16 Tips for Successful Online Video Marketing

social media toolsThere’s no doubt that online video marketing is on the rise.  Numerous studies and statistics prove that video works.  In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.  That’s a pretty impressive stat!

Online video marketing is attractive to many businesses today for numerous reasons.  Making videos and posting them online is fairly inexpensive.  Plus, online videos stay online forever.  If you spend the money to record once, your video could still be getting views a year from now.

In addition, social media sites and video go hand in hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.

If you’re new to video, or have been thinking about flipping on your camera for the first time, here are some tips and strategies to get you going.

Six Quick Tips to Optimize Your Videos

Once you record your video, follow these tips to make sure it reaches your core audience and gets the views it deserves.

#1: Make your title count

Just like a headline to a blog post, video titles can pull powerful traffic.  There are two main reasons why the title is so important.  One, a great title can instantly grab a viewer’s attention.  Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic.  And remember Google owns YouTube, so there’s a story connection between video and searching.

#2: Provide excellent content

Take some time to think about your ideal viewer.  What do you know that they’ll find valuable?  What can you teach them?  “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert.  This is key as you continue to grow your brand.

Also, no matter how good your content is, it won’t matter if your video is too long and you lose your viewer’s attention.  Try to keep them short.

In late 2009, ComScore reported that the average video was 3.8 minutes in length.

#3: Include your URL in your video

When you edit your video, take advantage of the different editing features.  One easy feature is to add a text box to your video.  This is where you can display your website address and it’s a great way to get exposure.

Here’s a screen shot of Mari Smith’s YouTube channel.  Notice how she used a text box in her video to display key information, including her website URL at the end of her video.  Smart move!

#4: Take advantage of video’s branding opportunities

For branding purposes, have your company logo displayed prominently somewhere on the screen.  You can do this at all times, or during key times in your video.

In the image below, notice how the company logo is displayed in the upper-left corner.  You can display your logo throughout your video or only at key times.

#5: Always provide an HTML link

When you post on YouTube, you have the option to write a short description of your video.  Always start with the link you want to drive your viewers to so you don’t miss this key opportunity.

Here’s a snapshot of the description boxes from one of my YouTube videos.  Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description.

#6: Go beyond YouTube

Most people post their videos on YouTube.  In addition to this, make sure to always embed your video on your own website.  This will increase the amount of time people spend on your website and help grow a captive audience.

Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube.  This is important for showing up in Google search results!

How to Supercharge Your Videos

To make sure your video stands out above all the clutter on the web, here are a few strategies that will give your videos an extra boost.

  1. Create a Campaign: To get noticed, think beyond stand-alone videos.  For greater reach and exposure, create a series of content-rich videos that you publish regularly.  Not only will this create a great synergy around your content, but it will also allow you to build upon your brand identity as each video is released.
  2. Always Include a Call to Action: Never miss the opportunity to ask your viewers to take some type of action at the end of your video.  You can ask them to sign up for your newsletter, go to a specific website, leave a comment about your video or visit your blog.  If your video is good, you’ll likely have their full attention; make sure to take advantage of it!
  3. Don’t Make a Sales Pitch: There is a lot of sales clutter on the web and you want to make sure you come out above this.  There is nothing wrong with selling your products or services, but use your video to define a problem, discuss solutions and support others—when you combine the three, your video will attract the right following.

Basic Keyword Strategies

There’s no shortage of information online for keyword strategies.  Here are some of the basics you will want to pay attention to as you create your videos:

  • To optimize your YouTube videos, make sure to use keywords in your videos’ titles, descriptions, and tags.
  • Use your website’s text pages as a kind of “map” for Google. To help the search engines figure out what your videos are about, embed videos into text pages on your site that are relevant to your video.
  • Target specific search phrases, not just search words.  For example, instead of using “cupcakes” as a keyword for an organic bakery, use “cupcakes with organic frosting” for a better chance of showing up on the front of search results.

Ten Ideas to Spark Your Video Creativity

#1: Educate

Tell people about your product or services.  Give the details on features and benefits.  Tell them everything they’ll receive once they make the purchase.

#2: Answer questions

What do you get asked most about your product or services?  Most of us can think of a list of at least 5 to 10 questions we get asked often.  Make short 2- to 3-minute videos clips where you state the question and then the answer.  These are easy to make and extremely valuable to your prospects.

#3: Do a product review

Find a product or service that would be of interest to your niche and your audience and do a review on its benefits and features.

#4: Grow your list

If you have a business, you need a list of potential clients.  Make a video to encourage your prospects to give you their name and email in exchange for something you will give them.  You can give away an ebook, an article (tips, strategies and how-tos are always popular), a tutorial video, a free consultation, a type of assessment, etc.  Figure out what your prospects would find most valuable and create a giveaway around that. (Here’s a hint:  give away your best stuff.  Don’t hold back.)

#5: Talk about your case studies and results

Make a video about the results you were able to achieve while working with a client or talk about a case study and show what you did for them and how you can do the same for the viewer.  You can also show a case study of someone who did not follow your guidance or use the method you teach and failed. Another similar idea is to read testimonials from your most satisfied customers while weaving in key examples.

#6: Tell a story

People can relate to you when you tell a compelling story.  Weave a lesson into your story as a takeaway.  You can also tell about an event from your past that has shaped who you are or how you do business today.

#7: Debunk myths

Talk about the top three myths in your industry and give real examples to show why they are truly myths.

#8: Take your viewers behind the scenes

Take your viewers outside of your office and show yourself in your “natural surroundings.”  If appropriate, introduce your family and show things that are meaningful to you.  Tie in some of your business secrets—how you organize your business, what type of setup you use to get things done, etc.  Pull back the curtains and give tips on how you do business.

#9: Ask questions and answer them

Ask your viewers some key questions that will spark conversation about their wants and needs as they relate to your niche.  Personally answer the question yourself and then ask your viewers to leave their answers below in the comments section.  This will start discussion.

#10: Additional video opportunities

There is so much you can do with video.  Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows, and use Keynote or PowerPoint slides to tell your story.

Here’s a short video to show you how ScreenFlow works:

One more piece of advice:  Don’t try to be perfect! I can guarantee that you will not like your first take of any video you record.  And it is of course fine to redo it a few times.  But don’t let multiple video takes slow you down.  Make a promise to yourself that you will do your best, and then move on.  With each video you publish, your confidence will increase and you will get better with time.

Here’s my challenge to you. If you are new at video, make the commitment that you will record a video in the next 24 hours.  Just dive in and try it!  The longer you wait, the faster your competition will claim their video space and run with it.

Give it a try and report back to let us know about your successes.

What’s been your experience with video? Share your video making tips and experiences in the comment box below.

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About the Author, Amy Porterfield

Amy is the co-author of Facebook Marketing All-In-In One for Dummies and a social media trainer and speaker. Check out her latest webinar, 7 Simple Strategies to Profit From Facebook. check. Other posts by »




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  • http://dinodogan.com/ Dino Dogan

    Great article. I esp liked the video section demoing vid-capture apps.

    Here is another piece of advice for perspective video stars :-)

    Depending on your personality, presence, and prob few other factors, you might notice that you “come off” differently speaking into the camera, alone in your room vs. speaking in front of an audience. I personally tend to come off better (in my view anyway :-) when Im speaking in front of people. There is a different energy to the performance.

    When speaking into the camera, I tend to come off little flat.

    You may be different, but I bet there is a difference in the way you present yourself depending on the type of environment you’re in. Play to your strengths.

    hth

  • http://rafaelziafranco.com Rafael Ziah Franco

    Awesome post, Amy!

    I was referred to this post via twitter by @chrisgarrett. Just recently (about a month ago) I joined the blogging and tweeting ranks of filmmakers and video branding strategists that not too long ago were mostly “un-connected” due to gruelling schedules of 16 hour film production days.

    So far I have seen that many folks out there have begun to use video with an imaginative raw quality, further redefining the contrast between broadcast, cinema and online video.

    From my perspective, online video branding has already matured because of its high demand, and it’s posts like these that are able to ease newbies into the world of online motion media.

    The tools that you mentioned are readily available for everyone to use… and as an artist, I absolutely agree with your point about storytelling.

    In film school we were taught that everything begins with the page. The story and the storyteller’s intent being the first step in the filmmaking process. The technology we use to tell that story was in fact the last step during production.

    It seems that now with all of this available technology, folks get stuck at the “gadget” stage. Prior to shooting, there is a neglected stage in the production process… If I may humbly contribute an additional element to your post, this neglected step is one of good old fashioned (even minimal) planning through writing.

    For example, an outline, script or even a bullet point list of topics on a sticky note attached to the monitor/camera has saved many new on-camera folks from appearing lost or not knowledgeable.

    Short of hiring a crew and/or using a teleprompter to read your script, a piece of paper and a pencil are the best planning tools to use before you shoot and to keep you on track while the camera is rolling!

    Thanks again for a wonderful post.

    Kindly,

    -Rafael Ziah Franco

  • http://twitter.com/InsiderWebTips Michael Goitein

    Amy -
    Great post, beautifully structured, and quality content. Nice illustration to add humor, as well!
    I think if people did 1/4 of all of these suggestions, they would reap substantial benefits.
    Which of all of these tips would you consider most important?
    Michael

  • http://dinodogan.com/ Dino Dogan

    I hope you dont mind me jumpin in, but I think the “most important” tip will be diff for diff people. Here is an example.

    For me, the one thing I had to “get over” was striving for some kind of perfection. Some other folks I’ve worked with have encountered the same problem. Thinking “oh, it has to be hi-res” or “it has to be branded” or “it has to be blah blah blah”.

    For me, the most important thing was to realize its not going to be perfect, it doesn’t need to be perfect, people dont expect it to be perfect..just put it out there and improve it incrementally as you go along.

    I’d love to hear what hurdles others had to overcome. What was the most important tip for the rest. Great Q Mike

  • Laura B

    Forrester stat is over a year old. Is this still the case?

  • Steffi Black

    Very informative article and one I will keep as a reference as I build my coaching business. Thank you Amy and this great website for many useful articles that I often tweet!
    Steffi Black
    Strategic Life Coach & Marketer
    steffiblack@gcylaw.com

  • http://www.vasserpro.com/ Pool Service Software

    Awesome post. I think I learn something every time I read a post on this blog! The ten ideas on types of videos to make was especially useful. Thanks!

  • http://twitter.com/rhogroupee Rosemary O’Neill

    This blog post is so timely for me. We’re in the middle of producing some video content, and these tips are nice and concrete (as usual for SME). My favorite: just dive in. I was a little concerned that we had to be Cecil B. DeMille, but as always, it’s better to get in and get your hands dirty! Thanks again :)

  • http://socialmediadiary.tumblr.com/ annienoll

    Thanks for showing the Screenflow example! I think I definitely use that.

    I agree, making the videos perfect should not be your number one priority. Well, depending on what kind of company you have. At the university I do social media for, we pride ourselves on the fact that our videos look “homemade.” It just comes across as genuine.

  • http://getglobalassist.com Claudia Guzman

    Great article! Thank you for providing tips in reaching success online. This article has a brilliant content which is very useful in gaining new knowledge.

  • http://www.spiritualandnoeticstudies.com Julie

    Amy,
    This post is one of the most valuable on online marketing I’ve read so far! Thank you. You give a lot of information concisely said with simple to understand steps. I went directly to your site to sign up for more. Keep it coming!

    One request I have is what can I do as a spiritual and shamanic trainer to get more people interested? I am in the process of working on videos, but they are not up yet.

  • http://scottpdailey.com/ Scott P Dailey

    Awesome post, Amy. Loved it. I was once told – not sure it’s actually true – that some species of venomous snakes, as juveniles, poison their own meals by injecting too much toxin into their prey. The ole cutting off your nose, etc, etc, etc. Well anyway, I see often this kind of capricious approach to the social media exercise and I’m just glad I continue to read posts like this one before I go off poisoning my hard work. Thanks again. Terrific read.

  • http://www.bizchickblogs.com/ Tia Peterson

    Very good advice, particularly the SEO aspects. Many people forget to really optimize their videos and many more people forget to EMBED them in their posts and pages (not just in the sidebar, but where it’s really relevant).

    Secret: Check out which videos in your niche are getting the most views and take a look at their keywords. Ninja secret but it works. You need to understand what people are searching for and that’s a great way to do it. And always include the URL in your YouTube video description itself.

  • http://twitter.com/WebMktrsSpk Lafate Smith

    You’ve provided good video production advise in this post and elicited some good helpful comments as well. I would just emphasise here in my comments the last direction you provided and that is to get started making videos now; don’t procrastinate. It’s not as difficult as you think.

  • http://twtrcoach.com TwtrCoach

    Yeah, Amy this article was timely for me too.

    Brilliant info. Working on stepping up my skills on YouTube, and Video Marketing in general. I used it for a short time. But has not used it as much as I want to. Have my cool little Flip, and my Logitech web cam. So no excuses.

    I will most definitive adapt your tips here.

    Article is bookmarked..

    Cheers.. Are

  • http://twitter.com/Emarketed emarketed

    Video marketing is great because it’s so engaging and these tips are great. It’s important not to forget the optimization aspects of video. Thanks for posting!

  • http://www.wgmoore.com WG Moore

    Very comprehensive post, thanks. As long as I have been in this business, I always benefit either by getting fresh ideas, or reminding me of things I should be doing that have fallen out of use. Thanks again.

  • http://www.twitter.com/taikolenko Tai

    Amy, you touched on different ideas that many businesses probably haven’t thought of and those are some great tips! One thing I would mention to businesses is don’t forget to make sure to know who your target audience / personas are and what your key messaging is before you come up with some video marketing tactics. This will also help you cater the message better to your viewers.

    Of course, it is almost impossible to make your first video perfect but people like authenticity, hey we are all human!

  • bellevuedentist

    Amy, great article on video marketing. I am just getting started using video with our cosmetic dentist patients. Video is perfect for this type show-n-tell with happy people regarding their new smiles. I got a lot out your article–I have a lot of improvement that can be done with our videos in the future. I just did our first video a few weeks ago and posted it on youtube, but as you suggested, Also embedded it on web site at http://bellevuedentist-cosmetic.blogspot.com/2010/05/bellevue-porcelain-veneer-patient.html. When I made the video, I just asked the patient who got new porcelain veneers to discuss her experience. It exceeded my expectations as she discussed her experience and outcome better than I could have orchestrated it. So I have just followed that format, but I have changed the background so that it is not at cluttered in subsequent videos. Thanks again for an excellent article.

  • http://www.bluebanana.co.nz linda coles

    What perfect timing! I have just “released” my first video today, and am pleased I got a fair amount of your points in it, just a couple missing.

    Would love your feedback! http://www.youtube.com/watch?v=oUYkvb8I2b8

  • http://simplevloggingtips.com Jendi

    Video is definitely the future! It’s growing rapidly.
    I’ve made vlogs since 2008 and am now getting into marketing videos for other people.
    Six months of video got me more results that 2 years of writing.
    Happy Vlogging!

  • http://www.AmyPorterfield.com Amy Porterfield

    Dino–such a great point. Do you think that people who do better with an audience should try to post more of their “on stage” type videos? My only concern is that you then do not seem as though you are talking to that ONE person who is watching your video–do you lose a little of the personal aspect when you mainly use videos of you talking to groups?

    Thanks for sharing. I love getting new ideas to add in my toolbox!

  • http://www.AmyPorterfield.com Amy Porterfield

    Rafael–BRILLIANT. First off, thanks for sharing. I loved reading about your experience in the film industry. Great insight. Also, your addition of a script or bullets is so key. I do that each time I make a video. I love the “real and raw” feel of online videos, however there is so much to be said for a little pre-planning. It makes all the difference and allows you to come across as more focused and comfortable.

    Thanks for contributing–it was an oversight on my part for sure because an outline or bullet points are an essential step in the video making process.

  • http://dinodogan.com/ Dino Dogan

    ..and a “great point” right back at ya…

    You’re right…there may be some of that personal “feel” lost when delivering a keynote type speech. On the other hand -if you’ll allow me to contradict myself- TEDtalks are immensity popular video series using keynote type address.

    No one sez we cant mix it up tho, right?

    I will have to default to the presenter tho…your viewers will pick up on your energy and emotion, so whichever format brings out the best in you I say you use that. Im better with the audience, Gary Vaynerchuk (for example) is great with the look-right-into-the-camera style…(he’s pretty damn good with the audience as well but that wasn’t the point I was trying to make lol).

    I think the most important thing to remember is that one way or another, readers should follow the advice above and just do the damn thing already lol

    thnx again for a great article…keep it up

  • http://www.AmyPorterfield.com Amy Porterfield

    Michael–thank you for the comment. Made my day :-)

    Although it might seem so small, I think one of the most important tips with video is to take advantage of the lower-thirds in your video–meaning use your editing tool to add in your name and your website at points throughout the video. Mari Smith always does a great job of optimizing this space and it is a terrific branding opportunity.

    Thanks for asking, Michael!

  • http://www.AmyPorterfield.com Amy Porterfield

    Thanks, Steffi! Glad you liked it!

  • http://www.AmyPorterfield.com Amy Porterfield

    I thought the same thing when I wrote the article Laura. However, I looked at a few other reports that were more current and they too pointed to this same trend. I used the Forrester study because I trust in their stats and I knew that the trend was still alive and well :-) Thanks for asking!

  • http://www.AmyPorterfield.com Amy Porterfield

    So glad you found value in it! When I was doing the research for it, I too learned a few new things :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    FOR SURE ROSEMARY! Dive in and make a big splash! I love your attitude. Make sure to share your successes with all of us once you get a few posted. Good luck (but you won’t need it…!)

  • http://www.AmyPorterfield.com Amy Porterfield

    I love the real and raw videos….homemade is the perfect word. Thanks for sharing, Annie.

  • http://www.AmyPorterfield.com Amy Porterfield

    So glad you liked it Claudia!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Julie! Comments like yours make my work worthwhile! Thank you for your enthusiasm!

    As for your question, do you have a Fan Page yet? If not, I would suggest you set one up right away for your training. Your niche will translate well on FB. And when you do make your videos, make sure to post them on your Fan Page, as well as your blog. Use your videos in different places to make sure many different people will get to learn about you and what you are all about.

    Thanks for commenting!

  • http://www.AmyPorterfield.com Amy Porterfield

    Scott–you made me a bit nervous at first with your snake analogy–I was not sure if your comment would be a good one or one that would sting a bit! What a pleasant surprise :-)

    Thanks for posting and I am so glad you found the article of value. Good luck in your endeavors!

  • http://www.AmyPorterfield.com Amy Porterfield

    Tia–your ninja tip is perfect. I love it and so many people can find value in doing that kind of “secret” research. It makes all the difference. Thanks for sharing!

  • http://www.AmyPorterfield.com Amy Porterfield

    Well said, Lafate. It’s like riding a bike–once you get going a little, you are off!

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, there! Isn’t it funny how we prepare ourselves by getting all the technology we need and we are READY TO GO…but making that leap is easier said than done? I have done that so many times. But I’m glad to hear you are ready to dive in. Good luck as you continue to make even more great videos :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi, Tai. Great point on knowing who you are talking to before making your videos. This is so important! Really understanding their wants and needs makes all the difference.

    Thanks for sharing!

  • http://www.AmyPorterfield.com Amy Porterfield

    LOVE THE VIDEO. PERFECT. It is so real and I could really relate to the woman in your video–you just knew she was the real deal. So great.

    I went to your site and was looking for the video, but could only see the link to the video. If I could suggest one thing, I would say actually play your video directly from your website. You can use the code from youtube to embed it. Forgive me if you did this and I am missing it, but having it play from your website will get you a lot more clicks!

    Fantastic work! Thanks for sharing.

  • http://www.AmyPorterfield.com Amy Porterfield

    Linda. Great video! I love the use of music and images. It kept me engaged and interested. My only concern is the music. I think if the music is copyrighted, there are laws with using it. I actually am not 100% certain because I have not used popular music in my videos, but you might want to triple check that one. But otherwise, great content and you seemed very comfortable. Good on you! :-)

  • http://www.AmyPorterfield.com Amy Porterfield

    Love that video testimonial. Video is pretty darn powerful!

  • http://www.catchfriday.com/ Lawrence Perry

    The Virtual Assistant can be the perfect assistant for companies. This is because companies get the results with less of the cost and less of the stress.

  • Edie Berg

    Hi, Thanks for the practical, straight-forward, and easy to implement tips!
    What type of camera would you recommend for video blogging? Do you use an extra microphone?
    Thanks again,
    Edie

  • http://www.it-career-coach.net/ Kingsley Tagbo

    I have yet to incorporate many videos into social media and use it to increase search engine rankings. It seems like more of a hassle to put together than writing a Blog, since it requires different hardware and software to put together. That also means that less people are using video as a tool and less people know how to make quality videos. Don’t you think if you take some time to create quality videos as opposed to videos that look like they were thrown together using the cheapest video camera then it will stand out from most of the video content out there? I am in agreement that you don’t need to be perfect, or you’ll be wasting your time. Videos do last a lot longer than blog posts. There aren’t too many ancient blog posts that people are viewing anymore. But there are tons of videos that people still watch and will hold on to for a long time to come, which goes to show that making video content is worth your time.

  • http://www.cyprusprop.com Andrew Sharpe

    Hi Amy

    We have about 17 videos on YouTube, and I think to later ones are very good, good enough for what we are tying to achieve. But, not much response from clients looking to purchase the properties. Are we just in a low potential market sector, few clients anyway, or are we doing something wrong? We covered most of the above which you have mentioned, no major faults in our videos but would hope to move on to the next step and get some replies, enquiries etc from the videos?? We also post the videos to our Facebook ‘Fanpage’ & our Twitter page and of course our web site

  • http://thedowntoearthdoctor.com Dr Tom Potisk

    Great post. I recently started making some videos and was nervous and apprehensive but soon got over it.
    I agree that the unrehearsed, be yourself approach is better in our current era – as the word on the street these days is “trust”. Here is a tip: The Kodak Zi8 is a comparable choice to the Flipcam. I chose the Kodak because it has a jack for an external microphone. I needed that because I make some videos outside as the “Down-to-Earth” doctor тм.

  • http://thedowntoearthdoctor.com Dr Tom Potisk

    I make some videos outside about gardening, exercise, recreation, etc as my brand is the “Down to Earth” doctor тм. So I needed a reasonably priced video cam with an external microphone jack. I found it in the Kodak Zi8.
    I agree that unrehearsed, “be yourself” videos are better in our current era as the word on the street is “trust”.

  • http://www.socialmediawave.com socialmediawave

    Hi Amy- I enjoyed reading your post and the realted tips.

    I read Steve Garfield’s “Get Seen” and found it a great end to end resource for video newbies. We are using some of the new services for video that provide engagement with the video- contact info, links, polls, product or services configurators, decision trees (more videos in a buyer side model) with complete analytics. This is “must have” SM strategic platform tool kit requirements.

    Geting to implementation requires some skills- CRM integration for lead managment and sales process design etc. but with a bit of consutling and training, it is within reach of many SMB’s for sure!

    Will be following your posts on the topic in the future!

  • andrewcabraham

    Hi Amy,

    Great strategies, and what I liked best is that they support a SUSTAINING successful outcome. Too often I see marketers focused on getting videos to go viral or looking for a sudden surge in traffic. It’s a prolonged effort that is required to build a loyal audience around your brand.

    By the way, shouldn’t it be 19 and not 16? You’re selling yourself short ;-)

  • http://www.easyonlinevideotips.com Hani Mourra

    Amy..you rock! What a fantastic article. In my opinion, the best part of online video is that it allows you to connect with your viewers at a more personal level. They will get to know and remember your face very quickly after watching a few of your videos. If you continue to provide valuable content, you will build that trusting relationship with them. People will be from people they know and trust.

  • http://www.easyonlinevideotips.com Hani Mourra

    Hey Tom,

    I hear that Zi8 is a fantastic HD pocket cam. I personally use the Creative Vado HD. Creative just release an 3rd Generation Vado HD which has a mic input (and works very well).

    I’ve done a post on the top 3 HD pocket cams on my blog if anyone is interested:
    http://www.easyonlinevideotips.com/best-hd-video-camera-for-creating-online-video/

    Cheers,
    Hani

  • http://www.easyonlinevideotips.com Hani Mourra

    Good point Kingsley. I don’t necessarily think you need to use expensive equipment to produce a good quality video. As an experiement, I’ve recorded a short video clip using the video cam on my Blackberry, my 3 year old Sony Digital Camera (with movie mode), and my HD Pocket camera (Vado HD).

    You can check out the footage and judge for yourself…you might be surprised at the results:
    http://www.easyonlinevideotips.com/digital-hd-video-camera-auto-show/

    Cheers,
    Hani

  • http://www.easyonlinevideotips.com Hani Mourra

    Hi Edie,

    The best camera is the one you will actually use :) You’ve probably heard that expression below, but it is so true. I find myself using the web cam built into my laptop a lot because it is so convenient. No need to transfer files, just record and upload.

    You bring up a good point about audio and external microphones. If you plan on using a web cam, I highly suggest you pick an external clip-on microphone (you get a decent Sony one for around $30 from Amazon). A word of caution: most laptops have poor sound cards (the jack where you connect the external mic too) and as a result the audio quality is staticy or too soft.

    I highly suggest you get a USB sound card (again under $30 or so) that you connect to your laptop and allows you to connect your external microphone to it. You’ll notice a significant improvement is sound quality.

    This may sound confusing, but it’s really not. I’ve put together a video that explains what I mean (I’m a visual learner myself):
    http://www.easyonlinevideotips.com/7-most-common-mistakes-people-make-with-online-marketing-video-part5/

    Cheers,
    Hani

  • http://twitter.com/Tom_Dolan Tom Dolan

    Hi Amy,
    Perfect time for me to receive this info. I just posted show#6 on my blog and so I’m past the beginning stage and not yet at the advanced stage which I’m approaching rapidly.

    The 1st info I acted upon from your post was to go back to all my video posts and edit the description by adding my blog address prior to the description. It took some time as I post to YouTube, embed that into my blog, blip.tv which sends to iTunes, Vimeo, posterous and facebook.

    Curiously I discovered that the number of views on blip was far greater than I had imagined. Lesson 1 here is, check your stats to keep track of what’s happening out there. Also, the title of my most viewed show was, if I may say so, pretty catchy…lesson 2. Let the audience teach me/you.

    Equipment: all I had was an iMac w/iSight for video capture and iMovie’09 for editing. I do have pretty nice audio capability though. Doesn’t matter really. Use what you have and adjust as you need to or want to. It’s the web and resolution, while important, isn’t critical. “Get Seen” is a great guide. EZ to follow and in plain English. Oh BTW, I got a nicely rated Audio Technica lavaliere Mic, amazon, for about $25, the ATR3350. Recommended.

    I have a Production folder containing topics. I pick one, sketch the delivery flow on a pad, then make a list of speaking points with a Sharpie. I tape this to the iMac and refer to it as I go. Remember this is video. It can be edited together. You don’t have to be perfect all the way through. Breathe ez.

    2 more points then I’m outta here. First, don’t get wild with transitions between scenes. They can be very distracting. I use “fade” most of the time. Fade-in at the beginning, fade-to black at the very end, and plain “fade” internally. Secondly, you must look AT the camera if you’re talking to us. My 2nd show, which I liked, has me looking at the computer screen instead of the iSight. I left it as I liked the delivery, but I now have a smile bulls-eye around the iSight. It makes a difference.

    Good Luck, as Seth sez “Ship” and thank you Amy.
    Tom Dolan
    http://www.tomjdolan.com

  • http://www.madperspectives.com Peggy Dau

    Amy – Great thoughts and I couldn’t agree more or say it better! This is exactly the discussion I have with clients as they figure out their strategy for video, social media and other communication strategies! I’m a new business and just getting ready to step into the video fray myself. Your tips will help me as I move forward for myself and as I help others.

  • http://cpamarketingmadeeasy.blinkweb.com Mike Hall

    I find this information very beneficial. This is one of the reasons I joined the tribe. I need all the help I can get. Thanks for sharing, I look forward to your future postings.

    As new tribal member, I’m pleased to meet your acquaintance by offering a free gift of my own.

    Prospect Blazer Lead Generation System is the Ultimate multiple/Niche Target Market lead generation that allows you to build a list of prospect faster than anything else ever created on the net.
    Grab your free software now:
    http://www.TheTravelGuy.ProspectBlazer.com

    Let’s stay in touch.

    God Bless,

    Mike Hall

  • http://www.searchengineoptimization.co.uk Mike

    Great work. Thanks for this detailed post. I have seen less use of video marketing in business.

    I think compared to other aspects of marketing like Email, Afiliate, SMO, SEO, PPC etc. Video may be part of these, but I see Video as a powerful way to advertise and market your services.

  • http://stevegarfield.com Steve Garfield

    Hi Amy… Really great tips in your post.

    @craig Thanks for mentioning my book here!

    Readers can find more information on it at:

    Get Seen: Online Video Secrets for Building Your Business
    http://stevegarfield.com/getseen

    That’s the book’s website and it has lots of great info online too.

    Thanks!
    –Steve

  • http://www.be-virtual-assistant-wise.com Francis

    Hi Amy, sorry for just jumping into this conversation, but you just mention something that wave a red flag at me. You’re right, but I never even though about it like that. I also just started with making my own videos and so far have used popular music as an intro and end in some of the videos. Can you perhaps recommend good music sites that we can use for video?

  • http://www.AmyPorterfield.com Amy Porterfield

    Hi Francis. I would recommend http://www.ccmixter.org ­because they use a pretty loose creative commons license and you can download direct from the site for free. Enjoy!

  • http://www.tmrdirect.com/ Spencer Powell

    We did it!…we dove right it and filmed two videos…we are going to film a few more over the next couple weeks and release one a week. Thanks for the tips! I’d love to get anyone’s feedback on it.
    http://www.youtube.com/watch?v=Dhgjqr76kaQ

  • Melissa

    Good post Amy. Id definitely recommend that folks just get started – that is really the most important part ;-) Additionally, I would recommend that folks follow Willvideoforfood.com (Nalts) and especially ReelSEO.com, which even though it has “SEO” in the name, is a blog immersed in this topic… Lastly – Steve’s book is great. Thanks again

  • http://blog.jeroenhoekman.com Jeroen Hoekman

    Thanks for this great list Amy,

    Aalthough some points should be logical we do often forget in the excitement of creating. I will take your advise and try it out within 24 hours. Thanks for the Screenflow suggestion. I am buying it immediately.

  • http://powerofmore.net/ Sean Smith

    Great info Amy, and desperately needed! I’ve been wanting to get started with video for my blog posts and the info your provided has helped make the process of creating the video content a whole lot easier. I’ll get right on it!

    Thanks again!

    Sean Smith
    http://powerofmore.net/about

  • http://twitter.com/philbenoit philbenoit

    Thanks for the great article. I think people will take a lot out of the 10 tips to spark creativity. As someone in the online video field its always hard getting clients to understand the amazing amount of topics they can talk about either on camera or with screen capture.

    Thanks

    Phil Benoit
    http://www.vidhost.co.nz/blog

  • http://justinesimard.com Justine Simard

    Thank you Amy for such comprehensive tips on video marketing. I’ve only done a few videos since starting my online business, and after reading this post I feel like I have more direction for future video marketing! I most definitely apply all those principles to my next videos! Thank you so much for your help!

  • http://cdan.posterous.com/ Craig Daniel

    Great points Amy. Video is one of the remaining “black arts” when it comes to internet marketing. It doesn’t need to be that way. We advocate that people start with some very simple video formats like your list of 10 above. Our favorite starter video is an event promotion for a webinar or live event. It is short, personal, authentic, and easy to do.

    -Craig Daniel
    Co-Founder, VisibleGains
    http://www.visiblegains.com

  • http://www.brandonconnell.com Brandon Connell

    Very large informative post. Video is something I have yet to fully utilize.

  • http://www.thecuillincollective.co.uk/ Viral videos

    Putting up a catchy title is a big help in promoting your video, for catchy tiles easily attracts viewers

  • http://twitter.com/triciamilo Tricia Milo

    Getting this information is PERFECT TIMING …I’ve been STUCK, but now I’m ready to create/shoot my FIRST video…thanks to the EXAMINER giving me a swift kick-in-the-pants’! yeow! thanks :)

  • http://ebankenzie.com Ebankenzie

    Hey Amy, Thanks for the tips I have been messing around with my 30 day trial from Camtasia and I am loving it. These sort of tips post are great for anyone starting out I will surely keep an eye on your blog in the future.

    Thanks Eban

  • Galinavitols

    it is a great post! really enjoyed it – very helpful for a newbe

  • Phil

    Super post !
    Readers can find more information on it . I will take your advise and try it out within 24 hours. I have more direction for future video marketing.

  • http://www.YoutubeTrafficMarketing.com Video Marketing

    Hay dude! I wanted to say it’s very nice and brilliant information about video marketing, I really enjoyed your informative video. You know your job. Keep it up good work :)

  • http://www.donpower.com Don Power

    I found your observation about being flat to be true for my first few videos. I then tried to be deliberately more ‘animated’ and although it sounded kind of ridiculous to me – I actually sounded and appeared much better, more natural nd not over animated at all!

    In other words, put some oomph in your recording and it will attract much more attention from your audience!

    Cheers!

    - Don

  • http://www.kozancity.somee.com Kozan

    Nice article. Thanks for sharing.

  • http://www.mikepedersen.com/ Mike Pedersen

    I’ve got a youtube channel, and am dusting off my camera, so coming across this post was perfect time.

  • Foodfacts

    I have been producing this video channel for many months now but have not been getting the “hits” the company is looking for. Any suggestions on things to change or ways to improve video outreach?

    It’s under FoodfactsTV video channel

    http://www.youtube.com/watch?v=JAUpHK2t5TI

  • http://www.technoverma.com Aaron

    I found this article very useful as I am in the process of starting video marketing. so thanks for such a nice post

  • http://www.anistock.com/ Anistock

    Video marketing either online or as in video email with grow and grow. 4G networks will herald video as the main marketing tool by 2020.

  • http://profiles.google.com/delbertduppy delbert duppy

    Very good tips on video marketing particularly I like your Youtube video marketing strategies about not forgeting to put your url in the description area in your Youtube account to direct more people to your website.

    Also another strategy is to leave comments on existing high viewed videos especially in the entertainment section can bring you lots of visitors to your Youtube channel.

    Del
    http://www.videomarketingtactics.com/blog-articles

  • http://twitter.com/moneydogg Money Dogg

    I strongly believe that to be so true! Video marketing is such a powerful medium to use.

    Moneydogg
    http://moneydogg.com/the-power-of-video-marketing—5-tips-to-start-marketing-with-videos/

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  • http://twitter.com/ReelMarketer Reel Marketer

    Great start as a video guide, Social Media Examiner! The variety of reasons cited why a business or organization needs to start using video are many. While we agree video IS important – any video is almost better than no video – good video versus poor video will separate those getting good ROI from those sinking money into a hole.

    Our society is used to television produce values – TV has set the bar, and self-made video will always be compared. While it’s not necessary to MATCH the production budgets of professional shows, it pays to at least understand the points that good productions all have!

    Here are 3 Reasons Quality Production is Vital: 1) Solid Scripting, 2) quality Visuals, 3) talented people are three elements to start considering.. more on ReelMarketer.com for two more points!

    Read more: http://www.reelmarketer.com/2009/01/5-reasons-quality-production-is-vital-for-survival/

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  • Online Video Marketing

    That’s a great list of tips there. The top of the list is to PROVIDE CONTENT. This is the most important tip.

    Great Online Video Marketing tips here: http://gideonshalwick.com/

  • http://twitter.com/catsampsontweet Cat Sampson

    Just wanted to comment to say “thanks!” I’ve used these tips since I began blogging in March and my community has certainly grown. :-)

  • http://mklink.com Mike Knight

    Hi there – thanks for the info.I’m looking into video marketing and would appreciate any material about which resolutions and formats to use as I’m getting conflicting advice from my research!

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  • yowan pol

    Good post, :) I liked it …

  • http://xoxocute.com/ origami cranes

    Really good tips! I am convinced. Video marketing is the best way to reach out to potential customers.

  • http://www.facebook.com/profile.php?id=1222114820 Rick Pua Pila

    I’m going to focus on a specific part of numbers two and three: copywriting. If you want to convert readers into buyers and you want to maximize what a client or customer will spend with you, you MUST have the right copy on your website—and in all your online marketing.
    What is copy? It’s the words on your website, in your brochures, and in everything that’s marketing what you sell.
    Great copy IS NOT flowery language that makes you feel good about your company; great copy persuades as many readers as possible to take the next step in the online marketing process. Testing has proven that copy written by a professional copywriter sells more than ‘words on a page’ written by someone at the company.

    http://www.addvalue.com.au

  • http://instantproductenginereport.com/ Jannyw77

    This is an excellent account of video marketing. I particularly like the bit about creating a campaign. I do this but not so organised as this idea. Thank you.
    Janny

  • http://www.saltlakecitystudio.com/ Andrew James

    Great post. This can be very helpful for starters. I personally agree with Dino, perfection does not make a video. Being part of the video production industry myself, http://saltlakecitystudio.com, I understand that  sometimes the small imperfection are the elements that make the videos more interesting.

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  • http://www.getbravo.com/ John @ Bravo

    Amy, this is a FANTASTIC article!  These are phenomenal ideas and tips to utilize video.  We’ve developed some of these ideas as well, and our users are finding so much success because of it!  One new thing that is growing in popularity with bloggers these days is video Q and A.  Readers can upload their comments as video, which is a great way to keep interest and grow traffic.

    Again, great stuff!

  • zaldie

    Thank you for the tips…can post more of this to increase traffic on my videos on YouTube and to my site? 

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  • http://www.pedestrians.org/ John Z Wetmore

    Your Quick Tip #5 is to put your URL as the first line in your YouTube video description.  However, unlike the illustration, you want to use the full http:// version of your URL.  If you do, not only will it be visible, but it will also be clickable.

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  • http://mykwontumleap.com/ Omar Marts

    Great article. Educating your audience is a key tip. They have to know what you are offering before they buy. Always try to use call to actions also!

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  • Matthew Rupp

    I added your site as a reference in my most recent blog post and I am adding your site to my tools and reference page for my seo clients to check out. This is a GREAT piece of content, hats off to Amy! Thanks for sharing!

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  • Sam G.

    Thank you for such an informative post!







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