4 Proven Steps to Facebook Page Success

social media how toAre you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.

An interesting thing happened the other day that grabbed my attention.  Three different clients emailed me with a link to a recent article.  All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?”

The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage).

After reading the impressive case study and looking at countless other Facebook page success stories, I instantly noticed a common thread throughout these pages.

The Formula for Facebook Page Success

There’s a true winning formula to creating a successful, thriving and engaging Facebook page.

And here’s the good news: If you apply this formula, you grow your fan base, increase conversations with your fans and capture the interest of people who want to spend money on your products and services. Who wouldn’t want that?

Here’s the formula:

Vision + Branding + Inbound Marketing + Engagement =
A Rock-Solid Facebook Page

The strategy behind a Facebook page does not need to be complicated—but it does need to be carefully thought out in advance. When it comes to growing Facebook pages, that’s where business owners and marketers get stuck—they overcomplicate things.  Let’s dissect the formula to see how it works.

#1: Create a Compelling Vision

The Facebook page of the case study I mentioned above belongs to the California State Parks Foundation.  It’s an outstanding example of a compelling vision.

In an attempt to save 210 state parks from closing, the foundation hired Adams Hussey & Associates to help create the “Friend Get a Friend” campaign.  The campaign was created to promote awareness and discussion around the looming closures and to also encourage people to take action to save their local state parks.


This Facebook page for the California State Parks Foundation achieved amazing media expose.

After reading the case study, one of my clients, who owns a successful medical spa, pointed out (in frustration, I might add), “Yeah, but their mission is noble.  It appeals to environmentalists and loyal supporters. They have a huge advantage.”

This is WRONG thinking at its best.  When you believe in what you’re doing, you can easily cultivate the passion and excitement for your mission.  The popular retail store Target and the popular sundae spot Dairy Queen have extremely successful pages with loyal followers.


The Dairy Queen page has more than a million fans

And here’s what’s important to realize:  Their mission is not necessarily going to change the world—but the people behind the brand are passionate and committed to creating an experience and making their customers happy—and that kind of passion is contagious. (Take note—you can create the same kind of excitement with your brand too!)

Brenna Holmes of Adams Hussey & Associates manages the California State Parks Foundation’s social media campaign. She works with both for-profit and nonprofit organizations.

Holmes sees real opportunity to spread the vision and message in both spheres of businesses.  “As long as people are driven and passionate about their issue,” said Holmes, “and commit to sticking it out with daily work and a real strategy, I believe pretty much any campaign can be successful.”

When you’re starting out with your page, your vision is only as strong as the individual or team behind it.  It’s up to you to spread the word.  The good news is that once you have a solid fan base, your fans will help spread your message and virally attract new followers. It’s up to you to “sell” your vision to get others to pay attention. One great way to accomplish this is to spend time online where it counts and make sure you’re connecting with the people who are most interested in your brand.  I call this “positioning your vision.”

A word about positioning your vision

If you spend any time in the online marketing arena, you’ve heard plenty about knowing your ideal client.  This is crucial when building a Facebook campaign.  Don’t waste your time in spaces where your message could fall flat.

Segmentation and niche marketing is ideal for your page’s success and you want to be laser-focused on whom you target.  Cast a wide net and you’re likely to come up short in the end.

(One great way to attract your ideal client is with Facebook ads.  For more info on what these ads could do for your business, check out Mari Smith’s recent Facebook article here.

#2: Smart Branding

Some of the most successful pages look like mini-websites inside of Facebook.  Branding is key to making your page serve as a mini-hub for all your customers and prospects who are likely spending a lot of their time on the social networking site already.

Meeting your customers where they are in the moment is crucial when searching for a captive audience in the social media space.

Smart branding allows you to create a bridge from Facebook to your websites—but the key is not to push your potential clients outside of Facebook before they are ready.

The more clicks you require your prospect to make, the less likely you’ll get them to where you want them to go.  Therefore, by using the Static FBML Facebook app, you can create many of the same features you have on your website.

Using this app, you can create a portal to sell your products and services, sign people up for your newsletter, and highlight your expertise directly from your Facebook page.

To better understand this, let’s look at a great example of a company that has mastered the concept of the “mini-hub” inside Facebook.  Chick-fil-A, a popular fast-food chain in the U.S., has a thriving page with over 1.5 million fans.

Not only do they offer coupons regularly, they also display their menu and their “coming soon” specials inside their page.  Here are a few screen shots of their well-branded mini-hub:

This screenshot shows the tab that new viewers see when they first visit the page. Chick-fil-A does a great job of enticing new customers by displaying attractive photos of the items on their menu.


In this screenshot, Chick-fil-A puts their menu directly on their page. By doing this, all of their fans currently on Facebook do not need to go any further to check out the menu options. Chick-fil-A makes it easy by putting everything their customers’ need right on the page.

Another great example of a well-branded page is the National Hockey League page.  With almost a half a million fans, this page is thriving. One post can generate over 1,000 comments.  Check out the welcome tab—it’s branding at its best.  Potential fans landing on this tab are sure to click the “like” button to be a part of this community.

In this image, check out how NHL displays the many different opportunities for their fans. This welcome tab does a great job of grabbing attention and creating excitement for the sport.

#3: Strategic Inbound Marketing

Business owners often overlook this piece of the formula.  It’s a no-brainer that we need to use marketing tactics to drive traffic to our websites, but when it comes to Facebook pages, many overlook the importance of using similar strategies to help grow their page. The “build it and they will come” concept is definitely not meant for Facebook pages!

Inbound marketing strategies, including the use of keywords, opt-in opportunities, video, blogging, and cross-promoting on your other social networks are all key factors to “getting found” by the people most interested in your products and services.

One great example of a Facebook page that also utilizes inbound marketing strategies is the Social Media Examiner page.

I was fortunate to work with the founder, Mike Stelzner, to create the page a few months ago.  And since then I’ve been blown away by the momentum of the page (it already has over 8,000 fans).

I recently asked Mike the secret to his page’s success. “We started with a plan from day one,” he said. “Part of that plan was to create a button on our site’s sidebar that simply said, ‘Join us on Facebook.’

“Another thing we did was to make sure our daily email blasts to our readers encouraged them to join our fan page; thus every day more than 26,000 readers are reminded about our fan page.

“Our fan base grew very quickly and has garnered about 100 new fans each day.”

The most important thing to remember is that inbound marketing is powered by content.

Just as you would on your website and blog, you must continually publish great content on your Facebook page.  How do you do this?  One way is to pull your blog posts onto your page via the “Networked Blog” app on Facebook.  Another way is to post a link directly to your wall and add some commentary about your recent blog posts to encourage your fans to comment.

Every day when we post a new article on the Social Media Examiner website, we also post it on our Facebook page.  When we do so, we often encourage comments directly to our page by asking a question when we post.

Here’s an example:

In this example, notice how we encourage comments on our wall by asking a question (about fans!) when we post a link to a new article.

#4: Real-Time Engagement

The last piece of the formula is engagement.  In a nutshell, engagement is about taking action. A well-executed engagement strategy takes time and effort.  More than anything, engagement is really about showing up daily and taking a genuine interest in the likes, interests and opinions of your fans.

The rule for engagement is to make it about your fans and not about you. (Remember that people love to talk about themselves—so craft your posts and questions around them, and you’re sure to see some great conversations begin to surface on your page.)

One Facebook page that does an outstanding job of connecting with fans is Teavana.  With over 32,000 fans, the page attracts tea-lovers worldwide.  Their secret to engagement is making their posts about their fans.  Here’s one great example of a post that received 68 comments:

This image shows how simple it can be to get your fans talking. What fun and interesting questions can you ask your fans that will get them to post their thoughts and opinions?

Also, a great engagement tool Teavana uses is their monthly “What’s in your cup?” game where they ask their fans to post photos of what’s in their cup at that moment—this type of game encourages photo sharing which can virally increase visibility of their page.

Another example of a page that has mastered the art of engagement is the NHL page.  As mentioned before, they not only have impeccably branded their page, but they’ve also mastered the art of engagement.

The page uses video in most of their posts.  Why?  Because they know their fans will respond well to short video clips and their content is sports clips, so what better way to get their fans engaged than to show them clips of the game they love most?  (This is also a great example of knowing your fans’ wants and interests!)

The NHL page actually takes it a step further and uses their video to create polls and surveys.  One example is a short clip of a recent game where there was much debate over the call of a goal.  The caption for the video read “Goal or no goal? Watch the NHL Situation Room, make the call.”

This one post, because it added a touch of controversy, generated more than 1,000 comments.  When you see successes like this, think about your audience.  How can you use video to encourage interaction and idea-sharing?

NHL excited fanatic opinions when they asked their fans if a goal in a recent game was a fair call. Take a look at how many comments it generated!

The NHL Page also used a really cool tool called TweetMixxThis tool allows you to tailor the content categories, tags, users and groups to your specific audience and will deliver the top-rated content as chosen by you and people who share interest in your niche.

This is a great engagement tool because it allows your audience to get instant access to the content they’re most interested in, plus it adds a real-time component.

The interactive TweetMixx application keeps the conversation going strong on the NHL page.

This formula is meant as a guide to help you with your overall social media strategy.

Closing thoughts: There’s a lot of noise on the web about the dos and don’ts of social media marketing and it tends to be overwhelming.  This formula is meant to simplify your process.  If you add a bunch of extra components to the formula, you’re less likely to see the results you want (or worse yet, you’re likely to get overwhelmed and not take action!). In short, ignore the chatter and stick to the plan.

Now it’s your turn!  Do you have a Facebook page success story? Share it below and let us know what components of the formula work best for you. Do you find any of the components of the formula challenging? Share here and you’re sure to find advice from the other members of our community.

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About the Author, Amy Porterfield

Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check. Other posts by »




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  • Jenni

    This article started off so well – I was intrigued, a bit jealous and eager to read as I normally am with articles here. However, as I read on the more disappointed I became. Although you’ve obviously put a lot of work into it, there’s nothing new here. I know to add content for my visitors and present my Facebook page well – that’s basic common sense. This is the first article I’ve read here that didn’t tell me something new. I honestly thought that it was going to describe more of the California park’s journey to success, or at least have an original idea about Facebook success :(

  • Jenni

    This article started off so well – I was intrigued, a bit jealous and eager to read as I normally am with articles here. However, as I read on the more disappointed I became. Although you’ve obviously put a lot of work into it, there’s nothing new here. I know to add content for my visitors and present my Facebook page well – that’s basic common sense. This is the first article I’ve read here that didn’t tell me something new. I honestly thought that it was going to describe more of the California park’s journey to success, or at least have an original idea about Facebook success :(

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Jenni,

    Thanks for your message (I appreciate it!). Much of what we publish here is not necessarily new (or even original). And although you might argue that much of what Amy presents is common-sense, the funny thing is MOST Facebook pages do not do it. So, while it might not be new, the practice is under-performed.

    All my best!

    Mike

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Jenni,

    Thanks for your message (I appreciate it!). Much of what we publish here is not necessarily new (or even original). And although you might argue that much of what Amy presents is common-sense, the funny thing is MOST Facebook pages do not do it. So, while it might not be new, the practice is under-performed.

    All my best!

    Mike

  • John170864

    Good article with some common sense suggestions which could be overlooked. I’d like to know whether there are any examples of companies working with corporate clients, or B2B. These examples all centred around getting attention from the B2C side.

    I have been studying and using the big three SM sites for over two years now, but still failt to see where Facebook fits in to corporate marketing. I’m hoping that can be cleared up here with specific examples.

    Thank you.
    John

  • John170864

    Good article with some common sense suggestions which could be overlooked. I’d like to know whether there are any examples of companies working with corporate clients, or B2B. These examples all centred around getting attention from the B2C side.

    I have been studying and using the big three SM sites for over two years now, but still failt to see where Facebook fits in to corporate marketing. I’m hoping that can be cleared up here with specific examples.

    Thank you.
    John

  • Gwheeler

    Common sense should never be assumed. An article with common sense ideas viewed from different points of view often sparks the mind with concepts that one may have over looked. This happened to me.

    Good article. Well worth the read.

    Thanks.

    Gary W

  • Gwheeler

    Common sense should never be assumed. An article with common sense ideas viewed from different points of view often sparks the mind with concepts that one may have over looked. This happened to me.

    Good article. Well worth the read.

    Thanks.

    Gary W

  • http://twitter.com/bfholmes Brenna Holmes

    Jenni, I’d be happy to talk to you specifically about the California State Parks Foundation case study if you’d like.

    The hard thing about Facebook is that every case needs to be handled differently and so while common sense tips like these are great because they are still be under-utilized by most FB marketers and nonprofit orgs as Michael points out. I do understand your frustration and would love to answer any questions you have.

  • http://twitter.com/bfholmes Brenna Holmes

    Jenni, I’d be happy to talk to you specifically about the California State Parks Foundation case study if you’d like.

    The hard thing about Facebook is that every case needs to be handled differently and so while common sense tips like these are great because they are still be under-utilized by most FB marketers and nonprofit orgs as Michael points out. I do understand your frustration and would love to answer any questions you have.

  • http://www.projectrealms.com/ Jay Philips

    Awesome tips. I’ve been trying the engage my fans on http://wfapm.com/buQp1L by asking questions with the posts but haven’t had much luck on that part yet. I think the use of Static FMBL is very helpful making the page have the brand you want.

  • http://www.projectrealms.com/ Jay Philips

    Awesome tips. I’ve been trying the engage my fans on http://wfapm.com/buQp1L by asking questions with the posts but haven’t had much luck on that part yet. I think the use of Static FMBL is very helpful making the page have the brand you want.

  • katiescharms

    As a relatively new business owner, I definitely appreciated this article! I’m also new to the FBML functions on Facebook, and find this to be the most challenging part of this article.
    For someone like me who has to rely on herself to build the content pages, where can I get easy to follow instructions for building a page like the NHL one? One with multiple links, polls, email and newsletter signup, etc…

  • katiescharms

    As a relatively new business owner, I definitely appreciated this article! I’m also new to the FBML functions on Facebook, and find this to be the most challenging part of this article.
    For someone like me who has to rely on herself to build the content pages, where can I get easy to follow instructions for building a page like the NHL one? One with multiple links, polls, email and newsletter signup, etc…

  • Nate Brooks

    Amy,

    You have definitely written an excellent article. Great job! You thoroughness is definitely appreciated. I wish most post paid attention to the details the way you did. Keep up the good work. I am in the process of switching over my personal website at http://natebrooks.com to have more videos rather than written blogs. My goal is to then feed that into Facebook…I will see how to use your ideas when I add the Facebook component. I look forward to your next posts. Thank you.

    Nate Brooks

  • Nate Brooks

    Amy,

    You have definitely written an excellent article. Great job! You thoroughness is definitely appreciated. I wish most post paid attention to the details the way you did. Keep up the good work. I am in the process of switching over my personal website at http://natebrooks.com to have more videos rather than written blogs. My goal is to then feed that into Facebook…I will see how to use your ideas when I add the Facebook component. I look forward to your next posts. Thank you.

    Nate Brooks

  • http://www.floodcontroller.com/ Jared

    Jennifer, I would like to know the same thing. I’ve been doing some research lately and I was able to create a very simple welcome tab on my facebook business page, but I feel that to get something like the NHL page, you would need to hire a professional company or programmer. The coding for that can be VERY complex. What do you think of my welcome tab on my page? http://www.facebook.com/FloodControlInc

  • http://www.floodcontroller.com/ Jared

    Jennifer, I would like to know the same thing. I’ve been doing some research lately and I was able to create a very simple welcome tab on my facebook business page, but I feel that to get something like the NHL page, you would need to hire a professional company or programmer. The coding for that can be VERY complex. What do you think of my welcome tab on my page? http://www.facebook.com/FloodControlInc

  • http://www.floodcontroller.com/ Jared

    Amy,

    I agree with the others. It’s a very well written and helpful article. Do you plan on writing any articles about the wibiya toolbar at the bottom and how best to use it? My company recently started using it and it’s definitely a great tool! Since I am the Director of Social Media for my company, I want to make sure we can get the best use out of it. Here’s the apps our site/toolbar currently has. http://www.floodcontroller.com/ Any recommendations to it?

    P.S. I’m not trying to plug or spam my company’s links — I’m trying to get valuable feedback to make them better!

  • http://www.floodcontroller.com/ Jared

    Amy,

    I agree with the others. It’s a very well written and helpful article. Do you plan on writing any articles about the wibiya toolbar at the bottom and how best to use it? My company recently started using it and it’s definitely a great tool! Since I am the Director of Social Media for my company, I want to make sure we can get the best use out of it. Here’s the apps our site/toolbar currently has. http://www.floodcontroller.com/ Any recommendations to it?

    P.S. I’m not trying to plug or spam my company’s links — I’m trying to get valuable feedback to make them better!

  • Tv3877

    Wowsa. I like .. Mostly new to me. So all good

  • Tv3877

    Wowsa. I like .. Mostly new to me. So all good

  • Suzy

    Great article. I agree that a lot of this is common sense but it definitely helps to have a streamlined model in addition to pointing to specific facebook pages that are doing those well. The challenge is that companies now have to apply that but Social Media Examiner can’t do that for us…it’s time to pull the team together to tackle each component. Social Media is a vehicle to execute your marketing efforts and I find that gets lost in a lot social media conversations. So off I go to apply…I will let you know how that works out. :)

  • Suzy

    Great article. I agree that a lot of this is common sense but it definitely helps to have a streamlined model in addition to pointing to specific facebook pages that are doing those well. The challenge is that companies now have to apply that but Social Media Examiner can’t do that for us…it’s time to pull the team together to tackle each component. Social Media is a vehicle to execute your marketing efforts and I find that gets lost in a lot social media conversations. So off I go to apply…I will let you know how that works out. :)

  • jakeandtay

    Hey Amy- Nice write up! Question: How many Fans (Likes) do you obtain from the side link on the blog. Out of the 100 per day, who clicks through?

  • jakeandtay

    Hey Amy- Nice write up! Question: How many Fans (Likes) do you obtain from the side link on the blog. Out of the 100 per day, who clicks through?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Jared,

    We’re testing the WIBIYA panel for the next few months. A post may be coming.

    Mike

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Jared,

    We’re testing the WIBIYA panel for the next few months. A post may be coming.

    Mike

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Mikel – Do you mean our Like Box on the right of this page? If only Facebook Insights told us how many people became fans from that. Alas they do not. However I can tell you that we are growing our fan base 30% per month on average. And I am certain that the box has helped. – Mike

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Mikel – Do you mean our Like Box on the right of this page? If only Facebook Insights told us how many people became fans from that. Alas they do not. However I can tell you that we are growing our fan base 30% per month on average. And I am certain that the box has helped. – Mike

  • http://twitter.com/StephenRoulac Stephen Roulac

    Amy…EXCELLENT commentary. You effectively employ case study, lessons/tractics, examples. Your well expressed post models marketing effectivenss. Thanks for this.

    Stephen Roulac

  • http://twitter.com/StephenRoulac Stephen Roulac

    Amy…EXCELLENT commentary. You effectively employ case study, lessons/tractics, examples. Your well expressed post models marketing effectivenss. Thanks for this.

    Stephen Roulac

  • http://www.stuinmobiliaria.com/ STU INMOBILIARIA™

    Great information, very useful for brands like ours.

  • http://www.stuinmobiliaria.com/ STU INMOBILIARIA™

    Great information, very useful for brands like ours.

  • Alma

    Hey Jennifer,

    There is a wall post on social media examiners facebook page that has a link to problogger and it has all sorts of stuff on this static fbml stuff, check it out.

    Alma

  • Alma

    Hey Jennifer,

    There is a wall post on social media examiners facebook page that has a link to problogger and it has all sorts of stuff on this static fbml stuff, check it out.

    Alma

  • Alma

    Hey Amy,

    Great article. I love this place, what an amazing source of information.

    Thanks,
    Alma

  • Alma

    Hey Amy,

    Great article. I love this place, what an amazing source of information.

    Thanks,
    Alma

  • http://www.earnmoneyfromhomeblog.org/imeye1 alainjoshua

    Excellent piece of work. Will take everything on board. Thanks.

    Joshua

  • http://www.earnmoneyfromhomeblog.org/imeye1 alainjoshua

    Excellent piece of work. Will take everything on board. Thanks.

    Joshua

  • http://www.christopheradams.com/blog Christopher Adams

    Some nice examples of Facebook pages. I myself struggle with updating the page enough and making it look “pretty” looking to experiment with the facebook markup language and also adding some videos and photos. Nice article!

  • http://www.christopheradams.com/blog Christopher Adams

    Some nice examples of Facebook pages. I myself struggle with updating the page enough and making it look “pretty” looking to experiment with the facebook markup language and also adding some videos and photos. Nice article!

  • leilanihaywood

    I created a fan page for a client who wanted to take his Santa business to the next level. I also mixed in traditional pr and guerrilla marketing into the mix. Within 6 weeks of the page’s launch, he had almost 10,000 fans from all over the world as well as media coverage from local newspapers and TV stations. Don’t forget offline pr for driving fans to the page!

  • leilanihaywood

    I created a fan page for a client who wanted to take his Santa business to the next level. I also mixed in traditional pr and guerrilla marketing into the mix. Within 6 weeks of the page’s launch, he had almost 10,000 fans from all over the world as well as media coverage from local newspapers and TV stations. Don’t forget offline pr for driving fans to the page!

  • julialindsey

    Your post gave me some new ideas to promote our fan page. Currently we have a word of the day to give a daily writing prompt to authors. I like the idea of having a picture exchange. We could do what are you reading and have them take a picture of the book. Thanks for the post.

  • julialindsey

    Your post gave me some new ideas to promote our fan page. Currently we have a word of the day to give a daily writing prompt to authors. I like the idea of having a picture exchange. We could do what are you reading and have them take a picture of the book. Thanks for the post.

  • Allison

    Great article, as usual from SME. While some points may be common sense, it helps to be reminded of “common sense” ideas, especially when things can get so hectic that just thinking clearly can become difficult. Also, learning about case studies and examples to consult and monitor, is always great and motivating. Thanks.

  • Sherry

    Great article! I would like to add a few things I have noticed that social media examiner is doing that those trying to learn from you may not know. Mike had a large following before he started the program. This means he had a good database to start with when he launched. this would be the same scenario for well known brands like Chickfila. Mike is very wise about aligning himself with well respected social media gurus like Mari Smith and Denise Wakeman. When you have alliances with people who have huge numbers of followers that also repost for you, it generates a large number of new fans for your page. I think it’s important to realize that you can ask others that love and support you to repost for you and talk about your page on their networks. This is something that can be duplicated but many may not realize is happening behind the scenes on some pages.

  • clervius

    I may have the example you’re looking for. But I don’t understand your acronyms… B2B, B2C and SM?

  • http://twitter.com/peterjamesfreer Peter Freer

    Hi, I really enjoyed the article!
    2 questions: how do you customize the Facebook tabs as you have done on the Social Media Examiner FB Page? …and how do you incorporate the graphics as you have in the About The Team page? Thanks again.

  • http://www.interfaceaustralia.com Carol Jones

    JENNI,

    Greetings from rural Australia.

    Hats off to you. You’re in the minority of people online who really know how to optimise their Facebook pages.

    I’m a beginner in this area, so I appreciate how much time goes into making sure you have all the boxes ticked.

    And as a beginner, Amy’s article really hits a home run for me. As it does for most of the people commenting.

    Everyone who writes an article or posts a comment sticks their neck out. Readers reside at all levels of expertise and have differing opinions.

    And it’s just as important for everyone to know there are people like you, who want to know more than just basic skills.

    So you’ve opened a door for another article to be written that appeals to someone at your higher level of expertise.

    And those of us on a lower rung will appreciate the opportunity to learn something extraordinary.

    We are who we hang out with.

    So hopefully you’ve inspired a different article that reaches upwards to an even higher plane of knowledge.

    Best wishes and take care,

    Carol

    Carol Jones
    Director
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover
    http://www.InterfaceAustralia.com
    http://www.SimpleSolutionsForDifficultProblems.com

  • Samantha

    Clervius – B2B: Business to Business Company (sell your products/services to other businesses), B2C: Business to Customer Company (Sell your products/services to customers), and SM: Social Media

  • Samantha

    Amy, great article. My company has a Facebook Page – we have been live on FB for 2 months and have gained over 500 fans (which is great!!). As we are a B2C company, I’m going to instigate a ‘where to buy’ and ‘new products’ tab using Static FBML (inspired by Chik-fil-a FB Page)

    Thanks for a useful and inspiring article.

  • Tate

    Hi Amy, from South Africa here. Quite new at social media marketing but we are currently in the middle of the development of a new web project and certainly realize the need to work out a strategic social marketing strategy. I have looked at the Facebook pages you have highlighted in this article. what i would like to ask is, is FBML the prime ingredient for the great pages i see here? Is it all we need to come up with something like say, the NHL or Chik-fil page?

    Thanks again

  • http://www.parfumio.ro Larry

    Hi.
    Great content from you as always, I keep following your work since a month ago and I will from now on too.
    Sorry I am a little offtopic here but I have a question: In this great Wibiya toolbar that you are using at the bottom of yout site, how did you add the nice logo at the left and the “Free Subscription” widget, please?
    I have installed my toolbar too but I haven’t found a way to insert my logo and that custom widget.

    Thanks a lot, keep up the good work!
    Larry

  • http://www.freelancefactfile.com Freelance Factfile

    Unlike the first commenter, I learned a lot from this article. So thanks, Amy. Reading is the easy bit, the hard bit is implementing all the advice….

  • http://www.mylunch.ie Shane O Leary

    Very very good post there. One thing I would add is for a web based business, it is vital to translate, or at least attempt to translate fans on facebook to site clicks, registrations etc, so using a Static FBML app which allows the user to basically use the site without actually visiting the site may actually be harming your site views, though this is obviously not the case for a bricks or even clicks and mortar business.
    We (http://www.mylunch.ie) have just recently upped our usage of social media, and are adding a landing page today, I was just wondering have you any information on writing HTML for the FBML app?

    Also on this what do people think is the optimum amount of self generated posts per day? 3, including at least one which is non salesy would be my own opinion, any more and I think you could be annoying users.

    Finally, has anyone any tips on improving interaction on site, eg getting people to communicate with you and comment on your page?

    Cheers

    Shane
    http://www.facebook.com/mylunch.ie

  • http://chiptudor.com/blog Chip

    I’d like to hear everyone’s feedback. I’ve made some effort to promote my copywriting business through my FB page. But I mostly use it as purely social media with friends, family etc. Do you think the best approach is to make use of this existing page to promote business or to create a separate FB page that is focused specifically on business?

  • http://internetnetworkmarketing-training.com/homebusiness Julieanne van Zyl

    This is an excellent article Amy, and I got a lot of value from it. I especially love the examples of what some of the “food” niche people are doing, beautiful menus they have!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Carol. Thanks for your comment. I love your approach here. Jenni’s comment points out something very interesting–with social media’s popularity and constant growth, we are finally seeing a vast difference in the level of social media knowledge between marketers. Some are still new in the space, others want more advanced lessons. It’s exciting to see people at different levels because it shows just how much social media marketing is continuing to attract new users and how it is expanding and growing to a new level with those that have been in the social space for a few years. Thanks again, Carol, for your thoughts here.

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Jenni! Thanks for posting your thoughts. Below, under Carol’s comment, I posted my thoughts on your comment above. You bring up a good point! -Amy

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, John! I did a little research and found a post of 10 examples of B2B Facebook Pages–not all are thriving, but there are a few here that are worth checking out. The article is a little over 6 months old, but the pages only get better over time usually, so check it out! http://socialmediab2b.com/2009/12/10-examples-of-b2b-facebook-fan-pages/

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Gary! I agree–I tend to learn best when important, useful info is delivered to me in multiple ways. Sometimes it takes a few times for it to finally sink in and make sense for my specific projects :-) Thanks for your comment!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Jennifer. Did you already get a chance to read the article we posted on FBML? It’s a great place to start for sure. Check it out here: http://www.socialmediaexaminer.com/tag/fbml-app/ Good luck to you–I know when you have to figure this all out on your own it can get a bit overwhelming! You might want to invest a little money in a programmer who knows FBML well to get you a little further along so you can then move on to building fans and creating those relationships. Just something to think about!

  • http://www.AmyPorterfield.com Amy Porterfield

    Alma! Great point–thanks for the suggestion. The ProBlogger article has great tips for sure! :-) Here are both of his posts on creating a page:

    Start Here and Check Out hi #5 Tip:
    http://www.problogger.net/archives/2010/07/01/5-ways-im-using-facebook-to-drive-traffic-build-brand-and-increase-reader-engagement/

    And then read this one–he expands on FBML:
    http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.problogger.net%2Farchives%2F2010%2F07%2F02%2Fhow-to-create-a-facebook-landing-page-for-your-blog%2F&h=8e182Yl8wAEHIVmHfdqmZnncDJQ

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Nate! Your comment is most appreciated! I too want to do more video vs. written blog posts. I think video is really powerful for sure! Thanks again for stopping by….

  • http://www.AmyPorterfield.com Amy Porterfield

    Suzy–looking forward to hearing about your success in the near future! Thanks for the comment. -Amy

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Ana! You are so right–there is so much potential for a business page on Facebook. It takes a lot of work to get it to a level beyond the others. I am glad you found value in my post. Thanks for stopping by and leaving your feedback!

  • http://www.AmyPorterfield.com Amy Porterfield

    Stephen! Thanks so much! I love case studies because they show what’s possible and I tend to learn a lot by modeling successful examples. So when I write articles like these, I always learn something new too :-) Thanks for your feedback!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Alma! I love this place too :-) Mike has set up such a great resource for “everything social media” and I literally learn something new every single day I visit the page. I am lucky to be a part of this great team. Thanks for stopping by!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Christopher. When we started the SME Facebook Page, we created an editorial guide that spelled out for us what we were going to post and how often. (Because it is common to struggle with updating your page regularly.) We made it really clear so there was no questioning our outcomes. It has proved to be a huge win for us. An editorial guide still leaves room for spontaneous posts, but also allows you to have a process in place to keep your momentum going. Here’s a link to how we did it–it might help you too. Enjoy! http://www.socialmediaexaminer.com/tag/editorial-guide/

  • http://www.AmyPorterfield.com Amy Porterfield

    Leilani! You make such a great point about offline PR. You should put together a case study on your client’s page. What a huge success!

  • http://www.AmyPorterfield.com Amy Porterfield

    Oh, I like that idea! Photos can be a lot of fun and also make things more interesting. Great idea!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Sherry. Thanks for your post. Mike is a master at optimizing all marketing opportunities, from list building to nurturing relationships to offline and online marketing… it’s all part of his overall marketing strategy. And you are right–others can duplicate his strategies… if they are truly dedicated to stick it out no matter what!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Peter! We used the FB App called Static FBML.

    Here’s how to do it: http://www.socialmediaexaminer.com/tag/fbml-app/

    Thanks for stopping by!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Samantha. I love that you are going to take instant action and add new components to your page. Good luck and let us know what works best for your audience!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Tate. Yes, FBML is the prime ingredient. I always suggest to my clients that they hire a programmer to do some of the more advanced FBML programming if they feel it will take them many hours and resources on their own to get it done. I say you should put your time and energy in what you do best–and if that is not FBML, outsource what we can to move on to building your page and engaging with your clients. It just depends on what works best for you and your team. Good luck!

  • http://www.AmyPorterfield.com Amy Porterfield

    Amen to that! :-) Implementing is the tough part for sure…. Thanks for sharing your thoughts!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Shane! Great questions. As for the writing HTML for the FBML app, I would check out Jesse Stay. He wrote a book all about FBML and I think you will find it useful.

    As for the posts, I personally think 3-5 posts, mostly content rich/value add posts, is a good number to consider for your page.

    And one tip I have for getting people to comment more is to ask your fans questions about themselves. Personal preferences, likes/dislikes, opinions on popular trends and topics–these types of questions tend to get people talking.

    Thanks for your feedback and questions, Shane!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Chip! My suggestion would be to have a FB Page primarily for your business–people are use to engaging with business Facebook pages and the pages lend themselves well to promoting businesses. I would use your FB profile for family and friends. Just my 2 cents…

  • http://www.facebook.com/peterfreer Peter Freer

    Super! thanks for sharing!!

  • http://www.interfaceaustralia.com Carol Jones

    AMY,

    Greetings from rural Australia.

    One of the pleasures of commenting on Social Media Examiner is reading the replies made by the author.

    In February 2010, I received an email from a friend in Singapore who’s an esteemed advertising executive. He advised me to brush up on Facebook Fan Pages. Pronto.

    I mentioned this to a friend. Whose negative attitude regarding Facebook had her cancel her personal page a few days prior to our discussion. I found pertinent articles regarding the pace at which Facebook is taking over the web and forwarded them to her.

    Five months later, she’s embraced Facebook to the point where she laments there are very few people she can now learn from.

    I’m in awe of her upward trajectory. Her Fan Pages are knockouts. Her design skills and technical skills are outstanding. She’s progressed from no followers to over 500. She’s become an EXPERT. And is hungry to know more than she knows.

    So Jenni’s disappointment rang a bell with me.

    I still hang out down in the lower rungs of social media because my business is more offline and close and personal. I love and encourage one-on-one daily email and telephone contact. And receive it. But I know I would benefit from exposure to all levels of expertise.

    It’s so considerate of you, Amy, to take the time to answer comments. It’s yet another learning experience for all of us.

    Best wishes and take care,

    Carol

    Carol Jones
    Director
    Interface Pty Ltd
    Designers of The Fitz Like A Glove™ Ironing Board Cover
    http://www.InterfaceAustralia.com
    http://www.SimpleSolutionsForDifficultProblems.com

  • Stacie Chalmers

    Thanks Amy for a great article. And I must say all the comments were equally interesting too. Ive been working in marketing for 20 years and inbound marketing for a couple. I have recently taken on a few projects for developing Facebook Strategies – I personally found this of value as it helps me to group the 4 key components of a strategy and from this I’ll be creating a ‘template’ or check list, for developing Facebook Strategy and Action Plans for my clients.

  • Martin

    Just found the examiner and then this article; Thanks – excellent resource and information.

  • http://CarlaJGardiner.com Carla

    Wow! Thank you for this article…there were so many good points here, it took me an hour to read…as I came across one that smacked in the face, I went to my blog and face book page and implemented the suggestions…thanks really isn’t enough…but thank you anyway. Keep the good stuff coming.

    Carla J Gardiner
    http://CarlaJGardiner.com

  • http://www.staceyrawling.com Staceyrawling

    Great Article, Implementing a search is another great idea for Facebook Pages. This week ive been developing Facebook Pages and found some useful resources on your site, thankyou

    http://www.staceyrawling.com

  • Studyingagain

    great article. i am trying to add buttons to my fan page but add any – any ideas what my problem is/could be. also want to add a welcome page but not really sure how to do that. i got the blog tab there the other day almost by accident.

  • http://www.parfumio.ro Parfumio

    great article, once again.

  • elyondekoven

    The article is nice – nothing surprising about that for the SME. More than that, however, I was struck (again) by the quality of the way you engage with your visitors in the comments. You turn potentially negative comments into strong positive discussion points, you respond quickly and informatively, and you generally practice what you preach. Kudos!

  • http://www.facebook.com/dhampton45 Dennis Hampton

    Great article Amy. I work with small business owners teaching them how to leverage the Internet and increase their sales with social media list building. I am always searching for more great information on social media list building because their is always another new angle that is just around the corner and you don’t want to miss it. Again thanks for the great content.
    Dennis Hampton

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