How to Create YouTube Videos That Connect With People

social media how toAre you looking for ways to improve your YouTube videos?

Do you want to increase your YouTube channel views and subscribers?

Keep reading to discover five valuable tips to enhance your YouTube marketing.

Simple YouTube Strategy

Here’s a simple strategy.

Want to integrate YouTube into your online marketing strategy effectively?

Then you must create and share valuable video content that’s relevant to what your ideal customer is searching for on the Internet.

This might be an answer to a frequent question, a tutorial or a customer review of your services.

When you use video strategically, YouTube will generate leads for your business.

In this article I’ll show you five styles of YouTube videos that will get you the results you’re looking for on YouTube.

#1: Turn New Viewers Into Subscribers With a Trailer Video

YouTube Trailer Video lets you feature a video at the top of your channel when nonsubscribers visit.

Why not use this space to tell new viewers who you are, what your business is all about and what they can expect from your content?

your trailer video

Your YouTube channel and trailer video as seen by nonsubscribers.

Here is a simple, three-step outline to help you create a 45-to 60-second video that will convert viewers into subscribers who will get alerts whenever you post new video.

  • The Intro—Welcome new viewers to your channel by introducing yourself or the name of your business, then share notable credentials that will help instill confidence in the service you offer.
  • The Why—To captivate your audience, tell them what benefits they’ll receive from your videos, then share why you do what you do. This is where your personal story comes in and will go a long way toward creating a personal connection.
  • The Call to Action—Wrap up your video and tell people what to do next. Tell them how to subscribe to your channel. If you have a web page or blog you want them to visit, give them the URL!

#2: Share Stats That Matter to Benchmark Yourself

Position yourself as a reliable source of information with a video that presents numbers and niche market data in a unique, easily sharable way. People love statistics, and if you gather and present good data, they’ll share your video with colleagues who are interested.

About two years ago, I uploaded a simple two-minute video to share the latest statistics about online video, entitled YouTube and User Engagement. The original received 16,000 views and the follow-up, Video Revolution 2.0, now has close to 40,000 views.

video revolution image

Video Revolution 2.0 shares the latest statistics about online video and has close to 40,000 views.

Use these three simple steps to create your own stats video and share important, relevant information with your market:

  • Collect eye-opening figures and data about your market.
  • Find an awe-inspiring song over at Premiumbeat.com.
  • Hire an Adobe After Effects animator at oDesk to combine the facts and figures with graphics and music.

#3: Share a Customer Success Story to Establish a Good Reputation

There are few things more powerful than a first-person testimonial that tells how your product or service made a customer’s life better.

This doesn’t have to be polished and technical. You can record customer interviews with your mobile device or on a Google hangout with a simple webcam.

Better yet, ask your past customers to put their own success stories on camera and send you a link to their video so you can share it on your own channel and add it to your channel’s favorites.

alejandra costello youtube

Showcase the stories of your customers through video.

Here’s a simple formula you can use to help customers bring their stories to life for you.

  • Intro—Have your customers introduce themselves so people trust they’re real humans.
  • The before—Ask them to share what need led them to search for your product/service.
  • The shift—Remind them to tell viewers why they chose you.
  • The after—Encourage them to share how your product/service has made their life better.

#4: Answer Questions to Demonstrate Your Knowledge

Your potential customers are going straight to Google to find answers to their questions. Claim your Google Authorship, then connect your Google+ profile with your YouTube channel and use video to deliver those answers. You’ll become a go-to Q&A resource in no time.

Share your knowledge with little things and people will remember you when they need to buy big things.

marie forleo youtube

Marie Forleo of MarieTV reads and answers the questions her audience members ask.

To get a jump-start on the questions your customers ask most, use keyword research tools, review forum questions or send out a survey to your existing subscribers and customers. Use these questions to record a Q&A library of videos that are short and to the point so people get what they need quickly. Provide real value, avoid the fluff and don’t hold back!

#5: Teach People Something to Create Top-of-Mind Awareness of Your Services

If you do a quick search for “how to tie a tie,” you’ll find videos at the top of Google’s search results. Some of these videos have more than 13 million views.

Rather than writing a text-based article with a series of pictures on how to do something, record step-by-step tutorials, demonstrations and how-to videos. Your viewers can pause the video as needed and that makes their lives easier!

how to tie a tie on google

Find out which “how-to” keywords your customers are searching for on Google!

If you’re camera-shy, the good news about tutorial videos is that the “star” of your video is the product. For online or software tutorials, screen-capture software like Camtasia or ScreenFlow will record your screen and you don’t even have to be on camera!

Here’s a recap:

The ONE Element Every Video Needs

There are more than five styles of videos that work on YouTube and you don’t have to limit yourself to the options in this article. Find the best fit for your business, then include the only essential element every video needs: your Call to Action. 

Provide value and communicate a clear and compelling call to action that inspires your viewer to subscribe, purchase, visit your website or share the video they just watched and you’ll see results in no time.

What do you think? Are you including video in your online marketing strategy? Which types of video work best for you? Please leave your questions and comments in the box below.

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About the Author, James Wedmore

James is the founder of Video Traffic Academy. James shows others how to use the tools and skills they already possess to harness the power of video to grow their business. Other posts by »




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  • http://www.montinaportis.com/ Montina Portis

    Great tips, James! Video Marketing is my favorite way to deliver messages. I especially like creating “how to” videos. Thank you for sharing!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    James – Thanks for adding your wisdom here today!

  • http://www.pixelhappy.com/ Steve Young

    Awesome tips, James!

  • jameswedmore

    Thanks Steve!

  • jameswedmore

    Thanks for having me Michael!

  • http://navneetsau.com/ NavNeet Sau

    Thank you James for sharing your invaluable thoughts with us here. Its pretty cool ideas to use Youtube marketing effectively to business marketing. YouTube Trailer Video is an awesome thing which I found from this article. Thanks once again James :)

  • kgreen/Realtor

    great info

  • http://www.ravishukle.com/ Ravi Shukle

    Great tips James, look forward to testing these out!

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Hey James! The strategies you’ve listed here are awesome – they’ve clearly
    been tested and proven. What I love most about videos is that they allow
    you to connect with your audience on a personal level, and people love
    it when you share your knowledge with them (and they love it even more
    when they know that it’s FREE!) Marie Forleo is a killer example of
    this. Thanks for this great article!

  • http://www.joseph.michael.net/ Joseph Michael

    Great stuff as always James. I follow you wherever you tend to pop up on the web because you always bring quality content. What I like the most though is your laid back approach and practical tips anyone can use. You’ve made my YouTube journey a heck of a lot easier. Thanks man!

  • Gary Foster

    Phew!!! Great stuff…I know what I’ll be doing tomorrow … Thanks James

  • Dave

    OrgaRnizer?
    Rule #6: Always proofread your graphics.

  • http://msileanespeaks.com/ Ileane

    Fantastic advice James. I think the custom thumbnails are also a big help. When you use a consistent design theme, people tend to recognize your branding and connect with it across YouTube. Thanks!

  • http://www.annbevans.com/ Ann Bevans

    Nice post, James! You’ve compiled a nice list of topics that anyone can try when they’re exploring using video in their marketing. Thanks!

  • http://cindyking.biz/ Cindy King

    Great tip, Ileane. Thanks for sharing.

  • http://cindyking.biz/ Cindy King

    Good catch, Dawn, This is a screen shot James shared from someone else’s site.

  • http://sproutsocial.com/features/social-media-engagement Sarah @ Sprout Social

    I loved the ’5 Types of YouTube videos every Business Needs’ video, James! Very informative and funny. I think asking supporters or brand ambassadors is the best testimonial to a brand’s reputation. It’s so authentic when someone will dedicate their time to provide genuine feedback.

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  • Jeff Patterson

    Great ideas as always James. Just this past Monday I hired my first VA on oDesk because of your advice and he’s making my life so much more efficient. Keep up the awesome work

  • http://www.twoodo.com/ David Arnoux

    Good tips! A video is something that should never be rushed, and making it a minute or less is WAY harder than making it long. We went through tons of iterations before publishing ours. We’d advise changing it up every couple of months as well in order to keep your landing page fresh.

  • http://www.praverb.net/ Praverb

    I love this post and James is always consistent. His videos are always put together nicely and he is very eloquent. Thank you Social Media Examiner for the ideas.

  • Dotty Scott

    I already produce tips that I embed onto my blog and have just started to interview other experts in related fields for a new section on my YouTube channel called Ask the Expert. Using Hangouts for this. I love using video!

  • Mitch

    Interesting to see that its only Youtube, is there any other alternatives? If everyone is using youtube, wont it be hard to stand out?

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  • Sam Kneller

    Very down to earth, clear and valuable methods. I’ll be implementing them. Merci James

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