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  • Author: Kiera Stein

    4 Free Tools to Analyze Your Social Media Competitors

    by Kiera Stein / January 7, 2016

    Do you want to improve your social media marketing?

    Have you looked at how your competitors are using social?

    There are tools to help you determine what's working for you and your competitors, what isn't working and why.

    In this article you'll discover four free tools to compare your social media presence with your competitors'.

    Continue Reading about 4 Free Tools to Analyze Your Social Media Competitors →

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    How to Optimize Your Facebook Posts With Facebook Audience Insights

    by Kiera Stein / August 13, 2015

    Do you want to increase your Facebook engagement?

    Interested in discovering what content appeals to your audience?

    With Facebook Audience Insights, you can get the information you need to tailor content to your audience's preferences.

    In this article you'll find out how to use Audience Insights to optimize your Facebook posts.
    Why Facebook Audience Insights?
    Facebook Audience Insights is a social media marketer's dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on

    Continue Reading about How to Optimize Your Facebook Posts With Facebook Audience Insights →

    7 Tips to Improve Your Social Media Posts

    by Kiera Stein / December 16, 2014

    Are you talking only about your business on social media?

    Do you want to publish other types of updates to engage your followers?

    A common myth about social media marketing is that every post needs to directly contribute to your business's bottom line.

    In this article I'll share seven ways to get people to remember your business and make your social media efforts successful.

    Continue Reading about 7 Tips to Improve Your Social Media Posts →

    New Research Shows Social Media Word-of-Mouth Rising

    by Kiera Stein / August 13, 2014

    Do you want people to tell their friends about your business?

    Are you getting positive word of mouth?

    New research shows that word-of-mouth marketing has grown exponentially on social media.

    In this article you'll discover three ways you can encourage customers to tell their friends about you.
    #1: Customer Service Tips the Scales
    Mention.com analyzed 1 billion brand mentions in a recent study. What they found is somewhat surprising: 76% of brand mentions on the web and social media are neither positive nor negative.

    Continue Reading about New Research Shows Social Media Word-of-Mouth Rising →

    How to Use Google Analytics to Run a Social Media Split Test

    by Kiera Stein / July 31, 2014

    Have you used Google Analytics to get an idea of what content your audience responds to most?

    Have you tried split testing?

    Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.

    In this article you'll discover how to use Google Analytics for informal split testing.
    Why Use Google Analytics for Split Testing?
    Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you're running high-budget ad campaigns, it's nearly impossible to test

    Continue Reading about How to Use Google Analytics to Run a Social Media Split Test →

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