Getting your updates to appear in the coveted news feed is more challenging than ever.
I don’t have answers as to how the elusive Facebook algorithm works.
What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.
UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. Facebook rolled out the new Timeline design to Business Pages after this article was published.
#1: Train Your Audience to Watch for Your Content
You want to make sure you are delivering good content so that your audience won’t want to miss a thing. The best way to do this is to work toward building super fans. Use these Facebook marketing strategies.
Locating Facebook Insights
These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.
They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out.
By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. If you are looking for a more comprehensive list, check out the one by Mari Smith: Top 75 Apps for Enhancing Your Facebook Page.
If you want to spruce up your page, there’s an app for that.
For example, Facebook apps can automatically showcase your YouTube channel, but they can also do much more.
You may have seen the post Top 10 Facebook Apps for Building Custom Pages and Tabs, but let’s take a step back and talk about what apps are, where you find them and how you install them on your page.
With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.
The good news is that Facebook is making it simpler to find the settings for controlling your privacy.
The bad news is that there’s a lot of confusion around the Subscribe button and what it means for privacy. So let’s start by tackling the privacy issues around the new Subscribe button.
#1: The Facebook Subscribe button
Facebook has made the subscribe setting opt-in instead of defaulted to on. The Subscribe button is designed to allow people to subscribe to your public posts rather than (or possibly in addition to) requesting a friendship. It’s a lot like a Twitter follow. You don’t approve subscribers. All of your current friends are, by default, subscribed to your posts.
This article takes a detailed look at how the News Ticker, Smart Lists, News Feed, Subscribe feature and Timeline will impact marketers and business owners.
It’s been quite a rollercoaster recently with all the new Facebook changes. Some changes have already happened (i.e., News Feed and the new Smart Lists) and other changes will be coming as a result of the Facebook F8 conference.
Are you looking for an easier way to manage your tasks?
In this article I’ll share four tips that will increase your value to your community.
About Community Managers
The role of community manager has been around much longer than Facebook. In fact, I like to think of the community manager as a modern-day Andy Griffith. You help people out, give advice, get to know the neighbors and occasionally keep the peace and lay down the law. The analogy isn’t perfect, but you get the idea.
You may start out as the sole admin on your Facebook page, but as your business and Facebook presence grow, you may need help (after all, Facebook is open 24-7). You may want to hire a community manager to facilitate the discussions, postings and moderation.
In this article I’ll reveal a number of applications that make it very easy to add functionality to your Facebook page.
Custom Tabs: What You Need to Know
You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss’ case, a free chapter of his book. This is sometimes referred to as fan-gating, meaning only fans see special content.