6 Ways to Optimize Your Blog for Search Engines

social media how toAre you looking to get your blog highly ranked on Google?

Would you like some tips to help your blog appear for specific keywords? If so, keep reading…

Why Search Matters for Blogs

In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find it’s really not that difficult.

Good SEO copy and a search engine–optimized website accomplish three things:

  1. They’re easy for the search engines to read
  2. They’re easy for the target audience to find
  3. They’re easy for people to read

Everything you do to optimize a post is based around those three basic concepts.

So with that in mind, here are six things you can do to optimize your website or blog posts for the search engines:

#1: Start With Quality Content

The first and most important thing you can do is to write a good, informative post that is accessible, easy to read and appeals to your target audience. In the old days of SEO copywriting, web pages were stuffed with keywords to the point that it hurt the actual content. Aside from the fact that the search engines have caught on to keyword stuffing, readers are going to quickly bounce from a page that doesn’t provide the information they were seeking.

Information of value is also much more likely to attract incoming links. When search engines see other websites linking to a web page, especially if it includes relative content, they determine that the web page holds information of value and move it up the rankings.

SEO starts once you’ve got a solid blog post.

#2: Determine Targeted Keywords

Think like your target audience. Which words will they use to find your post? Once you’ve written your post, it’s important to decide how you want readers to find you. These search terms are your keywords. With a well-written post, the primary keywords are often obvious.

However, there are a number of tools available to help with keyword research. One of the most interesting tools I’ve found is Google Wheels.

The great thing about Google Wheels is that it gives you an idea of how Google thinks. When you enter a search term, Google returns a “wheel” or web of related terms. You can then click on each of these related terms to create more wheels. Using the wheel, you can quickly find related keywords that should be included in your post or meta information.

Google Wonder Wheel shows related keywords for the search term "SEO."

For example, the phrase “SEO tips” returns a Google Wheel with related phrases such as “SEO tools,” “meta tags,” and “search engine optimization tips” — all keywords that occur fairly naturally in this very post.

To find Google Wheels, expand the left-hand column on the main Google search page and look for "Wonder Wheel."

With a little revision and by including these terms in the meta title and descriptions (see below), you can include these keywords in your optimization. When Google sees related keywords in all the right places, it can easily determine the information on the page, thus improving the chances that the page will receive a higher search engine return.

#3: Write Strong Meta Titles and Descriptions

Meta titles and descriptions tell both the search engines and the reader what’s on the page. The meta title and description also show in the search engine results, so they need to convince readers to click through to the website. Good content management systems and blogging programs include a place for meta information.

In WordPress, premium themes such as Thesis or Studiopress include fields to directly enter the meta titles, description and tags. You can also use plugins such as the All in One SEO Pack, which adds meta fields. Other platforms such as Blogger require some basic coding. Whichever platform you use, the meta information is a vital step in optimizing a web page for the search engines.

Good meta descriptions match the content on the page. Primary keywords should appear at the beginning of both the title and description. Title tags are limited to 72 characters and title descriptions approximately 165 characters. Anything longer will be cut off in the search engine results. While it’s acceptable to use a number of keywords in the meta information (as long as it reads well), don’t overuse terms. Repeat a keyword more than twice and the search engines may actually penalize you for keyword stuffing.

While the general consensus is that Google no longer looks at the meta tags, other search engines might. It can’t hurt to add a few keywords to the meta tags. Focus on the primary keywords and don’t overdo it. Five or six of the keywords recommended by the Google Wheel would serve well for meta tags.

#4: Analyze and Revise

The next step is to analyze your copy, determine which keywords are rising to the top and make appropriate revisions. The problem is it can be hard to tell which words the search engines will recognize as primary keywords. Fortunately, there are a number of tools available to analyze a web page and show you primary keywords or keyword density.

Most free tools require you to publish the page before you can run an analysis. SEOCentro’s Meta Tag Analyzer provides a detailed analysis of a web page or blog post. It shows the relevance of the meta content to the information on the page, how it will appear in the search engine results and an in-depth keyword analysis including keyword density.

Along with keyword density, SEOCentro analyzes meta tags and their relevancy to the page content.

Textalyser.net and Live allow you to analyze copy and determine selected keyword density before publishing. With both of these tools, you’ll need to determine the primary keywords based on the density of the term. When looking at keyword density, it’s important to keep it below about 5%. Any higher and you might be penalized for keyword stuffing.

I personally use Scribe for SEO to analyze a web page or post before publishing. Although a premium tool, Scribe will not only makes suggestions for revision, it identifies primary and secondary keywords and provides tips for moving alternate keywords to the primary position. The latest version of Scribe also includes built-in keyword research and link-building tools.

Once you have a clear picture of how the search engines see your page or post, you can go back and revise to emphasize or change desired keywords.

#5: Internal and External Links

It’s important to include both internal and external links in your post. Internal links help the search engines index your site, identify primary keywords and can increase the page rank of linked pages. When linking to other pages on your site, it’s important to link related keywords instead of phrases like “click here.” Linking by keyword tells the search engines that there’s related content on the linked page.

For example, near the beginning of this article: “In an earlier article, I talked about the importance of blogging and search engine rankings.” A common SEO mistake would be to link to the term “article.” “Article” has little to do with the content on both this page and page to which I’m linking. However, the phrase “blogging and the search engines” includes keywords important to both articles.

External links or links leading to pages outside your website do a couple of things. Like internal links, external links help the search engines identify important keywords. Even more important, they can help create incoming links from other websites. When you link to another site, the blogger or webmaster will usually see a “trackback” or incoming link. If you offer related content, it’s possible that your colleague might find information of use on your site, and in turn, link to one of your articles. Incoming links from relevant and reputable websites are highly valued by the search engines. Actually, they’re probably one of the most important factors when determining search engine ranking.

Just like keywords, you don’t want to overuse linking. Too many links and it becomes spam. You also want to be sure that you’re linking to quality websites both in the eyes of the search engines and your readers.

#6: Optimize the URL

One of the easiest yet most overlooked elements to optimize is the URL. A simple URL that includes a couple of keywords helps the search engine determine what’s on the page.

  • URLs such as “www.yoursitename.copm/2010/09/12/post143″ tell the search engine very little about the topic at hand.
  • A URL such as “www.yoursitename.com/seo_tips” not only provides two highly targeted keywords for the search engines, it’s much easier for your reader to remember when looking for your article.

A real-world example:

An analysis of the text up to this point in this article (using Scribe for SEO) shows the following primary keywords:

  • the search
  • blog
  • posts
  • SEO
  • engines
  • tips
  • optimize

Not really the words I wanted to highlight. “The search” comes from my repeated use of the phrase “the search engines.” I would much rather see “search engine optimization tips.” It’s important to note that when I ran my analysis, my meta information looked like this:

As you can see in the meta information, I’ve included the phrase “the search” in both the custom title tag and the meta description. I need to drop “the search” from my meta information so that it reads:

Custom Title Tag – “SEO for Blogs in Six Easy Steps”
Meta Description – “SEO isn’t all that complicated. These six easy tips will help you optimize your blog posts.”

I also went back and revised the copy so that I had fewer uses of the phrase “the search engines.”

When I run the analysis again, I can see that “SEO” has become my only primary keyword. I’m not quite happy with that, though; I want “SEO tips” as my primary keyword, so I’m going to change my title tag to read, “Six SEO Tips for Blogs” and delete “easy” from my meta description so that it reads, “SEO isn’t all that complicated. These six SEO tips will help you optimize your blog posts.”


This slight change is enough to make both “SEO” and “SEO tips” primary keywords.

In this case, changing the meta worked because I had already come close to my desired keywords through the natural process of writing on the topic. I could also refine even more by going back to my original article and increasing or decreasing the number of times a keyword is written or possibly highlighting selected keywords using bold text.

Although SEO may seem overwhelming and it may seem like the rules are always changing, remember what I said at the beginning of this article.

  • An optimized blog post is easy for the search engines to read,
  • It’s easy for the target audience to find and
  • It’s easy for the target audience to read.

If your blog posts and web pages stay true to these three points, you’re already way ahead of the SEO game.

What are your favorite SEO tips? Is there an SEO tool you’ve found valuable in your blogging? Leave your comments in the box below.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

About the Author, Jim Lodico

Jim Lodico is a copywriter and marketing consultant specializing in creating powerful content and teaching businesses how to use blogs. You can follow him on Twitter @jlcommunication. Other posts by »




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  • http://www.mikepedersen.com/ Mike Pedersen

    This is an excellent and thorough post for bloggers wanting more traffic and search engine presence. I’ve been blogging and doing my own SEO for nearly 10 years now, so I can say this information here is solid. Writing for your audience, but with an eye on search engine rankings is an art. The title and description are critical, but still must read so a human can find it enticing and want to click on it.

    Good stuff!

    Mike Pedersen

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Mike!

  • http://responsivedesign.is/ Justin Avery

    Write awesome original content that people link to….. that is all.

  • http://spreadthechatter.com Annie

    Thank you so much for this great post. I’ve seen the Google Wheel but didn’t really know what it was all about. Really appreciate the detailed explanation on this topic!

  • Arnold

    Well written article. I appreciate your step by step analysis and thought on how to improve your SEO

  • drburt

    Great Post. Scribe SEO is a real time saver. Love that plugin. I have never heard of a Google Wheel. Wheel check this tool out today. Thank you

  • http://www.eyeonannapolis.net/ John Frenaye

    As always Jim—on the money

  • http://ucgmikebennett.wordpress.com/ Mike Bennett

    Are there any SEO tips for changing WordPress themes? I’d like to gain the benefits of meta titles and descriptions with a premium theme, but I don’t want to lose any SEO benefits I already have from the 800+ posts I already have.

    Thanks for these great SEO tips!

  • http://www.sarahjoaustin.com Sarah Austin

    This is the second reference to Google Wheel I’ve come across today. I making a note to check it out. Thanks!

  • http://www.olinhyde.com Olin Hyde

    I’m amazed at how long it takes to get Google Wheel results to update to show most recent postings. Is the lag time between Wheel results and reality on the website a function of bad meta tags? Many thanks for publishing this.

  • http://www.bethping.wordpress.com Beth

    Does using a link shortener devalue the outgoing links?

  • http://www.mikepedersen.com Mike Pedersen

    You bet! Have an awesome day!

  • http://www.corporatephotographylondon.com/ Corporate Photographer

    When writing a post in wordpress the title makes up the URL. If you want to add keywords into this URL is it ok to do this, does it effect the post when you publish it? Or does wordpress just default to adding the title to the URL and any added keywords will just be the new URL- Thanks Grant

  • Whistler Heather

    This was a great article, one that I need to read a few times…this google wheel takes a little to get use too. Over all I am planning on implementing the tools provided and will get back to you on my success…keep up the great information and remember not everone is a techy…whistlerheather♥

  • Lonelyreload

    hey… liked your site… can u update the follower button so that i can follow your blog?

  • Brian

    Great post! I have now shared it with all my people who contribute to our blogs.

  • http://dev.midlifeop.com Rob H

    This is one of the most useful posts that I have read on SEO. Many thanks!

  • http://www.explorethebruce.com/ Explore The Bruce

    Thanks for the insights. We will work on incorporating these tactics 100% to better target our audience in 2011!

  • http://www.jamienorthrup.com Jamie Northrup

    Nice post Jim, I always say to myself I need to take the time to do more SEO, but everytime I read about it I turn away, but your post was really well made and easy to follow, going to try the Google Wheel for sure.

    Thanks,
    Jamie

  • Ken

    Excellent! In recent weeks, I’ve noticed that in a lot of my keyword searches, I come up on the first page in the organic listings in my field, but I don’t always follow all of these tips. Thank you!

  • http://www.iexposure.com/blog C. Lobo – Internet Exposure

    I especially appreciate the fact that creating quality content was the first tip in this article. There is a huge difference between creating content for the search engines and creating search engine friendly content. Just because content is being optimized doesn’t mean it has to be bad. With enough care and attention it is possible to strike a balance between form and function. Thank you for emphasizing that from the get-go! Great, helpful post as per usual from Social Media Examiner.

  • http://writespeaksell.com jeannettepaladino

    Another premium tool to check your blog for SEO is SEOPressor. Great tips in this blog, thanks.

  • Richard

    A really helpful article. Thank you

  • Terri L Maurer

    Great article…. especially the ‘real life’ example providing the step-by-step tweaking to achieve the best results. Keep up the good work.

  • deb1221

    Great seo tips. Appreciate the info about the analysis tools and the process you demonstrate going through to get the words just right!

  • http://www.facebook.com/catherine.tatum Catherine Tatum

    Very useful blog post. I especially liked the information about the Google Wheel……awesome tool. Thanks for a very good article.

  • http://twitter.com/MyKidsEatSquid Kristen

    Great tips, but I’m not quite sure how to adjust the URL through my WP program–or how to tweak the meta tags, but I’ll start dinking around and see what I can figure out. Thanks for the ideas.

  • http://www.quickeasyblog.com/ Jim

    Thanks Mike. Sorry it’s taking me so long to get to the comments. I agree 100%. The content comes first. The art is in fine tuning it to do what you want it to do.

  • http://www.quickeasyblog.com/ Jim

    Thanks so much John.

  • http://www.quickeasyblog.com/ Jim

    I don’t think you’ll lose anything. It all depends on how you do the transfer. The biggest thing is transferring from the All in One SEO plugin to whatever the theme uses — if you even make the transfer.

    I use Thesis on most of my blogs/websites. One of my older sites I transferred over from an outdated free theme and eventually dropped the All in One. It took a little to transfer the older stuff but I found everything I needed in the support forum.

    I’m pretty sure you can just make the switch and leave the older stuff with the All in One plugin. That’s what I did for a couple of years before making the transfer and I don’t think it hurt anything.

  • http://www.quickeasyblog.com/ Jim

    Just curious, are you seeing a difference between Google wheels and the normal Google search? I would think it would be pulling the same data.

  • http://www.quickeasyblog.com/ Jim

    I’ve wondered about this myself. I would think the keywords would come into play which you lose with a link shortener. I also think that routing the link through the third party shortening service might have an impact. My thinking is, the reader doesn’t see the actual link spelled out on the page so why shorten it?

    If it were an incoming link to my site, I’d rather have the straight link although again, I don’t know for sure that this makes a difference.

    Anyone?

  • http://www.quickeasyblog.com/ Jim

    In WordPress, go to “Settings” and “Permalinks.” I always change the custom structure to read %postname%.

    This means the default will read: http://www.sitename/posttitle

    It should also give you the option to edit the url directly on the edit post/page field.

    The only thing to watch is that if you make the change to a current site, you may lose incoming links as I think it changes the urls for older posts. I’ve always done it when I set up the site so I’m not sure of the impact on an older site.

  • http://www.quickeasyblog.com/ Jim

    Thanks Whistler. I originally titled this article, “Six Simple Ways…” but as I got into it, I’m afraid I may have lost the simple.

    Remember, start with the content. Then just take it one step at a time. You don’t need to do everything at once. The most important thing is to keep adding content. As you get better and conquer one element, add the next (meta titles and descriptions). Eventually, it will start to come together.

  • http://www.quickeasyblog.com/ Jim

    I’m afraid that I do most of my blogging on other sites these days (other than the sports blog I manage and I don’t know if I want to admit to that here). ;-)

    However, most recently, I’m slowly building content at http://www.quickeasyblog.com. That might be the best place to follow my posts.

  • http://www.quickeasyblog.com/ Jim

    Thanks Brian. Appreciate it.

  • http://www.quickeasyblog.com/ Jim

    I think people tend to make SEO more complicated than it needs to be. Remember, the search engines work when the user finds the content they need. They’re not out to confuse the web publisher or make it more difficult. The search engines want to lead the user to user-friendly content that provides the answer they need.

    SEO is just a matter of making it as easy as possible for the search engines to match your content with the appropriate reader.

  • http://www.quickeasyblog.com/ Jim

    Sometimes, half the game is just showing up.

  • http://www.quickeasyblog.com/ Jim

    Thanks C. Hopefully, the days of stuffing keywords are long over. Even if that does still work on some level, how long is the reader going to stick around. As I said above, the search engines want to lead their readers to the information they need. If you provide the information, then it’s just a matter of refining the content to make sure the search engines understand that you do.

  • http://www.quickeasyblog.com/ Jim

    Check my reply above about changing the URls but be careful if you have a number of incoming links. You may lose them if you change the URL structure. There might be a way to manage this with a 301 redirect but that’s getting a little advanced for both myself and the discussion at hand.

    As for the meta, that’s pretty straight forward. Most premium themes include built in meta fields in the same page you use to add/edit new posts or pages. If not, the All In One SEO plugin adds the fields you need. With the plugin, adding the meta is no different than adding a post.

  • http://www.quickeasyblog.com/ Jim

    Actually, if you’re just looking to add meta fields, the All in One SEO plugin should do it for you. It’s probably one of the most valuable WordPress plugins available.

  • http://www.quickeasyblog.com/ Jim

    I wasn’t familiar with that plugin. It’s interesting that it looks like it focuses primarily on the H1, H2, etc. tags, and bold and italic keywords. Although I hear everyone saying that these are important aspects of SEO, I rarely use them myself. The H tags/bold/italic are something I may go back and do if I think about it just to give a post/page that extra oomph.

    Maybe it’s something I should pay a little more attention to.

  • http://www.corporatephotographylondon.com/ Corporate Photographer

    Thanks Jim. Great advise I will have a go on my next post. I know that I cant edit the post URL as I am doing it as it has the date in as standard but I will give the custom structure to read %postname%. a go. Grant

  • http://www.corporatephotographylondon.com/ Corporate Photographer

    Just had a look at the custom structure – thanks great advise. Grant

  • http://mai.do/ Gabriele Maidecchi

    You give really valuable suggestions Jim. I find myself using the Wheel or Google Adwords tool to “tune” my blog posts and I believe it’s important to find a good balance between “instinctive” writing and some basic SEO, because after all writing for search engines is writing for people as well.

  • http://www.mazakaro.com Rahul @ MazaKaro

    SEO is always a good idea to start with !!!!! also Google Wheel will be a very tool ,i noticed you started with quality content and its indeed important and takes a first place cause that’s what you’re doing obviously !!!!!

  • http://www.softtechinc.com Frank Parker

    Depends. What I do is use a link shortener service on twitter but never elsewhere. I always type in a description of the link – never “click here” – and drag across the description and make it a hyperlink with the full link address embeded.

    I would never use a link shortener service anywhere except twitter. It will definitely affect your SEO.

    Great post.

  • http://www.sexybagsnshoes.com/ SexyBagsNShoes

    Wonderful information, I consider myself a newbie even though my blog is a little more than a year old and I am always learning more & more ways to help make it more visible. So many great tools that you have offered, thanks so much for sharing the knowledge.

  • http://www.emergingfrombroken.com Darlene Ouimet

    This was a very helpful post! My blog is getting tons of traffic from facebook however SEO is my weak link! Thanks for sharing this info; I will be sure to pass it along! Darlene

  • http://budurl.com/jhcj Kirstine Vergara

    Thanks for this!. I’ve been meaning to so this, but have always put it on hold, thinking that it is not that important. Optimization will make it easy for users to return and engage in my blog without dealing with any hassle that can cause them to abandon the site and its entries. By following these tips I can give my users tools they need to return as well as the user experience that makes them want to come back.

    Allow me to share with you another great article I found, 17 SEO Tips for Your Marketing Campaign :)

  • http://twitter.com/KevinLepic Kevin Lepic

    Great piece. I’ve been working on our SEO for our small business and this article gave me a couple ideas I can pursue to still better our performance on our blogging.

    Cheers!

  • http://twitter.com/KevinLepic Kevin Lepic

    Great Jim. I missed this setting in our latest WP blog and was going crazy with the numbered post URL’s. I’ve got a little work ahead of me now, but should pay dividends back to our original content.

    cheers!

  • http://www.quickeasyblog.com/ Jim

    I agree with Frank. You need the link shortener due to the restraints of Twitter. For a website or blog, I’d always use a direct link.

  • http://www.quickeasyblog.com/ Jim

    Like I said though, be careful with older posts/pages because I think it will change the urls for them also. This could cause a problem with both incoming and external links.

  • http://www.quickeasyblog.com/ Jim

    Agreed. Google wheel is also helpful when brainstorming your next post. Related terms interlinked between posts could be a powerful technique.

  • http://www.quickeasyblog.com/ Jim

    That’s great you’ve got Facebook going. The great thing about the SEO strategy I outline above is that it is a natural extension of the blogging you’re already doing.

  • http://www.facebook.com/profile.php?id=13803832 Nick Robinson

    Thanks for this great article. The All in One SEO Pack is an awesome plug-in that I have implemented as a result of reading this!

  • SEO-Anon

    Just FYI, if you are including keywords in a URL, use ‘ – ‘ as a separator not ‘ _ ‘ if you want Google to recognize them and not just see it as one long nonsense word.

  • http://andynathan.net Andy Nathan

    I almost forgot about Google Wheels! Great content!

  • http://www.quickeasyblog.com/ Jim

    Agreed. Using wordpress, I usually just leave spaces. WP adds the “-” for me.

  • http://www.noodlewavemedia.com Roy Chong

    Great article! Question: What are the different effects of optimizing your “regular” post title and incorporating a Platinum SEO type customized title tag. I noticed that the customized title tag doesn’t change the original title. Does anyone have any input on this?

  • http://www.roofexpress.com Roofing contractor

    I was not familiar with the wheel and how it worked. Thanks for the information. I have been publishing aq blog for a while and would like to see more search results.
    Thanks

  • Boies K

    I just wrote a new blog post and now that I’ve read this article I need to try and use some of the tools you mentioned before posting. thanks for the article.

  • http://regjackonline.com Reginald Jackson

    Thanks for the nice tips. A good lesson in meta tags and keywords.

  • Maria

    But people should also remember that having a good website is not just about being good for search engines, but also engaging to human readers as well.
    ReputationManagementConsultants.com

  • http://AffordableWords.com Cindy Brock – Affordable Words

    No matter how many times you read this information, it’s always good to see it again. I have been dinking around with SEO on my blog for a year now…and I never have a clue what I am/am not doing right. An article like this just makes it easier. Now, I can create a checklist and simply follow that. (I am showing a group of 30 other people how to setup their blogs and I’m going to direct them to this article as well.)

  • http://www.socialmedialogue.com Socialmedialogue

    In order to understand the wording of your target audience and to find new topics to write about you can also use the tools which Google offers. Google Insights for example helps to find topics which people are interested in and can show interesting trends which might come up in future. Be smart and benefit of the possibilities Google offers.

  • http://www.quickeasyblog.com/ Jim

    I’m pretty sure if you don’t customize the title tag, WP uses the regular post title. The advantage is that you can write one title for the readers on your page and another that will read better for the search engines and the SERP or Google return.

    An example might be a title that works in the context of the post on the page (maybe a pun or something) and another that is more likely to entice readers to click through.

  • http://www.quickeasyblog.com/ Jim

    Trending topics are often a good way to come up with blog post topics. Twitter, Digg and others can be used to see what is coming in search popularity.

  • http://www.quickeasyblog.com/ Jim

    Agreed. First and foremost, your content must appeal to your target audience.

  • Lucinda DeVries

    I hope I am not asking a question already posted but there are so many comments. How do we SEO a blog using Blogger? I have links to other sites and key words for who my target is but I don’t think it’s working well enough. Any suggestions? Thanks Lucinda.

  • http://www.tonyaponte.me/ Tony Aponte

    So from what I am understanding, it is best to keep your keyword density at 5% or lower? I just did a post that after applying some of the things you mentioned, I got just a hair above 3%.

    Thanks for this post..it actually cleared alot for me especially the meta tags.

  • http://www.quickeasyblog.com/ Jim

    I’ve never used Blogger but from what I can see, you have to go into the html and directly modify the meta. This isn’t all that difficult but it can be intimidating if you aren’t familiar with html code. Does anyone know if there is an easier way? It sort of counteracts the idea that Blogger is user friendly. I also think that this is one of the reasons people tend to outgrow Blogger pretty quick.

  • http://www.quickeasyblog.com/ Jim

    Yes. At least from what I’ve learned, when you start getting above 5% you might get penalized for keyword stuffing.

  • Lucinda DeVries

    Thanks Jim. I’ll see if I can figure it out.

  • Pet_resq

    Would this be benaficial for a vet clinic? My place of work wants me to do this but i dont how to get started or even what to ask. Please email me pet_resq@yahoo.com

  • http://www.noodlewavemedia.com Roy Chong

    Hi Jim that clarifies things perfectly. Thanks!

  • http://metafranchiseconsulting.blogspot.com/ Meta-Franchise Consulting

    Thank you for this great article. I started my business 7 months ago and started blogging at the same time to get my name/expertise out there. Reading your article led me to SEOCentro which showed me that my Blogger blog wasn’t using meta data. Blogger requires some coding, so through more searching found the right code. I understand some don’t think the Google search engines look at meta data, but better safe than sorry. In an upcoming blog post I will reference this article in an attempt to help others. Thank you.

  • http://www.quickeasyblog.com/ Jim

    There’s been a lot of discussion about Google and Meta. It’s likely that Google isn’t looking at the meta tags which is why I don’t mention them in the article above (although other search engines still may). However, the meta title is still very important and although there has been some discussion regarding Google not looking at meta description, it’s still very important. Even without the search engines, the meta description is what comes up in the SERP or the google resuts.

    This brief description is what shows in the Google search results and is extremely important in convincing a user to click through to your site.

  • http://charliethemarketer.com/who-am-i/ CharlieSeymourJr

    All of these steps are GREAT.

    What most people need to realize: if you start with #1 and #2 and are dogged in your determination to conquer these, you will be MILES ahead of most other bloggers.

    Charlie Seymour Jr
    http://CreateYourOwnLegendNow.com

  • http://www.facebook.com/people/Martin-Strydom/100001751736199 Martin Strydom

    wow, this blog posts quality is backed up by big names, it is amazing how simple information that is shared can stretch such a long way, and help beginners like my self along the way!
    http://onlinemoneymakergenie.blogspot.com/

  • http://www.facebook.com/people/Martin-Strydom/100001751736199 Martin Strydom

    wow, this blog posts quality is backed up by big names, it is amazing how simple information that is shared can stretch such a long way, and help beginners like my self along the way!
    http://onlinemoneymakergenie.blogspot.com/

  • http://www.facebook.com/people/Martin-Strydom/100001751736199 Martin Strydom

    Realizing why the social media network became the success it is, is understanding linking, back linking are directly related to our natural social characters, because that is exactly what we are. Each and every day through interaction socially, or professorially, we are attempting to convey a message or market our selves in a way, we desire others to perceive our unique character. We are naturally advertising our selves, our names are our URL’S, the complete package is our site. In the very short time i have been marketing online, i have learnt that there is is a direct link between being sincere, making the effort to read what people out there are sharing, and linking to that! The next step is to understand the basic concept of linking to that information, reading into what people are actually saying, ” requesting “, amending what you offer, customizing it in to the package. The beauty of it is, all that is retrievable at no cost. Making the distinct recognition between your key words, your URL, your content and niche, is to truly understand one self. i will be making the very important changes to my blog soon!http://www.onlinemoneymakergenie.blogspot.com/

  • Steve Nartowicz

    Thank you for this informative article. I have just started my blog and this will go a long way toward helping me with SEO – I will definitely be using a lot of the tips here!Steve NartowiczPaper Stone Printing

  • http://lenzfire.com/ Arun

    much helpful post, wanna have fun just visit imgblaze.tk

  • http://www.fortewebsolutions.co.uk/ Forte Web Solutions Ltd

    Great post I have written many guides for colleagues in work but getting content writers to do this is often difficult!

  • http://benivolent.com/search_engine_optimization.html Benivolent | Seo services

    Really great tips and easy to understand by every one. I especially thanks for your step by step analysis presentation.

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  • Bandularmb

    thank you
    grate post

  • http://www.blackbeardesign.com Joel Black

    Great post, thanks for the Google Wheels tip. I had not even heard of that yet!

  • http://www.heliosoutsourcing.com/ Helios

    Really great tips to every one. I am using most of them.Keywords are essential because they make your site exact in the search engine

  • Muddassarshah

    Well written article. I appreciate your step by step analysis and thought on how to improve your SEO

  • Muddassarshah

    Thanks for the nice tips. A good lesson in meta tags and keywords.

  • http://www.weblogportal.com/ Francis

    Thanks for the great tips. Very helpful!

  • Cindyrquilts

    I have a WordPress.com blog, which means plugins are not supported. I read in your post that you recommend the all-in-one-SEO plugin. Is it worth switching to a Web hosted version just for this advantage?

    This is somewhat off topic, but does a blog replace a Website? Or is a blog meant to be used in conjunction with a Website?

    Thanks, Cindyrquilts
    http://cindyrquilts.wordpress.com/

  • Lanikee

    Aloha.. great SEO tips and very simplified to follow and apply. Great to be informed of these valuable tips, most of the time all you hear is get this software and the next but nothing really relating optimizing our blog. Glad I came by and thanks for sharing! Lanikee.com Happy New Year! :)

  • Big Trucks

    I use WordPress mostly because I had heard good things about so I gave it a try as a free one-click install from my webhost. Prior to that, my blogs were very blank as I struggled to learn Dreamweaver. Now, I don’t even have to bother with any coding because the various plugins make life so easy.
    http://www.usavehiclehub.com/trucks/

  • http://twitter.com/IMindYourBiz I Mind Your Business

    Just came across this post now. I think I’m doing pretty much everything on the list but using the Meta tag analyzer. I’ll have to try it.

  • http://www.reallyeasycart.co.uk Ecommerce

    Organizing and analyzing what you are doing is a big help to attain success. Many people are into blogs but not all of them know the basics and the things to consider. A man who first takes baby steps before doing bigger things has the greater advantage than the others. Blogging is very fun and enjoyable. Continue blogging.

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  • rogerflowers

    The existing ways are really looking just incredible to optimize blog for Search engines. And the regarding information of this post really makes me crazy about it. This one is extremely looking one of the best experienced post for me. Thanks for sharing some mind blowing and magnificent information about it.

    Search Engine Optimisation London

  • http://www.philippinesoutsourcingcorp.com Philipp

    Great article and I have learned a lot as well reading the comments.

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  • http://www.blurbpoint.com/article-submission.php article submission service

     Great tips for creating search friendly blog. I like this informative post and share this to other. One option for the blog that already have pre-existing url structure.

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  • http://mypersonalcafe.com/ Abhinavwalia955

    I didn’t find the Google Wheel in Search,, what is happening around?

  • http://twitter.com/techalam Techalam

    Awesome post! meta title and description should be convincing to the readers, as they are shows in the search results and yes it’s important to include both internal and external links in the posts. Thanks Jim for this excellent info and for the link to “meta tag analyzer” :)

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  • http://www.cooltv.co/ Sami Khan

    it awesome. This article really help me out

  • monika saiyom

    You are giving a valuable article thanks for this article

  • http://www.seosailor.com monika saiyom

    Thank you so much for sharing this article , this will help me a lot

    to Optimize Blog for Search Engines.







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