Did you miss Social Media Marketing World 2015?
Last month thousands of marketers converged yet again on San Diego for the world-class Social Media Marketing World (#SMMW15).
Here are my seven takeaways from the conference—seven things you need to know.
Do they inspire your readers to take action?
When used strategically images, slide decks and infographics can drive traffic to your business. They also offer the opportunity to provide further value through your content.
In this article I’ll share three creative examples from businesses that used visual content to drive traffic and get results.
Do you think video is only for the big brands with big budgets?
If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.
In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.
Do you need help getting started?
You don’t have to be a professional designer or photographer to create interesting images and video.
In this article I’ll share tools and tips for adding visual content to your marketing mix.
Is your content flexible enough to engage fans in real time?
Your audience is never more primed to share content than when they’re “in the moment” at an event, on location or while experiencing your brand.
In this article I’ll show you four ways you can use visual content to motivate real-time interaction.
Why Real-Time Interaction
If you want fans to take an action (e.g., share an image, post a picture or enter a contest), you need to tap into the moments when they’re most likely to do it. And those moments are usually during an event, not after.
Have you asked your customers and fans to contribute pictures and images to your social platforms?
If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.
In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.
Why Ask Fans to Create Visual Content?
If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.
Do you want more engagement and traffic from your efforts?
If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.
In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement?
People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.
#1: Give Your Audience What They Need
If you want to encourage engagement and shares, your images have to appeal directly to your target audience.
Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.
Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.
Are you looking for ways to get noticed and attract more business opportunities on LinkedIn?
In this article, you’ll discover how to use LinkedIn’s Professional Portfolio to make your LinkedIn profile stand out.
What is LinkedIn’s Professional Portfolio?
LinkedIn launched Professional Portfolio to showcase your unique professional story using rich visual content.
It doesn’t matter whether you’re a photographer, a real estate agent, an interior designer or a marketer. By adding an interactive, rich media experience to your profile, you can leverage the power of imagery.