social media tools Are you looking for tools to better manage your Facebook page?

Do you need help creating and finding compelling content to share with your fans?

It’s a juggling act to share the right content, engage with fans and track trends.

In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System

Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.

You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.

hyperalerts notification of facebook message

Hyperalerts notifies you when you get a new Facebook page message.

Hyperalerts’ customization options let you create a system that works on your terms.

You can customize your alerts based on type of post (updates, comments or messages), who’s posting (fans, admins or anyone) and how often you want to be notified.

For example, if you want a synopsis of all posts that page admins published for the week, you can set up an alert and get a digest emailed to you every week.

hyperalerts notification frequency menu

You can set up alerts to notify you at different periods of time.

Depending on how involved you are with your page, you can get updates as immediate as real time or as infrequently as monthly.

hyperalerts notification frequency set to daily

Customize your Hyperalerts notifications to fit your needs.

While it’s great to get alerts based on what you need when you need it, where Hyperalerts really shines is in its ability to monitor competitors’ Facebook pages.

Facebook’s Pages to Watch feature feeds you information about how competing Facebook pages’ fan numbers are doing (increasing or decreasing). But the number of fans isn’t indicative of the competing page’s engagement, and that’s what you’re really interested in, right?

hyperalerts competitor monitoring

Keep on eye on the competition with Hyperalerts.

Hyperalerts identifies the type of content other pages are sharing and what their fans are saying, then sends you an email with specific posts and comments from their fans. Now you can monitor your competition right from your inbox!

#2: Add Functionality

Facebook page tabs are customizable and add functionality to your page. You can use custom tabs for product giveaways, webinar registrations, email signups and so much more.

In fact, you can leverage Facebook page tabs to share content from your other social profiles as well. You can display your latest tweets, share your favorite Pinterest boards or create a video wall to display videos from your YouTube or Vimeo channel.

facebook custom tabs

Facebook page tabs provide extra functionality.

When fans click on a tab, they’re taken to a page related to that tab. For example, if the tab says “Giveaway” and the fan clicks on it, he or she is taken to an entry form.

The issue for some companies is that they don’t have the expertise to create the tab photo or related page.

Third-party services like ShortStack provide an easy solution to that problem. ShortStack offers hundreds of easy-to-use templates, or you can build your own if you want. Both options are customizable.

Facebook tabs aren’t available on mobile devices. If you’re hosting a giveaway via a tab, that’s clearly an issue because most Facebook users access the site on a mobile app.

shortstack post in facebook timeline

Share your ShortStack-created Facebook tab in a status update to reach mobile users.

Luckily, ShortStack lets you create versions of tabs that are mobile-friendly. You just have to share the permalink of the tab in a regular status update to give fans access.

#3: Find Trending Hashtags

Tagboard is a free tool that lets you do cross-platform hashtag searches. You can search Facebook, Twitter, Instagram, Google+ and Vine to see which hashtags are trending, which overlap and which match your social marketing plan.

If you’re creating a comprehensive cross-platform marketing campaign, Tagboard is the easiest way to find influencers you want to connect with and hot topics you can cover. Without Tagboard, you could spend hours searching each network (especially Facebook) to find that information.

posts on tagboard

Tagboard is an efficient way to keep tabs on trending topics.

Even if you’re only creating a campaign for Facebook, Tagboard is much more efficient than Facebook’s Open Graph search. In the example above, I used Tagboard to search for public posts using the hashtag #FacebookTips.

Tagboard neatly arranged each result so I could easily see other Facebook marketers who were using that hashtag and decide whether I should use it in my own posts.

#4: Create Engaging Images

Visual content is a huge factor in success on any platform. But if you don’t have an in-house graphic designer or access to Adobe Photoshop, don’t despair. Even if you aren’t a designer, Canva is a free online alternative that helps you create engaging images in no time.

Canva has a number of templates that match just about every need you’ll have: Facebook cover photos, images to share on your Facebook page or images for your website or blog articles.

canva image templates

Canva offers many templates to help you create images in a snap!

Customization is a breeze because you can upload your images or logos, or if you need stock photos you can purchase them for a dollar or two.

Canva is an easy-to-use time-saver, and it’s a powerful tool when you need a quick image for your status updates.

#5: Use a Good Content Curation Tool

You can’t be everywhere at once and you can’t spend all of your time creating new content. If you’re a Facebook page admin, you know the importance of a good content curation tool.

One of my favorites is Swayy. It analyzes the material (and its sources) you share on Facebook, and then recommends content based on related keywords.

If you like something Swayy suggests, you can share it on your connected social accounts (including Facebook) or schedule it to publish later.

post scheduling on swayy

Sharing content from Swayy on Facebook and Twitter is efficient and easy.

Swayy doesn’t just suggest content; it suggests relevant hashtags too. Combine Swayy and Tagboard to assess hashtags you’re considering using so you can ensure you’re maximizing your content’s reach and engagement.

Swayy has different account options, ranging from free to $9.99 per month.

Some Final Thoughts…

When you combine these five tools with Facebook’s monitoring options, you can manage your page more efficiently. Letting these tools do some of the work for you means you can quickly and easily find relevant content to share with your audience and keep up with their engagement.

What do you think? What are your favorite Facebook page tools? What tools do you use to manage your Facebook page? Do you have advice for measuring and monitoring Facebook pages? Let me know in the comments.

Tags: , , , , , , , , , , , ,

Get Social Media Examiner’s Future Articles in Your Inbox!

Join 465,000+ of your peers! Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (56 pages, 90 charts)!

More info...
  • Heather Turner

    Any thoughts or ideas about how to promote tab use now that the new business timeline is being rolled out where it sends the tabs left below the fold?

  • What a useful piece, Christian. Thanks!

  • Thanks @EatPrayLoveMovies:disqus. Which tool do you find most useful?

  • Great list! I’m a huge fan of Canva! Of course I’d add in using Post Planner as well!

  • @disqus_yvYCQD1dLU:disqus, right now, the way you promote Facebook landing page tabs would still be the same.

    The only thing that has changed with the new Facebook Page redesign is that the tabs have been relocated. You will still need to promote to fans via a status update to get them to see your landing pages in their news feed.

    If you want to reach users on a mobile device, I recommend building your landing page tabs using a third-party tool such as Shortstack as they offer a mobile-friendly URL you can include in your status update.

  • @Scott Ayres:disqus I would definitely consider Post Planner as well – it’s a great tool. Love all of the choices available. Lots of good tools out there.

  • Sara

    How is Canva different from PicMonkey? Pros and Cons? Do you recommend one over the other?

  • Lon

    You always have GREAT recommendations, thanks! Rather than following my “competition”, as a nonprofit there are some (supporting) foundations and corporations that I don’t want to risk missing a post, so I think I’m going to set up Hyperalerts for them!

  • Heather Turner

    Can you give me an example of promoting the tabs then on the new timeline? I am not really talking about using it as a landing page, but many people are using the tabs for pinterest for example, so not directly linking to the tab from another source, but people won’t necessarily “see” the Pinterest tab unless they scroll down to the left. To clarify, when someone goes to a page for the first time (pre of liking the page to get updates), they see key tabs at the top currently. So is there an example of how to get “new” people coming to your page to interact/view the tabs for the first time without having to scroll down or having to give them the actual tab URL? Having to post updates referring people who have already like to tab urls is fine, but I’m talking about first timers to the page.

  • These Facebook tools all sound good, Christian. I’m at a point right now where I want to add more Tabs to my Facebook page, so will checkout ShortStack first. Thanks!

  • Canva and swayy! Checked out Canva… Yet to figure out Swayy…I hope there’s a free version of it… 🙂

  • I found this article via Swayy!

  • Glad to hear @nathan_ambrose:disqus!

  • @treatmenttalk:disqus, if you have any questions or want to see what else Shortstack can do, here are a few examples.


  • Glad to hear Lon. I’m a big fan of Hyperalerts. It’s pretty efficient too – and helps me ensure I don’t miss any updates on my own page — all while keeping tabs on competitors.

    If you have any questions on how it works, don’t hesitate to reach out.


  • @disqus_yvYCQD1dLU:disqus, if you were promoting Pinterest or Instagram (or any other social network but Facebook), you would still want to post a link to your landing page tabs instead of hoping someone visits them when the first go to your page.

    Remember, fans can like your page without ever visiting it. For example, they can hover over your page name if a friend shared content from it. Alternatively, if you have a Facebook like box on your website, they can like your page there as well.

    Also, don’t forget that a significant percentage of fans never come back to your Facebook Page after liking it – we’re talking around 80-90%. So you will really want to get your content seen (landing pages and status updates), you want to get it into the news feed.

  • @EatPrayLoveMovies:disqus there is a free version of Swayy. Here are the details.

  • I prefer Canva. I like that you can get stock images or upload your own. Canva also features templates. The biggest difference is the cost. PicMonkey is $33 a year. Canva is free and you can purchase stock photos as needed for $1-2 each.

  • Heather Turner

    I am aware and know all of that. I guess I am still not making myself clear. It’s the same with twitter, G+ etc. re returns to home etc etc.

    I am talking about the 10% of less/more of people that perhaps know and are perhaps looking for your business on Facebook and have no direction URL to reference (aside from looking the business name up in Facebook search) or you ran into them at a business networking meeting, they lost your card and remembered you said you were on Facebook so they looked your business up. By default they come to your “home” page of your business page. And the tabs that were formerly across the top, say Pinterest, Youtube, Email Signup are moved away.

    My original question since they are moving the tabs down, is how you would suggest “highlighting” them to that small percentage of people coming to your “home” FB page for the first time.

    On another note, I see you have a image chart on your FB page, any idea when you will have revamped one for the new layout as the picture sizes change significantly and you can’t highlight photos across the page anymore.

  • @disqus_yvYCQD1dLU:disqus, you could always use the pin to top feature and keep a series of links there for now. Users are always going to have to scroll down now to see the tabs.

    One other thing you could try – leverage your cover photo and include a call to action to direct fans to your landing page tabs.

    As for the infographic, I am having that updated as we speak.

  • Heather Turner

    AH, I like the Pin to top idea, cover photo had had that thought, Thank you!

  • Good responses to Heather @Christian!

  • I definitely 2nd Scott on Post Planner as a great page management tool! Makes my life easier and my posts better!

  • Thanks @mikegingerich:disqus. Any additional recommendations you would add?

  • davanna

    This is such a helpful article, Christian! Bookmarked. I love Canva. I have used already used it! It’s great! So easy! Thank you for a very informative article.

  • Great as always Christian, I didn’t know Tagboard, so will surely give it a go. Thank you for putting this list together.

  • I think it will be just a matter of time until people get used to the new layout (it happened the same in 2011). Another idea could be, include some reference in the cover photo. E.g.: an arrow pointing to the left side with an engaging message type of ‘Hey, we have more to offer, check out down there….’

  • OK, I apologise upfront for this comment I’m about to make, but…I was not aware Post Planner allow you to edit pics 🙁

  • Hey Heather. 🙂 I’ve got a ton of experience with FB tabs and apps – and what I’ve noticed is that mostly, people create posts / run adverts to drive traffic to their tabs for contests and the like. 🙂

    Since you’re aware of that and have covered all of that – jump into your FB insights. Take a look at how many people actually turn up on your landing page. You’ll notice that the people that actually land up there and look at your timeline are very – very few. Most of the visits are going to be from you, the page admin, the client and team members scrolling through the feed, maybe some competitors checking out what you’re doing etc. Your typical fan won’t come to your page and scroll through your newsfeed all that often.

    Pinning the post on top is one way of doing it, having a cover photo with tab traffic in there is another way of doing it – but when you’re promoting something like your Twitter account and your Pinterest account in your FB tabs – how effective is that truly going to be for you?

    Do you have any stats / traffic data about how many people click those tabs? Figure out what percentage of people that is and you’ll realize that you’ll get a LOT more engagement just by creating a bi-weekly post or something about your other social networks. 🙂 Throw $20 behind it – and magic happens.

  • Dean

    Thanks this was very helpful Christian

  • Ravi Shukle

    Great Article @ckarasiewicz:disqus thanks for sharing love using Swayy a great resource that saves a lot of time.

  • Great article! Very helpful.

  • Heather Turner

    @Avtar, this is not for my own usage, I teach classes on how to set up pages and use them to small businesses that can’t afford to outsource their SM needs, and I’ve had that specific question from dozens of people since the announcement that the tabs were moving. Most of these people are not very tech savvy and are somewhat afraid of SM so many of things I have to go over with them are baby steps if you catch my drift.

    FYI Pinterest tabs on a page that sells a product actually work very very well, especially if its female geared. And I do have stats on that and Youtube.

  • @davanna:disqus I’m a big fan of Canva as well – it has helped save me a lot of time on some of my projects. The team at Canva is really great too!

  • Nehal Be

    I liked canva .. thanks 🙂

  • They aren’t that far down the page and personally I think they’re in a nicely visible spot since they’re below the page description and yet above the Photos and other tabs people might be looking for. They’re also still accessible from the “More” drop down in the row of text tabs, although I’m not sure how many people will access them there.

    People rarely revisit our pages so the tabs are something that works best with first time visitors and the way I look at it, if they weren’t willing to scroll down the page a little, they probably weren’t that interested anyway.

  • Thanks 🙂

  • Agree completely @mikegingerich:disqus – @ckarasiewicz:disqus was amazingly helpful, patient and courteous. I appreciate the insight gleaned from the exchanged with @disqus_yvYCQD1dLU:disqus

  • Tagboard has definitely been a timesaver with hashtags.

  • Thanks @seangallahar:disqus. Glad to hear you found this helpful. Were there any tools you didn’t know about from the ones I listed?

  • Thanks @ravi_shukle:disqus.

  • But there is a FREE PicMonkey option and you could probably spend your $33 bucks on Canva in 6-8 weeks. So it’s something to consider.

  • Good point @DebiStangeland:disqus. I think if you are just getting started, it is best to try out both and see which one you like best.

    You’re right – you can quickly use up $33 worth of images in a short time if you’re not careful. Personally, I like to use both tools, but favor Canva mostly because I like their interface better.

  • I totally agree – I like them both. It might also depend on how you are using your graphics as to which one you like better. Whichever one you use, you’re gonna up your game by 100%, that’s for sure. So TRY THEM!!

  • P.S. @ckarasiewicz:disqus – Swayy is my new social media crush!!!

  • @DebiStangeland:disqus, if you tweet that @getswayy I bet you’ll get a retweet!

  • @DebiStangeland:disqus can I +5 your comment?

  • Good thinkin’. I’m on it!

  • illoh ifeoma

    This is a wonderful roundup. Never heard about three of them previously. Great tools to consider using.

  • BINGO!!! Thanks @ckarasiewicz:disqus

  • Tagboard.

  • @disqus_yvYCQD1dLU:disqus Do you have a sample pinterest tab selling something you can send a link to? I like Pinterest and trying to think how that would work being a static image. Thx.

  • Heather Turner
  • Glad to hear you found these helpful @illohifeoma:disqus.

  • ijenti

    Wow this is awesome! This will make my life a little easier. At times it has been hard to find content and to be honest it can be exhausting. Thank you so much for sharing these awesome tools. I just signed up for Swayy and excited to learn more about it. Thank you again. ~Madeline

  • Well you can’t “edit” pics, but you can use the Viral Photos tool to find pics to then post to your page. We may add an editing option soon!

  • Kim

    Just tried Swayy… but it is trying to access my personal profile rather than the business for which I am the page admin. Is there a trick here to getting it to reference the biz page rather than personal?

  • Once you’ve connected Facebook, it gives you options to connect your personal profile, or any or all of the pages that you manage.

  • It’s a little surprising to me that we’re not notified by Facebook directly when one of our pages is tagged in a post. At least it’s a little more clear (as of recently) in the notifications tab when a page shares your content. I think the HyperAlerts tool is so
    necessary because there’s too much that goes past our radar. I look forward to using it – thanks for the heads up, Christian!

  • @ijenti:disqus you’re welcome! I agree – you can spend more time searching and less time on creating content. That doesn’t help you get closer to your goals!

  • @nathan_ambrose:disqus, thanks for jumping in and helping.


  • @JimYoungPRBrigade:disqus, that’s why I use Hyperalerts – in addition to Facebook’s notifications. This way it ensures I don’t miss something important! Notifications should be better.

    For Hyperalerts, I typically like to setup a few notifications – one per day so I can see anything I missed the previous day and at least another one for the week. This way I can see a summary of the types of questions I got asked.


  • Pingback: The Weekly Measure: Top Internet Marketing News, Tools, and Events-April 11, 2014 by Vertical Measures()

  • Pingback: 3 Hyper Alerts alternatives to help monitor Facebook Pages()

  • Just an FYI, HyperAlerts is no longer available.