6 Social Media Predictions for 2010

With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.

David Armano recently published his social media predictions for 2010 on the Harvard Business Blog.  Here’s a detailed analysis on whether his predictions will likely come true.

social media predictions

Trend #1: Social Media Networks Become Exclusive

Armano predicts we’ll begin to see more exclusivity of networks as users focus more on specific niche content.  Indeed, research supports the prediction that people will be willing to pay for access to specialty networking groups.  Payment models by their very nature will exclude many spammers and create higher-quality networks.

“The bottom line is that users are willing to pay for social network content as long as sites cater to specific market niches as opposed to broader, mainstream audiences,” according to eMarketer.

Trend #2: Corporations Scale Social Media Efforts

Armano predicts corporations will begin to incorporate social media initiatives on a larger scale, moving beyond their one-off marketing experiments and general communication activity.

Research also supports this prediction.  For example, 94% of companies sponsoring online communities plan to increase their social networking support as well as engage with other social media tools, according to the 2009 Tribalization of Business Study by Deloitte.

Trend #3: Social Media for Business Becomes… Fun

Armano predicts businesses will focus more on adding entertainment to their social media efforts to incentivize user activity.

There’s plenty of data to support this trend:

Games rank #1 in top-performing mobile applications, followed by social networking apps, according to a recent report by Distimo. Games and networking are often closely related in many social media environments (I see this often on Facebook fan pages).

Here’s a great example of a mainstream company taking advantage of this emerging trend:  Volkswagen recently went 100% mobile for their GTI launch and created a virtual game via the Apple App Store.  It includes a chance to compete to win one of six limited-edition 2010 GTIs.  This is a great example of social media “game” marketing—and relates to trend #5.

Word of Facebook caution! Companies that plan on running contests on Facebook need to proceed with caution. Facebook just announced that brands, advertisers, and marketers that want to run contests or sweepstakes on its platform have to go through an approval process first. And it could get pricey.  For more information, check out this post by Mari Smith.

Trend #4: Social Media Policies Become Standard for Businesses

Armano predicts in the coming months, your company will release the “rules of engagement” for social media activity. These will be social media guidelines.

Here’s some data to support this trend:

  • 40% of companies actively block employee access to social media for any purpose and only 26% of companies actually encourage social media use to further business objectives, according to a report by Russell Herder.
  • 54% of chief information officers (CIOs) do not allow employees to visit social networking sites for any reason while they’re at work, according to a similar study by Robert Half Technology.
  • 19% of businesses permit social media use for business purposes only and 16% permit social media activity for limited personal use, according to the same study by Robert Half Technology.

Dave Willmer, executive director of Robert Half Technology, points out, “Professionals should let common sense prevail when using Facebook and similar sites—even outside of business hours.  Regrettable posts can be a career liability.”<

Trend #5: Mobile Becomes a Social Media Lifeline

According to Armano, with the banning of social media activity increasing in the workplace and smartphone sales on the rise, the social networking addiction will be carried over to mobile devices.

Here’s some research to support this trend:

Trend #6:  Social Networks Reduce Users’ Reliance on Email

Armano predicts sharing of content will be sent via social networking sites instead of via traditional email.

Here’s data to support this trend:

  • 32% of Gen Y consumers share promotional offers with members inside a social network, according to a report titled Participatory Network Marketing Methodology.
  • 34% of marketers feel integrating social media and email marketing is one of the most important email marketing initiatives, according to a study by Universal McCann.
  • 81.5% of social network users (those who use the Internet at least every other day) say messaging friends is the top activity when visiting social media sites, also reported by Universal McCann.

Here I’ve highlighted the studies and articles that support Armano’s conclusions.  The research seems to affirm his predictions.

Do you agree with these predictions? Are there any you predict won’t surface as trends in 2010? What other trends would you add to the mix?  Please leave your comments below.

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About the Author, Amy Porterfield

Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check. Other posts by »




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  • http://twitter.com/MichaelJKillian Michael Killian

    I do believe these trends are directionally correct.
    Trend 1 – people will be willing to pay to get relevant info easier. avoid some information overload
    Trend 2 – I’d expand this one. I also believe that businesses will recognize and incorporate social networking communication for more than marketing/promotion. It’s also a great tool for information workers to reach communities of interests for information.
    Trend 3 – I do believe making your presence fun helps engage visitors
    Trend 4 – Absolutely agree that businesses have to stop fighting social media. Set and train on common sense and policy and then use it to your advantage. Powerful for many kinds of knowledge workers and expanding their networks of expertise and information.
    Trend 5 – I think mobile already is the lifeline and yes it will continue
    Trend 6 – Email is an interesting one. In general yes the social network tweets, Facebook etc will take a away a lot of email for many. For “work” though email is/will still be a high reliance. Until there are enterprise versions of social nets, to protect internal company communications, email appears to be it. 2010 may be the year where addressing internal company communication gets more attention.

  • http://twitter.com/MichaelJKillian Michael Killian

    I do believe these trends are directionally correct.
    Trend 1 – people will be willing to pay to get relevant info easier. avoid some information overload
    Trend 2 – I’d expand this one. I also believe that businesses will recognize and incorporate social networking communication for more than marketing/promotion. It’s also a great tool for information workers to reach communities of interests for information.
    Trend 3 – I do believe making your presence fun helps engage visitors
    Trend 4 – Absolutely agree that businesses have to stop fighting social media. Set and train on common sense and policy and then use it to your advantage. Powerful for many kinds of knowledge workers and expanding their networks of expertise and information.
    Trend 5 – I think mobile already is the lifeline and yes it will continue
    Trend 6 – Email is an interesting one. In general yes the social network tweets, Facebook etc will take a away a lot of email for many. For “work” though email is/will still be a high reliance. Until there are enterprise versions of social nets, to protect internal company communications, email appears to be it. 2010 may be the year where addressing internal company communication gets more attention.

  • http://twitter.com/MichaelJKillian Michael Killian

    I do believe these trends are directionally correct.
    Trend 1 – people will be willing to pay to get relevant info easier. avoid some information overload
    Trend 2 – I’d expand this one. I also believe that businesses will recognize and incorporate social networking communication for more than marketing/promotion. It’s also a great tool for information workers to reach communities of interests for information.
    Trend 3 – I do believe making your presence fun helps engage visitors
    Trend 4 – Absolutely agree that businesses have to stop fighting social media. Set and train on common sense and policy and then use it to your advantage. Powerful for many kinds of knowledge workers and expanding their networks of expertise and information.
    Trend 5 – I think mobile already is the lifeline and yes it will continue
    Trend 6 – Email is an interesting one. In general yes the social network tweets, Facebook etc will take a away a lot of email for many. For “work” though email is/will still be a high reliance. Until there are enterprise versions of social nets, to protect internal company communications, email appears to be it. 2010 may be the year where addressing internal company communication gets more attention.

  • http://twitter.com/ndstrupler ND Strupler

    Very interesting.
    I do think that more businesses will employ people especially to market and communicate on all social media for their company. Also, there is a good chance that CEO’s will come grips with the new technology and start leading with example on how all employes can use it’s power for the good of the company.

  • http://twitter.com/ndstrupler ND Strupler

    Very interesting.
    I do think that more businesses will employ people especially to market and communicate on all social media for their company. Also, there is a good chance that CEO’s will come grips with the new technology and start leading with example on how all employes can use it’s power for the good of the company.

  • http://twitter.com/ndstrupler ND Strupler

    Very interesting.
    I do think that more businesses will employ people especially to market and communicate on all social media for their company. Also, there is a good chance that CEO’s will come grips with the new technology and start leading with example on how all employes can use it’s power for the good of the company.

  • http://twitter.com/designerdaze Harold Thompson

    I think in general these predictions are pretty close. I would add that, hopefully there will be better guides or leaders of social media emerging. This needs to happen in order for everyone who comes on board with social media doesn’t have to re-invent the wheel. One could easily drown in all the information on twitter alone. As for Trend 3, I think fun will have to get better than the current crop of “apps” on FB, I know people use them but they’re terrible in my view. Sorry. Trend 6, email will change, needs to change; so many are drowning in it. Perhaps we will see a google wave client for closed networks. On a side note; email has improved overall communication between all parties. It’s made people accessible that would have been highly unlikely in the pre electronic era. Some things clearly need to be fixed but all of this “tech stuff” takes time.

  • http://twitter.com/designerdaze Harold Thompson

    I think in general these predictions are pretty close. I would add that, hopefully there will be better guides or leaders of social media emerging. This needs to happen in order for everyone who comes on board with social media doesn’t have to re-invent the wheel. One could easily drown in all the information on twitter alone. As for Trend 3, I think fun will have to get better than the current crop of “apps” on FB, I know people use them but they’re terrible in my view. Sorry. Trend 6, email will change, needs to change; so many are drowning in it. Perhaps we will see a google wave client for closed networks. On a side note; email has improved overall communication between all parties. It’s made people accessible that would have been highly unlikely in the pre electronic era. Some things clearly need to be fixed but all of this “tech stuff” takes time.

  • http://twitter.com/designerdaze Harold Thompson

    I think in general these predictions are pretty close. I would add that, hopefully there will be better guides or leaders of social media emerging. This needs to happen in order for everyone who comes on board with social media doesn’t have to re-invent the wheel. One could easily drown in all the information on twitter alone. As for Trend 3, I think fun will have to get better than the current crop of “apps” on FB, I know people use them but they’re terrible in my view. Sorry. Trend 6, email will change, needs to change; so many are drowning in it. Perhaps we will see a google wave client for closed networks. On a side note; email has improved overall communication between all parties. It’s made people accessible that would have been highly unlikely in the pre electronic era. Some things clearly need to be fixed but all of this “tech stuff” takes time.

  • http://twitter.com/OnecoachVentura Steven Borowski

    Most of our small business clients are starting to embrace Online Marketing strategy and will need more and more guidance on how to make money through social media. Most small businesses are not currently making money and are not quite there believing or understanding how they can generate more revenue through social media. That obviously will change and is changing. Articles like this will help validate the need.

  • http://twitter.com/OnecoachVentura Steven Borowski

    Most of our small business clients are starting to embrace Online Marketing strategy and will need more and more guidance on how to make money through social media. Most small businesses are not currently making money and are not quite there believing or understanding how they can generate more revenue through social media. That obviously will change and is changing. Articles like this will help validate the need.

  • http://twitter.com/OnecoachVentura Steven Borowski

    Most of our small business clients are starting to embrace Online Marketing strategy and will need more and more guidance on how to make money through social media. Most small businesses are not currently making money and are not quite there believing or understanding how they can generate more revenue through social media. That obviously will change and is changing. Articles like this will help validate the need.

  • http://www.gennextmedia.com/chris-marentis Chris Marentis

    One more possible prediction…backlash from all the hype. This will sort out companies that truly understand the value of social media marketing and the work they need to put in to make it effective versus the folks that read the headline and are looking for a quick fix of the day.

  • http://www.gennextmedia.com/chris-marentis Chris Marentis

    One more possible prediction…backlash from all the hype. This will sort out companies that truly understand the value of social media marketing and the work they need to put in to make it effective versus the folks that read the headline and are looking for a quick fix of the day.

  • http://www.gennextmedia.com/chris-marentis Chris Marentis

    One more possible prediction…backlash from all the hype. This will sort out companies that truly understand the value of social media marketing and the work they need to put in to make it effective versus the folks that read the headline and are looking for a quick fix of the day.

  • http://twitter.com/fileitup Fileitup Media

    Very interesting insight. Looking back at the “bubble” we I can see # 1 and 4 happening all over again. The wave is getting bigger, which also means that Chris Marentis is probably right and the hype will die off eventually. The real question is will it be graceful…

    P.S – #3 is the magic number. Games and interactivity are where many interactions are heading towards.

  • http://twitter.com/fileitup Fileitup Media

    Very interesting insight. Looking back at the “bubble” we I can see # 1 and 4 happening all over again. The wave is getting bigger, which also means that Chris Marentis is probably right and the hype will die off eventually. The real question is will it be graceful…

    P.S – #3 is the magic number. Games and interactivity are where many interactions are heading towards.

  • http://twitter.com/fileitup Fileitup Media

    Very interesting insight. Looking back at the “bubble” we I can see # 1 and 4 happening all over again. The wave is getting bigger, which also means that Chris Marentis is probably right and the hype will die off eventually. The real question is will it be graceful…

    P.S – #3 is the magic number. Games and interactivity are where many interactions are heading towards.

  • http://www.seooptimizers.com/ Website Internet Marketing

    Great post and it all makes sense and seems like this is what the future has in store for social media

  • http://www.seooptimizers.com/ Website Internet Marketing

    Great post and it all makes sense and seems like this is what the future has in store for social media

  • http://www.seooptimizers.com/ Website Internet Marketing

    Great post and it all makes sense and seems like this is what the future has in store for social media

  • http://twitter.com/williamsjohn John Andrew Williams

    Totally agree with the predictions, and I think we’re seeing what happened when the Internet came into existence. (I know, thinking back to a time before Internet, even iPhones is hard to do.) It took a few years before there was a critical mass of people who gained the skills to make use of the Internet. That moment has come for social media, and the trend will only increase.

    What I see in my work with high school students is an insatiable desire to express themselves and find out what their friends are doing. I’m 29, and people in my generation are driving the bus when it comes to innovation and creating sites that benefit from the Web 2.0 revolution.

    The generation below ours, people who are now 13 to 23, are going to make an even bigger splash, and I can’t wait to see some of the stuff that they create.

    The tools are in place for a revolution in the way people communicate, and I think an etiquette is being developed that allows for people to feel a real connection, even if it’s limited to 140 character bits.

  • http://twitter.com/williamsjohn John Andrew Williams

    Totally agree with the predictions, and I think we’re seeing what happened when the Internet came into existence. (I know, thinking back to a time before Internet, even iPhones is hard to do.) It took a few years before there was a critical mass of people who gained the skills to make use of the Internet. That moment has come for social media, and the trend will only increase.

    What I see in my work with high school students is an insatiable desire to express themselves and find out what their friends are doing. I’m 29, and people in my generation are driving the bus when it comes to innovation and creating sites that benefit from the Web 2.0 revolution.

    The generation below ours, people who are now 13 to 23, are going to make an even bigger splash, and I can’t wait to see some of the stuff that they create.

    The tools are in place for a revolution in the way people communicate, and I think an etiquette is being developed that allows for people to feel a real connection, even if it’s limited to 140 character bits.

  • http://twitter.com/williamsjohn John Andrew Williams

    Totally agree with the predictions, and I think we’re seeing what happened when the Internet came into existence. (I know, thinking back to a time before Internet, even iPhones is hard to do.) It took a few years before there was a critical mass of people who gained the skills to make use of the Internet. That moment has come for social media, and the trend will only increase.

    What I see in my work with high school students is an insatiable desire to express themselves and find out what their friends are doing. I’m 29, and people in my generation are driving the bus when it comes to innovation and creating sites that benefit from the Web 2.0 revolution.

    The generation below ours, people who are now 13 to 23, are going to make an even bigger splash, and I can’t wait to see some of the stuff that they create.

    The tools are in place for a revolution in the way people communicate, and I think an etiquette is being developed that allows for people to feel a real connection, even if it’s limited to 140 character bits.

  • http://twitter.com/ira9201 ira9201

    I agree in principle with Armano’s predictions. But more importantly social media is a tool in the Integrated Media Marketing Mix. Its role in 2010 and beyond is to augment other components of the media mix ( traditional advertising, PR and online marketing). Integrated Media Marketing integrates four media components (traditional advertising (TV, radio, billboards); online (search engine optimization, internet marketing, online newsletters, email blasts); public relations (press releases, events, networking); social media (LinkedIn, Twitter, Facebook, social bookmarking, video, wiki) to generate value for both consumer and company. Most marketing efforts treat each component as a silo. They add other components to the marketing mix. Integrated Media Marketing Strategy breaks down barriers between silos by leveraging independent marketing efforts and stimulating cross fertilization. This seamless strategy builds upon each marketing effort and generates new marketing capital/value for the company. The results include; self generated growth of communities; increased customer base; reduced budgets; more optimal allocation of scare resources.

  • http://twitter.com/ira9201 ira9201

    I agree in principle with Armano’s predictions. But more importantly social media is a tool in the Integrated Media Marketing Mix. Its role in 2010 and beyond is to augment other components of the media mix ( traditional advertising, PR and online marketing). Integrated Media Marketing integrates four media components (traditional advertising (TV, radio, billboards); online (search engine optimization, internet marketing, online newsletters, email blasts); public relations (press releases, events, networking); social media (LinkedIn, Twitter, Facebook, social bookmarking, video, wiki) to generate value for both consumer and company. Most marketing efforts treat each component as a silo. They add other components to the marketing mix. Integrated Media Marketing Strategy breaks down barriers between silos by leveraging independent marketing efforts and stimulating cross fertilization. This seamless strategy builds upon each marketing effort and generates new marketing capital/value for the company. The results include; self generated growth of communities; increased customer base; reduced budgets; more optimal allocation of scare resources.

  • http://twitter.com/ira9201 ira9201

    I agree in principle with Armano’s predictions. But more importantly social media is a tool in the Integrated Media Marketing Mix. Its role in 2010 and beyond is to augment other components of the media mix ( traditional advertising, PR and online marketing). Integrated Media Marketing integrates four media components (traditional advertising (TV, radio, billboards); online (search engine optimization, internet marketing, online newsletters, email blasts); public relations (press releases, events, networking); social media (LinkedIn, Twitter, Facebook, social bookmarking, video, wiki) to generate value for both consumer and company. Most marketing efforts treat each component as a silo. They add other components to the marketing mix. Integrated Media Marketing Strategy breaks down barriers between silos by leveraging independent marketing efforts and stimulating cross fertilization. This seamless strategy builds upon each marketing effort and generates new marketing capital/value for the company. The results include; self generated growth of communities; increased customer base; reduced budgets; more optimal allocation of scare resources.

  • Anonymous

    This new method of global communication is as transformational as the invention of the wheel. Critical Mass of an idea is occuring and anyone can benefit from this shift, simply by being Authentic. Think Frank Kern.

  • Anonymous

    This new method of global communication is as transformational as the invention of the wheel. Critical Mass of an idea is occuring and anyone can benefit from this shift, simply by being Authentic. Think Frank Kern.

  • Anonymous

    This new method of global communication is as transformational as the invention of the wheel. Critical Mass of an idea is occuring and anyone can benefit from this shift, simply by being Authentic. Think Frank Kern.

  • Anonymous

    Props Amy on a beautifully presented piece of work. It is all too rare to find this kind of added value when reporting on an existing blog.

    Personally I very much like the idea of Trend #1. The posers add a lot of clutter.

    As for #6 I find the whole system (eg Facebook as one example among too many) very clunky – it sends an email to my email telling me to log into its email so I can send my email. Value add is???

    I suspect that the universal log – something that is sorely needed and my not very original Prediction #7 – will be the key to making some of these things work.

    Thanks again for the great work.

  • Anonymous

    Props Amy on a beautifully presented piece of work. It is all too rare to find this kind of added value when reporting on an existing blog.

    Personally I very much like the idea of Trend #1. The posers add a lot of clutter.

    As for #6 I find the whole system (eg Facebook as one example among too many) very clunky – it sends an email to my email telling me to log into its email so I can send my email. Value add is???

    I suspect that the universal log – something that is sorely needed and my not very original Prediction #7 – will be the key to making some of these things work.

    Thanks again for the great work.

  • Anonymous

    Props Amy on a beautifully presented piece of work. It is all too rare to find this kind of added value when reporting on an existing blog.

    Personally I very much like the idea of Trend #1. The posers add a lot of clutter.

    As for #6 I find the whole system (eg Facebook as one example among too many) very clunky – it sends an email to my email telling me to log into its email so I can send my email. Value add is???

    I suspect that the universal log – something that is sorely needed and my not very original Prediction #7 – will be the key to making some of these things work.

    Thanks again for the great work.

  • http://info.cytrap.eu/articles/social-media-marketing-fur-den-kmu Urs E. Gattiker

    Amy

    What can I say, great post.

    thanks for pointing this one out. We wrote our predictions a few weeks back and they are slightly different :-) – data bias, trust, trouble with your audience.

    http://howto.commetrics.com/articles/blog-metrics-1/
    Social Media Marketing – 2 or more predictions for 2010?

    Hope this is useful.

    Respectfully

    Urs
    @ComMetrics

  • http://info.cytrap.eu/articles/social-media-marketing-fur-den-kmu Urs E. Gattiker

    Amy

    What can I say, great post.

    thanks for pointing this one out. We wrote our predictions a few weeks back and they are slightly different :-) – data bias, trust, trouble with your audience.

    http://howto.commetrics.com/articles/blog-metrics-1/
    Social Media Marketing – 2 or more predictions for 2010?

    Hope this is useful.

    Respectfully

    Urs
    @ComMetrics

  • http://info.cytrap.eu/articles/social-media-marketing-fur-den-kmu Urs E. Gattiker

    Amy

    What can I say, great post.

    thanks for pointing this one out. We wrote our predictions a few weeks back and they are slightly different :-) – data bias, trust, trouble with your audience.

    http://howto.commetrics.com/articles/blog-metrics-1/
    Social Media Marketing – 2 or more predictions for 2010?

    Hope this is useful.

    Respectfully

    Urs
    @ComMetrics

  • http://www.MoneyZen.com/ ManishaThakor

    Amy – LOVE your take on these predictions. Personally… PRAY that #6 really takes hold, some days feel like I’m being eaten alive by my email inbox!

    Also, to all readers of this blog, I just finished taking Amy’s webinar on Social Media Book Marketing and it was FANTASTIC. If you are an author (or hope to be one someday, I highly, highly recommend it (http://www.amyporterfield.com/) Amy’s insights are forward-thinking, fun, and highly actionable. I feel really lucky to have come across her work. I was also fortunate enough to meet her in person at a conference in NYC a month ago and can attest first hand that she’s the real deal, a true gem of person – passionate, hard-working, and absolutely devoted to helping authors master social media.

  • erikdeckers

    I wrote about my own social media predictions for 2010. One of the predictions I didn’t include was that email was going to continue to grow, NOT fail. That’s because we’re still being notified by our social media networks via email.

    However, I believe SMS will start becoming obsolete in 2010, as more people start communicating via Twitter DMs for free, rather than paying for text packages.

  • http://NaomiTrower.com Naomi Trower

    Trend #5 is really going to take off especially Mobile Marketing. It’s amazing what is already being done and I have a feeling that it is just going to skyrocket in 2010. :)

  • http://womeninbusinessradio.com Michele Price

    Amy, well done.

    My question for the “email drowning” is directed to every one posting here.

    Do you have a better solution to communicate on a regular basis with people who raised their hands asking for more information from your business?

    I find when we start directing our questions and minds to the possible solutions then the juiciness of brainstorming opens windows for us all.

    My question to engage my mind is “What would it look like to communicate other than in email with my community?”

  • http://socialwayne.com Wayne Sutton

    Good observations, one thing I hope we see from all of the social media hype/predictions is more people talk about measuring the success and/or failures of social media marketing projects.

  • jasmineholmes

    I definitely agree with trend #6. I’ve been looking at creating an internal social network for my project team to eliminate the amount of email that I get. Though we need to communicate project information, I’m finding cumbersome to separate those emails from the customer correspondence. I see a social network as an easy way to separate the two streams. I bet this same model applies to external communications too.

  • lauracolvin

    aaahhh. basking in the glory of great minds who know infinitely more than me about this brave new world. Someone told me what is apparently quite an old adage in the marketing world this year: “when the marketers move in, the people move out”…. and I can see the logic in that statement. I love facebook because it seems like that blend of personal communication and networking that I already love… but have heard many people say, of twitter, that “nobody’s listening” any more. I’m excited to see marketers become real people via social networking, so that people start tuning in to the connections rather than out… still figuring out what makes sense for me in this social media world and what doesn’t. Thanks for the brain food!

  • henrylow

    According to the study, the most important tool for small businesses to succeed in 2010 is search engine marketing, while email marketing, public relations and social media cited as crucial for success.
    23.8% of all small businesses reported that search engine marketing was the tool most needed for their business to succeed in 2010.

    http://www.onlineuniversalwork.com

  • http://www.planetwebfoot.com/ Social Networking Software

    Well thought out predictions. I have to agree with all of them as well. As for trend #1, Social Media Networks Become Exclusive, I would have also rated that number one. We are seeing such an increased use in social networking on a very specific/niche scale. People are clearly still into the catch-all, generic sites like Facebook, but more and more we are seeing a desire to interact about specific topics.

  • http://twitter.com/Kolcoo Ferdinand Kolcak

    A comment on Trend #6:
    Current experiment shows that consumption of social media makes people spend more time consuming emails http://bit.ly/TzmjU

  • http://www.AmyPorterfield.com Amy Porterfield

    You are so right! These are exciting times for sure. It is great to see how global communication is making it even more apparent that true authenticity really does prevail.

  • http://www.AmyPorterfield.com Amy Porterfield

    Michael- You are spot on about the emerging trend of businesses recognizing social networking for more than marketing/promotion. As this progresses, the level of engagement in B2C communication will drastically change for the better. (I think it will be more real and have a greater impact on customer needs/wants). I am looking forward to watching this overall shift unfold. Thanks for sharing, you make a lot of great points. -Amy

  • http://www.AmyPorterfield.com Amy Porterfield

    There are some “superstar” company leaders that have claimed their place in the social media arena and are great examples of how it can move a company forward. One of my favorites is Frank Eliason (@comcastcares). He is a great example of how you can use Twitter to take care of customer needs as well as inject a personal side into the business. (Now let’s hope we see more leaders following his lead in 2010!)

  • http://www.AmyPorterfield.com Amy Porterfield

    Harold-There is so much information out there that sometimes I do not know which way to turn! I can get lost in all of it if I am not careful. But you make a good point about not reinventing the wheel. I am starting to see new campaigns emerge (especially this holiday season) that are new and improved versions of older campaigns from just a year ago. I think this is a good sign as it shows we are now building on what has worked and what has flopped. I am a big fan of modeling the best instead of starting from scratch.

  • http://www.AmyPorterfield.com Amy Porterfield

    Steven-to add to that, I recently saw this new stat: 40% of Executives Plan to Integrate Email & Social Media in 2010 (but 18% said they do not know how) http://bit.ly/67HmZe (the 18% is extremely interesting!)

    I think the need for more “how to” is necessary, especially for small businesses with limited resources and dollars. The challenge is that so many people seem to be “experts” in social media marketing now…it is difficult to know who to trust.

  • http://www.AmyPorterfield.com Amy Porterfield

    I just finished another article for socialmediaexaminer.com (coming out later this month) where I touched on the HUGE surge of social gaming. I could not believe how popular it was based on the research I found. The fact that almost all of the top 10 apps on Facebook right now are game apps says a lot–I personally hate the game apps, but maybe I am just not as much fun as the others :-)

    But the idea of adding more fun into our daily interactions is not a bad thing at all!

  • http://www.AmyPorterfield.com Amy Porterfield

    I think we will see a surge of unique marketing strategies as networks become even more niched. There are some great possibilities here (and some major room for errors if not approached correctly!).

  • http://www.AmyPorterfield.com Amy Porterfield

    I agree, Wayne. I hope 2010 brings a greater awareness of social media metrics. Taking a closer look at what works and what doesn’t (based on concrete stats) is paramount as we move forward with new media. Thanks for sharing!

  • abassseo

    Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.

    http://www.onlineuniversalwork.com

  • http://www.socialcubix.com/ Facebook Developer

    My prediction would be facebook overtakes all social networking website in 2010 and all its application geting more popular.. Thanks

  • http://www.1socialmediaagency.com/ Social Media Agency

    hey i think your predictions are already becoming true …. as social media websites are already become very popular and more people are joining them daily

  • http://www.easyrecovery.co.uk/ data recovery

    nice post

  • http://www.ableitsolutions.com/web-design-development-canada.php web design and development

    Yes it’s true…..Now a days all social media websites are becoming very popular…… well good post…

  • http://www.comfycommuter.com Travel Products


    Well thought out predictions. I have to agree with all of them as well. As for trend #1, Social Media Networks Become Exclusive, I would have also rated that number one. We are seeing such an increased use in social networking on a very specific/niche scale. People are clearly still into the catch-all, generic sites like Facebook, but more and more we are seeing a desire to interact about specific topics.

  • http://www.yourstufffree.com/ Yourstufffree

    I read a lot of 2010 predictions to end up with 3 that I felt were truly helpful to a seasoned marketer from a major business.

  • deesydia

    Number 5 would most likely happen.

    Actually, scratch that. It WILL happen. Why? Because, with so many people owning iPhone and Android phones and other smartphones, all enabled to receive notifications from random people, it will become a great opportunity for businesses. Also, with those phones having online capabilities, companies can easily reach out to potential customers by sending them notifications, thus boosting their income and sales.

    Dee – Woodworking Magazines









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