How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

social media how to Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

Here are some ideas that can help you brainstorm how you can add new content to your website:

  • Post a weekly tip about your niche. It doesn’t have to be long; a paragraph or two with a nice photo will do just fine. Start with the frequently asked questions that come in from your customers.
  • Post a weekly news bite with a photo about what is happening in your business. This works well for businesses that have events.
  • Curate a list of top 10 helpful articles from around the web that you found that week. Add a short sentence about why you liked them.
  • Interview someone in your office or in your industry. The interview doesn’t have to be live or with video (but that makes it even better). You could send the interviewee a list of 5-10 questions beforehand.
roth heating & cooling website

Roth Heating & Cooling posts quick tips that benefit their audience.

Not only will you increase the keywords on your site (which benefits you on search engines), you can use this material for social media postings and in your email newsletter. A win-win-win!

#2: Make it Easy to Share Your Content to Facebook on Your Website

Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.

I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article. But you may also want to consider adding static share buttons at the beginning and end of the post that are inline with the article. You can also do this with the Digg Digg plugin.

digg digg sharing plugin

The Digg Digg plugin has the floating sidebar and inline sharing buttons.

Don’t ignore share buttons on the individual pages of your websites. While people may not be sharing your “Contact me” page, you may have good content on a resource page of your website that you want to allow people to share easily.

Also consider asking for a Facebook share if you feel you have a particularly helpful blog post. Remind readers at the end of your article by saying something like, “Did you find this article helpful? Feel free to share it on Facebook by using the buttons below.” Remember that people are mostly going to share something that is useful to them. When you’re creating content, always keep your customer’s benefit in mind.

#3: Optimize Your Facebook Posts

The next thing you want to do is make sure to optimize the way you post. There are basically three different ways you can post a link to your website, and depending on your audience (and how Facebook’s algorithm happens to be working at the moment), you can get different results.

The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata. The issue with this method is the photo that is pulled in can show up smaller if it isn’t a 1.91:1 ratio, as mentioned in our recent Facebook Hacks article.

facebook update with small photo from website

If the photo on your website is not sized optimally, the link won’t pull in a large photo.

facebook update with large photo from website

When you have a photo that has the 1:91:1 ratio on your website, it appears larger in the news feed.

facebook update with no photo on website

And when you have no photo or description at all on your article, the fields are blank.

Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. The nice thing about this is that the description travels with the photo when it’s shared so you’re then controlling the message a bit more. The other nice thing is that photos can show up larger in the news feed.

link posted with an image

Post an image with the link in a status update.

One technique that has been popular in the past to get greater reach is to post your link in the status section and then X-out the link data that is pulled in to change the post to text only,” even though it has a link in it. The benefit of this in the past has been that text-only posts were getting more reach.

But Facebook recently announced that the new Facebook algorithm will show fewer text posts from pages. So we will have to watch how the effectiveness of this strategy changes.

link in an update with no image

Changing the post to a text-only post with a link may not work as well in the future.

With all of these approaches, you need to test which one gets the most engagement and drives the most traffic for you.

Once you post the content, you may want to consider boosting it with some advertising. See #5 for more information on advertising on Facebook.

#4: Optimize Other Places on Facebook to Add Links to Your Website

To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.

Use your About page to direct people to different areas of your website.

website links on about page

Add links to your About page to direct people to different areas of your website.

Add links to your milestones.

website links on milestones

Milestones stay on your About page and can have links in them.

Add links in your photo descriptions.

When someone clicks on your photo, they will see the photo description.

website links in photo descriptions

Use links in your photo descriptions—especially your cover photo, which will be clicked on more often.

Use custom tabs with links to your website.

Consider using an application like NetworkedBlogs to bring in links to your blog posts into the tab automatically.

networked blogs

People can easily access your most recent blog posts.

Optimize your personal profile.

Don’t neglect your own personal profile when considering how you can drive more traffic to your website. Make sure you’re sharing your blog posts to your personal profile and optimize your own About section with links.

website link in facebook profile about section

Add links to your personal profile About section.

Editor’s Note: This section originally mentioned the Woobox redirect feature which is in violation of Facebook’s guidelines as listed in #11 here.

#5: Advertise

Advertising on Facebook can be a great option to get targeted traffic if you have a budget. And with Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.

To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook. You can use Facebook’s text overlay tool to measure the amount of text.

boost your facebook post

Boosting a post with a link in it can be a good idea.

One issue that I’ve found with boosting a post is that it doesn’t usually result in a lot of link clicks. You typically get more likes and comments on the post, which boosts the engagement of the post itself. However, if you truly want clicks to your website, you’re better off using the Ads Manager and choosing that objective.

facebook ads manager

For a better click-through rate to your website, use the Ads Manager.

Remember to use the news feed ads to help you improve your click-through rate even more because the ads in the right column do not get clicked as much.

Guide your website traffic to achieve your goals.

Finally, make sure you know why you’re driving more traffic to your website. If your website isn’t giving a call to action once your visitors get there, you’re missing the point.

Each piece of content on your website should do something to escort your potential customer further along your sales funnel. You might ask for people to comment on your blog post to engage with them, or tell people to sign up for a freebie so you can get them on your email newsletter list or even pick up the phone to give you a call.

What do you think? Have you found a technique that works well for driving more traffic to your website? Please share your thoughts and comments below.

Tags: , , , , , , , , , ,

About the Author, Andrea Vahl

Andrea Vahl is co-author of Facebook Marketing All-in-One for Dummies and also uses her improv comedy skills to blog as Grandma Mary, Social Media Edutainer. Connect with her at www.andreavahl.com. Other posts by »




More Info
  • http://www.TheSpreadsheetGuru.com/ Chris Macro

    Great article Andrea! One question, does the Woobox app cost anything? I’ve been looking for a way to create customized Facebook sections

  • http://www.wendy92.com Wendy Forbes

    Great tip on the ability to redirect to a website when someone clicks on an app cover photo. I use Woobox but had no idea that was an option. Thanks so much!

  • http://www.AndreaVahl.com/ Andrea Vahl

    So glad you liked it! Woobox does have some paid options like contest tabs but the HTML tab is free (nice!) https://woobox.com/pricing

  • http://www.AndreaVahl.com/ Andrea Vahl

    Yes it’s not well-publicized! Glad you enjoyed the article!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Awesome techniques, Andrea. I think consistent engagement with your community can also help drive traffic to your website. Thank you so much for this value-packed post!

  • Tamyara

    Excellent post!

  • http://www.danielmelbye.com/ Daniel Melbye

    A good reminder of some of the things we should be doing!

  • http://www.christiankonline.com Christian Karasiewicz

    @andreavahl:disqus, it is my understanding that the Woobox redirect violates Facebook’s TOS for Facebook Pages.

    This is why companies like Shortstack and other app companies have not implemented it.

    Any thoughts?

  • Tony Bynum

    Wow, those are fantastic, and well articulated recommendations! Thank you for writing such an informative and useful article!

  • Pingback: Marketing Day: February 4, 2014()

  • http://www.postplanner.com/ Scott Ayres

    Good advice Andrea.. Sisyphus??

  • http://www.antoniocalero.com/ Antonio Calero

    It’s a nice story from Greek Mythology, a poor dude doomed to push a boulder uphill and when he was reaching the summit, the damn thing slipped and rolled back to the foot of the mountain.

  • http://www.amazon.com/Joel-Savage/e/B008SCTYI6 Joel Savage

    Very interesting article.

  • http://www.antoniocalero.com/ Antonio Calero

    Very good article Andrea, I like especially the ideas to create additional content. May I have the honour to interview you for my blog? (just kidding….for the moment….)

  • http://www.antoniocalero.com/ Antonio Calero

    That is correct Christian (Item 11 of this https://developers.facebook.com/policy/), I wonder if the Woobox has find a “grey” area or loophole to overcome that issue.

  • jake_wheat

    I’d be interested to know as well, I followed the article and implemented a great tab. I would like to test the paid features with my audience, but in order to do that you have to pay first. They should have a 30 day working trial to see it in real time, it does not work well to have “contests” that only allow for admins to see them.

  • http://www.AndreaVahl.com/ Andrea Vahl

    One thing I need to note here is that we did have to change the article to remove the Woobox redirect feature. That does appear to be in violation of Facebook’s guidelines. You can still use the Woobox HTML app and add links there to your website but do not use the Redirect feature.

  • http://www.AndreaVahl.com/ Andrea Vahl

    One thing I need to note here is that we did have to change the article to remove the Woobox redirect feature. That does appear to be in violation of Facebook’s guidelines as listed in #11 here: https://developers.facebook.com/policy/. You can still use the Woobox HTML app and add links there to your website but do not use the Redirect feature. Sorry about that!

  • http://www.AndreaVahl.com/ Andrea Vahl

    Yes, I dug a little deeper into this and it looks like it is against Facebook’s policy here (#11): https://developers.facebook.com/policy/ I’m very sorry for the error and we did update the article. You can still use the HTML tab but just not employ the Redirect and I’m surprised it hasn’t been flagged by Facebook yet. The HTML tab is free but the contests are paid.

  • http://www.AndreaVahl.com/ Andrea Vahl

    Thanks John!

  • http://www.AndreaVahl.com/ Andrea Vahl

    Yes, that is sometimes how I feel about Facebook ;)

  • http://www.AndreaVahl.com/ Andrea Vahl

    Thanks Joel!

  • http://www.AndreaVahl.com/ Andrea Vahl

    So glad you liked it Antonio :) Great work at getting started on your content plan :)

  • http://www.AndreaVahl.com/ Andrea Vahl

    Glad you liked it Tony!

  • http://www.AndreaVahl.com/ Andrea Vahl

    Thanks Daniel!

  • Barry Clermont

    Great advice. Once again, yet more work to do. Yes, I really do appreciate it! I use Social Feather with my blog site. Nice controls.

  • Vikas Pratap Singh

    @andreavahl:disqus It’s a nice descriptive article and the images describing your strategies are adding more importance to your article. Although i was well aware of first 4 but the last one is a bit new to me. I would love to do an experience with ads manager for “clicks to website”.
    Thanks a lot for sharing some cool and as important stuffs for driving traffic from Facebook to your website.

  • http://www.cloudstoragewizard.com/ Joe kok

    Second steps is a clever move as your visitor can help to spread and share what you are talking on your blog or website. It really does help a lot!

  • http://www.mohanspage.com Mohan T

    Highly informative piece.

  • http://www.stephaniesammons.com/ Stephanie Sammons

    Good stuff Andrea! Thanks so much.

  • http://aremorch.com/ Are Morch

    Awesome tips here Andrea. Great to see how you implement cross-marketing as effective strategy to increase traffic to our website. And strategies here is very compatible no matter what Social Network you prefer to focus on. Cudos :)

    Cheers..

    Are Morch
    Hotel Blogger

  • http://www.incredibleadventure.nl Frank Meeuwsen

    Tip #3 is something to reconsider. Recent news show that Facebook will show more linkposts from business pages and more textupdates from friends. Statistics show that posts with photos really drive more traffic. So these days, paste a link in your status update, make sure the image is big enough and add your own text to the update. This will show your update with a big enough image which also clicks through to your article. I have a feeling this will also help you stand out on the new Facebook Paper app.

  • Vanessa Cabrera

    Really great post Andrea! Simple….to the point…and very helpful!

  • http://www.TravelShepherd.com/ Michael

    Yes, the most useful article I have seen in a long time since it has both concepts and step by step how to. Cheers

  • http://workado.com/ Justin McGill

    Love it – the Facebook Ads are proving to be very effective. It probably won’t last that way long though so it’s a good idea to take advantage of it now :)

  • Wendy Hwang

    Roth Heating is a client of ours at Anvil Media! Thanks for featuring it, I’ve passed your article along to them. Curious as to how you came upon it as they’re a hyper-local business?

  • imranbtl

    Very knowledgeable post.. Currently i am running a website and page related to a restaurant.. which types of engagements i have to do on page to generate leads and more fans except my blog..

  • http://www.AndreaVahl.com/ Andrea Vahl

    So glad you enjoyed it!

  • http://www.AndreaVahl.com/ Andrea Vahl

    You are welcome Stephanie! I always enjoy your LinkedIn articles too!

  • http://www.AndreaVahl.com/ Andrea Vahl

    Thanks Are!

  • http://www.AndreaVahl.com/ Andrea Vahl

    I was doing some searching and they came up :) I’ve spoken at some HVAC events and so I’m always watching how they market because I think some of these types of service businesses can be more challenging!

  • http://www.AndreaVahl.com/ Andrea Vahl

    Glad you enjoyed it Michael!

  • http://www.AndreaVahl.com/ Andrea Vahl

    It will be interesting to watch as Facebook “forces” more businesses to use ads.

  • http://www.AndreaVahl.com/ Andrea Vahl

    I do mention in point #3 that the text posts are being shifted for pages. The most important point there is to just test what works for you. I still get a lot of engagement from photo posts so you just need to watch your stats. Thanks Frank!

  • http://www.24-7pressrelease.com/ Michael I

    Excellent article Andrea! We have noticed some changes however in the Facebook ads… The changes started around November last year time. We created a press release service coupon for one of our packages, and the coupon was a HUGE success. I had then heard of some rumors about changes to their advertising (does anyone have any further insight?), where by our next round of coupons drew a COMPLETE BLANK! So not sure what the changes were, but…

    Also found the use of the “About” section of great value! Great read over all, thank you!

    Michael
    24-7 Press Release Newswire

  • http://yourprospectlist.com Dalia

    this is awesome, i am learning a lot! thank you so ,much!!!!

  • Pingback: The Weekly Measure: Top Internet Marketing News, Tools, and Events-February 7, 2014 by Vertical Measures()

  • http://www.praverb.net/ Praverb

    Thank you Andrea for putting together this awesome blog post. I love the idea of adding tips that are based on your niche. Great quality as always.

  • esornoso

    Great post Andrea!

  • Pingback: 5 Articles Every Entrepreneur Should Read to Conquer Facebook Marketing()

  • Pingback: How to Drive More Facebook Traffic to Your Website in 5 Easy Steps - Brand democracy()

  • http://www.prbrigade.com/ Jim Young

    Great tips, Andrea. Especially #4 – I think the Facebook “about” section is heavily under-utilized and a great place to include links back to your website and your other social profiles. Judging from several pages I’ve seen lately, there are a lot of brands that are ‘About’ nothing.

  • http://www.theloneliestplanet.com Randy Ross

    Worth noting: NetworkedBlogs is not a freebie. Thought it was. Spent 10 minutes registering adding a widget, only to find you have to pay for it. Silly me.

  • http://www.youngsterhub.com Amit Kumar Gangwar

    i want to ask a question thaat how can i add google plus authorship and vedio thumnails as well as rich snippet such asstar rating in meta description..

  • http://mediaxchanger.com/ Social John

    Fantastic article :) your technique is amazing and simple to follow. With your help i was able to improve my social media traffic in Facebook. Thank you!

  • guptaabhijit318

    Very interesting article. ! GREAT POST! This is so helpful and I will definitely be
    implementing some of these tips for my own blog!! Thanks so much for sharing!

  • Ela

    Do these advice suit any website or it’s better look at the target market and the kind of business, what do you advice to a website targeting mostly kids?

  • Brian Clawson

    Woobox is awesome! I highly reccomend it!

  • Brian Clawson

    Awesome article! As always you guys are on top of the game! THANK YOU!

  • http://www.thesocialmediaexpert.in/ Thesocialmediaexpert.in

    great article

  • Jack Kalla

    Nice article. Is there any research that shows using disqus, livefyre, facebook comments or something similar has significant impact on driving traffic from social sites?

    Thanks

  • Glenn S. Ferguson

    Thanks Andrea for the tips, looking to increase traffic for our weddings in the Bahamas business.

  • Loraine Pages

    im only a begginer and i dont have enough budget for that.. is there any way to increase my traffic?
    .. tnx and more power









Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!