social media toolsDo you advertise on Facebook?

Looking for more efficient ways to manage your campaigns?

Facebook ad tools can make a world of difference in the amount of time, effort and money you spend on your ad campaigns.

In this article you’ll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).

facebook advertising tools

Discover five Facebook advertising tools that save time and improv ROI.

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#1: Facebook Ads Manager App

Facebook has offered Ads Manager for mobile devices since 2014, but earlier this year they launched a stand-alone iOS Ads Manager app with some pretty necessary features for advertisers. Now you can track ad performance, edit existing ads, revise ad budgets and schedules, receive push notifications and create ads from the app.

facebook ads manager ios app placeit

The Facebook Ads Manager app enables you to manage ad campaigns on the go. Image: Placeit.

It was nice to be able to manage ads with the first iteration of the mobile manager, but the stand-alone app is more convenient and powerful. It’s designed for small- to medium-sized advertisers and allows you to create ads from your existing page posts or from images and photos on your device.

If you’re using Android, you’ll be happy to know a version will be released later this year.

#2: Facebook Ads Exclusion Targeting

Facebook continues to add more precise targeting options to their ad platform, making it possible to market to incredibly granular groups, right down to specific individuals.

Often though, it’s beneficial to exclude certain segments to get your ads in front of the right audience.

facebook exclusion audience

Exclude a certain audience from seeing your Facebook ad to improve your targeting.

Enter Facebook’s Exclusion Targeting, a tool launched to help you avoid targeting the same people twice. For example, you can exclude your existing customers from a promotion designed to generate new leads. Or target your website visitors (as a custom audience), but exclude those who’ve already converted.

Facebook promises that exclusion targeting can help you lower your cost per action or cost per click, reduce money spent on wasted clicks and reach people who are more likely to buy or convert. It works with regular Facebook ads, as well as the newer (and awesome) carousel ad format on both desktop and mobile.

See Facebook’s Help resource for instructions on setting up exclusion targeting.

#3: Qwaya

Sure, you can split test Facebook ads on your own, but if you’re attempting to glean useful insights from it on any scale, you’re going to want a tool to automate the process.

Qwaya is a paid tool with a ton of features including ad scheduling, performance-based rule setting, autorotation of ads and a campaign organizer. But one of its best features is its ability to automate split testing (A/B testing) for both creatives and audiences.

qwaya facebood ad split test feature

Qwaya lets you automate A/B testing for your Facebook Ads.

If you’re already using Facebook Power Editor, you know that the ability to split test audiences, as shown above, is sorely lacking. Qwaya also helps you determine which combinations of imagery, text and targeting make up the best-performing ads with its split testing feature.

#4: AdEspresso’s Facebook Ads Compass Report

AdEspresso’s Facebook Ads Compass is like a report card for your Facebook ads account. If you’re agency-side, don’t worry; it lets you choose which account and which campaigns you’d like to analyze so you don’t get a mass of information for all of your accounts together.

adespresso compass report

Facebook Ads Compass analyzes the performance of your Facebook ad campaigns and benchmarks them against others in your industry.

If you’re already using a tool to analyze your ads’ performance, the Compass report might seem redundant. But it’s a great starting place if you’re a small business and have been doing the bulk of your Facebook ads optimization based on manual analysis.

You have to factor in your time spent managing your Facebook campaigns into overall ROI, so a tool like this can help you save time and enhance performance (if you act on its recommendations!).

AdEspresso has analyzed over $290 million in Facebook ad spend to create industry benchmarks against which your campaigns are compared in the Compass report. It’s a great way to see how you stack up against other businesses in your industry.

#5: Hootsuite Ads

Hootsuite recently announced they were partnering with Facebook to offer you a way to automatically generate Facebook ads, based on your existing organic page posts.

hootsuite facebook post ad objectives

After you choose a goal for your ad, Hootsuite Ads will find your best-performing posts and promote them to help you achieve your goal.

Hootsuite Ads scans your Facebook page to find the best ads to promote, and then applies automated targeting and a bidding algorithm to launch them as ads (promoted posts).

Hootsuite says this product (which is currently in beta) will turn even an advertising rookie into a social ads expert, but I wouldn’t go that far. In general, it’s still a best practice to understand the basics and have a good grasp of what the software you’re using is doing and why, even if it’s automating some of the work for you.

With that said, you’re already putting time and effort into creating visuals and messaging for your page, so it may make sense to have your best material automatically converted into ads. Test it out and see if the ROI makes it work for you.

Over to You

Facebook ads, once almost universally dismissed as low intent and not nearly as valuable as Google AdWords, are now a massive market, to the tune of $3.3 billion in revenue in Q1 2015. New ad formats, with a greater emphasis on native/in-stream and super-precise targeting options, have made Facebook ads a valuable addition to any digital marketer’s arsenal.

With the Facebook advertising tools in this article, you can automate processes, perform A/B testing, target with more precision and generate awesome ad creative. Some are free, others are paid, but each one is worth checking out.

What do you think? Do you have a favorite tool for Facebook ads? Please share your thoughts in the comments below.

Facebook Ads Manager app image created with Placeit.
save time and improve roi with five facebook advertising tools

Tips for saving time and improving ROI with five Facebook advertising tools.

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  • treb072410

    Thanks for sharing the information Larry, very useful

  • Didn’t know about the exclude option on fb target. Thanks 😀

  • Shai Geoola

    Larry, great list of tools! Thanks for sharing. Cheers

  • Indeed a very promising article! I am definitely executing them especially “AdEspresso and Hootsuite Ads.

    Detailed analytics in AdEspresso over your ad spent is amazing.

    Thanks Larry! 🙂

  • cars10

    woah, that cursor trap when you want to close the tab. Nudd baad. …but annoying anyway.

  • I.S.M. Habibullah

    Good job. Nice compilation of useful chunks.

  • janestewart

    As usual great advice and simple to follow !

  • Alicia Henderson

    I love using the facebook Ads Managers. It keeps me from wasting my time and money on ads that are not working.

  • Conor Mee

    Terrific article Larry. Brings a lot of subjects and options together in one bundle and then throws in some good guidance – thanks

  • ArtaGene

    Hi Larry,
    Some interesting options, but

    the Hootsuite Ads seems worth taking for a run.

  • Thanks for the list, Larry very useful. I’m really interested in the Hootsuite ads option, even though I haven’t explored it yet. Hootsuite makes my life 100X easier with scheduling posts, but I
    know Facebook doesn’t show Hootsuite posts as much as it does for people
    posting directly into Facebook.

    That would make me worry posting
    FB ads through Hootsuite, because who knows how much the ad is actually
    being shown since it’s coming from a 3rd-party app. Hootsuite may be on
    to something though, as it’s true that the FB advertising platform can
    be overwhelming with the hundreds of options you have… Simplifying the
    process of advertising on FB is a great move, I just don’t know that I
    would do it through a third party just yet.

    Good share regardless, Larry.

  • David

    Thank you..

  • Earnestine7845

    If you could use extra income in the range of $50-$300 a day for doing an online job on your computer from home for 3-4 hrs every day then this may interest you…

  • Alex Fabalus

    Thank you!
    nice list

  • Willie

    If you search for extra cash averaging 50 dollars to 300 dollars a day for freelancing from your house for 3-4 hrs each day then read more here…

  • The ” Facebook Ads Exclusion Targeting” is a good tool, because It is meaningless and waste of money and time to present the same ad to someone who has just bought that item or product from your websit.

  • treb072410

    Thank you.. I will..

  • You have compiled a Nice list of all these tools. Nice effort, and it actually helps to get more insight of the Facebook advertisements.

  • Must say that I’m beyond impressed with AdEspresso. The PPC industry could learn a little here 🙂

  • Maciek Jutrzenka

    Thx for sharing the information Larry. I use one more tool based on Facebook API. It has paying model CPA. It means you pay only for redirected to your web, ecommerce site or landingpage page. You don’t pay for: click, coments, share, click photo. It reduced adv cost about 30% 🙂

  • connie.ocasi


  • Really cool and useful tools here. I’ve shared with my twitter and Facebook following :O)

  • Steve Bell

    Thanks Larry this is good stuff.

  • I like to use Hoot-suite and to try more’s
    thanks for such a informative information.

  • This is really useful information as many people struggle with ads targeting and editing