Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words.  You can set up your account and publish content simply by sending an email. Yes it’s that simple!

Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.

There are many different reasons and motivations to create a free Posterous account. Let’s have a look at the 7 most common reasons for businesses to use Posterous.

#1: Can Replace Your Blog

When a regular blog is not for you, Posterous can give you similar advantages to a regular blog without the work of setting up a blog and maintaining it.  All you have to do is send in your content by email.  It’s that simple.  This is why Posterous is great for lifestreaming.

This can be a good starting point for businesses hesitating to create their own blog. Posterous can provide a place to learn more about social media and develop the right content strategies.

#2: Fills a Gap Between Blogging and Microblogging

Posterous is an easy way to publish more content to reach different audiences. Steve Rubel says, “I still see a big space in between blogs and Twitter that allows you to have a hub and spoke strategy and post in multiple formats.”

And as Ted Villa says, “Posterous is clean and nimble, simple to use and a great tool in any organization’s social media toolkit. It’s a great way to extend a client’s footprint online and increase links to their site as well as their social media sites.”

This can fill a gap in your presence on social media.

#3: Can Improve Your Visibility

Posterous can help you improve your visibility in search results in two ways.

First, you have more updates for search engines to find. If you like to share photos and videos online, Posterous makes it very easy to do this (see reason #7 below for more details). And with photo and video publishing made this easy, you end up sharing more content to increase your online search results.

Second, you can publish your Posterous content on your own website. Unlike other social media platforms, you can set up your Posterous account on your own URL.  This means you can set up your Posterous account on:

This is something important to keep in mind as the social media landscape changes over time.

#4: Gives You Another Voice on Social Media

Many business professionals also use Posterous to post content that would be off topic on their main website or blog and engage with a different audience online.

Posterous provides an easy venue to share different “social” content. A separate platform makes it easy to create an additional point of connection with your audience, with a different style, to engage different mindsets.  As Debbie Weil says, “There are distinct differences in how you talk or write for the different platforms.  Simply put, you write in a different ‘voice’ and, generally, talk about different topics.”

This makes it easy to reach out to different audiences.

#5: Makes it Easy for Groups to Publish Content

Posterous allows you to set up group accounts too.  This means you can set up:

  • Posterous pages for individual team members
  • Collaborative Posterous pages for different company employees to post on the same page
  • Collaborative Posterous pages to bring people outside your company to collaborate on one Posterous page

Here’s one example of how Posterous brings social networking to a higher level: ClickIdeas

#6: Helps You to Segment Content for Different Audiences

You can use your Posterous account to create different points of contact with your audience.  Pat Kitano says, “I originally intended this slideshow (How to create a blog without “writing” one) for local businesspeople who wanted a blog for marketing purposes, but didn’t have the inclination to start a blog due to writing and time commitments. After posting the slideshow, I received feedback that Posterous was a great method to create new ‘blogs’ on a variety of topics and interests that were parallel to the principal blog. One mentioned how fast Posterous blogs were indexed by Google.”

This makes it easy to test different market segments outside of your main blog or website.

#7: Is the Easiest Option to Share Photos

Posterous is simply the easiest social media platform to share photos and videos.  All you have to do is email your photo or video to Posterous and it does everything else. This means you can publish your favorite photos and videos from any location where you have access to your email, even from your mobile phone.

This is why many users choose to post all of their photos and videos to Posterous and set it up to feed their Facebook, Twitter and other social media profiles.

Bonus: Makes You Easy To Connect With

Sometimes a personal touch helps you to create a stronger connection with your audience on social media.  This is why some business professionals use Posterous as a place to provide a unique glimpse into their personal lives.

Jason Falls does a good job at providing both personal and business insights on his Posterous page: Falls, Off the Rocker. He links to these Posterous posts from his Twitter account and invites his Twitter followers to get to know him better.

Jason Falls on Posterous

A Step Toward Creating Social Connections

Creating a social presence and adapting to different social media platforms are not easy for many businesses.  Posterous provides a way for businesses to make a social connection between their own website and other social media platforms as they learn more about incorporating social media into their current marketing tactics.

Ready to Give Posterous a Try?  Here’s some good resources to check out:

Now It’s Your Turn

  • What are you interested in getting out of Posterous?
  • Do you already have a Posterous page?
  • How is Posterous helping your social media marketing?

Share the link to your Posterous page below and tell us what your experience has been so far in the Comments section below.

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  • hi cindy! great article! i know i need to start blogging–static websites are so 1995! But i’ve been hesitant (read: petrified!) to take the leap. you’ve convinced me that this is a good way to get started.

    question–what are the ways to post other then email?



  • Ita, you can log in to your Posterous account and post online. You can also add a bookmarket to your bookmark toolbar and post directly from any site.

  • Cindy: I have been using Posterous for some time now and I like it very much.

  • I have been using posterous since three months or so…i really love it because of the ease of posting things…and i use it to auto-post to my blogger, twitter, fb, frenfeed and few other places…i totally agree that posts on posterous are more likely to be noticed to a larger section of people because its more likely to be found on search engines…things i would love to see on posterous are- Disqus comments integration, Apture(inline media embedding to enhance blogs), more sophisticated stats…Posterous rocks!!

  • Why Posterous vs. Tumblr?

    Tumblr has a phenomenal I-Phone app that allows easy posting, it is part of shareholic plug-in which makes it easy to post anything from the web as well. It has a well connected dashboard which makes being social very easy, following people and interaction is fantastic.

    Anyone have any thoughts on why Posterous vs. Tumblr?

  • Thank you for this article. I discovered Posterous thanks to this article. I am going to add it to my list on It looks very easy to use.

  • Posterous is the very definition of Web 3.0.

    I use it for everything.

  • To expand on what Denise said, the bookmarklet is very dynamic. You can highlight segments of text, pictures and video and then click the bookmarklet. It will then create a small window with the selected content. You can add commentary in another box, or just post it as is.

    Posterous is a very simple way to blog and share content.

  • Posterous has a phenomenal iPhone app too. It’s called Ha! Well, no seriously they do have an iPhone app. It’s ok for posting photos, but the whole point of Posterous is that you post by simply sending them an e-mail. You can e-mail in anything.

    They do need to work on the community interaction aspect though. Browsing to other blogs and finding other content isn’t intuitive enough.

  • Hi Ita, when you are in your Posterous account you can also choose the basic HTML view if you are familiar with basic code. You can’t do much here, but I’ve used this to “tidy up” a few posts.

  • Docspike – Great ideas! Both for auto-posting and also the wish list.

  • Cindy: Posterous has a nice community feature. I am reading 33 posterous blogs and have 22 subscribers at the moment.

  • stayathomedaddy

    Hi, great article. I just started a blog about being a stay@home dad:

    I’m going to set myself up on posterous.

    Take care,

  • Great post Cindy. Do you prefer Posterous over Tumblr? I keep going back and forth but always end up leaning towards Tumblr, I was wondering if you see any advantages.

    Have a great week!

  • I just set up Posterous over the weekend, but haven’t had a chance to investigate it fully. So many social media sites and so much to do…if we could just think about what we wanted and have it magically appear everywhere…including page one of Google 🙂

  • I am a recent convert. I have merged “Unique Insights” my business blog from Blogger to Posterous but using my own domain and I now post via e-mail to Posterous who update this as well as and twitter @rhodanmc. I have also set up a non-business personal posterous and am in the process of setting up another posterous called “BusinessFertiliser” which will be running shortly via Posterous on the domain The overall posterous strategy is for my self authored business articles to be posted to “Unique Insights”, articles authored by others that I want to share with business owners will be posted to “Business Fertiliser”, and my personal musings and non-business posts will be posted on Daniel Watson’s Posterous.

  • OK so the first step I read is that posterous can replace your blog….
    Are you serious???
    A blog is your home base online. You should have your own blog which you can fully control. You can monetize your blog and control the ins and outs of all of its functions. If you give up on maintaining your own site and switching or starting with posterous, you also give up on much control.
    I don’t think its a good idea to even think of posterous as something that can take place of a WordPress or Tumblr blog

  • I opened my account several weeks ago but haven’t made use of it yet. This year my social media focus was to learn more about LinkedIn. In 2010, my focus will be posterous to help improve my visibility as well as provide another voice in social media. I’ve been very interested in learning more about this site. Thanks for jump starting my year! 🙂

  • Fabulous post, Cindy. I first joined Posterous at the Blog World Expo 2008 when Guy Kawasaki raved about it… and really haven’t done a whole lot with it. After reading your great tips here, I’m adding Posterous to my 2010 toolkit!! 🙂

  • That’s the question, isn’t it? I do think Posterous has the edge for business professionals looking for an easy “blogging” solution.

  • Hi Francisco, well I really like Posterous for the strategic marketing you can do with it.

  • Hi Cindy, Firs time I’ve heard about Posterous but I will be adding it to my 2010 tool kit. I like the sound of it being rapid and not too laborious to get your blogs viral. Sounds a tool that could ramp up your content more rapidly in the eyes of Google.
    Another appeal for me is the flexibility of contacting my team members with a little more detail than Twitter and it can be done on the move.

    Guess Christmas day will be celebrated differently this year. Posterous will make an awesome present for my team. Thanks Cindy for such an in depth article and informative article.

  • Hi Kelsi, I definitely agree with you that you should have a blog if you are serious about building an online presence.

    The bloggers using Posterous find it a great way to add a different “voice” out there to connect in a different space.

    And for non-bloggers Posterous can provide a good starting point to get used to publishing on a regular basis without the investment needed to create a blog.

  • Hey Daniel, thank you for sharing your links. I checked them out and they look good.

  • Hi Naomi,

    There certainly are quite a few platforms out there to learn.

    Posterous is a place to publish your content. It’s similar to a Squidoo lens or a Hub Page in that respect. But it feels more like a blog.

    So maybe 2009 was your networking year with the LinkedIn focus and 2010 will be more of a publishing year?

  • Pretty good side-by-side analysis going on here:

  • Kelsi,

    I agree with you. However, prominent bloggers (like Steve Rubel) have given up blogging for this service, When I spoke with him he said what he loves about Posterous is he no longer needs to carry a computer with him when he travels. He can compose everything easily with his iPhone.

  • Thanks Mari.

    Looking forward to seeing what you do on Posterous. I can imagine you setting up a couple of different Posterous pages to share different social media news for different audiences. And of course there’s also the possibility of setting up a group Posterous page for something related to ISMA which could be fun.

  • Hi Judith, I think you hit the nail on the head. For many people Posterous is about sharing a bit more information than Twitter and doing it while on the move.

    Most people take advantage of Posterous to be a bit less formal or structured than on their main website.

  • Hi Gail, it would be nice to get a magic wand for Christmas, wouldn’t it?

  • Hi Lee, I checked out your Posterous page, and you do use Posterous a lot. What is your favorite thing about Posterous?

  • Hi Brad, loved the joke about the mail app! And you do raise a good point about needing to be more intuitive about community interaction. I think this is the main difference people prefer in Tumblr. I’m interested in seeing how this will evolve in 2010.

  • Thanks for reminding me about this Denise. I hardly use my bookmarklet for some reason.

    And this makes me think of how Guy Kawaski uses his Posterous. I believe he posts all of Twitter links to Posterous… and it looks like he adds in his own relevant picture with his comments on his Posterous page.

    As you can see he has his Posterous set up with his own URL. When you open up the link you’ll notice the small icon on the window tab with a “P” inside of a gold box. This shows that this is a Posterous page.

    This is a very interesting way of using Posterous too.

  • Cindy, great article on using Posterious. I am going to sign up and add it to the 50+ social media and book marking sites I already automatically post to. Anything that provides links and can be done automatically should be on everyone’s radar who is in the Internet marketing and social media game. Dr. Dave HaleThe Internet Marketing Professor

  • Cindy,
    Yes Posterous is another great channel to be found, connect, and express your self.

    I would agree that Posterous would be a great starting place and even a great place to maintain a following once you have built it up using a real blog. But I still feel you would be missing out on monetizing fully.

  • Hey Michael
    Yes, I think Posterous can be very helpful once you already have a following, and all you are worried about is the ease of posting on the fly.

    It may actually be used best If you are highly active on multiple blogs and websites, a home base for your personal self at Posterous may not be so bad. But again, only for a personal site where you don’t need anything fancy and not looking to monetize much in the particular location

  • The only thing I miss It’s that I cant use Disqus with Posterous

  • Posterous is awesome! I’ve never seen such an uber simple, straight-forward blog posting / distribution service, there’s none like it… amazing 🙂


  • Posterous is constantly adding new features so I’m sure they’ll be
    addressing that soon. What I’d really like to see from them though is
    real comment moderation and comment threading. The ability to monetize
    content would be nice too.

  • I’m agree with It, Posterous seems like I can’t insert much Apis to the blog, I love WordPress APIS, I Use them in my blog of the Web Tycoon.

  • I’m hearing about Posterous for the first time. Let me have a look. Thanks for sharing this post.

  • simonbunker

    Great post and very informative. I have been toying with using posterous for sometime now and was not sure if it was worth using. Will give it a try now.

  • Thanks Cindy for the article…

    New to the social media world- on twitter and facebook. I am about to set up a blog which is daunting… just read your article on Posterous sounds good. I think I will start here and see how I get on.


  • Posterous is a great way to blog on the run. I find it so easy to post an interesting photo taken on my iPhone and share a slice of my day. It connects me quickly and with little intrusion.

  • Your great post made me go back to Posterous. I tried it months ago, but didn’t continue using Posterous. Today I agree with many of your points mentioned above. I will keep experimenting a bit longer this time.

  • G’day Cindy
    Great article. I have been using posterous since it started and love the way I can separate it from my other blogs, using it to display a single type of content directed a particular audience. It adds diversity and depth to the armory of blogging tools.
    I love the way the design team keep coming up with fresh ideas, rapidly respond to queries and always seem to be one step ahead.
    I agree that the iPhone app is still a little clunky as yet, but then who really needs it when the email option is so simple and fantastic.
    Cheers for the blog
    Mike (

  • Hi Peter, I have to admit I was a bit perplexed with it in the beginning because I just didn’t spend enough time looking into it. And it took me a while to come up with the right way for me to use it – I just use it in a more classic way of sharing more fun stuff that’s not quite right for my blog.

    But I really like the marketing possibilities like the ones Mike describes below.

  • Wow Mike, it sounds like you are really taking advantage of Posterous!

    I also greatly appreciate the responsiveness of the Posterous team. It’s a huge plus, because you get the feeling the place will get better and better.

  • LOL Dave!

    There certainly are a large number of bookmarking sites. I don’t think of Posterous as one of them – to me it’s a social media publishing site (where I publish or share content). Although I guess it can be a hybrid social bookmarking and social publishing site too.

  • Hi Cindy, Posterous looks like a lot of fun and is now on my to-do list for 2010, I will refer back to this super informative post to help me get started. Best wishes for the New Year, Niall

  • Niall, I’m looking forward to seeing how you decide to use it.

  • anthonyvgibby

    Going to create my Posterous Page now… brb =)

    My Posterous Page —->

    OMG! I am so glad I came across this blog post. I just got into blogging not too long ago, however I have been troubled with thinking of topics and find the time to concentrate on pure blogging. However I have so much random stuff I want to talk to about, and Posterous will allow me to do just that. Posterous will surely “fill in the gap” for me between blogging and miniblogging (ie twitter, facebook).

    Thank much for the post,
    Anthony V. Gibby
    I’m on Twitter Also
    Get paid just for using Twitter

  • Deb

    Nice post and responses. I gather that when you are posting to it ONLINE, you have no way to insert images? Only by posting via email? Thanks!

  • Hi Cindy,

    Thanks for wonderful comparison. I recently started using Posterous and love it. Created my first post:

    The post is on effectively using Social Media for Marketing and Sales professionals. Direct link to tips is here:

  • gauravjha

    While some people have begun using this all new platform simply to promote themselves, I’ll stick to facts. Social Media is revolutionizing the way B2B sales people, and Marketing organizations are approaching their business. Whether I have Posterous account or otherwise, if I have the relevant content, the voice will be heard.

    I share some of my ideas on how the organizations are making the best use of Social Media in this post:

  • Pingback: International Social Media()

  • Pingback: 7 Ways Posterous Improves Your Social Media Presence()

  • Hi Cindy, Thanks for the information. So many things are happening.

  • Pingback: Social Media Examiner – New Online Magazine For Businesses To Understand Social Media Marketing()

  • Thanks for this post.  I’ve been considering using Posterous as a linking tool to my main blog.  Do you think this is feasible?  For example, I was thinking I could post a few sentences of an article and then provide a link back to my main blog for the full article.  Do others use Posterous in this way?

    Any advice would be much appreciated.