social media toolsAre you looking for better ways to find new and interesting content to share?

Is finding time to read and share interesting content a battle?

In this article, I outline 3 tools to help you find and share great content while saving you valuable time.

#1: Subscribe to Blogs Using Feedly

Blog posts can be a great source of content, but it takes time to visit each blog and check for new posts every day. Subscribe via email and you get far too many emails or they may not arrive at a suitable time for you to read them. This makes an RSS reader a valuable curation tool.

Google Reader has been widely adopted by content curators, but Google is retiring this product on July 1.

An ideal replacement is Feedly, which lets you easily receive, organize, read and share content from your favorite blogs.

With Feedly, the most recent content from each blog you subscribe to is added each time you open it up. Feedly makes sure you see new content and provides a central place to read and share it from.


  • Use Feedly on Desktop and Mobile – You can use Feedly from your desktop and Android, Apple iOS and Kindle mobile devices.
  • Integrate Feedly with Buffer – Instead of sharing all of your content at the same time, Buffer will spread publication out across preconfigured times.
  • Organize post views to suit your reading style – There are some excellent configuration options that allow you to view posts in the way that best suits you. You can group blog posts into different categories, scan a summary of the posts, view the full posts, save posts to a queue for later viewing or tag articles so you can find them easier in the future.
  • Find new feeds – A feed is the content of a blog you subscribe to. In Feedly, you can search for new feeds by category, by entering in the URL of the feed or by searching with keywords.
  • Take advantage of Pinterest integration – You can pin images directly to your Pinterest boards from within Feedly.
  • Get Curated Featured articles– You can switch this feature on or off. When it’s on, Feedly will automatically highlight popular articles.
    featured article

    Articles can be featured at the top. These show you articles from blogs you have subscribed to that were shared a lot on social media.


Prior to July 1, you will need an account with Google Reader to use Feedly; if you don’t have a Google Reader account at this stage, wait until July 1 and register with Feedly directly.

For now, when you first install Feedly, it connects to your Google Reader account and imports your current feeds. After July 1, you can use Feedly as a standalone application.

Once you have Feedly installed, you are ready to add feeds from your favorite blogs. To add a new feed, select the ‘Add Content’ option and enter in the feed URL, a title or #topic.

We searched for Jay Baer’s blog Convince and Convert.

adding a subscription

Subscribing to a feed to display within Feedly.

When Feedly finds the blog you want, click the ‘+’ button to add it to your Feedly feed.

When you add a feed, you will be asked to do some basic configuration to help identify the feed with a title. A useful tip, shared by Kristi Hines, is to name the feed with the Twitter address of the person/company who provides the content so you don’t have to look up their Twitter address each time you share something.

In addition to naming the feed, you can also categorize it. This lets you organize blogs into custom categories such as personal and business.

configuration of feed

You create a name for your feed and group it in a category. It is useful to create multiple categories to keep your feed organized.

After you have subscribed to a selection of blogs, this is how your main view might look.

feedly main screen

Feedly’s main screen where you can view and read the blogs you have subscribed to.

  • In the image above, beside 1 are the options for managing your preferences and choosing a display. The view we’ve chosen is Today, which shows the latest posts from the current day.
  • Beside 2 are the options that let you mark content to read later or save. You can also add new feeds from this area.
  • Beside 3, the Featured section will show prioritized items for your attention.
  • Beside 4, you can see a list of all of the feeds you have subscribed to, sorted into the categories that you’ve created.
  • Beside 5, you can see the latest content from each blog, also sorted by category.

To view an individual post in Feedly, click on a blog title from the left side of the screen and the newest post will show on the right side of the screen:

feedly viewing a post

You select a blog on the left and the latest post appears on the right.

At the end of every post, you can share using a variety of sharing options.

sharing options

There are a lot of options to share content out on Twitter, Facebook, Buffer, etc.

The icons displayed are as follows:

Google+, Twitter, LinkedIn, Facebook, Buffer, send to email, mark to read it later, add tags to identify the content, forward to other sources such as Evernote, Instapaper, Pocket or Delicious, or delete the item from your feed.


Feedly helps you:

  • Organize your content so you can consume content quicker.
  • Manage and read content of your favorite bloggers from a central platform.
  • Read content while in your office or out and about on your mobile device.
  • Save and archive valuable content that you may want to refer to at a later stage.


To build relationships with influencers within your industry and to provide good content for your followers, you need to become organized and efficient with your content reading and sharing. Feedly provides a great solution to find, read and share relevant content provided in RSS Format, and works well for desktop and mobile users.

#2: Track News About the People in Your Network Using Newsle

Newsle alerts you when people you follow get mentioned in articles online. You can track people in your network, journalists and people you aren’t connected to.


  • Follow the news about people from your Twitter, Facebook and LinkedIn networks.
  • Find and follow news about people or brands that are Similar to another person. If you follow Neil Patel and have an interest in tech startups, this feature will show you individuals who have similar interests as Neil.
  • Find and follow news about Trending people or brands. Search for individuals who are currently trending by category. For example, you can filter for business, tech or authors.
  • Find and follow news about Most Famous people or brands. This lets you filter by the same categories as in Trending, but shows individuals and brands with a high media profile; for example, Margaret Thatcher, Marissa Mayer or the New York Times.
  • Find articles published by journalists you follow.
  • Find news about you. Click on Me at the top of the page to view articles about yourself for easy reputation management.
  • Get email alerts when news about you or the people you follow is published or when journalists you follow publish a new article.


To set up Newsle, you need to connect to at least one of these social media networks: Twitter, Facebook and/or LinkedIn.

newsle install

To register, you need to connect to at least one social media profile – Facebook, Twitter or LinkedIn.

Once you connect, Newsle will go through thousands of major online news outlets to retrieve stories related to your networking connections.

In the following example, articles from Gini and John were picked up because they’re both friends of mine on Facebook. At the top of the image, you can choose multiple ways to filter and view article details:

  • Friends – View news mentions for direct connections (friends)
  • Friends of Friends – If your friends use Newsle, you can see news for their friends. I don’t see much value in this option and when you try to enable it, Newsle forces you to invite your friends to Newsle so this may not be an option you consider.
  • Everyone – News mentions for both Friends and Friends of Friends.
    newsle overview

    View the news items by the relationship you have with people (friends, friends of friends) and by the channel you are connected to them on (Facebook, LinkedIn).

When you see a news article about someone you follow, you can indicate that it is Awesome, you can share it out on your social network of choice or you can email it to a colleague.

You can also track people whom you don’t interact with on social media so you can stay up to date on what they are doing. This is a great way to track your competition.

neal patel

You can follow people who are not direct connections, so you are notified when they are in the news.

Simply perform a search for their name on Newsle and when you find them, click Follow to track news mentions for them. If there are articles you are aware of that are not included in their current list of articles, you can submit an article for inclusion.

In the Settings screen, you can choose how often you receive email notifications for news about you or the people you follow.

Click on Advanced Settings About Me to define how news about you is handled.

newsle advanced settings

The Advanced Settings option of News About You allows you to control new content that is displayed about you in Newsle.

From here, you can approve, delete or tweet articles about you as they are found, and suggest new articles that aren’t yet listed on Newsle.

approving content

When Newsle finds content, you can approve/delete or tweet about it.

The Add Article functionality requires some work and not all of the articles I added were displayed in the list. As you build followers on Newsle, you’ll want to ensure that all articles about you are picked up so your followers and/or network connections get notified about them.


When you share content about others, you’ll find that it helps build relationships with them. Newsle is very useful if you want to track when you, your network connections and people you want to follow are in the news, or if journalists who are useful to your business are publishing new articles.

There is still some development work required to complete functionality within Newsle, but it’s worth using in its present form.

#3: Create and Track Boards Using is a content curation tool that lets you create a board on a topic and add related content to the board. People can then follow your board and you in turn can follow other people’s boards on different topics relevant to what you are interested in.

On you can find people who are continuously adding really good content to their boards. These boards are a great source to find content to share with your friends or followers.


  • Create boards around topics – You can create up to 5 boards on the free plan and add content you find on the web to them.
  • Follow boards around topics – Follow boards on topics that are relevant or of interest to you and track any new content added to these boards.
  • Suggest content for boards – If you have some great content that is relevant to a particular board, you can suggest it to the owner, which may help you promote your own content.
  • Add content using the bookmarklet – You can install a button in your browser so you can scoop content directly onto your board from your browser.
  • Create a newsletter with a board – You can take the content of a board and with the click of a button, create a newsletter. integrates with MailChimp so you can send the newsletter directly to your subscribers or you can export the content of the newsletter and use it in another email program.


When you sign up with, you can use your details from Twitter, Facebook or LinkedIn. If you don’t want to connect your account with one of your social networks, you can also use your email address.

scoopit signup

Connect your account to Facebook, Twitter or LinkedIn or create your account using your email address.

You will then be asked to create your first board. As you enter the keywords for your board, provides suggestions of items to add, which will help you discover new content.

create new topic board

When you create a board within, it automatically finds content based on the keywords.

When you find an item you want to share, add the content to a board and add your insight (the description of why you are adding the content).

adding to a board

When you find an article, you add it to a board.

Once you have added a few bits of content to your board, this is how it appears:

scoopit board

A board is displayed as a list of articles in two columns.

Here’s more about the image above:

  • Beside 1 is the name of the board and the name of the curator.
  • Beside 2 are the various options available to manage your board. In this area, you can send the board to a newsletter, view basic statistics on how many people viewed the board, filter the board further by keyword, share the board or add the board to a reader application such as Feedly.
  • Beside 3 is a blue button that lets you look at suggestions for the board.
  • Beside 4 are the editing options for a board item. You can delete, edit the insights/tags, highlight this item with a star, move the item to a different part of the board, tag the board item and share the board item.

If you want to find other boards to follow, you can perform a search based on keywords or you can view boards from specific people. The following shows a collection of boards from Michael Q Todd.

following other boards

If you search for boards, you can view all of the boards for a specific person.

Summary provides a great way to find, track and share great content. If you interact regularly on, you will build a network of people who will find great content for you.

Final Thoughts

Social media marketing is very time-consuming, but also potentially very valuable. And if you want to be successful on social media, you really need to share great content from other people alongside your content. But you need to ensure this doesn’t take up too much of your time.

In this article we outlined 3 solutions to help you keep track of new content and easily share it out.

What do you think? How are you using any of the tools mentioned above? Do you have other tools that you are using? Leave your questions and comments in the box below.

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  • June

    Or you could just use flipboard.

  • Nice post Ian!

    I already have Feedly and I’m slowly changing from Google Reader.

    I like the other 2. Expecially . I’ll try them both.

    Have a great day everyone


  • Peg Corwin

    I agree that Feedly and are great. Thanks for helping me to discover Newsle, which I am heading over to set up now.

  • I do like flipboard also!

  • One tool that I use to find and share great content is interest groups. For example LinkedIn groups. It’s a great resource for listening for what people want to share, comment on, find remarkable, and the problems they are having. Thanks for sharing these tools Ian!

  • Hi Patrick, thanks for your feedback. You’re right when you find the right groups it can be a great source of content and ideas for blog posts! Ian

  • Parth Shah

    Would be great if you could import Newsle into your RSS feed

  • Hey Parth, yes that would be a great idea! Ian

  • Good stuff, Ian! Newsly is one I haven’t gotten into yet, but definitely will be after reading this article. And I do love Feedly – that works really well for me and allows me to keep up with all the great content out there, including SME! Thanks for the detailed steps here.

  • Awesome tips Ian! I wasn’t aware of Newsle. Thanks.

  • Thank you Leo, glad the post was useful!

  • Great, thank you Peg!

  • Hi John, thank you so much for your feedback. I think you’ll really like Newsle. Ian

  • Thank you Stephanie, Newsle is pretty cool and is worth checking out. It quite often shows me articles for my network connections that I wouldn’t have seen. All the best, Ian

  • EmilyQuestions

    I’m gonna check out Newsle as well. I like the customization and look forward to seeing how it evolves and grows!

  • Thanks Emily, I hope you find it useful! Ian

  • faigie

    I tried using Feedly but, it seems to keep crashing chrome. I tried it right after google announced they were removing reader, and it crashed so I removed it. I just tried it again last week but for some reason chrome still keeps crashing and it seemed to help when I removed it again. Any ideas?

  • AmandahBlackwell

    I signed up with Newsle, but I haven’t used it. I use good ol’ Google Alerts in addition to subscribing to my favorite blogs. I’ll wait until July 1 to check out Feedly. Right now, I feel like I’m on information overload because I receive blog posts, podcasts, videos and eBooks directly to my Inbox.

  • Love the post thanks! But can’t find the url for newsies. What is it please?

  • I use Feedly with Safari and never had problems. I know they have many users on Chrome so I’m not sure why you are experiencing a problem. You may need to update chrome to the latest version. Thanks for your feedback, Ian

  • Hi Amandah, managing all the content is hard work but these tools do provide some help! Ian

  • Thank you Liz. The company is called Newsle. Ian

  • AmandahBlackwell


  • Thanks Ian. Well now that makes it much easier. I need to get my eyes checked! Thank you.

  • Hi Liz, it’s an easy one to mix up! I hope you enjoy it. Ian

  • Suzanne

    I’m brand new to the world of “content” and content sharing. THANK YOU for giving details on how to set it up along with the other sites. I’ll check them out soon enough.

  • Thank you Suzanne!

  • Jules Blundell

    I think this is a really practical article that everyone should read if they are looking to curate content for either their personal or company brand.

  • chericarroll

    Ian, great article, and Feedly looks great for blog reading. HOWEVER, I am a blog writer — will having my readers use Feedly affect me in a negative way? What about being able to poll them, or check what is most interesting to them, etc?

  • Vince

    Use Pulse App… This can help you get updates from blogs you follow through your smart phone.

  • I use and it really helps me keep tab of the contents for future reading. Haven’t tried the other two but they are quite interesting. Thanks for sharing.

  • Good summary, Ian. I’ve been using for a year now, and am in the process of integrating my board with mailchimp, as you mentioned. is also proving useful for turning up relevant good quality content in our niche.

  • venkyiyer58

    Didn’t know about Newsle earlier. Thanks for the intro. I will be using it.

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  • Thank you Jules, I really appreciate your feedback. Ian

  • Use Feedly to catch up on blog posts yourself but get your blog readers to subscribe to using e-mail!!

  • Pulse App looks interesting, is it a good app to use?

  • Thank you Amber, the other 2 are certainly worth trying also. Ian

  • Thank you so much Ian, I’ll certainly try that also!

  • You are welcome, I hope it is good for your business.

  • When
    there is a new start up the entrepreneur might be the only one on the
    payroll, but he still needs to separate the different ideas and aspects of
    what it takes to run a company. Great share! Once started you always need good content and these 3 tools are really a great way to go about.

  • Vince

    Well, I’m using it… The platform looks like BBCNews app, but you’re the one setting up the links of what you want to follow.

    I love it…

  • Thank you!

  • Good article

  • Thank you!

  • Vivek G Maudgalya

    Nice insights. Your blog helped me to determine new things and try that out. Thanks! I have used Newsle and I was not comfortable initially with Feedly as i was using Google Reader.
    Now i am used to Feedly for some extent, but I still feel that Google Reader was a good product.

  • ronel labuschagne

    I’ll try Sounds the right tool for my monthly newsletter

  • Wonderful post Ian, I use those tools like you’ve described except for Newsle, which I just became aware of a few days ago. Thanks for the insight, I’m going to investigate that tool more!

  • Hey Stephen, thank you! I think you’ll like Newsle.

  • Hi Ian, Love them all 3 and use them every day!

    Have you also tried BlogLovin? It’s a new news app (also on mobile). It even emails you the new articles daily, and adding a blog is very easy: you just type it in or discover new ones. It’s the least geeky of most news readers I’ve seen.

  • Hey William, great to hear from you. I haven’t used bloglovin but I’m going to try it out! I hope all is well since all your recent changes! Ian

  • Great thanks.
    Trusting all is well likewise, and I will update you separately!

  • Michael Wilson

    Good job with this Ian! I will definitely have to try these sites out since I do read a lot of blogs daily. I think that sites and services like these are great because instead of having a bunch of tabs open, you can just have all of your favorite blogs all in one place. They sort of remind me of Hootsuite…but for blogs, which is really cool in my book!

  • Thanks Ronel, I hope it’s good for you!

  • Hey Vivek, it took me a while to get used to also but now I actually prefer it!

  • Thanks Michael, I think the tools will save you a lot of time! thanks for your feedback! Ian

  • Great, would love to hear how things are going for you.

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  • Great tips. I did not notice any mention of commenting. I regularly find connections to build my network and like minded contributors to follow in the comments of a post like this.

    For Instance, I am here because I get comment notices about you 🙂

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  • Vivek G Maudgalya

    Cool. I will use it again. Probably when i used it for the first time, I felt difficult, the same perception remained in me.

  • Hey Warren, great tip. I used to use a tool for this was bought over. Do you just subscribe to disqus? Thanks for your feedback. Ian

  • I don’t know what tool you are referring to.

    As for Disqus, I’ve had an account since they were brand new. Took it off most blags a few years back, now finding it’s superior to most everything.. especially good when commenting,

    There’s a new kind of community. I’m still not sure what to call it, but I’m connecting with people like you without all the fuss of joining and participating at a site. Any site with comments has a community, but I’ve never felt they worked like Disqus, et al, do now

  • Hey Warren, the tool was called Engagio. It was great but someone company realized the potential very quickly and bought it!

  • I wish BufferApp or Feedly could somehow automatically add a Twitter handle to something we want to share. I almost feel guilty not attributing something, but find it very cumbersome to go track down the handle before posting.

  • Ultimately, it’s people we connect to. I know we can go over Dunbars number, I’m pushing that limit 🙂

  • AlisaMeredith

    I’ll second that!

  • Kristina Salmane

    Great post!

    Didn’t hear about before, but so glad I’ve checked it out!
    Thanks for the useful tips.

  • Eric Leszkowicz

    So would it be fair to call scoop it a “Pinterest for articles?”

  • william

    Are you new to these bolgs I ‘m trying to catch on right now.

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  • I feel more comfortable using only Feedly for content curation instead of overwhelming myself with too many tools.