4 Businesses Leveraging Storytelling With Images
Have you noticed the importance of images in social media?
Do you use images to tell stories about your business?
Keep reading to discover four creative uses of images with social media.
Why Images Now?
The way we use images is changing.
Instead of taking photographs at important life events and sharing them with a few family and friends, we’re uploading them to our social media pages, sharing them with companies and broadcasting them to the world.
“Pictures or it didn’t happen” is our new mantra. And these days, images aren’t just something you look at—they’re the center of most of our engagements online as people share, comment and engage with image creators.
“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape in the 1990s. “What some are now calling the dawn of the Imagesphere.”
On Facebook, up to 250 million photographs are uploaded every day, and those photographs are prominently featured on the social media platform.
A post that includes an album or picture receives 120-180% more engagement from fans than a text-based post.
15 Ways to Bring Social Media to Events
Do you host events or informal gatherings?
Social media enables event attendees to connect in powerful ways. Social media can help promote events and empower attendees to share.
This article will reveal 15 ways you can infuse social media into your events.
Creating Pre-Event Buzz
#1: Registration Buzz
You don’t have to wait until the day of your event to create a buzz—it can start at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as they register.
9 Ways to Sell Social Media to the Boss
Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.
However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”
Let’s explore 9 ways you can make a good case for social media programs.
