6 Ways to Constantly Produce Quality Blog Content

social media how toAre you suffering from blogger’s block? Is it hard to find time to create content for your blog?  If so, look no further.  This article lists some easy-to-implement tips to help you get over the hump.

But first, there’s a big myth (and it may be your roadblock) that needs attention.

The Myth:  I Have No Time to Blog

Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog.  Frankly, I think that is a false problem because you make time for what’s important.

I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.”  In the context of your business, blogging is a marketing tool.

A business blog is one of the best tools you can use for extending your online visibility because it’s the dynamic hub of your business on the web. The content you create can be leveraged in many ways that will work for you 24 hours a day, so making time needs to be a key part of your marketing plan.

I propose you devote a minimum of 30 minutes per day focusing on your blog marketing activities.

It’s not really that much time when you think about it, especially for the return you can get from consistent effort. Yet I know there are other social marketing tasks competing for your attention. Just keep in mind that the content you create on your blog can be syndicated and leveraged on other platforms as well.

So how do you make time? I’ll state the obvious: you’ve got to schedule it.  That’s how I advise my clients and it’s how I manage my blogging time.  Following are six tips for how you can efficiently tackle your blogging tasks.

#1: Create an Editorial Calendar

There are two steps to creating an editorial calendar. First is to assign your blogging to time slots when you know your creative juices are flowing, when you typically feel inspired and productive.  For me, that’s usually in the morning.

To build a body of content that is quickly indexed by the search engines, I suggest writing on your blog two to three times a week at minimum.  So block that time off—for example: Monday, Wednesday, Friday from 9:00 to 9:30 am is blogging time.  That’s the time you spend writing.

Need some inspiration? Check out the article on 13 Ideas to Inspire Your Blog Content. Maybe once a week, spend an additional 15 minutes and write a longer, more detailed blog post.

Next, two days a week, spend 30 minutes reading other blogs in your industry and leaving comments where appropriate when you have something of value to add.  Not only does that help give you more visibility and more exposure, it also can drive traffic back to your own blog.  It positions you as being active and brings you to the attention of other people who you might not have known before.

#2: Plug in the Types of Posts and Topics You’re Going to Write About

This will make your blogging time more efficient because you don’t have to spend precious time trying to figure out what to write every time you’re scheduled to write.

Make a list of categories that are of interest to your audience. Take a look at your categories and make a list of 5 to 10 subtopics that relate to each category.

If you have 10 primary categories and 5 subtopics for each category, you have 50 blog posts at your fingertips. You can add another layer to your planning by assigning each topic to a style of post:

  • How-to
  • Top 10 List
  • Opinion
  • Case Study
  • Q&A
  • Interview

Finally, assign each subtopic idea to a date on your editorial calendar and you’ve got four months of blog post ideas so you’re not facing a blank page. Of course this system serves only as a guide. There’s nothing stopping you from being spontaneous when a current event or hot topic in your business must be addressed with a blog post.

#3: Keep a Running List of Blog Topics

The more you blog, the more ideas you get. Everything you do, every conversation you have, every book, article or blog you read, becomes fodder for your own blog posts.

I have a long list of ideas and links that I find and want to share. Most of them will never become blog posts, but if I’m stuck or uninspired, I’ve got my list to prompt me.

#4: Write Several Blog Posts at One Time

Many bloggers use this time management strategy. Maybe you really do only have one hour a week to focus on your blog. If that’s the case, grab your laptop, head to your favorite coffee house and pump out a series of blog posts.

Queue articles up to publish over the course of a week or two.  All blogging software I’m aware of has the option to schedule your blog posts.

#5:  Find Guest Bloggers to Help You Out With Content

Occasionally if you’re pressed for time, find someone to help.  Depending on the purpose and goals of your blog, a great feature to add is the voice of others in your industry. Perhaps once a month you showcase the ideas of other members of your team, your vendors, your colleagues and thought leaders in your industry.

If you’re a solo blogger, a great service out there for finding guest bloggers is Blogger LinkUp.  Submit a request of what you’re looking for, and people who write on that topic can contact you and provide blog content for you.  You can indicate whether you want original material or will accept content that has been previously published.

#6: Interview Experts

Finally, another great way of creating content quickly is doing interviews.  This could be a weekly or monthly feature that you plug into your editorial calendar.

Identify 12 to 20 industry leaders who’ve written books on your subject. Prepare a written interview with five to seven questions and invite them to respond, then post the interview on your blog. Not all of them are going to take the time to respond, but some will.

Tell them what’s in it for them… Exposure to your audience and links back to their blog, website or book. I don’t know of any authors who don’t want more readers and more visibility for their book! What’s in it for you? Content you don’t have to create that positions you as a credible expert and trusted filter of the best information for your readers.

Don’t forget to plug the interview posts into your calendar – either weekly or monthly depending on the posting schedule you’ve created.

This is a sample model that may or may not work for your business and schedule. You need to develop a schedule that works for you so you can maintain an active blog.

Posting two to three times per week keeps your blog fresh and relevant. Investing a couple of hours a week on creating content that works for you 24/7 will pay off in more traffic, more leads and more opportunities for your business.

These are a few ways to save time and be more efficient with your blogging time. I know there are many more and would love to hear how you manage your blogging time.

What’s your top tip for managing your blog writing so it doesn’t suck up too much of your time?  Share your comments in the box below.

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About the Author, Denise Wakeman

Denise Wakeman is an Online Marketing Advisor and Founder of The Blog Squad. You can learn more about business blogging on Build a Better Blog. Other posts by »




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  • http://twitter.com/FunCityOps Jeff Posey

    I create draft blogs whenever I think of an idea from my mobile phone, an HTC Droid Incredible. Using a WordPress app makes it easy. That’s the biggest productivity-booster I’ve had in years of blogging.

    Another is not over-editing myself. It’s always tempting to “make it perfect,” when, in fact, good enough is truly good enough.

  • http://onthedotcreations.typepad.com/fine_tooth_comb/new-to-fine-tooth-comb.html Julie – A Fine Tooth Comb

    This is just the swift kick in the pants that I needed today, Denise! An editorial calendar is just what I need to stay motivated. Off to work on mine now!

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    A blog should be a pleasure not a chore. If it is a chore then it is time to re-evaluate why you are writing it. I created my blog because I wanted to and it allows me to share my thoughts I can’t share on Twitter in #140. That said, I organize my blog how I would organize a project or any publication, but I give myself flexibility to write on current topics that catch my eye.

  • http://www.wchingya.com wchingya

    Some great advise to ponder, Denise. Before posting I tend to make sure it’s my 100% and can provide value to reader. I find constantly brainstorming and keep a running list of blog topics help. The challenging part it’s not just about the writing sometimes, but the idea to break through from the ordinary ideas and provide something different; being original including post presentations. Every trial contributes in our content and experience, I believe. :) Thanks so much for this enlightening post.

    @wchingya
    Social/Blogging Tracker

  • http://www.listenlogic.com Chris

    Exactly what I needed today as I’m putting together a pretty aggressive blog strategy! Perfect timing. I agree with Julie above, the calendar idea is what I need to keep me on track.

  • http://www.Facebook.com/MOSTraining Donna Gilliland

    Denise, I so needed your article today. I think I need to print your article and post it on my office door so it is the first thing that greets me everyday. :)

  • DonnaGilliland

    Okay Denise, I have printed and posted. :)

  • http://www.newadventuresofanoldsid.blogspot.com/ Chris Syme

    I am trying to help a friend get going on blog writing and this post will be a great piece to pass on. thanks. I love the editorial calendar–I think it really helps, esp. if there are a number of people writing on one blog–it helps dole out the responsibility and keeps people on track. Good job.

  • http://blog.hrsentry.com/ HRBecky

    I found your article so helpful. One thing that I tend to do is make lists of potential blog ideas, and then expand briefly on each idea. This way when I go back to my list I know where I wanted to go with each topic, it makes it really easy to sit down and do a quick blog posting.

  • http://livedr.org/games-for-health-a-laparoscopy-training-game/ Livedr

    Nice Post

  • http://livedr.org/games-for-health-a-laparoscopy-training-game/ Livedr

    The biggest mistake that most people do Is,even if they dont have time to Blog……… They just keep on reading on stories or tips like this post on Net but they Fail to start Working.
    work 100% on your blog ……….. earn a lot by adsense

  • susanredmon

    Keeping a journal of blog topics is valuable. Ideas are popping into my head all the time, but if I don’t write them down … the next thing I know … I’m scrambling for topics and feeling there’s nothing to write about.

    Thanks for sharing this list,
    Susan

  • Jane Miller

    As an absolute newbie, (1st post this week) I found it really useful to read this. It seems like a good idea to set out with good systems in place and create good habits from the start.

  • https://plus.google.com/+AnaHoffman/ Ana Hoffman

    I think one of the biggest problems with blog posting is that it’s hard to see result right away. Thus, it’s hard to dedicate time to something that you are not sure is working.

    Good cure for that is see what other people say about it, especially those who have been successfully running great blogs, consistently produce great traffic through blogs, and actually make money!

    Best,
    Ana Hoffman
    Seo Engine Ranking Secret: Buy an Aged Domain

  • http://www.evolutionarydesigns.net/blog James

    For me the hardest thing is finding time to work on writing content and commenting. I schedule an hour every day (mon – fri) in the evenings and if I have the time, I will spend most most of the night working on my blog or marketing my latest updates. I currently use tips #3 and #4 daily. I am working on #5.

    As for posting, 2 – 3 times a week, works great. I use to post 5 to 6 times weekly, but that was to much and I found I spent more time ignoring friends and family. For me 2 – 3 times a week is a good number. You have to balance your work load, your blog, and family life and if you ignore one, this may end up costing you in the future.

  • kaziam

    Very relevant for me right now. I’ve recently started my blog and have found myself struggling to keep it fresh. Thank you for the great article!

  • beckyholland

    Great advice Denise. I have a small paper calendar I use for blogging and carry with me all the time. When an idea comes up, I write it in for a specific day… then when I get home and ready to blog, I know exactly what I want to write about and when. I have about 80% of my blog posts written and scheduled to publish about 2 months in advance at this point. It’s great because it really prevents stress and allows me to focus on networking and writing guest blog posts for some of my favorite other blogs.

    I

  • http://www.smartbugmedia.com/ Ryan Malone – SmartBug Media

    Great article Denise. I would add that folks should be building their editorial calendar based on the keywords they are going after. Additionally, every blog post should have a relevant call to action, so it’s important to have a few lined up that will match the context of the blog post.

    We follow a very similar flow for our clients with a great deal of success. Thanks for sharing!

    Ryan Malone
    SmartBug Media
    An Inbound Marketing Agency

  • http://www.thinkstrategymarketing.com Mat

    I’m not a blogger. I’m a marketer, but I have a blog for my business. I think for many of us it’s the case of the “cobbler’s children have no shoes.” I find myself so busy that I simply don’t take the time. I have a list of about 10 topics that I’m sure at one time were great ideas, but now have all faded with the hyper speed we all travel. Like Jeff, I too have an Android OS phone, so maybe that app is just what I need to take away one of my excuses.

  • http://www.3talisman.com/ Barbara Talisman

    Denise,
    Great post. Love your six tips, some of which I have tried and others I am going to add to my to do list. I have already shared with others.

    I read professional journals and info and always find content and inspiration for my field and make notes as I go. I keep a notebook full of ideas. The guest blogger is also a great idea. I have recently instituted a Q&A with radio guests and post the day after they are on the program along with a link to the conversation.

    Thanks again!

  • http://www.stormstaff.com/blog Melissa

    This is an AWESOME post. I am printing it out as I write this comment and will keep this advice very near and dear to my blogging heart! Thanks.

  • http://www.kolbakol.blogspot.com Yermi

    Thank you so much for sharing!
    Let me share with you my procedure of blogging which might help some people. (I have just recently started – so please comment and let me know what you think.

    1. Write a list of topics I would like to talk about – I keep adding to the list after I have had some kind of conversation with a friend or have read an article.
    2. I then put a side 30 minutes a day to just type away at the content and save it as a draft.
    3. scratch off every topic from the list that I have covered.
    4. Spend another 30 – 45 minutes to edit the draft and research for some images.
    5. Have some friends or family read it and criticize it.
    6. Post it and publicize it.

    I find this procedure quite helpful and less time consuming. I am prepared to write an article because of the topics that are there in front of me. choose the most interesting topic I am in the mood of or inspired by at that moment. I can come back anytime and work on it.

    I hope you found this information useful, please check out my blog and let me know what you think.

    Yermi
    KolBaKol’s Social Media Squad
    http://www.kolbakol.blogspot.com

  • http://www.moxiemarketer.com/ Sandy

    I am trying to incorporate the editorial calendar strategy and so far I think it works best. It sets the expectations for your readers as well as allows you to manage your time and not always feel stressed about having to post something every day.

  • http://www.fionamceachran.com/ Fiona McEachran

    I think this challenge is the biggest obtacle for bloggers, especially those not used to writing so much. But I think it takes practice, like anything, and persistence.
    My tip would be: carry a pen and small notebook with you everywhere. I keep it in my handbag. It’s amazing when you can suddenly be hit by a great blog idea, and you have the means to write it down.

  • http://www.thegreatworkplace.com Barbara

    I too am a newbie and found this post to be very helpful and very good post. With planning it won’t feel so overwhelming! Thank you!

  • http://webylife.com/ Nikunj

    Thanks Denise for sharing such a wonderful article, I was really confused state of mind about how i can produce quality content for my blog & this article came as a boon with all the things explained in well detailed way.

    Like to thank Social Media Examiner too, for creating such a wonderful blog. Keep up the good work guys & all the best for the future.

  • http://profiles.yahoo.com/u/UWKHXB5V6435UR3CDPYJYHHV6E Mabel

    Thanks so much for the great suggestions, Denise. The editorial calendar, schedule and guest blogger ideas make sense for keeping the blog on track and fresh. Also, you can upload a PowerPoint Presentation of the guest blogger’s topic that can be viewed on YouTube. Video presentation often brings the content to life for readers as well. Thanks again.

  • http://www.citycliq.com/ CityCliq

    Thanks for sharing Denise. I have a quasi-calendar right now but your tips have definitely helped me organize it much better.

    Thanks again!

    ~Chris

  • http://peopleink.com/index.html Grant

    Ann Marie, your right, we should be blogging because we want to. But for many businesses we work because we have to and we blog because we’re told we must which makes it hard to stay excited about. Then again there’s the “I’m not a good writer” idea that stops us. I think blogs are great ways to see a person and company’s enthusiasm. yours clearly shows. good job.

  • http://simplystatedbusiness.com Cathy Miller

    Love the Blogger Linkup tip, Denise. That’s one I had not heard of. I find video is a good way to go when I don’t have a lot of time. Thanks for some great ideas.

  • http://www.ann-sense.com/ Ann Marie van den Hurk, APR

    I’m climbing on my soapbox now… Like with any communications tactic, it has to fit and for some organizations blogging may not a good fit nor have the resources to do so effectively. A company doesn’t have to blog because everyone else is doing it or it is the “it” thing right now. Communications planning needs to be thought out and specific to that business plan.

    If you must blog then I’d suggest get “guest” bloggers from within the company depending on your post schedule. Find the passionate folks and allow them to be brand champions talking about what they do for the company or what they find interesting about the company. May give new life into the blog and the folks writing.

    Climbing off now… And thanks for the nod.

  • http://www.buildtracks.com/ Gregor – buildtracks.com

    Brilliant post. Very useful and to the point. I’d add that you should write a post in full and then return to it later – don’t publish it straight away. Read it a few hours later or the next day and then don’t worry about it, you’ve done enough and it will be read to go.

  • http://brianaford.com/ Briana Ford

    Denise, this was so helpful! I was considering starting an editorial calendar, and actually started mine last night, but you definitely helped me by suggestion categories, different types of posts, sub topics, etc. I already started asking experts for interviews and considering another series specifically for book authors. Thank you so much! With that being said, I hope you’d be interested in being interviewed for my upcoming series as well. Thanks again!

  • http://virginiasproul.com Virginia Sproul

    Hi Denise,
    This is great! I have printed it out as a guideline. I really need to get more organized about posting on my blog.
    Thanks,
    Virginia

  • http://loneplacebo.com/ Tony Hue

    Very nice

  • Verndale

    Great post! Organization is key… I keep a page in my notebook where I write down ideas if I think of them in the middle of a meeting or during a webinar. I have an ever-growing list there that I refer to when I sit down to write a blog post. It’s been very helpful, but I could definitely be more organized about it.

    Thanks!
    http://www.verndale.com/Our-Thinking

  • http://internetnetworkmarketing-training.com/homebusiness Julieanne van Zyl

    Great post with really useful information. I have made my list of categories and I decided to purchase one of those large diaries, mine is way too small! Thanks

  • http://www.baszurburg.com/ Bas Zurburg

    Like the post. I recognize the myth: No time to blog, even 30 minutes is a lot. As being also a web developer in 30 minutes you can also improve one of my websites. But it is true – blogging is Marketing and 30 minutes a day spending on marketing is not bad at all.

    Another TIP for a TOPIC :#7 Write a report about an event!

  • Ron Fields

    Mat, Simply because you’re a marketer, you MUST blog. At least you must blog if you want to be a successful marketer. This post was a great motivator. Schedule your blog post just as you schedule other important task. It must become a priority if you’re to be a successful marketer. I wish you the best!

  • http://moneyandrisk.com Kim | Money and Risk

    Excellent article with good ideas. I do use a calendar but I find that it gets override by timely topics that I’m asked to address or issues that I feel I need to address before the evergreen content.

    Anne Marie is absolutely right that if you don’t find enthusiasm in blogging then you need to find a topic that you are passionate about. How you are going to stand out is your voice and the perspective that you bring to the conversation. If you have to force it, people will see and feel it. That’s worse than not blogging.

    For those who are trying to write down ideas, I use Evernote and it has been incredibly helpful in capturing ideas on the run for me until I have time to read through it. In 5 weeks of using it, I currently have over 1000 partial posts.

    What I would love to see is someone addressing the time it takes to write a good post. My marketing managers tell me that they pop out articles in 15 mins for their blogs. Ummm. I take about 3 hrs on a “throwaway” article (opinion piece). More in depth or evergreen articles takes me about 6-8 hrs by the time I pull all the research to link (even with using staff, I still have to tell them, 2007, by so and so, on such and such topic and then review the source. I also have to review all the up to date info to make sure that my post is accurate as of that day. In my topics, that could be 2 extra hours of reading.)

    These are topics that I know by heart and can spit out lectures on the fly. Condensing down strategies to 400-800 words without losing all the key issues is incredibly tough.

  • http://kentonville.com/ Kenton Bell

    I enjoyed this article immensely, thank you.

  • http://www.retireyoung.com.au/ Serena Star Leonard

    Good post, my biggest problem is that each blog post would take me 3-7 hours to write. I have learned to structure them better, which helps reduce time and i try to do video blogs where possible as they are quick to film. I have just increased my commitment from 2 to 3 blogs a week and i am looking forward to seeing if that males a difference to the numbers of spikes and subscribers. Thanks for this post : )

  • http://securitynz-dusty67.blogspot.com Ken Duncan

    Kia Ora, Actually I have little problem finding a topic as I do my intelligence research for my industry in the newspaper everyday & at least five possible topics jump up at me each day.
    I started as a way to get my frustrations out on the NZ security industry. I tend to be contraversial from a NZ point of view, but most tourists or immigrants would say on the button.
    Probably need some work on it, but feed back from mates with same training is I am getting better & part of that is due to Social Media Examiner.

  • http://www.heikemiller.com Heike Miller

    Great content, Denise. Many coaches and consultants feel it’s a waste of time to blog for their business and they don’t realize how powerful blogging really is.

    Great idea about blocking off time, I will do that to be more up-to-date with my blog posts as well.

  • http://helloxie.com Zhuoshi

    In response to the myth of having no time to blog, I think that one of the important parts to making time is actually enjoying what you blog about. For me, with what I like to do, I have a strong tendency to want to share what I know, and that’s what really motivates me.

  • http://www.projectrealms.com/ Jay Philips

    Great tips. I do keep a list of blogs that I want to write. Over the weekend, usually on a Sunday a sit and write one or two blogs that will be published within the next two weeks. I do a search on images/cartoons for the post. I try to publish at least one post a week, sometimes I get too tied up so only get two a month out. I think I’ll start doing some Q&A posts, that should be able to get more visitor interaction.

    Thanks again for the great post,
    Jay
    http://www.jayphilips.com

  • http://www.careeranarchist.blogspot.com The Career Anarchist

    Thanks for writing this. I often tell myself that I don’t have time to blog or that I simply don’t feel like it. It’s not for lack of ideas, I just don’t “schedule” the time that I need to in order to get the job done. Thanks for giving me a well-needed swift kick in the rear!

  • http://www.netventure.in netventure

    thanks for the tips.

  • http://www.mycustardpie.com/ MyCustardPie

    Sending your draft via mobile when you get the inspiration is a really good idea. I particularly relate to your last comment as well!

  • http://www.mycustardpie.com/ MyCustardPie

    A really succinct and useful guide. I read a post on someones blog the other day about how blogging had taken over her life. Even if you are not blogging for business it’s useful to have a goal, structure and schedule and if it is part of your marketing tools then it’s essential.

  • http://www.bestofcolleges.com/index.php?page_id=1003267 Barber Schools in US

    Great! thanks for sharing this information.

  • http://www.groceryalerts.ca/ groceryalerts

    I love the idea of the editorial calendar.

    Great suggestion

  • http://www.personalfinancemoneymanagingblog.com Karen Wilson Wehrle

    Denise, you took my breath away with this fabulous post. Printing it out is a great idea, because I started taking notes and it rapidly got very messy. I need the clean print-out so I don’t lose focus. Thank you!

  • Guest

    As always, Denise, sharing resourceful and enlightening info. I have also faced “Blogger’s block” and inviting guest authors is an excellent idea. Until now, I did not know how to go about it. Thanks so much for the insight.

  • http://www.cthechange.com Stefan Ferreira

    I’m just starting out blogging for my business and this is timely, sensible and extremely useful advice. One thing I have used to generate blog ideas is LinkedIn Answers – it’s a good why to find out what questions other professionals are asking.

  • http://budurl.com/ynfr Megan Zuniga

    I think these are all great tips. So, allow me to add my own. I’m a firm believer of “if you’re not having fun (or loving) doing the things you do, you should simply stop doing it” You may have blogger’s block because you stopped loving blogging. Go back to the reason why you do this and you’ll rejuvenate your interest in blogging. I truly believe that if you love/passionate about what you blog about, you’ll be a blogging success! But that doesn’t mean you won’t hit roadblocks along the way.
    Another tip I can share is to try doing new things…like if you’ve never bunjee jumped before. If that’s too extreme try going on a road trip to a place you’ve never been before. It may not have anything to do with your blog but it will allow you to see things through a different perspective and it may help you along with creating new posts for your blog.

  • http://startups.com/ juliacassidy

    As usual highly recommended post!!! I guess that, from my own experience, I can guarantee that good quality content is the only possible way for a blog to be successful and for it to get the expected vlume of visits. It is crucial as well to write about a certain topic, related to your business area or activity. But the most important aspect to bear in mind is the important of keeping the volume and quality CONSTANT. In my opinion “constantly” is the key word of this heading!

  • http://www.sandraregev.com Sandra Regev

    Thank you so much. Great ideas for me too, making lists works good for me. the i have where to go back to,

  • http://www.ajdassoc.com Amanda

    Just the wake-up call I needed today! Your suggestions definitely take away the “not enough time” excuse. Especially related to the “must make it perfect.” Blogs are so helpful in developing and maintaining an on-going relationship with your customers. And I agree with the comment that so often we see a blog as part of the job and that really comes through loud and clear in the content.

  • http://twitter.com/TeamMcNeilRemax Warren McNeil

    I like point 3 and 4. I have been meaning to keep a list of ideas and I also like the idea of scheduling posts. I do most of my blogging at the end of the day. This may not be the best time for people reading my blog. If I schedule posts for early in the day then I might get more interest.

    Thanks!
    Warren McNeil

  • http://www.bestattractionmarketingtips.info Brian Pinski

    As I am newer to blogging this is great information to help me learn ad grow to become better at it. Thank you.

  • http://www.denisewakeman.com DeniseWakeman

    Great idea to create drafts on your phone. I usually use my phone to record my ideas and then write the blogs later. You’re saving a step!

  • http://www.denisewakeman.com DeniseWakeman

    Since the time I wrote this post, I learned about an Editorial Calendar WordPress plugin via Chris Garrett: http://wordpress.org/extend/plugins/editorial-calendar/

  • http://www.denisewakeman.com DeniseWakeman

    I think revisiting “ordinary ideas” is OK, especially when you put a new twist on it. They may be new for some of your readers and not ordinary at all…blog on!

  • http://www.denisewakeman.com DeniseWakeman

    Chris, see the link I posted in comments above for an editorial calendar plug in for wordpress. Blog on!

  • http://www.denisewakeman.com DeniseWakeman

    You go girl…blog on!

  • http://www.denisewakeman.com DeniseWakeman

    Thank you, Chris. A calendar is especially helpful when there are multiple authors, both for people staying on schedule and for planning content.

  • http://www.denisewakeman.com DeniseWakeman

    good idea to jot down notes about your ideas. Sometimes I look at my list and can’t remember why the heck I thought it was a good idea to write about a topic!

  • http://www.denisewakeman.com DeniseWakeman

    I guess that depends on what results you’re looking for. Blogs a great for attracting traffic to your site, so that is one metric I would like to see. Also how many subscribers and how many people opt in to other offers. The percentage of people who comment on blogs is low, but that doesn’t mean they’re not reading and getting value.

  • http://www.denisewakeman.com DeniseWakeman

    It sounds like you’ve got a very workable schedule. Are you seeing the results you want?

  • http://www.denisewakeman.com DeniseWakeman

    Wow, Becky, I’m impressed that you have 2 months of content prescheduled. Nice job!

  • http://www.denisewakeman.com DeniseWakeman

    Thanks for adding that tip, Ryan. Yes, staying on track with keywords is important as is a call to action.

  • http://www.denisewakeman.com DeniseWakeman

    Barbara, great idea to add Q&A from radio guests. When I do teleseminars or interview experts, I almost always ask for a post I can use on my blog to introduce them to my readers and promote the program.

  • http://www.denisewakeman.com DeniseWakeman

    Yermi, thanks for sharing your blogging process. I’m sure many will find it very helpful. Blog on!

  • http://www.denisewakeman.com DeniseWakeman

    I record my ideas on my phone or leave myself a voice mail. Capturing ideas is super important so there’s always a flow to choose from. Thanks!

  • http://www.denisewakeman.com DeniseWakeman

    Great idea about repurposing the guest blogger’s post into a ppt and video. That can also be posted on your blog as a follow up.

  • http://www.denisewakeman.com DeniseWakeman

    Most people I know don’t even spend 30 minutes a day on marketing. That’s why blogging can be so powerful since you can get a lot of marketing mileage out of one post.

    Great idea for tip #7.

  • http://www.denisewakeman.com DeniseWakeman

    I think the time it takes to write a post depends on your subject, depth of content and how often you publish. I don’t think I’ve ever spent more than an hour on a post, with the exception of the long-form articles I write for Social Media Examiner. But it’s a style issue and it sounds like you are very thorough and no doubt your readers appreciate that.

  • http://www.denisewakeman.com DeniseWakeman

    I think coaches and consultants absolutely should blog. One of the best ways to demonstrate expertise, get found by prospects and build trust with prospects.

  • http://www.denisewakeman.com DeniseWakeman

    You’re welcome…blog on!

  • http://www.denisewakeman.com DeniseWakeman

    Yes! LinkedIn Answers is a fantastic resource. I’ve used that as well. Great for research and then compiling answers into a post. Pretty quick way to get content for your blog.

  • http://www.denisewakeman.com DeniseWakeman

    Good tips, Megan. I don’t think I’ll bungee jump but I agree that travel and getting out from behind your computer can inspire new ideas for one’s blog.

  • lanivoivod

    Solid, strategic, practical advice, Denise. Hats off to ya.

    I think the biggest barrier to blogging is when we make it harder than it has to be. I’ve heard many of our own clients and biz friends say they don’t have time to blog because they’ve got some daunting, horrid definition of what a *proper* blog post should be, as if there’s a RIGHT way vs. a WRONG way. Ha! I’ve seen great posts that consist of a funny photo and one eye-catching headline. I’ve seen stream-of-consciousness lists crammed with useful links and resources, personality-rich blurts loaded with misspellings that still managed to inspire action, itty bitty paragraphs that speak volumes, audio and video interviews, quick tips, event summaries, poems, doodles, experiments…

    The stifling, daunting, even crippling idea that a blog post has to be a painstakingly-crafted and entirely precious and of a certain caliber and word count goes against the very best of what blogging can do for one’s business, which is to invite the SEO-savvy possibility of an emotional, brand-relevant connection with folks who are interested in your vision, content, style, and/or substance.

    The best tip, as your article here supports, is to get out of our own way, trust our voice and content-creating instincts, respect our time, reach, and power, and HAVE FUN with this amazing marketing tool…Ideally, on a consistent basis. :)

    Keep spreading the blogging gospel, Denise!
    -Lani

  • http://www.evolutionarydesigns.net/blog James

    I started about a month ago with the new schedule. I did not see much until last Monday, when I started seeing my traffic going up each day. As for the results I want. I am starting to I think if I keep this schedule I should reach my goals very soon.

  • http://www.fionamceachran.com/ Fiona McEachran

    True, recording your ideas on the mobile is a good idea. I tried to do this, but I could not find the application to do so on my sony ericsson. I guess it’s time for a new phone…. ;)

  • http://www.PRimpressions.com Dorothy Crenshaw

    I particularly like the reminder that perfection is the enemy of the good. (Is that the phrase? well, whatever…) I keep a log on delicious of blogworthy news items, links & topics, which I revisit when I run dry. Yes, some grow stale. What has helped me a bit is developing subtopics that I’m trying to “own” a bit, such as apology PR. This one’s useful, since every week seems to bring new apologies from public figures. If all else fails, I just start writing about a personal experience during the week that’s indicative of a trend or a learning – and most of them are.

  • http://startupgrowthexpert.com/ Vinil Ramdev

    The best strategy that works for me is setting aside one day of the week for writing blog posts. If possible, I write one entire weeks blog posts on that one day. Then, schedule each of those blog posts throughout the week. I guess l like to focus on one thing at a time.

    And, yeah it makes a big difference if you can have 4 to 5 industry leaders writing on your blog regularly. That’s worth it’s weight in gold.

  • http://jasonkandel.com Jason Kandel

    As a journalist getting ready to kick off a new blog project, I found this article helpful. I view a blog content plan a lot like how reporters and editors plan their stories week to week. Seems to be essential, especially if you want to make the blog a place that people keep coming back to for a steady diet of useful information.

  • http://twitter.com/AboveTheStatic Steve Birkett

    As most have already commented, the editorial calendar is a simple but excellent device. Thank you for the tips Denise. I’ve just started to refresh my blogging activity and have already listed topics, but firming them up into a time line for publishing will be a great motivator to punch through the wall and get them out there.

    I’ve found that it can be a good idea on many posts to leave some questions up in the air for readers to discuss and add to your own content. Often the comments sections have so much extra information (as here, thank you folks!) for your readers, so it’s helpful to prompt thought in your main post to encourage such feedback. It also takes away some of the ‘must cover everything’ pressure when writing, as you can throw starting points out there for your readers to add to. Dual benefit of saving you the writer some time and engaging your audience on the subject at hand!

    Thanks again and look forward to putting your tips into action!

    – Steve | Above The Static

  • http://table4five.net Elizabeth @ Table for Five

    Great advice! I’ve been blogging for five years and I still don’t have a good schedule. And I can’t believe I never thought of going through my own categories to think of new blog content! I’ll be back to read more tips, thanks.

  • http://Blog.nextgenhotel.info James Bennett, CHA

    All I can say is WOW, usually I read a Blog post, regardless of topic and find one or two things I just don’t agree with. This post is elegant and informative, my hats off to you, I hope that my own Bloggin attains this level of compatence! I especially liked#6 by the way! let me know what you think about mine please! http://blog.nextgenhotel.info/

  • billysticker

    I’m new to your blog. Must say… “Where have you been?” Quality, practical content. Great info that I know will help me grow my online ventures.
    -Thanks

  • http://twitter.com/Mentorlynx Mentorlynx

    I like to recycle unused newsletter content into a blog.

  • http://twitter.com/LouWoods Louise Woods

    Fantasic article Denise. I feel very inspired now! You are right – we have to make the time to blog. I have now set up a schedule. I think making a note of ideas is also a fantastic tip as there is nothing worse than sitting down to write a blog post and coming up blank! I will make sure I write down my ideas now as I know I’ve forgotten about some by not doing this. I also think commenting on other blogs is vital – it spreads the word about your blog and you can also get more blogging inspiration. Many thanks.

  • http://twitter.com/RockstarBuzz Jennifer Wong

    Great article! I keep a notebook with me at all times with all kinds of blog ideas, book ideas, marketing ideas and viral video concepts. Knowing that I have this makes me feel inspired and secure, as I know I have a treasure chest of ideas to pull from.

    Thanks!
    Jennifer
    http://www.rockstarbuzz4biz.com
    @rockstarbuzz on twitter
    http://www.facebook.com/rockstarbuzz

  • Pro Recruiter

    Came across this article sometime ago in my email and I made a note to myself that I had to go back and read it. I am glad I did, as always your posts are very informative. Time to go pull out that calendar!

  • http://dinodogan.com/ Dino Dogan

    Awesome article..great info but lets not forget why we blog (as opposed to writing articles for magazines, newspapers, etc.)

    The freedom.

    The freedom to do what we want, how we want to, when we want to. No restrictions, no limits, no word counts, no editors, no censorship (internal or otherwise).

    Just thinking about it makes me want to write another post, but I posted one already so I shall spare my readers :-)

    Love your work Denise…keep it up :-)

  • http://www.stonesouphomeschool.com/ Stone Soup Robin

    Love to produce the occasional “Note” on facebook, but never considered myself a blogger. After reading your article, I feel a LOT less intimidated! Thank you!

  • http://www.ghostsandmore.info Jason

    Thanks for the tips!
    I always carry a pen and a folded sheet of A4 with me. Any ideas I get can easily be typed up from my notes. Also, speech-recognition software is cheap now and use it to speed up typing my notes – just watch out for typos!

  • http://blog.talk2pros.com Brooke

    This is the most succinct how-to blogging article i’ve read in a long time. blogging is so important as an online marketing tool but can seem daunting. i like how you’ve broken down the schedule for a successful blog. and, thanks for the link to bloggerlink! what a great resource!

  • http://www.makemorelivemoregivemore.com Aileen

    This is a very helpful blog post for people having a hard time starting a blog or continuing what they started. Well, this goes for me too because I like to write, yeah seriously I do. But I couldn’t keep a blog active. I tried blogging before but had forgotten all about them after a day or two because I couldn’t think of anything else to write. I guess the only tip I can share is EXPLORE. By exploring, you see different, new and old things that can inspire you to open your computer and start typing. I think I’ll try to apply what you just wrote here and try to write again.

    PS: I found another article which I think would also be helpful to your readers as well. Click on http://sn.im/wyev8 to see more blogging tips.

  • http://dinodogan.com/ Dino Dogan

    I just published a post thats super relevant to this one so I figured I’d come back and share.
    5 Ways to Improve Your Blog Today http://dogandogs.com/5-ways-to-improve-your-blog-today

    The list is based on Darren Rowse’s 31 days to a better blog book.

    Your No1 suggestion (Editorial Calendar) is the same as his 31st suggestion and really the only one I disagree with. I explain why in the post :-)

    I read this post when it first came out and it was nice revisiting it…these things should always be kept in mind. I esp like No 2 suggestion (types of posts).

    @dino_dogan

  • http://twitter.com/3birdsmarketing 3 Birds Marketing

    We’re working on amping up our blogging, and this is a great resource for blog planning. Half the battle for us is just finding the time! An editorial calendar is a crucial tool that we’re starting to use. Thanks so much for the tips; I was lucky to come across this article in the middle of blog brainstorming. Definitely bookmarking it. Keep up the great content!

  • SG

    Thank God.

    I have been following most of the tips. Yes its exciting to know people are visiting and liking it too. My blog http://www.aanekant.blogspot.com got 1000 page views in 42 days. I don’t know whether its good or bad but its gr8 feeling. I am fascinated by Seth Godin school of thoughts!! Cheers. Welcome to Visit my blog.

    Sunil Gandhi / Mumbai / India

  • http://www.safer4life.com/ Karl Ullrich

    As a brand new soon-to-be blogger this article is INVALUABLE!! Thank you soo much! AND for this entire site – i read it from top to bottom every day squeezing every little pearl of wisdom out of it! :D :D

  • Kathy Dowsett

    Blogging is the key—when marketing products you have to let your customers know that you know something about what you are trying to sell. I have two blogs—one for product promotion and the other for info about diving. I make the blog about info interesting, and have stories about people!!!!

    Kathy Dowsett

    http://www.kirkscubagear.com

  • http://twitter.com/bobnunn bob nunn

    Great post. Picked up the WordTracker tool which is great. Have also been using Ask.com’s Common Questions as well as looking at questions coming into your own site (filter: how, who, when etc.).

    re: Tracking Results Your suggestion is good but also would suggest you need to compare it to the big picture. I’ve got a visual of how we do that in my post on God-Like Integrated Marketing which is here: http://bit.ly/aYJ8Wp Hope this helps. Good work!

  • http://www.uniquic.com Uniquic

    This is an awesome article. A good reputation is very important for you and your business.

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  • http://twitter.com/StruxTravel Michael Figueiredo

    This is a very helpful article. Thanks!

  • http://twitter.com/PandoraTalks Pandora Project

    Well thought out and organized article. Looking forward to more!

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  • http://soldiersheartranch.blogspot.com/ Debra LeCompte

    This is interesting… and as in anything in life, planning is essential to get where you are going…. There is one thing you can’t neglect, getting out in the real world and having experiences, meet and engage people face to face in order to have things to blog about that are original and interesting to anyone else. But as my military husband always says… “100 men have a good plan… it’s all about the work and discipline of execution.”

  • http://www.akangluthfi.co.tv/ Luthfi Fuadi

    nice post here…I will bookmark this article, I must learn more.. :)
    thank you

  • http://www.inspiredwish.com/ Jeanie

    I just wrote my blog schedule today. Then I started to muck about, and I suddenly thought ‘NO! Go look at that schedule and start there silly!’. No more mucking about wandering where to begin.

  • usaimarketing

    Great post.Well content is King and it is very important for site to get your site at high position result and make your content unique along with proper anchor text so that more users come to your site.Use unique content on sites to make a successful internet marketing business.

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  • http://www.bulkofficesupply.com/ ALange44

    Guest blog posts not only allow you to get more great content for your blog, it expands your marketing reach through their blogs or sites, and gets you at least one loyal follower (the guest blogger themselves, of course!)

  • Lance Klass

    The concept of a guest blog is very clever. What immediately comes to mind are some of the political blogs that I read occasionally, that were set up and are guided by one person but are open to a whole range of contributors. As a result, there’s new content every day and thus strong reason to check the blog daily to see what’s new, what’s timely, and make sure you don’t miss anything important. I recently set up my own blog at http://www.art-licensing.biz and this is a very valuable idea.

  • Mandi Kang

    I like the one about the Editorial Calendar, a concept that I use all the time. It helps spread out my posts in a logical fashion.

  • http://profoundwriters.wordpress.com Mandi Kang

    Another one that I use is #3, keeping a running list of blog topics. I use WordPress and when I use my RSS reader to keep up to date on my topic, I use the “draft” mode of the blog post to keep a running list of potential posts. When I am having trouble finding something to write about, then I pick up my drafts and something always comes to me.

  • http://www.MyUltimateHomeBiz.net Nicola

    I’m quite new at blogging. The information on your site is of great value to me. The info about key word rich content is great. I’m going to try to do things more logically from here on and do some list compiling. I have started writing several posts at a time and keeping them as a draft. Then all I have to do is click publish.
    Thank you so much. Nicola http://www.myultimatehomebiz.net

  • http://mainspring.tv MainSpring Video

    Thanks for the article, just came upon it. Very practical advice, and it makes it sound so easy to just fit blogging in where I thought I didn’t have time… and the importance of reading, commenting, and delegating when needed! Great reminder, Cheers! – http://mainspring.tv

  • http://www.wholesalepages.co.uk Wholesale Suppliers

    You have written these tips for those who don’t want to write something for their blog and you have introduced some tips for them how to work on the blog. I personally feel that you should seriously want to write on your blog and have passion for it so that your words will have power to attract the visitor and this thing will help you a lot in promoting your business.

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  • F. Scott Gale

    It would seem that there are a few people who state that they have troubles maintaining idea lists, and sometimes forgetting why an item even made it on to your list in the first place. I find that one of my most useful tools is called FreeMind, a great simple application that makes idea formulating and maintaining a lot easier in my daily life. Much like creating an idea cloud on paper, only it’s done on your screen in a very easy to use manner. Start with a bubble that contains your original topic, adding sub-bubbles for information pertaining to each idea, in as many levels as you need! When you come back to your idea map, you’ll never forget again why that idea was there if you provide yourself with enough detail; and it could just as easily be used to keep track of all ideas your about to write about, including the sub-points you want to make sure you hit.

    For those who may be interested, check it out here: http://freemind.sourceforge.net/wiki/index.php/Main_Page

    There is a lot of information on the main page alone, including screenshots so you can see the idea maps you can create with it. Hope it helps at least one person ;)

  • http://cavemanhomecompanion.com/ Caveman Home Companion

    I found this article very helpful. Thank you!

  • http://www.bluetricks.co.cc Bluetricks

    Awesome article..!! I like it top to bottom. thaanx

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  • Brucehalverson

    Great piece. I’ve shared it with my professional community on LInkedIn.

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  • http://www.productivesuperdad.com/ Timo Kiander

    Denise,

    This article is great! Especially, I love the idea of interviewing authors. This would be a great addition for example to a book review post.

    I like to write early in the mornings, starting at 6 AM. This way, I get work done before hitting the office.

  • http://www.strikebuys.com/ Arun

    Thanks for this useful post and of all the things in your blog, I love this theme! It’s really rocking! :D

  • http://www.thedailyskinremedy.com Susie Piper

    Hey Denise,

    I usually keep a running list of posts I like to blog about in my notepad. Sometimes I jot down blogging ideas as I go along the day to avoid forgetting them. Getting guest posters for my main blog has also helped me with content too.

  • http://www.denisewakeman.com DeniseWakeman

    Hi Susie, I use Evernote to keep track of blog ideas. Since I can sync my account to both my computers and my Android phone, wherever I am, I have a way to easily capture ideas. 

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  • propagandahouse

    Awesome post Denise – it’s another one of those situations where I had a rough idea of how to do something, then an expert like yourself step in to fine tune it. Many thanks

    Dan

    P.S glad I saw that evernote tip in the previous comment!

  • http://twitter.com/tinksmagic tinksmagic

    Years ago before WP, when blogs were barely known, I put together a blog for my site in coded in ASP. It fell apart. I either didn’t update it regularly and it didn’t have any of the wonderful plug-ins that WP afford. I’m really bad about managing my time to get more accomplished, but I am working on a system that works for me. You offer a lot of great tips here and I will incorporate them into my plan accordingly. Thank you!
    I am also an Android user, and have the WP app, but I have yet to set up my blog as I fall into a creative pit when it comes to theme I want. I’m sure everything will eventually fall in to place, but in the meantime, I have a ton of possible blog posts rambling around in my head.
    Time to motivate and get going!!! I will not let my perfectionism stop me this time! :)

  • http://www.wilsonusman.com/ Wilson Usman

    I’m a big fan of that too Jeff. Anytime I’m reading a book and something just jumps out of nowhere I write it down and build on what I was thinking then.

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  • http://DrEsteche.com Fernando

    Hey! Is an awesome post! I totaly love it and make blogging look seasier (what I find good) what I think could be a realy nice tip could be like write shorts reviews about interesting posts you read it, anyway, I love this article

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  • http://www.addvalue.com.au/ Danielle Russell

    I do think that blogging with a true passion can make the blog owner earn money. I for example is blogging all about the classic iconic Emu SP1200 sampler drum machine that was 1st released way back 1987. People who read my blogs are asking about the maintenance, repair, production techniques of this beast. I personally did not think that I can earn from the ads but I did. The money follows after writing quality content mixed it up with the authentic passion  on a niche. 

  • Anonymouscener

     content is a god in blogging , without unique content you have no chance to beat your competetirors, you need to update it constantly if its about capsiplex reviews then you should stick to it and get as much unique informations as possible

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  • http://www.moonfiller.com/ Taran

    This post is really nice, you have written such great content.I got so much to learn from this post, this post will help me to focus on my blog.

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