social media how toAre you wondering how to visually enhance your Timeline Facebook page?

This article provides five actionable tips you can employ now.

The Visual Opportunity

When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.

And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.

With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.

Establishing a consistent look and feel across pages and personal profiles, Timeline for pages provides significantly more opportunities to create a visually compelling page, starting with the masthead.

virgin america profile

Timeline page masthead: The cover photo, profile picture and custom tab images.

In this article, I focus on five key areas where imagery can be used most effectively:

  • Cover photo
  • Profile picture
  • Custom tab images
  • Highlighting posts
  • Milestones

#1: The Cover Photo: Your Biggest Branding Opportunity

The most visually significant change in Timeline for pages is the addition of the cover photo, an 851 x 315 pixel area where you can upload a single image.

In creating your cover photo image, Facebook advises:

  • Use a unique image that represents your page. This might be a photo of a popular menu item, album artwork or a picture of people using your product. Be creative and experiment with images your audience responds well to.
  • Use the cover photo to bring a strong visual impact to your page by extending your brand with lifestyle imagery, product images or a description of your services.

For examples, see the Cairns & Great Barrier Reef cover photo (and profile picture):

cairns great barrier reef cover photo

Cairns & Great Barrier Reef uses an evocative photo to convey the beauty of the Great Barrier Reef.

Coca-Cola cover photo (and profile picture):

coca cola cover photo

Coca-Cola incorporates lifestyle imagery with its instantly recognizable brand.

Inhouse Advertising cover photo (and profile picture):

inhouse advertising cover photo

Inhouse Advertising uses the space for imagery and a description of their services.

What Facebook DOESN’T Want You to Do With Your Cover Photo

Facebook has strict guidelines about the cover photo:

  • No promotions, coupons or advertisements
  • It shouldn’t be primarily text-based or infringe on anyone else’s copyright
  • No price or purchase information, such as “40% off” or “Download it at our website”
  • No contact information, such as web address, email, mailing address or other information intended for your page’s About section
  • No references to user interface elements, such as Like or Share, or any other Facebook site features
  • No calls to action, such as “Get it now” or “Tell your friends”

I strongly advise you to adhere to the above guidelines. Facebook doesn’t state what it will do if your cover photo doesn’t follow the rules, but I wouldn’t want to risk finding out!

#2: The Profile Picture: The Hardest-Working Image on Facebook

In the previous page format, the profile picture was your page’s “hero” image, a 280 x 540 pixel area in the upper-left corner of your page.

What Facebook still calls the “profile picture” is now a 125-pixel square image that is inset into your cover photo in the lower-left area. The profile picture now does triple duty:

cover photo

An extension of the cover photo.

thumbnail icon

The thumbnail icon that accompanies your posts on your page and other pages.

facebook app

The main brand image used in the Facebook app for iPhones and other mobile devices.

It’s important to take all three contexts into account when creating your profile picture graphic, making sure the image works nicely with the cover photo, as your brand’s 50 x 50 pixel icon accompanying page posts, and on the Facebook mobile app.

Here are some fine profile picture examples:

Ben & Jerry’s profile picture integrates nicely with the cover photo, and makes a great thumbnail icon.

ben and jerry profile pic

Ben and Jerry's profile picture integrates well with the cover photo.

The Macy’s page both integrates well with the cover photo (check out how they turn the square white profile picture into a Macy’s bag) and works as a well-branded thumbnail image.

pacys cover photo

Macy's cleverly integrates the profile picture and cover photo.

The Amsterdam Printing page does an excellent job of integrating the profile picture so that it extends the cover photo, and provides a great brand icon.

amsterdam cover photo

Amsterdam Printing does a great job integrating the profile picture and cover photo.

The Old Spice profile picture appears to be semi-transparent with the volcano extending into it.

old spice profile pic

Old Spice's profile picture appears to be semi-transparent.

A clever integration of your cover photo and profile picture is the challenge. For a detailed tutorial on how to more easily achieve an effect similar to what Old Spice, Amsterdam Printing or Macy’s Pages do, read my tutorial.

NOTE: Although the profile picture is displayed at 125 x 125 pixels, Facebook requires that the image you upload be 180 x 180 pixels, which it then resizes. And, of course, make sure your profile picture graphic is a square.

#3: Custom Tab Images: Make Sure You Take Advantage of These

This is one of the major improvements of Timeline for pages. Facebook has moved the navigation to your Facebook and custom tabs back to the top, below the cover photo. Where before you had your navigation as tiny 16 x 16 pixel icons with the tab name in the left column, now you have a maximum of four tabs prominently displayed at 111 x 74 pixels PLUS the tab name below the image.

Here are a few important things to keep in mind about the custom image tabs:

  • You can’t change or reposition the “Photos” tab (which displays the most recently uploaded image).
  • You can display a maximum of four tabs (including the Photos tab). Your remaining tabs are displayed when the user clicks the “arrow” icon to the right of the tab images.
  • If you opt for fewer than four displayed tabs, the “About” info occupies the extra space.
    two tabs armani

    Armani has only two tabs displayed.

    three tabs new york times

    The New York Times displays three tabs.

  • You can create your own graphics for any custom tab images EXCEPT Facebook’s own apps (Photos, Notes, Events, Videos, Links).

TIP: Use the messaging in your custom tab image in conjunction with the tab’s title that displays below the Image. For example, on the HyperArts Timeline page, the custom image tabs and tab names reinforce each other.

custom tabs

HyperArts uses the custom tab images and tab names to reinforce each other.

How to Customize the Custom Tab Images

To edit your tab images, just click the arrow to the left of the three or four images.

custom tab image

To edit custom tab images, click the arrow next to the number of available tabs.

IMPORTANT: Page admins will see ALL of their tabs revealed by clicking the arrow. Other users will see a maximum of 12 tabs (including Photos), with 4 displayed and 8 hidden.

Next, mouse over the custom tab image you wish to change, and click the “pencil” icon that appears in the top-right corner and select “Edit Settings” from the contextual menu.

edit settings

Clicking the "pencil" icon pops up the contextual menu.

In the pop-up dialog, click “Change”.

edit fan settings change

This will open a new tab or window where you see the current tab image.

Click “Change” to select and upload a new image.

upload a custom image

Once you upload the new image and see it displayed in this new tab/window, return to the original tab/window.

Click the “Okay” button. Done!

Create Your Custom Tab Images to Fit Your Overall Branding

Make sure you pay attention to how all the graphic elements in your Timeline masthead work together to form a unified whole. You can even “control” what the Photos tab image is by reuploading the image you want there after any other images are uploaded. This is a bit obsessive, but it’s within your power!

Besides opting to display only three tabs, the New York Times has a cool correspondence between the red stairs and the “TimesTalks” custom tab image.

ny times timeline masthead

New York Times Timeline masthead.

On the HyperArts fan page, I went for the fully integrated, obsessive approach.

profile pic

HyperArts goes for full visual integration and semi-transparent profile picture.

The Armani page goes minimal, and I like it. Notice they opt for only two tabs, keeping it simple.

armani page

Armani keeps it minimal, to great effect.

The Evian page creates a very nice unified branding with a clean design and consistent pink/white palette.

evian page

Evian's page has a clean and focused look, from cover photo to tabs.

On the American Express page, we see visually unified, icon-based custom tab images.

informative icons

American Express uses informative icons for its custom tab images.

Strive to achieve a unified, compelling and eye-catching effect on your Timeline page masthead.

#4: Highlighting Posts to Create Visual Interest

Many users and page admins have found Timeline’s new way of displaying user and page posts cluttered, confusing and counterintuitive. Where before users could view all posts—by the page or by other users—in a chronological sequence, in the new Timeline format this sequence is broken up and often hard to follow.

However, page admins can use the new “highlight” feature to bring a bit of order to the chaos!

Use the Highlight Feature to Create Visual Organization

You can highlight any page status by clicking the “star” icon that appears in the top-right area when you mouse over one of your updates. (To remove the highlight on a status, just click the Highlight star again.)

highlight a page status

Highlight a page status to attract attention and provide visual organization.

When you highlight a page status, it then occupies two columns in your Timeline, breaking up the monotony of the two columns as well as attracting more attention to that particular status.

highlight a page two columns

The highlighted status, with its strong image, expands to two columns.

Tip #1: If you want each month more clearly delineated visually, you can edit the date of a highlighted status so that it appears first or anywhere in the chronology you want it to appear.

Tip #2: If your status update includes a Photo Album, the update will display the first image and include below it a row of thumbnails of the other pictures in the album, as you can see on the Livestrong page.

livestrong page

Livestrong status update with Photo Album.

Highlighting is a great way to combat the visual chaos of Timeline’s layout.

#5: Create Milestones to Make Your Page “Sticky”

Another way to break up the two-column layout and create a more compelling experience is to use the new “Milestones” feature.

Brands can create Milestones—incorporating pictures and text—for various significant events in their histories. Check out how the Macy’s Page and the Ford Page use Milestones to visually organize their content and keep users on the Page with great archival photos.

macys milestones page

Macy's uses Milestones to create a more compelling page.

ford milestones page

Ford utilizes Milestones to create interesting content and add variety to its Timeline.

And The New York Times Page has a wealth of content from which to create Milestones, in both one- and two-column formats.

ny times milestones page

The New York Times makes great use of Milestones.

How to Create a Milestone on Your Timeline Page

To create your first Milestone, just click on the “Milestone” option where you create status updates.

create a milestone

Click "Milestone" to create your first Milestone.

Before you can create Milestones, you have to establish a benchmark date—birth year, company started, company founded, etc. Facebook makes this easy by displaying a pop-up dialog the first time you click the “Milestone” link.

establish a benchmark date

Select one of the available options for your page subject's inception.

Once you establish an inception date, you can then create Milestones. Of course, I encourage you to utilize imagery in your Milestones and create as many as you want, the more the merrier!

The takeaway: Imagery takes center stage in timeline!

As you can see from the above examples, the new Timeline for pages format provides far more opportunities for visually branding your page. It’s up to you to take advantage of these opportunities.

What do you think? What have you learned through your experience transitioning your business to Timelines? Leave your questions and comments in the box below.

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  • These visuals are great. Yet another sign that visuals are the new focus with Social Media if businesses want to stay in front of the curve.  

  • Hi Tim, appreciate your hard efforts to bring readers to awesome potential features of the new timeline design. I am sure many of those who do not like this new timeline and who think it will make their social media marketing efforts harder will now understand that timeline is actually giving them better and bigger opportunities. It is up to them how they make use of it, like many here have done in your examples. Thanks,

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  • I like the milestone idea very much. Didnt really know about it. Thanks

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  • Beautiful Tim,
    I especially “push” the Milestone with my clients.
    And adding a testimonial to the profile pic (esp for entrepreneurs & small biz).
    Peace and profits,
    Tia D.

  • Great article, but I did have one question about the profile picture dimensions.  I believe that profile pictures are not 125 x 125, but actually 180 x 180 on the timeline format.  

  • Online Business Virtual Assist

    Yes Tim.. Your post would surely nudge other bloggers to create an attractive cover photo for thier business 🙂 thanks for the useful information .. 🙂

  • Yes, with each new iteration of the brand-page interface, Facebook really does increase the opportunities for creative visuals and branding.

  • Yes, the Milestones are great for breaking up your Wall content, and creating subtle effects. Check out the Fanta Page … Nice Cover/Profile integration and use of Milestones! (Hint: Click on “1955” in the Timeline…)

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  • Check just above #3, above, where I address this. The rendered image is 125 x 125px. BUT Facebook requires the image you upload to be 180 x 180px which it then downsizes to 125.

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  • KimS

    Great article.  I’ve been kind of ignoring the potential of milestones, thanks for bringing that to the forefront.  

  • Hey … can someone please address this cover image dimension thing? I realize the rendered portion of the cover image is 851 x 315 – I measured it a number of ways, and keep coming up with the same numbers everyone else does. But somewhere on the vast ‘net I saw a post that said it really ought to be somewhere over 1150px wide, and FB renders it down (much the same way it does the profile image), and this is why so many cover images look off initially, or with blown-up or “too close-up” text, which did match some of my experiences with my clients. I haven’t installed too many yet, and it is true that the last one was exactly 851 x 315 and it rendered perfectly. But I can’t find that post about the wider dimensions anymore, and everyone seems to be relying on the 851px dimensions so … anyone? Bueller? Did I dream that whole thing? (Wouldn’t necessarily be the first time.)

  • Heather A. Mayo

    Good post! Even though I’ve read about Facebook Timeline pretty extensively, I still found some good tips/shortcuts I can use.

    We just launched our new Timeline look at on March 29th. I think the designers did a good job with our cover photo, profile pic, and custom tab pics. What do you think?

  • Michelle Fuller

    Great article Tim! One question or clarification please – with the custom tab images, you say that “you can create your own graphics for any custom tab images EXCEPT Facebook’s own apps (Photos, Notes, Events, VIdeso, Links) but the New York Times example that you show with the the three tabs with the “Time Talks” custom tab image is related to the “Events” tab. How does that work? 

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  • Annie — You may have read MY blog post on the HyperArts blog on
    How to Create a Cool Timeline Cover Photo and Profile Picture Combo for your Facebook Page

    I think if you read that post it’ll clarify your confusion.

    The reason it’s better to create a Cover Photo / Profile Picture integrated combo at the larger size is because of Facebook’s requirement that the uploaded Profile Picture be 180 x 180px which it then renders at 125 x 125px (don’t ask!).

    So I wrote the post to show how to create the nice integrated effect and provide a downloadable Photoshop template to create the graphics.

    Make sense?

  • Michelle, If you click on the NYT Events tab, then click on “Past Events,” you’ll see that the red image is just the image for the last posted event, which is how it works. You can’t create a Custom Tab Image that overrides the most recently uploaded Events image.

  • Joettesgallery

    Me too Kim5 , thanks for all the great tips!

  • Fantastic, thanks!

  • Thanks! It was neat to learn about the milestones and highlight feature in the new timeline on FB. Also, I went and checked my company’s pages on FB, and we didn’t have a cover photo! But we will shortly. Thanks again for keeping everyone up-to-date and fresh!

  • Michelle Fuller

    Thanks Tim! That makes sense – awesome as always. LOVE your blog.

  • Ron

    Hi Tim,I guess it’s too early to tell just what makes an advertisement.But if
    Macys can say World’s Largest Store without it being an advertisement,then
    I guess that opens the door for a lot of others.

  • Tim, that’s very helpful. It wasn’t your post I’d read, though – I recall the dimensions being mentioned in a very different context, though for the life of me I cannot recall enough specifics to make a Google search fruitful. But I love that you made and shared a template. Ah well. Moving on, since using the standard display dimensions seems to be working just fine. 

  • My understanding was that the profile pic, original suggested size was 180 x 180… are you sure 125 is correct?


  • Hi Ron. Analisa at HyperArts wrote a great article: Timeline Cover Photos: Are You Breaking the Rules?. It’s a great breakdown of what’s done, what’s permissible, and how to walk that Thin Line!

  • I believe I’m correct, Christine. As this article says, and what I commented to someone here who was confused by this, the 180 x 180px is the minimum dimensions of the Profile Picture you upload. But whatever the size, Facebook resizes it to 125 x 125px.

  • Some of the cover images are great. It makes a massive difference in the design of your page with a nice cover image.

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  • Thanks Michelle!

  • Francesca

    #3 doesn’t work the way you describe.  No edit settings.  Very frustrating.  Grrr.  But, I did enjoy your article. 

  • Francesca

    I got it.  Thanks.

  • Bruce

    What about the Milestones image – what max size can you use there?

  • The amount of work you put into your posts is sick, thanks for all the effort, I’m a Realtor and I always learn a new tip to help me. This article rocks. 

  • Awesome info, as always. Another way to spice up your timeline with images is to use rich media. With either Studio Impression, or the FREE Studio Impression Lite and our Facebook app ( you can post rich media presentations to your timeline.

    With our Tab Application for Pages, you can create rich media presentations as Welcome pages, complete with like-gating.
    You can see an example of the Welcome app on our FB page:!/pages/Impression-Studio/227628847315532

    All the design is built into our desktop application. All you need to do is pick a theme, drop in your media, and type out your story.


  • Well, Bruce, it appears that 843 x 403 px is what Facebook will display on your Wall, although I’m not sure what the maximum size for upload is. I think it’s usually like 5M or so. This is all judging from what I see on the Fanta page. Of course, a little testing would quickly lead to a more precise answer.

  • Thanks Nathan. “Sick” in a good way, I hope!

  • Thanks for the tips Dan. Just launched my facebook timeline, so still not sure how to use it to its fullest potential. This is a good start. The biggest challenge I often have is finding awesome images to use. A lot of the ones on Flickr  and other Creative commons sites aren’t always the best, but there are some good ones. 

  • Well, Dan, I’d say get yourself a digital camera or iPhone or something and start snapping! Tim (not Dan)

  • Preeti

    If you have a contest running (a sweepstakes) in one of your tabs and you mention it on your timeline, is that a promotion? All it says is “Win A Fabulous Shopping Spree”

    Thank you! 

  • Wow sorry about that Tim. I actually read spam comments on my own blog that keeps calling me Dan which I found extremely amusing. I was thinking about it right before I wrote this comment. Again sorry about that 😛

  • Cover photo, profile photo and custom tabs are best ways to attract more and more visitors plus stick them for long time on your page.

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  • gmppr

    Fabulous content as always on this site – thanks for the insight.

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  • Yes one can easily enhance his Facebook timeline page with images because I adopt this and get really positive results. By the way, your post is very informative and useful too.

  • I am very excited to see what will come of the Timeline change. I think it is a brilliant opportunity for businesses. Great post wasn’t aware that you could change the tab images.  

  • OMG the Timeline for Pages: world’s biggest tool for the Internet marketers! Great article, Tim. The amount of information you gather here is really “”Sick” in a good way.” Especially, the Milestones idea.

  • I think people will sell time line page for monthly basis and track the impression. do you think time line page allow to upload .gif image ?

  • Hi Pretti – I think as long as all the promoting happens OFF of the Facebook website, then you’re fine. Last week we ran a promotion, and while the details and rules of the promotion were posted on an app (tab), the sweepstakes themselves happened on our website. We had great success with it!

  • No problem. We all do that occasionally 🙂

  • Wow, after taking a look at all the examples that you gave on great Facebook Timeline’s it gave me a new perspective on how to utilize this new feature. I originally put contact details (web url, number) into cover photos for my business because I thought it would be effective. Anyways, thanks for sharing the knowledge Tim.

  •  i was not linking timeline when it first launched now it looking more amzing

    Cyber Tweaks

  • Emily Green

    Really informative, Tim! And so well illustrated. On the milestone feature, is it possible to add events that occurred before the company was founded/created? And is it possible to get around the drop-down menu of years to before the year 1000? Would love help figuring this out. Thanks so much.

  • No to both, Emily. You can’t add events before the founding date, and I’m pretty sure there’s no way to modify how the timeline navigation in the right column behaves.

  • I think the big trade-off is a much better looking page, at the expense of the 2-column layout and fan comments being separated from the Page updates. Although conversations remain in the left column and Facebook does favor conversation of one-way commentary. All in all, I think Timeline is a great update, for the great branding opps AND the 810px custom-tab width.

  • Great tips and ideas that make you really think about how to help our clients even further. Thanks 

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  • Sharene

    Thanks for the great tips Tim. Just have a related question … how do I get a blurb about my business under my Profile Pic? For example, American Express has a “Product/Service” blurb, and New York Times has a “Newspaper” blurb under their profile pics. I have noticed this information blurb on a lot of other Facebook pages as well, but can’t figure out how they did it?

  • Tanya Kortum Shively

    Thanks for all these great tips!  I am working gettting all the details implemented on my page, but already I am seeing improvements.  I just used an image of my work (I am an interior designer, so I felt that was important) and my personal photo as profile image.  Do you think it would be advantageous to change my profile image to a logo type image?
    Check out my page as it is now at

  • Hi Tim

    Really found this useful – thank you very much, I’ve been scouring for good info and yours has been the most helpful!

    Two questions, if I may? (well, 3 actually including that one!)
    How can I reduce the number of tabs on my timeline – you said that it can be done but just can’t see where? and secondly, all the “big boys” including yourself have changed the tab pictures to fit your brand, even though you say this is not possible… am I being a numpty? (oh, that’s the 4th… but it was rhetorical!)

    Many thanks in anticipation


  • Great Ideas. Wasn’t aware of Custom tab images. Thanks for sharing.

  • Great post Tim, very thorough with all the mini case studies.

  • Thank you for sharing! I want just to add that the dimensions for the page image i.e. image that you add to your post are  409X351.

  • Chris

    Hey Tim,

    I loved all the great information.  I am a presenter for a University in the high school market in my area.  I am always looking for new material to present to potential entrepenuers and college bound seniors.  Would you have any advice for young entrepenuers trying to use facebook and other scocial media sites to their advantage?  Any good websites to look at?  Thanks

  • If your Page is a Place Page (you’ve provided a physical address), then I believe it shows the contact info & hours. That’s what our HyperArts Page does.

    It may be dependent on what category you select for your business, although I’ve not done extensive testing of this.

  • As this article says, you must remember that the Profile Picture isn’t only displayed in the masthead of your Page with the Cover Photo. It accompanies your Page posts AND is the primary brand graphic on mobile apps. So just consider that when creating your Profile Pic.

  • You should read the Social Media Examiner and HyperArts Blog posts! Plenty of advice to fuel your ambitions.

  • Please read this article more closely, Lorraine. You can’t change the Tab images for Facebook’s own apps (eg Likes, Photos, Events, etc.). You can also read my Timeline for Pages FAQ on the HyperArts Blog.

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  • Federica_S

    Thanks for sharing your tips. I found also this brand page that has a fantastic 3D effects:

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  • Barbara Rosenzweig

    Thanks for a very informative article! It looks like I have a lot of work ahead.
    For some reason, the information below my timeline banner and profile photo is only show the top half. I don’t know how to correct it and it looks like a piece of a tiny picture and text. Any ideas how to correct this?

  • Kelly

    Thank you so much for this post! I really do need all the help I can get when it comes to facebook!

    Although I do have a question, I don’t know if I’m just being stupid, but I’m trying to customise my tabs and you say to mouse over the until you get a pencil icon. But I still have the add button in the top right corner of mine and I can’t seem to get the pencil icon so I’m able to edit. How do I get rid of the + icon in order to edit.

    Thank you advance, you’re awesome!

  • Thanks Tim, really appreciate your taking the time to come back (even though I bet you were “tutting” the whole time!) I did read and reread, honest 🙂
    It’s just looking at your FB page and the examples given in no. 3, the FB apps do appear to have different images…eg the “eye” image used for the photos tab for Hyperarts?
    Am off to reread again…

  • Thanks Tim, really appreciate your taking the time to come back (even though I bet you were “tutting” the whole time!) I did read and reread, honest 🙂
    It’s just looking at your FB page and the examples given in no. 3, the FB apps do appear to have different images…eg the “eye” image used for the photos tab for Hyperarts?
    Am off to reread again…

    OK, I’ve read the FAQ’s and now have two tabs on my page – yey!!! thank you! AND, I think I’ve figured the tab question out now… is it that the tab image for photo’s has been uploaded (and reuploaded) so that it “appears” to be the tab image?

    Hugely useful, thanks again!

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  • Maor Keshet

    Cover Photo Magic (  is a free facebook app that will allow you to create a customized cover photo. 
    In a two steps easy  process you drag your photos into a pre designed template. Cover Photo Magic has a collection of about 250 templates, and some of them may be very useful for pages.

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  • mboekestyn

    I noticed that the Virgin Mobile page has a unique message right below their profile picture, as opposed to just the contact information. How would I go about doing the same for my pages?

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  • Great article, exactly what I was looking for – very detailed step by step, super easy. Thanks!!

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  • Post is still timely – creating milestones will be great on our page. Really do not like the way ’empty’ spaces appear on the timeline depending on how the images flow…hoping this gives the page a better overall flow. Thanks!

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  • barbara

    u said no advertising on fb cover/profile pic but u suggested Brands to use, im confused.

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  • Megan

    Hello, I love you instructions however I am not getting the same choices when I click edit settings while trying to customize my custom tabs. I only have one choice and that is to remove tab all together. Please let me know what I am doing wrong. Thank you.

  • nohler

    This has been a great Post. I’m going to share it with some folks I know.

    Sorry to be a knucklehead…How do you get the tabs for page to appear?

  • samuelaugustusjennings

    How can you enhance timeline photos after posting them?

  • Andrew Betty Shepard

    I am very interested in the custom tabs feature!! But I don’t know how to code or get the images at the top of my page instead of on the left side in the app box…any suggestions?