You might be using social media for marketing, campaigning or bringing attention to a worthy cause, but you’ll be battling against every other person who has the same intention or is just there for a fun time.
How do you cut through all the social media noise and get people to notice what you have to say?
Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.
In this article, I’ll share some tips to help you leverage social media to gain more exposure.
#1: Reap What You Sow
What are you aiming for? What is your goal?
If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers.
Google Buzz is important, not because it’s the next big thing, but because it’s from Google and is bolted onto one of the world’s biggest email services, Google’s Gmail.
When a service launches with millions of users right out of the gate, we need to take notice. That said, it’s still the early days for Google Buzz. It might be a bit premature to be jumping on this bandwagon with both feet. So what should you do?
In this article I’ll reveal what you need to know about Google Buzz.
The good news is Google Buzz is not particularly complicated or new. Google has used the most basic features from other popular platforms: friends and status updates.
You can post short messages, comment and “like” other people’s messages, plus share links and photographs. All familiar stuff. Your initial friends will be from your Gmail address book and you can find other people with the usual searches for email address and name.
Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
- Attention, engagement, conversation and recognition
- Spreading your message far and wide
- Prospects and subscriber opt-ins
- Customers, increased sales and leads
- Media and interviews, which lead to more attention
… and last but not least, an ego boost.
In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:
If you talk about social media, invariably someone is going to say something I’m sure you’ve heard a lot: “I don’t have time to chit-chat. Time is money, and I don’t care about a bunch of nerds’ opinions anyway.” …or something along those lines! Twitter is often the target of such criticism.
Now, reading Social Media Examiner, you might be surprised to hear that sometimes I think people who say this have a point. Sometimes.
Fact is, if you see Twitter or any other social media service as a venue for chit-chat, and that’s how you use it for hours a day, then you’re likely better off doing something more productive with your time.
On the other hand, there are ways to get a lot of value out of Twitter. As with most things, it all depends on how you use it.
We programmers have a saying: “Garbage In – Garbage Out.” This essentially means you get out what you put in. If you put in chit-chat, don’t be surprised if that’s all you see in return!
Here are nine benefits I’ve personally seen through my couple of years of Twitter usage.
One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.
Add that the technology is changing all the time. It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.
One of the major objections I hear about social media is about time.
Do any of these sound familiar? “Who has time?” “You expect me to do all this on top of my normal duties?” “How do you fit everything in?” … and so on.
I am not going to lie to you. Social media does take time. In fact, time is going to be one of your major hidden costs of doing business on the Internet. And for some of us, that time could be wasted if we are not careful.
Are you struggling to get more clicks and bookmarks on your articles? Possibly there is one area in which your content is letting you down. Even the best blog post writers sometimes make this mistake.
One aspect of your writing requires a great deal of effort getting right, and it is so obvious it is commonly overlooked. What is the first thing a social media user sees?
“I glance at the headlines just to kind of get a flavor for what’s moving. I rarely read the stories, and I get briefed by people who probably read the news themselves.”
George W. Bush
“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read.”