26 Ways to Enhance Your Blog Content

social media how toDo you blog? Are you looking for actionable tips to improve your content?

What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.

#1: Attribution

“Links are the currency of the web,” writes Jonathan Bailey. “If you use someone else’s content, whether licensed directly or through fair use, it’s important to be sure to provide a clickable link to the original site if at all possible. This not only helps visitors to your site find the original work, but it also provides SEO benefits for the creator of the content and guards against your site being mistaken by the search engines as the original work.”

#2: Blog as Hub

Not long ago, the company website served as the communication hub for an organization. Ann Handley and C.C. Chapman write in their recent book, Content Rules, How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, “A Blog can serve as your online home base or hub for content, including posts you write, curated content you pull together, press mentions, and content created about your organization elsewhere that you want to share.”

central location

"A blog can become the central location through which you can share your thoughts, words, and ideas with the world."—Ann Handley and C.C. Chapman

#3: Comments

One of the distinguishing features of blogs from earlier websites is the ability to leave comments. As Stan Shroeder writes on Mashable, “At their core, [blogs] are about two-way communication; a blog is simply not a blog without comments.”

Lisa Barone suggests, “Having comments open on your blog is a bit like sitting on your front porch in the evening. It lets people know you’re home and invites them to stop over if they want to talk. People can interact when they have something to say and they become active members of what you’re building.” She offers insights too about how to deal with spam and moderate comments.

#4: Disclosure

Bloggers need to comply with the FTC’s December 2009 policy on disclosures, which mandates that bloggers state clearly when they have accepted free merchandise or services from companies they discuss. Learn more about creating disclosure statements.

#5: Editing

The Yahoo! Style Guide recommends a number of proofreading techniques and suggests that writers use at least one of them, or combine a few:

  • Print your page. Reading a printout is a great tactic for spotting errors.
  • Wait. You’ll start to see what it actually says, not what it’s supposed to say.
  • Ask someone else to read your copy. Having a second reader is one of the best ways to clarify and correct your copy.
  • Read backward. Great for proofreading numbers and useful when you need to make sure that a piece of text is perfect.
  • Read out loud. Reading out loud, or using screen-reading software, will make you take in the words differently. This is also a good way to check the “voice” of your piece and whether the text flows smoothly.
  • Read line-by-line, word-by-word. Use a spell-checker.
  • Change the look; e.g., font size, background color or text color.

#6: Frequency

The one thing readers have come to expect from a reputable blog is a frequent and reliable posting schedule. The number of posts you plan to write per week depends on your resources, but whatever works for you, it’s best to commit to a regular and consistent schedule.

#7: Grabbing Attention

With an inordinate amount of blog posts being published daily, you want to strive to stand out with the topic, writing and appearance of your posts. Grab attention with great copy, memorable images and inspiring videos.

attention

Make your blog post stand out from the crowd by grabbing attention.

#8: Headings

Speaking of grabbing attention, one sure way to do that is with the use of headings and subheadings. Not only does it help the reader to ascertain what the post is about, but it also increases the readability of the post, which is an important consideration for all web content. Heading tags (e.g., H1 and H2) will also help with optimizing posts for search engines.

#9: Infographics

Infographics are graphic visual representations of information, data or knowledge. These representations are being created and posted in increasing numbers these days. What’s great for bloggers too is that many infographic designers often encourage others to embed the infographics on their blogs as long as they credit and link to the original with appropriate attribution.

Here’s a link to a cool infographic, The Journey of a Successful Blog Post.

#10: Juxtaposition

Sometimes coming up with a steady stream of ideas for blog posts can feel challenging. At times like these, you can use a technique where you reference two different posts and then write about the similarities and differences in the thinking and offer your readers a third unique viewpoint.

#11: Keywords

Using keywords in blog posts helps the post to be picked up and ranked by search engines. While it’s important to use them strategically in title tags, headings, body content, URL and meta description, it’s also important to not go overboard and keyword-stuff a post. Whiztechy has a very helpful article, “How to Use Keywords Effectively in Your Blog Posts.”

#12: Links

As discussed previously in #1: Attribution, links are the currency of the web. In addition to linking to posts you’ve referenced, you can also refer to and link back to one of your own related posts, which will also help your blog’s SEO.

#13: Mobile-Friendly

More and more readers these days are coming to blog posts via their mobile phones, so if your blog isn’t already mobile-friendly, you’ll want to take the necessary steps to make it more easily accessible. Many popular blogging platforms have mobile plugins and templates. Darnell Clayton shares helpful information in his post, “How to Make Your Blog Mobile Friendly.”

#14: Numbers in Titles

Jeremy LaDuque writes in his post, “5 Tips for Effective Email and Blog Titles,” that research has shown that “when a title contains a number, it gets more attention.” 26 Tips, anyone?

#15: Optimizing Blog Posts

As discussed earlier, using keywords and tags helps with a blog’s overall SEO. Taken a step further, Darren Rowse has a post, “Optimize a Single Post on Your Blog for SEO,” about steps you can take to go back and further tweak posts after they’ve been published by analyzing the competition, and looking further at on- and off-page optimization opportunities.

#16: Pain Points

Rich Brooks writes in his post, “How to Develop a Social Media Content Strategy,” that knowing your audience’s pain points will help you tap into conversations that may otherwise pass you by. Begin by finding key phrases and narrowing them down further so you can determine what’s most important to your audience.

#17: Question

Because most bloggers want to encourage conversation on their blog posts, many have found it helpful to come right out and ask readers questions at the end of the post, which gives people something specific to respond to. For example, an appropriate question to end this post might be “What blogging tips would you add to this list?”

#18: Readability

Michael Martin suggests that people come to your blog to read articles, and the easier they are to read, the better. He offers a useful resource, “30 Things That You Can Do Now,” which includes formatting suggestions regarding links, line spacing, pull quotes, font and background colors, structured hierarchy, italics, bold, etc.

#19: Style Guide

Blogs require a consistent style guide so that anyone who writes and edits posts will be able to adhere to the same rules. Some blogs choose to adopt the AP Stylebook and others prefer the MLA or The Yahoo! Style Guide. As Jonathan Bailey suggests, you’ll also want to decide up front how you address specifics such as post length/frequency, post titles (length, capitalization), formatting (subheads, lists), images (sources, sizes), links (number, format), attribution (quotes, photos), and author information/bio.

#20: Templates

Kit Singleton provides “7 Tips for Choosing a Business Blog Template.” She suggests thinking about key factors such as knowing your blog’s purpose, paying attention to aesthetics, the arrangement of columns, recommended blog features, modifiable CSS code, checking your blog in several browsers, and when the time comes, not being afraid to change the look and feel of your blog.

#21: Updates

At times you may find that something you wrote about previously has undergone a significant change. Rather than starting a new post from scratch, you can go back to the original post and update it with the information you’d like to add. For example, the number of users on Twitter, Facebook and LinkedIn are constantly increasing, so you might add the new information and indicate that you’ve updated the page since the original post date. That way your posts won’t get too outdated and it’ll reflect well that you’re working to keep the material up to date. It also gives the reader a good frame of reference on the quickly changing landscape.

#22: Voice

How does your blog sound to a reader? What does it say about you and your business?

Georgina Laidlaw suggests that “Voice is the tone in which you present content…” If a message is what we say, then voice is a critical element in the tone of your content. Pace, rhythm, turns of phrase, idioms—even the way you use punctuation—all contribute to the voice of your blog.

Heidi Cohen offers 7 points to help you create your writer’s voice: personality, tells a story, is contextually relevant, listens and interacts, sounds like a real person, has a point of view and avoids sanitized corporate-speak.

#23: Write for the World

If you’ve ever looked at your blog analytics and found that a particular post was read widely in another part of the world, you’ll be able to fully appreciate this next tip—Write for the World—identified by the Yahoo! Style Guide. As it suggests, “Do not assume that you know who’s reading your website. Your audience is not homogenous; its members almost certainly vary in age, race, gender, physical abilities, nationality, culture, sexual orientation, and so on.”

Writing for the world can further be translated as banishing bias from your language; e.g., determine whether a group-specific reference is relevant, be exact, beware of false generalizations, use “us” and “them” cautiously, don’t make the characteristic the person, watch out for bias inherent in slang and other figures of speech, and don’t overcompensate.

world

Write for the world and banish bias from your language.

#24: Expert Interviews

Conducting expert interviews is a good content source for blogs to consider. Name recognition of someone in your field in whom your audience is interested has a good chance of increasing the post’s readership. Furthermore, if the person you interviewed links back to your site or tweets about your interview, your name becomes connected with the expert’s, and you can bring a new awareness and credibility to your blog. In the post “Traffic: Will the Expert Interview Increase Traffic to Your Blog or Site?, you’ll find a good discussion for how to go about asking for an interview with an expert, suggestions for how to conduct the interview and a list of sample questions.

#25: YouTube

There are many good reasons why you’d want to embed a YouTube video into a blog post. As YouTube says, “Video is much more engaging than text. It draws more users and keeps them on your site for longer… When looking to increase engagement, try using video as a way to start discussion or make a commentary by creating more context for your users.” Marziah Karch has a great post about how to share, embed and link YouTube videos.

#26: Zigzags and Leaps

In an attempt to keep our blog posts fresh, writers may need to explore new techniques every now and then. Books on the craft of nonfiction and even fiction writing can offer different directions for bloggers to take to get the momentum moving again. In the book Now Write! Nonfiction, Barbara Hurd offers a chapter entitled “Zigzags and Leaps.” She writes, “So the question becomes: how to make the mind move, how to make our thinking zigzag and swerve, plunge and leap as we search for the right direction? I often suggest that students with listless drafts make a series of mental moves that might open up things a bit, allow a little more in, including, we hope, the discovery that’s been eluding them.”

Final thoughts about fine-tuning blog posts: To have your blog serve as your online home base, it will require an ongoing commitment to quality content and great attention to detail. But the personal and business rewards of maintaining a blog will be well worth the effort!

What new tips will you try out? What blogging tips would you add to this list? Leave your comments in the box below.

All photos from Shutterstock.

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About the Author, Debbie Hemley

Debbie Hemley is a freelance writer and social media coach. She helps businesses develop and maintain social media content strategies. Follow her on Twitter @dhemley & Facebook. Other posts by »




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  • http://www.ctechrocks.com/ CommuniTech

    This is a great post, Debbie. It definitely got me thinking about my own blog content. I especially agree with #5. If I read a blog post that is riddled with grammatical or spelling errors, it immediately makes me think that the author is not authoritative.

  • http://dinodogan.com/ Dino Dogan

    Thats a whole mess of useful points Debbie. wow…Im always interested in the readability of the post (links, line spacing, structured hierarchy, italics, bold, etc) so Ima go check out your link under No 18…thnx for this very exhaustive list :-)

  • deb1221

    Thanks for your comment. It’s amazing too how many times we miss certain errors regardless of how many times we re-read things. It never ceases to amaze me even with email! Best, Debbie

  • deb1221

    Thanks, Dino. Pretty powerful at times. The readability often makes or breaks a post regardless of how good the content is. Hope you find some helpful suggestions for your posts. Best, Debbie

  • http://findtheclient.com/ Brian Farrell

    I really need to spend more time focusing on #9 – Infographics. In nearly all cases, I grab a stock or royalty free image, but an infographic would be so much more powerful. Thanks for the tips!

  • http://mytwittertoolbox.com David Perdew

    Excellent post, Debbie. Being involved with internet marketing, I’ve learned most of these concepts the hard way, but once you figure it out, it sticks. The success rate of any blog or web site is now dependent on following these steps, because more people are now educated than ever before on how to “differentiate.”

    These are obviously tips the writers on this site have mastered, and their willingness to share them with readers is commendable.

  • deb1221

    Brian, I’ve become completely enthralled with Infographics this past year, and there are so many masterful people creating them who are very generous with the fruits of their labor. As far as I’m concerned, a good infographic is worth thousands of words. Best, Debbie

  • deb1221

    Hi David, Isn’t that the truth sometimes we learn concepts the hard way. As we know there’s no shortage of content out there and you’re right, people do know how to differentiate and they will become loyal readers once they find their go-to sources for information.

    Look at how many people make a point to come to Social Media Examiner every day. Completely awe-inspiring. It’s a great community for readers and writers to be a part of. The learning never, ever ends.

    Best, Debbie

  • drburt

    Just when I thought that I pretty much have my blog under control you came up with 26 killer points. I am currently working on #24. Few more weeks of experimentation with my MAC and a new software and I will be ready to go. Great Post Debbie.

  • deb1221

    drburt, You gotta love those new Macs! Have fun with it. I’m impressed that you’ve taken time out to read 26 tips when you could have been tinkering in garageband, imovie, making more playlists in itunes and thousands of other worthy mac past-times! Enjoy your new computer and software and good luck with your blog. Best, Debbie

  • http://www.leanexecution.wordpress.com Redge

    These are excellent points! I think posts need to be easy on the eyes (like the short points you put together here). A lot of information, but not to the point of discouraging a full read.

    Thanks for sharing!

  • ericmatt

    Thank you, Thank you, Thank you! Just what I needed – a broad reference in one location where I can always come back to as I attempt to put this advice into action over time. I just checked to make sure our blogs are mobile friendly and they are (must be b/c they are WordPress blogs?). Maybe 1/3 of these I am currently doing. This post will certainly help me get some more of these into practice – I better get started!

  • http://jeffogden.net/ Jeff Ogden

    Great post and tips. We use all of those. But I think you left out images. I simple will not send out a post without at least one great image. Makes it really visually interesting.

  • http://www.jasoncsmall.com/ Jason Small

    Great post – great tips. I used #24 and recruited Erik Qualman to blog back in 2009 (http://socialmediaandthebigw.com/?p=349). He has since moved on to gain even more popularity (his annual YouTube video on social media statistics generates several million views). To date, I am still reaping the SEO rewards from this.

    As mentioned somewhere above – a resource directory is a huge asset, or try a ‘terminology’ section. I did this for a website previously and it just adds all kinds of great search terms to your website. Granted, having them all on a single page doesn’t make for SEO magic – but it does help.

    On my end, I have to work on my style guide – my PR professor from college would take back my class credit if she ever sees the mistakes I make (tenses, etc) – please don’t spread the word around.

    Jason

  • deb1221

    Thanks for reading, fully! Best, Debbie

  • deb1221

    Glad the post is helpful to you. 1/3, not too bad! 2/3 to go, the day is young. Best, Debbie

  • deb1221

    Jeff,
    Thanks for mentioning images. Hmm, I had to decide between image or infographics for the letter “I”, 26 tips alphabetically has some restrictions at times! I’m a big fan of images too and really love searching creative commons for just the right image. Visual interest is really important. Thanks again, Debbie

  • deb1221

    Hi Jason,
    How fortunate for you and you had the foresight to see how visionary Erik Qualman is. Those videos are outstanding! Great suggestions on the resource directory and terminology. Best, Debbie

  • http://twitter.com/janetcallaway Janet Callaway

    Another masterpiece, Debbie. Thx so much for all the tips, ideas and the incredible resources. I truly appreciate the time you took to compile this info and present it in such an “easy to digest” manner. Mahalao and aloha. Janet

  • PhilMershon

    Very creative post, Debbie. I love the A to Z approach to writing on a subject. It makes me think outside the box. I also appreciate your liberal quoting of some great experts – some known to me and a couple I haven’t read, yet. Look forward to doing so.

    I’ve made several false starts on a personal blog and I think if I would have thought through some of these issues before I began I could have saved myself the trouble and made a better launch. I’ll remember this for when I’m ready to start again!

  • Tanya

    #9 (infographics) also caught my eye. Our Family Food Blog is really new — just 2 weeks old. I’m getting ready to post about food budgets and have done a little crowdsourcing. I’m gonna try to get it into infographics form.

    Thanks!
    Tanya
    http://www.necessarypleasures.blogspot.com

  • http://brittinspired.com/ bpr611

    I’m trying to start a blog. Definitely going to keep these in mind! Thanks!

  • deb1221

    Thanks, Janet. Mahalao and aloha to you from the icy snowdrift Northeast of the U.S.! Best, Debbie

  • deb1221

    Phil, There’s an abundance of great material out there and I often feel that why try to reinvent what’s already been said so brilliantly. Hope this will be just the nudge you needed to give your blog another try. Best, Debbie

  • deb1221

    Hi Tanya, An infographic would be perfect for something like food budgets. Here’s a couple of links which may help:

    http://vector.tutsplus.com/tutorials/designing/how-to-create-outstanding-modern-infographics/

    http://www.wildapricot.com/blogs/newsblog/archive/2010/05/25/make-your-own-infographic.aspx

    Good luck with it. Best, Debbie

  • deb1221

    Hi Brittany, Thanks for reading and hope you’ll be able to start your blog soon. It’s an incredibly enjoyable past-time! Best, Debbie

  • Whaddow

    Images are good but distracting images are bad especially when they are irrelevant to the post. It took me 4 attempts to read the first page of this blog post because of the moving image on the right-hand side of the page. Interesting that the irritating/distracting image was a promotion for the Blogging Success Summit!

  • http://twitter.com/andreabierly Andrea L. Bierly

    Who says you can’t go back in time? We’ll be looking back at past posts and optimizing one each month or so. It’ll be good practice not to mention help boost our SEO. Great idea!

  • Ken Pickard

    This is a great list to come back to several times. Thanks for putting in the effort and sharing your passion for blogging.

    Ken Pickard
    The Network Dad

  • deb1221

    Hi Andrea, And then…we can go Back to the Future. (good idea for a movie title, oh wait…) Good luck with the updating. Hope you see some nice results! Debbie

  • deb1221

    Hi Ken, Thanks. Yes, it was a good thing for me that blogging was invented. It finally gave me a way to combine lots of kinds of interest. I think it gave so many of us a way to have a medium which was much more limited before and now if there were only more hours in the day to read everything I’d like to read! Best, Debbie

  • deb1221

    Thanks so much for providing that feedback. I’ll be sure to pass along. Best, Debbie

  • Addoway, Inc

    Yeah you guys really love the #’s in titles in your blog posts and so do I. :)

  • deb1221

    Interesting how that happens, isn’t it? They’re kind of like magnets for some of us. Glad you like them, too. Thanks for reading. Debbie

  • http://sparkintomarketing.com Jean Wolfe

    Fantastic resource .. thank you so much. Also great that you are so active on these comments!

  • M Hughes29

    Hi Debbie,

    Thank you for a very complete and thorough best practices primer for creating blog content. The embedded links for reading further on various aspects of creating effective blog content is so helpful.

    Quick question. We use the website hosting service Host Gator for our soap-making small business website. This templated website is good–nice layout and all, but it has limited functionality. I do believe that it is best to have your business blog as a sub-domain so your website receives more hits and visits in general. http://www.company.com/blog. But it seems hard to find out how to input an RSS feed onto our blog page. Any suggestions? I am using the Networkedblog feature that automatically funnels our blog to our Facebook Fan Page. I use our FB Fan Page a lot. But it would be nice to place a Facebook Badge on our home page and install an RSS feed on our blog page with this templated website. I’m also wondering how practical it is to make our blog mobile friendly on a templated website. But I have yet to look into that seriously.

    Also, any guidance or tips for using heading tags, and how helpful are they?

    Thanks in advance for your suggestions!

    Michael

  • deb1221

    Thanks, Jean for both of your comments. I do believe if people take the time to comment then it’s really good practice to let them know you hear them. It falls under the practice what you preach mindset. But I guess when you get right down to it, I really love conversing with people who are taking the time to read the post. To have someone’s undivided attention for a few minutes is really quite special, and I don’t take it for granted!

    Thanks again, Debbie

  • deb1221

    Hi Michael, I’m not familiar with Host Gator’s services. I guess to start I’d contact them and ask the questions you have. It’s really good to have the RSS feed set-up and hopefully that’s something they can help you with. And I agree that you’d want to have your Facebook link on your home page, too. You really do want to have all of these efforts integrated as best you can. A mobile friendly blog is really worthwhile, too, you don’t want to be losing potential readers because of the formatting.

    Re: heading tags. H1 and H2 tags will certainly help the readability of the page. Some believe that it will also help in terms of SEO. Here’s a post with some info on that, http://www.debojyotipal.com/h1-h2-h3-tags-for-seo/.

    Again, I’d start with Host Gator on your other questions and see where it leads. Good questions! Best, Debbie

  • Morqos77

    great post drago kajtuzovic

  • deb1221

    Thanks! Debbie

  • http://www.seobooklab.com/ Ram Babu SEO

    yes madam, these all vital things to be aligned there with the blogs value in the market. surely comments gives also a little idea that how much our blogs are frequently visited and dropped a message for the interested post.

  • deb1221

    Hi, Thanks for reading and joining in the conversation here. Much appreciated. Best, Debbie

  • http://epitomemedia.com.au Ben Shute

    Great post Debbie, I do like the A-Z approach to it. I think what’s key here too is that these not be hard measures to implement. In many cases, they are simply turning something on (like comments) or a line of code (like video), that can enhance it so much, so simply.

  • OBVAVirtualAssistant

    Hi Debbie

    Gr8 post. I too feel that by commenting to the blogs we will get to know that people are actually following your blog.

  • deb1221

    Thanks, Ben. The A-Z approach has been fun. And I agree, these are generally not difficult to implement and in the long run, can go a long way. Best, Debbie

  • deb1221

    Hi, I love that image that Lisa Barone suggests, “Having comments open on your blog is a bit like sitting on your front porch in the evening.” Thanks for reading! Best, Debbie

  • http://paynelessadvice.com/ Donald Payne

    I really appreciate this information. I am learning so much following this blog. Thanks for sharing such great content.

  • http://twitter.com/SocialVirAssist Social Assistant

    Hi Debbie!

    Excellent post! All tried and true methods that will still be true years from now.

    I especially love that you mentioned writing for the world. It seems to becoming more relevant and important these days that content not sound bias. Bias blogs definitely works if that’s your ‘schtick’, but if you’re running a business blog or something that needs to appeal to the masses, then it definitely needs to stay un-bias.

    Thanks for the great post!

  • http://www.ivantemelkov.com Ivan Temelkov

    I think that an alternative title would be “Top SEO Tips for Blog Writing” as well. Some of the information mentioned in this post refers to SEO. Not all but most of the points that you mentioned here. Nonetheless plenty of informative material here especially for people that are just getting into blogging.

    Thank You!

  • deb1221

    Hi Donald, Thanks for your comments. So happy to hear you’re learning a lot on SME! Best, Debbie

  • deb1221

    Hi, Thanks for your comment. Writing for the world really resonates with me, too. Best, Debbie

  • deb1221

    Hi, It is really nice to reap the SEO benefits at the same time! Thanks for reading and commenting. Best, Debbie

  • http://thatswhatjesaid.com Jeanna

    GREAT blog post, Debbie! I love how to linked to so many other great content resources… I’m especially interested in the “Pain Points” comment… are you trying to avoid the pain points, or write about them to get traffic and comments?
    - Jeanna

  • http://conniemcknight.com Connie McKnight

    Fabulous tips Debbie. I’m going to have to reread this one – 26 is a lot of tips to absorb. I’m going to have to look in “Zigzags and Leaps.”

  • deb1221

    Hi Jeanna, Thanks for the clarifying questions. To use Rich Brooks example– knowing what is motivating your audience to search for content and pay attention to the language they are using. e.g. “For example, if you’re a plastic surgeon and you’re putting out some great content about “rhinoplasty” but everyone’s talking about “nose jobs” you’re not reaching anyone.”

    Your audience isn’t using words like rhinoplasty so find out the keywords that they are using to describe the need they have. So you do some keyword analysis and find that they refer to not being happy with facial features, Then write your post about providing services for people who aren’t happy with the nose they were born with, etc. So your writing relevant posts that speak to the needs and problems people may have. Then when the time comes, hopefully they’ll remember the sensitive and informative pieces you wrote on the topic. Hope that helps. Debbie

  • deb1221

    Hi Connie, No need to absorb all at once. SME also has this great print function on the posts so they print out really nice. And yes, to zigzagging and leaping! Best, Debbie

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  • Billieg76825

    This is so much information that it will take some time to research all the links and absorb this vital information. My blogging efforts will benefit greatly!
    Thanks,
    Billie G

  • http://twitter.com/Deluxetransfers Geneva VIP Transfers

    Hi I came across your blog from following a twitter link! I am new to bloging and social media in general and am finding it all fascinating. I was wondering if an old blog post which has worked it’s way down the page after a few months is still of benefit from a SEO point of view? Will google still pick up on it’s content?

  • http://www.webuildyourblog.com Andrew@BloggingGuide

    This is really clever. A-Z of tips! I agree with everything especially when you said that your blog can the hub or something that can hold all your company activities together. This is just brilliant!

  • http://www.marketingm8.co.uk Peter L Masters MCIM

    Great idea to print a page and read it, it makes a huge difference. Problem with content is that you get way too close to it and you see it as what you want it to be rather than what it really is! (Make sense??) It’s good to read articles like this that make you stop and think about what you do! I like knowing things such as adding numbers to a sentence increases how many people read it. I hear that “quotation marks” make a difference too! That’s 2 very important aspects we could easily neglect, right? Thank you, Social Media Examiner is a great source of inspiration and consistently informative.

  • deb1221

    Hi Billie G, Thanks for reading and for your comment. Debbie

  • deb1221

    Hi, Good question. I’m not an SEO expert so would be curious too to hear what others think. I have at times revised a title in the all-in-one-seo on wordpress blog, updated content and then updated the blog post. When I’ve set up google alerts the content has been mentioned. Beyond that, I can’t say for certain. Best, Debbie

  • deb1221

    Hi Andrew, I really like the hub concept, too. Best, Debbie

  • deb1221

    Hi Peter, You’re right, it does make a huge difference to print the page out and read it, we do get very close to the content. Sometimes I even read things out loud and have caught things I didn’t see. Best, Debbie

  • http://twitter.com/gogodropship GoGo Dropship

    Debbie I’m really impressed with your interaction with everyone who posts comments. Thanks for tips and I’ll work on putting them into action. I’ve loved diving into the world of social media as an intern and I’ll be back to your blog to learn more.

  • deb1221

    Thanks. I really enjoy the interaction! Sometimes when you’re writing posts, it feels like it’s you and the keyboard, day in and day out. And then when they go live this way, especially on a blog like SME where there are so many readers and people who take the time to comment, it feels so completely rewarding. Do stop back again. Social Media is really fun stuff to be involved in as a user and as a professional. Best, Debbie

  • http://www.clipdisplay.com Ben Townsend

    Fantastic information here Debbie, thank you for taking the time to write it up. Completely agree on all counts. One thing I would note is #7: Grabbing Attention. As a little project I did a while ago, I created two posts both identical in copy however one had a header image and one did not. Well guess what the one with the header image got the most hits! (no suprise there)

    Cannot stress how important it is to others that whenever your creating a blog post you take the time and create a graphic header or find an image relating to your post (check copyrights!). You want your content remembered, thats a given. However a page with just text (certainly in this day and age) will not get peoples interest as much as one with images etc.

    Just my two cents worth, have bookmarked tweeted etc, thanks again Debbie.

    Cheers

    Ben

  • deb1221

    Thanks, Ben for sharing that piece of advice. I agree completely, really nothing like a good image. Best, Debbie

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  • http://pulse.yahoo.com/_T33XWLISDLTFE3VKM3DJZ7KAKI Art

    Less than a month ago I started a blog documenting my journey from an overweight, out of shape couch potato to a marathon runner. I am currently averaging 100 hits per day and I would like advice as to how to monetize my blog to actually turn this into a job.

    http://fitatfifty-art.blogspot.com/

  • deb1221

    Hi Art, Very cool and inspiring story. Very happy to hear that you’re enjoying being a marathon runner and a blogger, too. I’m no expert when it comes to monetizing blogs but I’d recommend heading over to ProBlogger, Darren Rowse’s blog, http://www.problogger.net/. Right on his home page he has a video about Secrets to Making Money Online. I’d see what you can glean from things Darren talks about and see where it takes you. Perhaps some of our readers here have some suggestions. If I think of anything else, I’ll let you know. Hope to see you at the Boston Marathon. Think spring! Best, Debbie

  • http://socialmediamanagerlondon.com Maz S

    Really enjoyed the post Debbie especially #17 as asking a question helps with engagement. Also love the way you practice what you preach!

  • http://grasshopper.com Allison

    Great tips Debbie! I think one of the most important is #6 frequency! We use an editorial calendar to make sure that our blog get updated on a regular basis. I think that’s important to keep your blog updated in order to keep people engaged and coming back.

  • http://twitter.com/COWSColumbus Central Ohio Website

    I agree with Allison. Frequency is an important factor that is neglected. Nothing turns me away more than a site that last posted years ago.

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  • http://todaymade.com/blog Garrett Moon

    This is the type of post that needs to be read over and over again. Great list -thanks!

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  • deb1221

    Thank you, and thanks for reading. Debbie

  • deb1221

    Thanks, Allison. An editorial calendar is really critical. Thanks for sharing that tip! Best, Debbie

  • deb1221

    Hi, I’m with you on that, too. Updating with new and exciting content is really key. Best, Debbie

  • deb1221

    Hi, Thanks for your comment. Glad you found the list helpful. Best, Debbie

  • http://twitter.com/aftrmn Daniel Townson

    Wow that’s a comprehensive listing of tips! Thanks for including the link to the Journey of a Successful Blog Post infographic! Definitely a fun project to do for HowToMakeMyBlog

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  • deb1221

    Hi Daniel, Thanks for reading. I really like that infographic! Best, Debbie

  • Michael D. Butler

    Hi Debbie I really enjoyed the info here and plan to attend the online Social Media Success Summit, rock on!

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Wow, lots to digest. Thanks for generously sharing this useful info. Especially appreciate the acknowledgment that for some blogging, the goal may not be tens of thousands of fans but a few hundred solid ones.

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  • http://mak.ac.ug Ikhalayi

    There is just a lot to digest

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  • Rhudson728

    With me being a beginner blogger these enhancing tips will contribute to my success as a blogger.  Not only does it provide examples throughout the blog but it implemented its own technique naming the blog A-Z which falls through throughout the posting.

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  • Jan

    You left a comment on Pinterest board http://pinterest.com/dawnekatrice/women-sfashion/ - something about spam, please could you tell me what this is all about as new to Pinterest and just joined this group board, thanks.  You can reply back to me at jan@herbalenergyforyou.co.uk thanks

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  • http://www.latestrecruitments.in/ manish gupta

    Excellent post, Debbie. Being involved with internet marketing, I’ve learned most of these concepts the hard way, but once you figure it out, it sticks. The success rate of any blog or web site is now dependent on following these steps, because more people are now educated than ever before on how to “differentiate.”









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