How Content Turns Prospects Into Customers

social media book reviewsHow do you attract passionate customers?

What can you do to cut through the noise and get people to notice what you have to say?

The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.

Why Content?

It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”

Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?

I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.

17 comments

 
 

Can Social Media Actually Make You Money?

social media book reviewsIf you’ve ever asked the question, “Can I make money with social media?“, you might have heard a variety of answers such as, “No!”, “Maybe” or “It depends.”

Rarely (if at all) have you heard the confident and unwavering response, “Yes, you can!

In their book, How to Make Money with Social Media—An Insider’s Guide on Using New and Emerging Media to Grow Your Business, Jamie Turner and Reshma Shah explain that there’s a big difference between people who make money with social media and people who don’t.

7 comments

 
 

How Ideas Spread With Social Media

social media book reviewsHave you heard of the expression social media myth? Would you recognize a myth if you heard one?

There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic.

Then there are others who believe that if you can’t measure it, you can’t control it. For them, it’s all about setting goals, experimenting, testing, analyzing and measuring.

facebook sharing by day of week

Measuring social media activity helps you figure out if you're on the right track.

7 comments

 
 

Small Businesses Set to Excel with Social Media in 2012

social media reviewsDo you own a small business? Are you tired of hearing how big businesses are succeeding with social media?

If so, Social Media Examiner has some exciting news…

But first, much has been said about big companies such as Red Bull and Cisco, and how they harness social media to drive massive traffic to their sites and generate enormous sales.

But when small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals.

5 comments

 
 

6 Ways to Become Likeable With Social Media

social media book reviewsWould you like people to rave about your business?

Wouldn’t it be nice if customers fall in love with your brand?

If you think that sounds silly, see what people are saying about Mayor Cory Booker of Newark, New Jersey:

updates

Fans are raving about Newark Mayor Cory Booker, despite numerous challenges facing the city.

14 comments

 
 

How to Build Your Own Facebook App

social media book reviewsAre you wondering how to integrate Facebook into your website? Got an idea for a Facebook app?

Keep reading to discover a new book that makes it all easy…

The Power of Facebook Integration

When JibJab (the personalized electronic greeting card company) released their first hit video “This Land” in July 2004, they relied exclusively on email to share it with their users.

At that time email was the most effective way to spread a message about an app or a website.

4 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures