Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?
To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.
David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.
David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.
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