How to Use LinkedIn Sponsored Updates

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Are you wondering how to use LinkedIn Sponsored Updates?

Does your business have a LinkedIn company page?

Do you want to grow your following outside of your company page?

In this article I’ll show you 6 steps for creating and measuring the impact of your first LinkedIn Sponsored Update.

Why Sponsored Updates?

If you’re one of the 3 million companies that have a LinkedIn company page, you’ll know that you can post updates directly from your company rather than as an individual. And you can like and comment as your company as well.

And now, just like Promoted Posts and Sponsored Stories on other social sites, LinkedIn has launched its own Sponsored Updates function, which runs on the same principle.

If you’re a B2B marketer, Sponsored Updates allow you to promote your message to others outside your company page following. At the same time, you can target who sees that message, so your marketing efforts can be focused on the right people.

Here’s how to use Sponsored Updates:

#1: Create Your Post

Post your update to your company page as normal. You’ll need to wait a few minutes and then refresh your page until you see the Sponsor Update button.

sponsor update button

Select an update to sponsor by clicking the Sponsor Update button.

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How to Use the LinkedIn Contacts Feature

social media how toAre you looking for a smarter way to stay in touch with your most important business relationships?

What if you could store all of your contacts in one place?

Well now you can with LinkedIn Contacts.

In this article, you’ll discover how LinkedIn Contacts looks and take a tour through its features.

What is LinkedIn Contacts?

LinkedIn announced the new LinkedIn Contacts in April.

This new feature brings together all your address books, emails and calendars, and keeps them up to date in one place.

From these sources, LinkedIn will automatically pull in the details of your past conversations and meetings, and bring those details directly into your contact’s profile.

Contacts hasn’t been rolled out to everyone yet, so you may have to check back later or join the waitlist.

To see if you have this new feature, click on Contacts in the top navigation. If you’ve been given access to the new functionality, it will look like the screenshot below.

mail sources

The first screen in the new LinkedIn Contacts feature.

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6 Tips for Using LinkedIn the New Endorsements

social media how toA word of praise goes a long way in social media.

LinkedIn recently made the endorsement process super-easy with just a simple click.

LinkedIn Endorsements are now live across the United States, India, Australia and New Zealand, and rolling out to everyone else over the coming weeks.

How LinkedIn Endorsements Can Help You

Although it’s too early to tell how valuable these endorsements will be to your LinkedIn networking, they are now an option on your LinkedIn profile, whether you choose to show them on your public profile or not.

public profile skills

Add some skills which will show on your public profile.

In addition to providing some credibility, this new Endorsement feature can also be considered a networking tool for savvy online marketers, because a LinkedIn endorsement is an easy way to get on someone’s radar. It’s also a way to show you care about the people who work with you.

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How to Use LinkedIn Mail to Connect With Your Contacts

social media how toHave you used LinkedIn Mail?

It represents a powerful way to stay in touch with important people (when used properly).

Keep reading to learn how to keep in touch with prospects and customers with LinkedIn Mail.

Why Use LinkedIn Mail?

LinkedIn Mail is probably one of the most underutilized parts of the LinkedIn platform, but if used correctly, it is one that can be extremely beneficial in growing not only your business connection base, but also your business.

You may already have a great network, but how often do you really connect with those people, nurture your relationships with them or put yourself on their radar? By using LinkedIn Mail or message facilities well, you can do just that.

Here’s how.

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10 Reasons Why You Should Upgrade Your LinkedIn Account

social media toolsDo you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it’s worth it?

There are several options to choose from. Which one would be right for you?

In this article, we cover what you actually get for your money and how you might use some of the enhanced features.

Let’s take each area of the business upgrade in turn and run through it.

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8 New LinkedIn Features Worth Exploration

social media toolsRecently LinkedIn added lot’s of new functionality that impacts marketers and business owners. This article will tell you what you need to know.

But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn’t want a business page there?

Normally the profile pages that you set up on LinkedIn are for your own personal use. It’s against LinkedIn’s terms and conditions to set up a personal profile page as a business. But LinkedIn has seen that by capturing and promoting more business information in this community, it could make way for a lot more engagement and knowledge-sharing.

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4 LinkedIn Tips to Help You Stand Out

social media how toVery few people ignore you in real life, face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don’t even realize that they are!

Be honest. Do you follow up on every LinkedIn connection request you get? No, probably not. I’ll bet you click “accept” and that’s as far as you go.

When someone requests to connect with you and you simply click “accept” and make no effort to carry on the conversation, you’re both simply saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector.

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10 Tips for Finding a Job Using Facebook and LinkedIn

social media how toIf you’re looking for a job, your online profile is more important to you now than ever before!

Being in the job market can sometimes be a little soul-destroying, with many advertised jobs getting far more applications than before. The job boards are still working for many job seekers, but in the age of Web 2.0, there are plenty of other things you can do to stand out from the crowd and get that position you want.

So how can you successfully market yourself online and really stand out?

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How to Prospect Using Combined Power of LinkedIn and Twitter

social media how toLet’s assume you know whom you want to work with, but you just don’t move in their circles. How can you make yourself known without cold-calling (or risking rejection)?

Simple.  Try networking and nurturing a relationship with social media. This article will help you prospect using the power of LinkedIn and Twitter (together).

#1: Get Your House in Order First

First, you need to do some housekeeping before you put yourself forward, and by that I mean clean up your LinkedIn profile. Take a good hard look at it and ask yourself the following:

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