New Research Shows Social Media Word-of-Mouth Rising

social media research

Do you want people to tell their friends about your business?

Are you getting positive word of mouth?

New research shows that word-of-mouth marketing has grown exponentially on social media.

In this article you’ll discover three ways you can encourage customers to tell their friends about you.

#1: Customer Service Tips the Scales

Mention.com analyzed 1 billion brand mentions in a recent study. What they found is somewhat surprising: 76% of brand mentions on the web and social media are neither positive nor negative.

capitalize on word of mouth

Find out to capitalize on social media word on mouth mentions.

19 comments

 
 

How to Use Google Analytics to Run a Social Media Split Test

social media how toHave you used Google Analytics to get an idea of what content your audience responds to most?

Have you tried split testing?

Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.

In this article you’ll discover how to use Google Analytics for informal split testing.

Why Use Google Analytics for Split Testing?

Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats.

how to use Google analytics split test

Compare performance with split testing.

13 comments

 
 

5 Free Content Tools to Enhance Your Social Media Marketing

social media toolsAre you looking for new ways to grab your fans’ attention?

When was the last time you changed the way you share news and updates?

When you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.

In this article you’ll discover five free tools to help you avoid the same tired ways of sharing content.

#1: Make Your Images Interactive

ThingLink‘s fun, dynamic, visual format draws attention to your updates.

You can add text or multimedia overlays to any of your photos or images, but what makes this tool more interesting than others is that the results are interactive.

Viewers hover over icons to watch a video, listen to an audio file, link externally, complete a poll and more.

Home Depot uses ThingLink images to share room and home décor DIY suggestions and tutorials. For example, they overlaid this photo of a DIY Sawhorse Table with the prices of all the pieces you’d need to make it and links to a blog detailing the process. The links become visible when you hover over the image.


33 comments

 
 








Pinterest
Join our Social Media Marketing Networking Club
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.
Check out the Social Media Marketing Podcast!