social media how toAre you looking to use social media to promote your blog?

Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.

But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.

Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.

#1: Tumblr

I’ve been blogging since 1999 and have had my own hosted WordPress blogs since 2003. So I never used to bother much with platforms like Posterous or Tumblr.

Fortunately one day I realized that many of my best prospects were using Tumblr and decided to include it into my social media marketing. And I’m surprised by how many people I know are using it.

Tumblr makes it really easy to share your blog post. You can share with either the “text” or “photo” option.

grab html

The HTML code is all ready to use, so I copy it just before publishing the blog post.

Here’s how to share with the “text” option.

Just after you’ve published a post and while you still have the HTML of your blog post open, grab the code and pop over to Tumblr.

tumblr options

Tumblr offers lots of ways to easily share information.

Sharing a post as text is as easy as 1-2-3.

tumblr 3 steps image

Sharing your blog post on Tumblr is as easy as 1-2-3.

After clicking on “text,” you:

  • Type in your blog’s title. You’ve already written it to be compelling and to attract attention, so why reinvent the wheel?
  • Put in your link back to your blog post. We could all use more inbound links to our sites, couldn’t we?
  • Click on the “HTML” option, paste the code from your blog and hit the green Update button. You’ve already done the formatting, so it works in Tumblr.
tumbler html button

You can use Tumblr's WYSIWYG editor or you can click on HTML to add your code.

Voila! Now you can see what the post will look like. The only thing you may need to add are the paragraph breaks.

Add a few tags in and click on the green “Create Post” button and the Tumblr blog is up with a link to your original blog post.

tumblr create post

After adding some tags, you're ready to create your post in Tumblr.

Using the “text” option makes your post look like the image below. People will see your headline and formatted text, but all of the images will be reduced to a gray box. When a reader clicks on the headline, they’ll be able to see your post in all its graphical glory.

tumblr posted as text

A problem with posting as text is that images show as gray squares.

Many of us find that the image is more attention-grabbing than the headline. Images are what draw people into your posts.

Here’s how to share with the “photo” option.

To get people to see an image in their Tumblr feed, you simply need to share your post as a photo. You’ll need to provide a link to the image (or upload it from your computer). Then you use the post as the “caption” by pasting it using the same “HTML” option as above.

I chose to do this with my “100 Donors in 90 Days” post:

tumblr posted as photo

Posting as an image allows the image to be seen in people's Tumblr feeds without their having to click on the post.

The Benefits of Tumblr

Tumblr isn’t yet one of the top referrers of traffic to my site. As with many platforms, people on Tumblr seem to want to consume the information within Tumblr. Sharing my posts here allows them to consume my content without having to go anywhere else.

As a business owner, the primary benefit of Tumblr is the link back to your site. Inbound links to your site help your site’s search engine optimization.

And I’ve been pleasantly surprised to see the prospects and colleagues that choose to follow me here.

Despite how long it took me to describe this process, the Tumblr step really goes quickly.

#2: Facebook / Twitter / LinkedIn

The largest social media referrers to my site include Facebook and Twitter. I use HootSuite to post to Facebook, Twitter and LinkedIn all at the same time.

Using HootSuite saves time and helps you make sure people see your post. Images inspire clicks, so Facebook tends to pull images from web links. But Facebook and auto-published RSS feeds don’t always choose the image that fits the post.

HootSuite allows you to choose the image you want to share on Facebook. Being able to choose the image you share is important to your branding. This is why I recommend you use HootSuite to simplify sharing your blog posts on multiple platforms.

post to fb page plus

Using HootSuite to post as your Facebook page and then going to your personal profile to reshare the page's post helps it to be seen by more people.

While you’re sharing your post, you may as well add LinkedIn. LinkedIn is the “little engine that could” of social media. Other platforms come and go, but LinkedIn keeps chugging along growing every day. For many, it is the main social media platform. So sharing the link there is handy and smart.

Back to Facebook. In the image above, you’ll note that I encourage you to share to your Facebook page, not your Facebook profile.

I used to share it to both until I learned about Facebook’s EdgeRank. Facebook pushes very few page posts into other people’s streams. It favors posts that have lots of interaction such as people liking the posts, commenting on them and sharing them with their friends.

To help your Facebook page get more exposure, use HootSuite to post the blog link to the page. Then manually go into Facebook using your personal account and share the page’s post with your followers. That gives exposure to both your Facebook page and your blog post. Since I’ve been doing this, I’ve seen my Facebook page follower count rise more quickly than it had been.

re share on fb personal profile

Share your blog on your Facebook page. Then reshare it using your personal profile.

When I share the page’s update through my personal Facebook profile, I always paste in the same message that I used in HootSuite. Facebook often only shares the link on the page, not the comments about that link. You should consider doing this too. If you don’t add text, your friends won’t have a context for why you’re sharing the link.

cut and paste hootsuite text

Cut your HootSuite update text and paste it into the comment box when you share your page's update.

#3: Google+

Sharing your blog post with the world on your site and on Tumblr, Facebook, Twitter and LinkedIn isn’t enough. I’m also a huge fan of Google+. In addition to being an amazingly helpful social media platform, Google+ allows you to train Google on how to categorize your site in searches.

I suggest you put your entire blog post into Google+. Google+ allows you to share 100,000 characters rather than LinkedIn’s 120, Twitter’s 140 and Facebook’s early 460. (Facebook appears to have increased its character count to over 60,000 in response to Google+.)

Since Google is indexing Google+ updates so they can be found in regular Google searches, consider helping Google help others find your site.

Here are 6 steps to share your post on Google+:

1. Use Google+ as your brand page.

First, get on Google+ and sign in as your brand page. You just need to click on the gray arrow near your head in the upper-right corner and you’re fine.

choose google plus page

As with Facebook, you will first want to share your blog through your Google+ brand page.

2. Paste in the complete URL before putting anything else in.

When you are using Google+ as your page, put in your blog’s URL before you put in anything else. Google+ will grab images from the first web link it identifies.

paste link first

Paste your blog link in first to ensure the update ultimately links to your blog.

You can use the gray left and right arrows on the image to choose which image is shown with the update.

3. Grab the entire text of your blog post.

Now go back to the tab with your blog post and grab the entire text. Paste that into the Google+ update above the URL you already put in there.

Then go back and copy the blog post title and paste that on top of all of the text.

There are two reasons for doing this. First, you’ve already invested the time in using specific keywords in your blog posts to help Google and other search engines classify your site. Why wouldn’t you reuse them here in Google+?

Second, most people like to consume information from within the social media platform. Few Google+ readers are actually going to click on a link and read your blog post. So make it easier for them by including the entire text here.

Google+ shows readers only the first section, but they can easily click on “read more” to see the rest.

grab post text

Put the entire text of your blog post over on Google+.

4. Use Google+ formatting.

Now that your entire blog post text is in your Google+ update, format it a bit to make it easier to read. Here is how to format text in Google+:

  • Bold words or phrases by putting “*” on either side of the text you want to make bold.
  • Italicize words or phrases by putting “_” on either side of the text you want to make italicized.
  • Strikethrough words or phrases by putting “-” on either side of the text you want to have a line through.

Formatting text makes it both easier to read and makes it look more like the blog post on your site.

paste and format

Make your update easier to read by using Google+ formatting options.

5. Share with your page’s circles.

Now you choose whom to share your update with. Since Google+ makes it a bit challenging for pages to get followers, it’s probably a good idea to share it with everyone you can.

choose circle and share

Choose the circles you'll share your blog post with.

6. Reshare as a person.

As with Facebook, you’ll now want to go back to your personal profile on Google+. You’ll see the blog post in your stream. Simply click “share” to share it with the circles you find appropriate.

Google+ does a great job of including text from your page’s update, so there’s no need to add much more yourself.

page post in personal stream

Share your Google+ brand page update in your personal stream.

Since Google+ still makes it difficult for pages to get followers, you probably have a larger following on your personal profile. Using this technique allows your blog and your Google+ brand page to be exposed to more people.

Note: Always remember to choose “public” in addition to any circles you share with.

choose circle and share

Share with the appropriate circles and add an interesting heading.

Your blog post now appears in your personal stream.

post in personal stream

Now your post is available to all of Google+ in your personal stream.

Too Labor-Intensive?

This all probably seems labor-intensive. It’s not nearly as easy as letting an auto-publishing service share your blog posts to your social media platforms.

But taking these steps respects the way the users of each service interact with each of your blog posts. It’s a great way to keep your brand in front of people. And it helps increase traffic to your website.

I’m getting great results by using these tactics and would love to hear your comments.

What do you think? What are ways that you repurpose your blog content? Leave your questions and comments in the box below.


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  • Nija

    Thanks for this awesome post!   – Nija

  • Really useful post, thank you so much Marc. Though, don’t you think that (especially when it comes to Google+) it could be considered as duplicate content?

  • Nice post, but surely posting on Tumblr it would be duplicate content

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  • This is pretty much everything I do on my website (minus the tumblr). Although I use a different tool to HootSuite. The other thing you must do is like and +1 your pages as this goes into your feeds as well.

    I’m not sure about posting the entire content into Google+, however it is an interesting idea so I will give it a go. Is there a way to format lists?


  • I had the same thought as Alex… worried about exact duplicate content.  Thanks for the great tutorial on Tumblr!  Not using it yet, but have had my eye on it.

  • LaraWhite

    Yes, my exact concern, duplicate content?

  • I cant imagine it would (i’d hope Google has that covered) but would love to get opinions on this please?

  • Blake K. Brown

    Thanks for the great post!  I would love to try this out, but I am also worried about duplicate content hurting my search rankings.  Is this no longer a concern?

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  • Melissa P.

    thanks for sharing this article! neat! 

  • I would not duplicate the content in Google Plus. I think it would be better to write a summary that is original text.

  • Great post, Marc. I think there are some auto posting options that work well. We use Wordbooker to auto post to Facebook, “WP to Twitter” for auto tweets,  and the WordPress utility that LinkedIn offers. Beyond those three platforms, you’ll need to do it manually as you say. We also suggest that you +1 your posts since Google immediately indexes anything that is +1’d. You can also consider adding your content to Squiddo and other such platforms if you want a link back to you site like you get from Tumblr.

  • John

    Excellent article. Thank you!

  • Alex: I’d wondered the same thing but haven’t seen a Google slap. I’d be open to others commenting on this!

  • Thanks. I’d wondered the same thing but haven’t seen it affecting search or traffic.

  • What tool do you use?

    As for +1ing your own stuff…I had one guy who’d post, +1, and comment all at the same time. Seemed really, really odd. Do you think it’s bad if someone goes to your G+ profile, checks your +1s, and sees all going to your own posts and pages?

  • That is certainly another way to go about it.

    Do you find people clicking on links in Google+? I’m not seeing as much activity that way as I was in the first 3 months.

  • As someone who has used social media every day for years to promote my radio show and promotional work with independent bands, I found this article to be insightful, easy to understand and straight-forward. Easily one of the best social media articles I have ever read!  Thank you.

  • I’d tried Squidoo back in the day but never saw traffic back to my site so stopped. Thanks for reminding me about it!

  • I don’t think that we have to worry about creating duplicate content here. With the link to the original post you clearly show which version is the original one, not misleading anyone.

  • Kfalkner

    Very nice post-  clear and concise steps.   In regards to Google+, another way businesses can take advantage of their page is to links to all of their social media accounts, including their company blog under the “favorites” section of their profile.

  • Jackie1707

    Great suggestions thankyou – but how about Pinterest?

  • Thanks Bart! That makes sense to me.

  • Ah. I am out of my depth when it comes to Pinterest. There are other Social Media Examiner articles on that: 

    Do you currently put your blog on Pinterest?

  • Thanks for this info I didn’t even think about pasting the entire content into the Google+ posts. I normally just paste the first paragraph in there the same as I do on Facebook. But I’ve started to notice that Google+ posts were being indexed higher than my actual posts. I’m going to try pasting my entire content in there and see how it goes.

    Do you find you get more comments/shares/+1s on the post if people can read it directly in Google+?

  • Nick Messenger


    Thanks for the interesting post. For me the biggest problem is keeping up with the next best social media platform.  For example, you didn`t mention Pinterest – do you use it? What do you think to it ?

    Do you think that the platforms you spoke about were sufficient in the social media world?

    Do you use any other ways to promote your posts e.g. article marketing, video ?

    Thank you



  • Nick Messenger


    Thanks for the interesting post. For me the biggest problem is
    keeping up with the next best social media platform.  For example, you
    didn`t mention Pinterest – do you use it? What do you think to it ?

    Do you think that the platforms you spoke about were sufficient in the social media world?

    Do you use any other ways to promote your posts e.g. article marketing, video ?

    Thank you


  • Jackie1707

    Good point Nck which I asked too.. I use Pinterest to promote business as well as blogs, but not really sure how it’s working – I keep hearing that it drives back traffic to your website but not sure how to track it/measure it? 

  • Thanks for all the tips Marc, I will try them all! def worth the extra time it takes!

  • Nick,

    Pinterest is great for posts with a lot of images, videos, infographics, and niches like recipes, styling, fashion, design, webinars,… visual things.
    It’s not at all great for engagement and conversion on your website. People on Pinterest mostly just “check things out” and even if they go to your site, most of them leave quickly. It’s just like StumbleUpon before – you can have thousands of visitors from it and little to 0 sales/conversion. There’s no engagement normally. It depends on the topic.
    But it’s still good source of traffic if your site or post is “visual.” I only share posts or have Pinterest pin button on posts that are visual and have an image or media that’s interesting.

    Same applies to most social networks out there. LinkedIn is really good for news, networking and business sites but has no use in, say, culinary blog.

    I always share to 3 networks – Google+, Twitter and Facebook. All other networks for me are handpicked for that individual post/website.


  • LindaAW

    Good evening Marc!

    I just had a go at following your instructions – must have gone wrong somewhere, as all I ended up with was the original text with “*” and “_” on it! No idea what went wrong with the picture… somewhere in the ether I suspect!

    Still, it’s late – I’ll have another go tomorrow!

  • Hey Marc, 

    Lots of stuff here. I like the detail! LOL @ the little engine that could. 

  • pat coakley

    Very interesting article and timely as I have been wondering how to efficiently share these posts.  But. I, too, had “a go” at the Google+ using the brand page.  Followed it all up until the part where I pressed publish and it was supposed to show up in my personal feed where I could then share it with my circles that have folks in them.  There are none in my brand page because quite honestly from what I’ve read I’ve been discouraged from using them?  Anyway,  when it didn’t show  up, I ended up trying to “share” it from the brand page but that just resulted in a few lines in my personal feed.  Any thoughts?  

  • Regarding duplicate content…although this is a great strategy to market your content, Google’s algorithm will not allow it.  You have to utilize advanced SEO to tell Google’s crawlers that you know it’s duplicate content and you are letting them know you know.  😉  

    Here is Google’s insight on duplicate content with some advance SEO suggestions to prevent any ranking losses:

  • I use Sprout Social and Tweet Deck mainly – I didn’t get along with Hootsuite.

    As for +1ing your own content, that’s an interesting thought that I hadn’t given much consideration too. I don’t think it would be a bad thing providing you +1 other peoples pages too – which I need to do a little more of! However I have had a reasonable amount of success by liking my own posts as it goes onto my profiles wall, which friends then click, so hopefully G+ will start to work that way too when I have more followers.

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  • Hello Marc,

    Nice post! One question about Tumblr, won’t Google punish us if we copy the same text over from the original blog? This is duplicate content, to some degree.

    I have the same setup as you, self-hosted blog, and have been experimenting with Tumblr.



  • Chris Tucker

    Great post and gets one thinking about methods used. Beyond the dupe content issue which i think is correct, that if you link to the original post it will be counted – – my other concern with what you are saying is that I have always used blog posts to get people to leave the social platform and come to the web site. Because we actually have other reasons for producing blog posts on our client sites, whether the announcement of a blog post gets people to click over is not as important… wish FB would allow the post pic to be large like G+ does

  • Beth Thouin

    Hi Marc. Informative blog! Posting any infographics to Pinterest is a great idea. I recently did so and it did not generate high traffic, but it was high quality visits. Don’t forget to backlink the image to your blog! 

  • We also made the switch from Hootsuite to Sprout Social! It is a much better messaging platform in my opinion.

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  • Nice post. Google+ is a bear right now because of the lack of API access for platforms like Sprout Social or Hootsuite.  Life will be much easier and less time consuming for social media marketers when we can publish messages to Google+ via third party platforms. While Google+ may not be a strong social media network today in terms of interaction it cannot be ignored – especially where SEO is concerned!

  • Great tutorial. I just began blogging on Tumblr, it is a huge platform with great possibilities. And you made me discover HootSuite, and I think it was time for me to regroup Twitter and Facebook

  • Great post, Mark!

    One question, though. You are suggesting to post a copy of your article on Tumblr and Google+. Isn’t this regarded as duplicate information by Google? Therefore it would be bad SEO for your original post on your blog. Also if you are trying to increase traffic to you blog, but providing full content elsewhere why would anyone then go to your blog?

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  • As always another incredible useful article thank you.

  • Your post has certainly got me thinking!  I am trying to get more traffic to my website, which is fairly new.  I have recently started using social media for that purpose so your post and the comments are proving to be really useful to me.  It’s interesting about the duplicate content being acceptable because, like many of the other people commenting, we have been led to believe it’s not the ‘done thing’.  Thanks Marc for sparking the interesting debate!

  • Dali

    Excellent post, thanks for sharing.

  • Nick Messenger

    Thank you for your very detailed answer.  Sometimes I don`t leave comments because a lot of the time they go unanswered but I am very grateful for your reply.


  • Shadra Bruce

    Posting duplicate content may help in the short run to increase rank, but in the long run, it’s bound to backfire as you’ll be seen as self-serving rather than as a thought leader providing unique, interesting, and helpful content. A slower build while sharing relevant links to the major social media drivers will pay off more in the long run than trying to get everyone to read the same thing you wrote in five different places. Rather than seeing each social media venue as a duplicate tool, recognize them for the unique capabilities each has: my LinkedIn connections value different content and angles than my Facebook and Twitter fans, which are different still from my Pinterest and G+ followers. For all the work you have to do here to duplicate the content, it’s just as easy to customize it for the audience and drive everyone back to your blog with a link to the original.

  • Nick Messenger

     Hi Jackie,
    Thank you for leaving an answer to my comment. I believe to track your Pinterest traffic you need to link the picture to the URL you want to be visited & then you can check your Google Analytics to see how much traffic that URL is getting & where from.
    I hope that makes sense.
    Good to make your acquaintance.

  • Jackie1707

    Thankyou Nick I manage my sister’s small business social media & promotions and she checks on the Google Analytics, so I’ll have to ask her. She tells me traffic has increased since I’ve taken over, so I must be doing something right!
    Great to ‘meet’ you too 🙂

  • Weird. I replied to this 16 hours ago but it hasn’t posted. 

    I don’t know about Pinterest, but SME has lots of posts on it. 

    Do you repost your blog on Pinterest?

  • I don’t find I get significantly more +1’s or shares with the whole text in there. I do it mainly for the indexing on Google.

  • Ha! That’s why I read SME!!

    I don’t use Pinterest but many people I respect do.

    I do use video but that usually goes in spurts of creativity. I haven’t used article marketing in years. (Althought the links on this post I guess could be considered that!)

  • I do a lot of speaking around the world. That and my email list are my primary ways of marketing my blog.

  • I answered this question above. 

    Here is what I said: Ha! That’s why I read SME!!
    I don’t use Pinterest but many people I respect do.
    I do use video but that usually goes in spurts of creativity. I haven’t used article marketing in years. (Althought the links on this post I guess could be considered that!)

  • Where? On Google+ or on Tumblr?

  • Hi Pat. I don’t really understand what happened.
    The power of a G+ brand page isn’t in the initial share. In fact, getting notifications that “So and so shared a page with you” is sort of annoying. I’m not really interested in a brand’s page. I’m interested in helpful content.

    That’s why I reshare posts from my brand page into my personal stream.

  • Same question many above. An answer is since you post the link of the original, Google knows you’re not copying someone else’s stuff.

    I’ve tweeted Matt Cutts too. We’ll see if he is able to reply.

  • Yes, I try to use social media to drive traffic to my site. But my business goal is income not site traffic. No matter how good my Google Analytics report is, it won’t pay the bills. :)8

    So I’m willing to experiment in other ways. 

  • Glad to help!

  • Hi Kris. Please see the answers to this above. 

  • My pleasure! I’m hoping to get a more-or-less definitive answer to that! :)8

  • Shadra, that is a very common viewpoint with social media teachers. I respectfully disagree.

    I share my “Ask Without Fear!” keynote in New Zealand, Bermuda, Mexico, Canada, and all over the USA. Technically it’s “duplicate content” but people love hearing it anyway. And the New Zealand folks aren’t coming to Los Angeles to hear me speak.

    So I don’t mind posting it to FB, Twitter, G+, and Tumblr. Each has its tribe. Many of my FB folks aren’t coming to Google+ to “hear me speak.” And I get differing comments on each which helps me learn and grow.

  • Jackie1707

    Yes always – with a link back to the blog post too.

  • Mike Williams

    Great tips here. I have been posting my content to Facebook just the way you mentioned it, but hadn’t been doing it that way with Google+. I’m going to start though. Also going to give Tumblr a try. Thanks!

  • Glad I can be of help.

  • I’d be interested to hear Matt Cutts’ reply, but I highly doubt you’ll get a response since industry concensus is pretty clear: As many have already pointed out, Google considers these tactics duplicate content and does not look favorably. This is often reported at Search Marketing conferences. I suggest asking the SEOMoz community for its position.

    Increasingly I find search marketers knowing much more about social than the reverse. I caution all readers to consider the duplicate content consideration that’s been raised by other commenters.

    Google has become quite punitive in its algorithm changes. Look up Panda: Cross-posting duplicate content, as you suggest, is one of the mistakes publishers have made and have been subsequently permanently ruined. It doesn’t matter if it’s your original content and you have the link to prove it. Duplicate content gums up search results with … duplicate content. How does that help Google’s customers? If it doesn’t, it’s not helping Google, and Google won’t help you.

    If it was that easy, wouldn’t every social strategist suggest doing it? Any site that’s being crawled, social or not, should have original content. You use sharing buttons to share that content.

    I expect a follow-up post with your findings. Honestly, I’m shocked that Social Media Examiner published this post, which is potentially SEVERELY damaging to your readers’ search rankings, should they follow this advice.

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  • Thanks for sharing, Suzanne. 

    Marc says above that he has already been getting good results with these tactics and combines them with the networking he does on those social sites. It’s obviously not for everyone. 

  • Larry

    Some great ideas, thanks, this month will be my serious test month for my blog:  (It’s a contrarian, but positive view of the job search).  Thanks also to all for some really helpful comments!  I found Tumblr did some good, still haven’t ever gone to Google+, guess it’s time!

  • and what about StumbleUpon????  it’s not something you should do yourself… but it certainly drives incremental traffic when someone “discovers” your posts…

  •  Thanks for the reply!

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  • There is no way posting the exact same content 3 different places can be a good tactic. This is definitely duplicate content. It’s not adding value to have the same content in more than one place. I’m sure Google is pushing/will punish this. Sorry

  • I think it all depends on how big your cross over audience is as well.  If you have very different audiences on different sites, then is it truly duplicative?  not in the eyes of the beholder.  If you are always just repeating yourself and promoting yourself to the exclusion of everything else on all channels, you’ll bore the crap out of any single audience, let alone crossovers.  From a publisher’s point of view, it’s all about getting the promotion of content and content on as many different channels as possible- the question is whether full content or more referral back to your home base is more effective in the long run in terms of stats and conversions.  And of course, with proper analytics, you can figure out where the referrals are coming from and how they are converting, especially with google’s new flow features.

  • Mamij

    Hi very helpful, great post

    I have a question: HOW TO add my url under my profile photo I cannot see how to do that. Any help is much appreciated. Thanks

  • I learned so much from this article! I’m excited to try it myself! This will establish ‘Social Gratitude’ easier. 🙂 Thank you!

  • My goodness it can all be terribly overwhelming.

  • I have not experimented much with Google Plus but let me give it a try again 🙂 thanks for the detailed coverage and that too in a very simple way 🙂 thanks a lot

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  • Drj

    I posted my blog on my own website (WordPress) and on Tumblr for a year. I carefully monitored the traffic from Tumblr using Google Analytics and found that it was negligible. I assume that people just read it on Tumblr and didn’t follow the link to my own website. I have over a thousand readers visit my website weekly for the same information, so I don’t think they’re weren’t coming from Tumblr due to poor content. When the Google changed it’s algorithm to punish duplicate content, I decided it wasn’t worth the risk. My data shows that it removing my posts from Tumblr did not reduce the traffic flow to my main site at all.

  • Thanks for that. I didn’t get along with TweetDeck so use HootSuite. Glad to know of another good alternative!

  • Check out the conversation within the comments. Some say it is; others it isn’t. :)8

  • Check out the conversation in other comments. Interesting debate about duplicate content.

  • Don’t you lose the Google indexing benefit of a full text post?

  • Have you tried using FB notes? I forget it exists but if you want people to see the post, it works like a charm. (Or it used to…)

  • I never “got” StumbleUpon. I must be weird. :)8

    Thanks for reminding us!

  • Where are you wanting to do that?

  • Check out the Google+ articles here on SME. Great step-by-step tutorials that still apply even with the new UI. (In my humble opinion.)

  • Data rules! Good for you.

  • Thanks for sharing this. I am definitely going to look into getting a Tumblr account.

  • fcaballo

    I know I’m arriving late to this conversation but I just had to add my two cents. I hadn’t considered using Tumblr because I always thought of it as a social media channel for teens since they gravitate to it. But now I’m changing my mind and I’m actually going to try posting my blogs there, too. Thanks for the article!

  • Thanks for the info, especially the Facebook page / sharing tip. I was previously posting on both my personal and blog page, but then comments were split between the two.  Also, I’m jumping aboard Tumblr tonight.  Thanks again!

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  • Thanks for sharing a priceless piece of information. This is
    something that is going to be beneficial for many of us. I never thought that
    Tumblr can be a platform for promoting a blog. Facebook, twitter and LinkedIn
    are some common social networking sites and sharing the blogs can be really
    beneficial to drive traffic of superior eminence.

    Thanks once again- this is indeed one piece of information
    that is beneficial for every blogger.

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  • Does Google consider this duplicate content?

  • Binish Khan

    give me the other way to promote blog….!

  • Sorry guys, but despite the effort, this blog post is telling us “how to duplicate our content”… And that’s bad !!!

    Can’t believe I’m seeing this on SocialMediaExaminer though… Just to tell you guys, I was about to cancel my RSS subscription. 

    Please, give us useful info and not ways to get slapped by Google.

  • My feeling is there are two issues to consider when looking at duplicate content as described here:1. As far as being penalized by Google is concerned, I don’t think having your content in two or three places on the web is going to hurt you. Google wants to target professional SEO content farms with this move who have their content in hundreds of thousands of places. I’m sure there is a threshold below which you don’t have to worry.

    2. The second issue is that Google might consider your Tumblr blog more relevant than your main website. For me this is the bigger issue. Your secondary site might actually be rated higher than your primary. And this could hurt you.

  • Great points, Tim. My observations are similar. I think Google spends it’s time and money going after the “bad guys” AND also adapts to the evolution of how people are using the web.  

    This is an example of how a small business brings in bucks by hustling social networking and making real connections with the type of people he’s most interested in. Some businesses don’t have the budget and time to go after SEO results that actually bring in business. And if the people they want to connect with are active on a specific social media platform and prefer to get to know you there first… well, there’s some low-hanging fruit up for grabs.   I personally feel there’s a time and place for this: it’ll work for some businesses better than others and you have to understand where your market potential is on social media to make the right decisions. With regards to the Tumblr content, what about posting content on Tumblr some time after it’s posted on the main blog?

  • Thanks for sharing, Harold. I do think there’s a discussion to have around how businesses are using social media in the first place. 

  • Great post marc great tips here thanks for sharing this information it is helpful for many of us.I would love to try this out thanks once again.

  • Ya i do understand that promoting has become very important in our life. Not only blogs but everything, products, policies, films etc etc. But isn’t that blogging is meant to write good articles and the viewers are supposed to come on their own searching for content?

  • Thanks so much for your post, I’ll follow your advice to use G+ more effectively

  • Blake K. Brown

    It is an interesting debate, indeed. SEO is really important to my company and I would be too afraid to damage the work we’ve done already.  I’ll keep monitoring these comments and wait for more positive experiences before trying it out.  Thanks again for the great post!

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  • Dylanc888

    I get a lot of traffic from Tumblr but like many posts here, my concern is duplicate content that may affect search engine rankings.

    I noticed that Tumblr is similar to Pinterest where a lot of users have the tendency to reblog/ like content that is in the form of photos/ graphics. At least, that’s what I’ve observed in my own niche.

    Doing a summary can work with Tumblr then link it back to your blog/ main site. I’ve done this but just the same, the ones with graphics tend to get more clicks, reblogs and likes.

  • Steph Synoracki

    I have been manually sharing something on our company Facebook page instead of going through HootSuite only because the “like” and “comment” links don’t seem to appear. However, I see in your screenshot that these links do appear. Do you have any thoughts as to why I only see the “share” button if I post to my Facebook page using HootSuite?

  • Wow!  Lots of information here – thanks for sharing.  Social Media does take time and I am always looking for ways to minimize the time I spend on it as I believe it’s a very valuable platform to send visitors to the website.  I will keep this post and refer to it as a tutorial – thanks very much.

  • Great Thanks!

  • In regards to duplicate content, it’s true that providing a link back to the original article helps Google determine where the source of the original content came from, which should not damage your blog. I’d put that link at the top of the article and link to it within the article too. 

    There are still a few issues though:

    – The Tumblr blog post getting ranked higher than your website article (try titling it different)

    – People not leaving Tumblr, thus not sending you any traffic (try posting an excerpt that links back to the article, Tumblr isn’t for long-form consumption anyway)

    – When people repost your Tumblr, THEY are now duplicating your content (again, an excerpt will fix this and actually help your content go viral and send traffic back to your site, not tumblr)

    Still, consider that most of Google’s crackdowns have to do with shutting down sites that pull in feeds from other sites to appear like they have original content when they actually do not. I don’t see Google taking down Tumblr anytime soon, so if you must post dup content, maybe add a different title so that you can at least get ranked twice.

    I still think the best method for this is to excerpt from the original article, though. No real dup content concerns, fits the mentality of Tumblr users better, and it sends traffic back to your site. Also, more people will want to repost short posts (and send you traffic) and they won’t be stealing your content in the process.

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  • great post, how to combine it with some social networking sites like facebook and tweeter

  • Benoit

    Could you tell me what do you think about duplicate content? To post a same article on a blog, on Tumblr, on Facebook and on Google+… I am sure Search Engines do not like this process…!!

  • Datadiary2012

    Thanks so much for your post

  • found simple and effective tips to promote my blog
    Should focus on this tips
    Thanks for sharing

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  • seo 440

    to share this excellent post. Social media sits are the largest used sites. These
    are the best plat form to promote Blogs. 

  • In our experience, we are being far from slapped by Google.  While we are indeed duplicating content, we are also where possible tailoring content to suit each social media “tribe” and we have found that when you search for us we are almost every result on the first page of Google so this is a huge benefit to us.

    As each of our social outlets are all linked and all pulling in the same direction this just means we are making it much easier for people to find us using whatever social media service they find easiest to use. 

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  • Andrew

    hey I got social bookmarking service from one of fiverr seller, It was amazing, he gave me lot of book marking backlinks on High Page rank site, My site traffic was amazingly increased 😀

  • Christopher

    I know I’m a bit late for this, but this was an extremely informative and eyeopening post. Thank you!

  • Susan Bachelder

    Great article and the discussion within the comments was informative as well. Thank you!

  • Marc,
    That is fabulous information! Thank you so much!

  • Marc,

    Fabulous information. I’m just starting my blog from scratch again. Thanks so much!

  • Rahul Roy

    You Took the Words Right Out of My Mouth 😀

  • These are very great tips which I must keep safely in my bookmarks and always implement them.

  • livehiup

    Don’t duplicate your content! Please! It’s…skeezy. A good way to use Tumblr would be grabbing a photo from your blog post, maybe a short excerpt and titling it differently (and of course, link back to your site). Consider it more of a social media post than a blog post. Tumblr is a visual platform, most people don’t go there to read. 

  • I’ve been looking for more information on how to effectively use Google+. I’m not very familiar with it but this makes me much more comfortable with taking that extra step. Thanks for the insight! 

  • Good post. Thanks for sharing with us.

  • great post and valuable information thanks and keep up the good work.


    Nice post

  • I think that these are all good strategies but just copy and pasting your content everywhere will devalue your original blog post as it will be treated as duplicate content so I would suggest rewording it when posting to Tumbler or other blogs but I think that it’s ok to share on social media sites

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  • Great post!

    Thanks for taking the time to explain it all and help, you made it easy to follow and precise

    Hopefully now I get some good traffic to our world travel blog

  • awesome Tutorial ! Can u write a Articles about Reddit ? Thank a loi

  • thanks for providing such useful informations . i have a created my bloger just now. i hope you will help me and new user like me in promoting blogers . thanks again

  • Very useful. Thanks for sharing this tips, I will test it for my sites.

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  • Kyo_schmeep

    With Tumblr, you could only put say, four lines of your blog post and then say ‘read more of it on my blog’ and then put the link if you want people to actually view your blog.

  • thedollydreamer

    This is a very informative article. Thank you for taking the time to share with us.

    To re-touch on Duplicate Content thread in the eyes of Google, here is  what Google has to say about it (taken directly from Google’s Webmaster Tools documentation – which was updated on 10-16-12 )

    Syndicate carefully: If you syndicate your content on
    other sites, Google will always show the version we think is most
    appropriate for users in each given search, which may or may not be the
    version you’d prefer. However, it is helpful to ensure that each site on
    which your content is syndicated includes a link back to your original
    article. You can also ask those who use your syndicated material to use
    the noindex meta tag to prevent search engines from indexing their
    version of the content.

    Duplicate content on a site is not grounds for action on that site
    unless it appears that the intent of the duplicate content is to be
    deceptive and manipulate search engine results. If your site suffers
    from duplicate content issues, and you don’t follow the advice listed
    above, we do a good job of choosing a version of the content to show in
    our search results.

    Sorry for the long comment, but I thought it might help us understand Google’s mindset a little better.

  • I have the same question…. In regards to tumblr and duplicate content. Could you point us towards a post you’ve shared on tumblr – I’d like to double check that it’s not going to harm your posts before i go ahead and use it. 

    Great post anyway!

  • Thanks. I used Google’s description, especially of including a link to the original, when I wrote this post.

    As you can see from my Tumblr account: – I’ve slowed down on using it to repurpose my blog. Especially since the new algorithm (Penguin?).

    I like the idea of a snippet with a link to the blog post.

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  • Paul Bola

    creating a blog is
    easy but promoting can be very challenging but this post really can help to
    boost the blog on web.

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  • wow! nice post!

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  • Krishna Ahire

    Great Post,
    I got much help to understand the use of social media.

  • Great point Timoluege, my understanding is that duplicate content is when you have the same exact content in two different places on your site (on the same domain).

  • Actually a lot of content on the web is duplicated. There really is no such thing as a duplicate content penalty. If you have the same exact content in two different places on your site that is considered duplicate content. You don’t get penalized for it, but what will happen is Google might not index either of those pages and disregard both of those 2 pages.

  • Ashley Elsberry

    This was really helpful, thanks for posting it! I’m fairly new to the whole blogging scene, so I’m glad I found this post!

  • Richard Haynes

    Thanks for the great information. I have not been using Tumbler but now just started. Thanks again!


    It seems like a lot of social media want you to share out your pages to other social media. One problem with this is that it can effectively multiply the number of ads you send to any particular person without substantially increasing the number of persons you reach. I worry that many of the newer platforms are not so much helping you reach people as using you to inflate their own hit counts.

  • Nice artice.

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  • Nathan Brook

    I agree with you Social media is one of the great ways to share the blog no doubt about it. Thanks for the share.

  • Thanks a lot Sir for such a descriptive information.

  • Very helpful continue to share.

  • Michele Ramie

    Thank you Marc! Excellent post and very easy to follow.

  • Fantastic post. So many tips and tricks I had no idea about! Thanks for this.

  • WoW! great post. Thanks for sharing Marc. I love the Use Google+ formatting.point.