Author: Michelle Krasniak

Are Millennials part of your customer base?

Wondering how best to reach them on social media?

In this article, you'll discover insights from new research you can use to get your social media messages in front of Millennials.

Continue Reading about Reaching Millennials With Social Media: New Research →

Do you run social media campaigns for the holidays?

Wondering if social media efforts during holiday seasons impact sales?

In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized businesses should participate in larger, holistic holiday campaigns.

Continue Reading about Do Holiday Specials via Social Media Work? New Research →

Is your company considering influencer marketing?

Wondering how social influencers might fit into your overall marketing strategy?

Many businesses aren't sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers.

In this article, you'll discover why social influencer marketing is useful, where brands are running influencer campaigns, and which tactics are most successful.

Continue Reading about Social Influencer Marketing on the Rise: New Research →

Is your company wondering where to allocate its advertising budget?

Are you on the fence about whether jumping into social media advertising is worth it?

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

In this article, you'll discover where digital advertising dollars are being spent, why marketers are flocking to certain media, and how you can keep up with the pack.

Continue Reading about Social Ad Spend Surpasses Television: New Research →