social media research Is your company considering influencer marketing?

Wondering how social influencers might fit into your overall marketing strategy?

Many businesses aren’t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers.

In this article, you’ll discover why social influencer marketing is useful, where brands are running influencer campaigns, and which tactics are most successful.

Social Influencer Marketing on the Rise: New Research by Michelle Krasniak on Social Media Examiner.

Social Influencer Marketing on the Rise: New Research by Michelle Krasniak on Social Media Examiner.

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social media researchIs your company wondering where to allocate its advertising budget?

Are you on the fence about whether jumping into social media advertising is worth it?

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

In this article, you’ll discover where digital advertising dollars are being spent, why marketers are flocking to certain media, and how you can keep up with the pack.

allocation of digital advertising dollars

Discover new research regarding the spend of social media advertising dollars.

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