5 Google+ Marketing Tips From the Pros

social media how to

Are you struggling to figure out how to use Google+ to market your business?

Looking for some tips and ideas? You’ve come to the right place.

We asked 5 experienced social media professionals to share their best tips on Google+ for business with you.

Here are 5 ways you can use Google+ to promote and market your business.

google plus marketing tips

Check out the latest tips to improve your Google+ marketing.

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SlideShare on LinkedIn Profiles: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Enables Users to Add SlideShare to LinkedIn Profile: It’s now easier “for you to add your presentations directly from SlideShare to your LinkedIn profile, with just a click of a button.”

add slideshares to linkedin profile

Add SlideShares to your LinkedIn profile.

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9 LinkedIn Marketing Tips From the Pros

social media how to

Would you like to improve your LinkedIn marketing?

Are you wondering what LinkedIn marketing tips the pros like to use?

We asked top social media pros to share their hottest LinkedIn marketing tactics.

In this article you’ll discover strategies the pros use to boost their LinkedIn marketing.

9 linkedin marketing tips

Find out what’s working in LinkedIn marketing today.

#1: Use LinkedIn Sponsored Updates

melonie dodaro twitter pic

Melonie Dodaro

One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates.

Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who are not in your network.

Because of the ability to narrowly limit the audience for the update, you’re able to make the best use of the investment you choose to allocate to sponsored updates.

target your sponsored update

Target your sponsored update by location, company name, company category, job title, job category, schools attended and LinkedIn groups.

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Facebook Enhances Custom Audiences: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Enhancements to Custom Audiences From Your Website: The new features on Facebook’s custom audiences will allow “businesses to reach people faster and build more nuanced audiences.”

facebook create audience website traffic

“A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences—i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.”

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New Facebook Column Ads: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Facebook Column Ads Roll Out: “Designed to give advertisers a more engaging creative canvas, while also offering a better experience for people on Facebook, the new right-hand column ads” started to roll out this week.

redesign look of facebook ads

This is how these new ads will look.

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Six Facebook Marketing Tips From the Pros

social media how toWould you like to improve your Facebook marketing?

Are you wondering what Facebook marketing tactics the pros are using?

We asked top social media pros to share their hottest Facebook marketing tactics.

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

#1: Use ActionSprout for Email Acquisition

john haydon bio

John Haydon

Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.

The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.

ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.

For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.

john haydon facebook demand

Notice the Demand in the news feed.

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Animated GIFs on Twitter: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Supports Animated GIFs: You can now “share and view animated GIFs on http://Twitter.com, Android and iPhone.”

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Facebook Improves Embedded Posts: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Improves Embedded Posts: “A new design, faster load times and per publisher default widths to make Embedded Posts even better.”

facebook improves embedded posts

Embedded posts now “display images and videos above the post’s text and other content.”

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More Facebook Page Layout Options: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Marketers Get More Facebook Page Layout Options: Facebook Page admins now have “more control over the look and functionality” of their Pages.

facebook placement sections

“Now, admins can adjust the placement of sections in the top navigation menu and left-column menu.”

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