pictures we are experiencing the average of 2-4%, but with the pictures we are getting closer to 25-30%.

    I am completely new to social marketing and FB and I’m soaking as much as possible in. Is it possible for me to get your opinion on my FB page?  http://www.facebook.com/WheatAllergySymptomsWithRJ

    I recently launched it On Aug 12. You’re input would be greatly appreciated.

  • http://marismith.com/ Mari Smith

    Hi @facebook-1625783176:disqus – heheee!!! Truly my pleasure to include you!! Keep up the great work. 

  • http://www.nurturecards.com.au/ Roxannegately

    Thankyou Mari,

    Certainly alot of helpful information, and also great to read that I am doing the right thing in certain areas. :)

  • Been_sid

    Great Post! But I could not get ‘, Facebook Candy to Inspire’ link to work. Would love to see it!

  • http://LouiseM.com/ Louise Myers

    Mari I’d love to get a response on this question! I see that many pages with high engagement rates are uploading images, cartoons, and picture quotes that they themselves did not create, and in some cases do not give a credit or link. Is this just considered OK these days?  I don’t do this on my biz page as to me, it’s copyright infringement. Am I too old-fashioned? LOL

  • http://twitter.com/girlseeksplace Brianna Soloski

    Some fantastic, fresh advice in here. I definitely need to amp up my fan page, especially as things in my writing life are changing and I’m goingto have to do more marketing. 

  • http://twitter.com/girlseeksplace Brianna Soloski

     I’m not Mari, but you should absolutely give credit where credit is due.

  • http://marismith.com/ Mari Smith

    Hi @3f2c280920cd681778b08d9fe9fcb893:disqus – gosh, that’s odd. Someone else above said they couldn’t get the link on first try. You need to be logged into Facebook for sure. Here’s the direct link: https://www.facebook.com/lists/10150585852830868

    Alternatively, you can find my Interest Lists here: https://www.facebook.com/maris/subscribedto — see top section. 

  • http://marismith.com/ Mari Smith

    Hi @twitter-309330290:disqus – the best protocol is ALWAYS to give credit, no exceptions. Something I like to do myself is drag and drop an image into Google’s awesome image search feature (http://images.google.com/) and often you can identify the originator/source that way. If I can’t find the original creator of the image, I at least give credit to where I first found it. 

    I have seen companies on Facebook share other people’s/page’s images and instead of just sharing the original page, they download the image and post with *no* credit. That is not okay. 

  • https://www.facebook.com/CindyThomasPaintedRocks Cindy Thomas

     I had the same problem. You have to be logged in on your personal profile not as your fan page for the link to work.

  • Mike Spain

    Good idea about Google.  I see stuff all the time that I like and save it to a folder to use them when I “feel” the quote so I am never really sure where it came from.

  • SeamusAnthony

    Hi, I am wondering if I have missed a trick. I run a page for a wholesale flower company here in Australia http://facebook.com/tesselaars – we have just under 5K likes and a healthy engagement culture that is to my eye anyway, a little lower but not dissimilar to the rates of responses on the Bridal page described above (if you look at the posts). So I really don’t understand why their engagement rate would be above 100% while ours is clearly nowhere near that. I am not trying to take anything away from Sylvana, not at all, I just want to know what I am missing. Thanks for your help. 

  • http://www.socialidentities.com Hugh Briss

    I doubt George Takei does any of the posting himself and he never replies or interacts in any way with his fans. I also have a big problem with the fact that credit is never given for any of the content shared on his Page, all of which was created and posted first by someone else. Posting shareable content is certainly a good idea but credit should always be given if you didn’t create it yourself and not interacting with your fans will probably lead to a decline in engagement for most of us.

  • http://marismith.com/ Mari Smith

    Really good points, @hughbriss:disqus – thanks a mil for your comment. I tend to agree… I’ve often thought it bizarre that George simply says “from a friend” on so many of his posts. It wouldn’t take much effort at all to state the friend’s name. I figured he was protecting peeps’ privacy, though. 

    I also def agree on the engagement on regular business pages. It’s so absolutely vital to me and my presence on Facebook that I pay my team (thanks to you for filling in during Juan’s vacay!) to monitor posts and ensure everyone gets a response. (SME does the same). 

  • http://www.jm-marketingsolutions.com/ Julie Myers

    Mari – Thanks for another great post. I always pick up some great nuggets from your posts as well as the Inner Circle meetings. You gave some great examples – that always helps to see or hear what others are doing that works.

  • http://www.engage-2012.com/ Harry

    Hi Mari, thanks for this great post. It really is astonishing. I’m so much looking forward trying these advises on my own fan page. It will be interesting to see, how will this change my engagement. Looking forward to another great posts from you. Thanks, Harry. 

  • http://www.antonkoekemoer.com/ Anton Koekemoer

    Hi Mari,

    Solid post – I agree with the tips you’ve shared. Especially on creating “magnetic”
    content, for the user interface and or experience and for marketing purposes
    alike. 

  • http://www.oroklinidesign.com/ Veronica Athanasiou

    Loved tip #1. How clever! As a fan and page admin, I find promotions using apps not so inviting because of all the steps involved, but a timeline treasure hunt for everyone to get a prize is as clever as writing a description on your cover photo including call to actions and even contact info.. Two great ways to complying with Facebook terms while still taking advantage of the platform per se. Thank you very much Mari, I learn so much from you!

  • Sharon Graves

    this was the best post.  got my mind going of how I could adapt info here for my art business.  Thanks.  

  • Johanna

    Great article!! I took your advice and posted a picture and asked our fans to share it and amazingly we had 584 shares! We usually only get about 10 shares. Thanks for giving us great ideas! Hopefully we can win the 2013 Top 10 Small Business Facebook Pages! https://www.facebook.com/CampbellCameras check us out and let me know if you have any more tips!

  • http://www.facebook.com/profile.php?id=1625783176 Sylvana Spiby

    I just had a quick look at your page (nice page!) and I think there are 3 things that differ from my page: First of all, I’ve got quite a bit more ”Posts by others”. I also reply to each comment, which usually gets another reply which all adds up to my ER. 
    Second, I see that you have a healthy amount of shares on your posts, but there isn’t much interaction on those shares. I’ve got quite a few businesses sharing my posts and so they tend to get quite a few likes and comments too, which will add to my ER even though the interaction is not happening on my page. 
    And third is that I post quite a bit more than you, which so therefore my numbers will automatically be higher. I have 10-12 posts a day, 7 days a week (so happy with the new schedule feature!)
    I would recommend to get more interaction with other pages. Share their content and they will automatically start sharing your content, at least that is what happend with my page. I let anyone post on my page, just not bridal wear because that is my main business. My followers like this a lot as they can find almost anything they need on my page because of that. And again, every time they like or comment on post by others, it adds up to my ER. I had a ER rate of 5-20% for a long time until I found out that all things mentioned above added up. I changed my tactics and it worked :)  

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  • http://twitter.com/HollySpillers Holly Spillers

    Thank you for sharing the Dollar Shave Club video. That made my morning. And, after I share this with my husband, they might have just gained a new customer.

  • http://www.facebook.com/scottwayres Scott Ayres

    We’re quirky?! no way… :P

  • http://assistsocialmedia.com/ elizabeth Maness

    ahh I love these I talk about the same thing on my blog too. How to get it shared and to put your brand on that great picture..;) Great Post as Always Mari

  • http://LouiseM.com/ Louise Myers

    Thanks Mari and Brianna. I feel like I’m fighting a losing battle on this issue. I’m continually trying to inform people it’s not OK, but it’s becoming more and more common. I really appreciate your responses.

  • http://www.buysocialmediatraffic.com/ Tyson Otto

    I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. :)

  • RoZ

    Would LOVE to see more posts  & examples for small, home based B2C business. I often use pins from Pinterest to post to my facebook page. I do post 3x daily a variety of images, quotes, original jewelry, artsy photos, humor- fan base & engagement growing very slowly & I love my visual approach  offering my fans “A Feast for their Eyes”.

  • http://www.antoniocalero.com/ Antonio Calero

    There are many ways of generate engagement towards your page, but probably the 5th shouldn’t be considered as part of any strategy. Either: you are a celebrity or you are not, and if you are not one (as it happens with most people) there is nothing you could do in the short term. George Takei posts are so successful because….he is George Takei. However I am sure the same post published by an anonymous individual would not have the same result.

    Other 4 tips are great and indeed very useful. I’ve used all of them with my clients and I can tell they not only work extremely well, but are what I consider the foundation of a good Facebook page.
    Great article Mari, thank you.

  • http://ImpartialGeek.com David Foster

    OK, well looking at the definition Mari: Quirky: something that is strange/not normal but cool So I would have to agree with you! :)

  • http://marismith.com/ Mari Smith

    Aw thank you so much @juliemyers:disqus - you rock!!

  • http://marismith.com/ Mari Smith

    Thank you, Anton!! 

  • http://marismith.com/ Mari Smith

    hehee — delighted to hear @3b177acbf14036e03e87f235522626f6:disqus !! Keep us posted on what you try out!

  • http://marismith.com/ Mari Smith

    Omygosh @d2f0601be601ea89c95a6f24223c9c4c:disqus - what an INCREDIBLE result!!!! Wow, I checked your page. Is it the post with the albino buck??? Amazing. It now has 851 shares. [Update: make that 884 - wow, it's still climbing by the minute!] Not only did you share a photo, you included a fun CTA (call to action). The cool thing is that now your EdgeRank will be nice and boosted for the next week or so which means more of your fans will be seeing your content!

    Plus, given you’re a camera company, I would say sharing photos is vital for the success of your fan page… I would recommend 90% of the time use an image! Even when sharing a link, post it as an image but include the link in the description when you post it. You’ll see my own posts and SME’s posts are mostly like this!

    Congrats again and keep up the awesome work. I absolutely love it when people see a tip they can use and immediately go put it into ACTION!!

  • http://marismith.com/ Mari Smith

    heheeee — that’s awesome to hear @twitter-15291344:disqus . DSC is such an ingenious yet super simple idea!! I just love the brand’s personality… the fact that Mike studied comedy certainly helps! Well, he’s just a super funny guy, period! :)  

  • http://marismith.com/ Mari Smith

    Sounds wonderful @056eeb435de76cc9dc6c6ead61e26c04:disqus – I believe that what works for the big brands *also* works well for smaller businesses. In fact, smaller businesses actually have an advantage because your fans get to interact 1:1 with YOU! Your business is already “humanized.” Big brands have to work at putting a name and face and personal voice to their messaging. 

  • http://marismith.com/ Mari Smith

    Uhm – thanks, @tysonotto:disqus – is this a ‘cut and paste’ comment, though? Seems very generic. :) Mike Stelzner founded this blog in 2009 with an entirely custom theme and rapidly became one of the top ten business blogs. :)  

  • http://marismith.com/ Mari Smith

    hahaa — coolio!! I’ve been known to be a tad quirky, too. But kinda ‘tamer’. LOL!

  • http://marismith.com/ Mari Smith

    LOL @facebook-1018974455:disqus – yeppers, I was thinking of you too when I posted my comment. hehee gotta have fun with your work eh!

  • http://marismith.com/ Mari Smith

    Hey @c8a68f62fcb7deb35c79193d48a03e1d:disqus - thanks a mil for your comment. Sounds like you’re doing great with your Facebook approach. I agree on the 100% ER — nigh on impossible for the vast majority of pages. I keep seeing dips in my reach, despite paying for some Promoted Posts recently… it’s as if Facebook’s algorithms give me the nice spike when I pay. But then I quickly revert back to a lower reach than before the Promoted Posts. Grr!!! Most annoying.

    I agree with you on making people think and taking action – this is truly adding value. Like you, my preference is to see what others are doing that’s working… then come up with my own spin that is uniquely me and still resonates with my community.  

  • http://marismith.com/ Mari Smith

    Hi @facebook-1422140187:disqus - the main two things that strike me about your page is:

    1) I would consider changing the name to something like ‘Wheat Free Tips’ or ‘Gluten Free Community’. The way you have it worded, I can’t imagine too many people excited about liking ‘wheat allergy symptoms’ whereas many people proudly put their name to enjoying healthy gluten free choices (I’m one of them! My body just functions better without gluten and I love shopping at Jimbo’s – my local health food store in San Diego!
    2) For sure post more images, tips, recipes and ideas around the topic. Use images in about 80-90% of the posts and include the tip/recipe etc in the narrative. A lot of your content is fun or inspirational but does seem a lot ‘off topic’ even though the ‘Facebook candy’ may work well for some pages. Your page doesn’t strike me as a Facebook candy type (such as MorningCoach I mention in #2. 

    Hope this helps!

  • http://marismith.com/ Mari Smith

    Agreed! It would be great to see people like George leading the way in terms of attribution!

  • http://marismith.com/ Mari Smith

    Hey @facebook-531432970:disqus – a wee tip for you. I see you often post images of flowers with no narrative at all. I really think it’s vital to say a few words… and either pose as a question, include a call to action (something simple like, ‘Share if you love pink roses!’) or even a fill in the blank, e.g. on your lime post, you might’ve put “I love limes with _______! (fill in the blank)” …. and then see what your fans fill out. I wouldn’t do that with every post, that’s just an example. 

    …and/or craft the narrative in a way that *compels* others to *want* to share. 

    …one more thing, be sure to use the word “you” liberally! :) e.g. on one of your posts, it says “Ever seen Sea Holly this colour?” – I would recommend “Have you ever seen Sea Holly this colour?”  

    Sylvana’s Bridal Hotspot page has many terrific examples – as you scroll through her posts, you can tell by the # of shares what resonates with her audience well. 

    Hope this helps!

  • Jean

    Thanks Mari for the great suggestions will be giving them a try. I’m confident it will help especially after hearing how well Johanna did. Congratulations Johanna!

  • http://www.brazilfifaworldcup2014.net Jerry Maestro

    Thank you for your wonderful article Mari Smith… Keep up the site famous.. I will follow u! :)

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  • http://www.brookswebdesign.net/ Maria Brooks

    I really like the Arby “retro” campaign.  There is something about that sort of offering that just draws you in.  The eye candy posts are such a simple idea….wish I had come up with that.  But I won’t hesitate to use that idea!

  • Paul Luxford

    Great article! I often tell my clients to treat a Facebook page like a community group and when someone new
    joins or likes the page, to acknowledge them for doing so. I have a page called Puppies For Sale Brisbane on Facebook and when someone likes the page, I welcome them to the group and ask them to tell us something about themselves. I find that this works a treat and they tell other people about it as well. Remember that you treat others how you would like to be treated. Thanks again for a great article!

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  • Lazyoak

    Anys ideas for new music artists to get their pages rolling ? Other than the excellent ideas above?

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  • http://www.masseffect3.net/ Simon Lopez

    A new knowledge for me. Thank you for sharing of your good idea.

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  • Annie

     Hi, One thing I note on my FB page – posts that are ‘candy’ get shared very highly, but they rarely relate to my blog – they are just there for fun.    And the posts which are geared towards my blog…..well they don’t get shared en masse.   

    My question is – is that good reader engagement if the sharing and comments are about non-blog issues?  I don’t have a product to sell, so that sort of engagement cannot be achieved.     

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  • http://www.facebook.com/profile.php?id=1696309875 Gary Emma Emmanuel Coutard

    As I was reading this post I thought to myself “I know this writer’s style from somewhere…” after the first captcha with your profile pic I snickered and said “Mari Smith!”- Wonderful examples, timely reminders of what our real goal is and thank you for that HILARIOUS video!

    I agree: the motivating factor for anything on the internet these days really is- Laughter and Motivation. Why?
    The internet (especially social sharing sites) has become our little haven, our tiny outlet for many of us, a place where we go to see beyond the pressures from our jobs/lives and find what is making everybody else in the world “move forward”. To be “edutained” is our desire :)

    I would consider it a privilege for people to frequent my posts for such an outlet. We all need it!

    I do have one question: On #3 about maintaining a tight or “close” community- I love that idea and would like nothing else, but how does one, as community manager of pages for dentists, get people from all over the world (patients) who have never met before trust to eachother and engage on social sites?

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  • http://www.facebook.com/profile.php?id=100002577231727 Lsc Sprachenschule Iserlohn

    Hi Mari,
    loved your article and it is certainly helpful as a newbie to all of this. I am now trying to put into practice what you wrote  – loved the Oz map – I had to share that as I know some and know their great sense of humour too

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  • Kristin

    I work for an insurance company and we are trying to grow our likes and the amount of people that see our content.  I saw that George Takei posts several times a day.  What do you think is a good average for a business to post.  Previously, we were doing once a day. 

  • http://www.payatasmissionoutreach.org/ Jack Wilson

     That is the type of comments I get on my blog. They always come with a link to somewhere!

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  • http://www.facebook.com/bill.sandford.334 Bill Sandford

    I like it will try to start with some of thiese ideas now.

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  • Maureen

    Hello,is it advisable to upload pictures of things unrelated to the product am selling?I feel like it will bring traffic to my page but then again, i want to post things only related to my product

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  • http://www.myinnerg.com Justin McClelland

    I definitely needed to read this article. I’m completely frustrated by my facebook fanpage and have no idea what I am doing. Now, I have a clearer idea for approach. Crazy that there are so few other articles on this subject.

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  • http://flippingbook.com/ Sasha Zinevych

    Dear Mari,

    You have included some wonderful illustrations of how Facebook pages are managed – looks like fun is the essential element. However, these seem to be examples of B2C policies. I would love to hear your vision of B2B Facebook Page policies. For example, looking at a writing service for businesses, what kind of content would you post on Facebook? What would be the balance between education, value and fun? And what would be the edge between relevant and irrelevant content? Like should the company emphasize the value of writing services within the posts, quotes or curated content, or include other posts that may be useful for the target audience?

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  • http://www.SystematicRevolution.com/ Nicholas Klein

    The contest examples shown here are very insightful. I’ll be back for more on this topic!

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  • http://tyronneratcliff.com/ Tyronne Ratcliff

    Awesome content Mari,creating a tight community of fans is crucial to getting good facebook engagement. If you can get your fans interacting with each other that’s even better. Very informative post.

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